Filters








2,063 Hits in 9.3 sec

CUSTOMERS BEHAVIOR OF INDONESIAN PERSONAL SHOPPER ON INSTAGRAM

Nuning Kurniasih, Nanik Kurniawati, Yulianti
2019 Humanities & Social Sciences Reviews  
Main Findings: The results show that some of the online customers prefer personal shopper than the product's official online store because of the personal touch given by personal shopper during the transaction  ...  Applications of this study: The results of this study are expected to contribute to the development of online business in Indonesia, including in the regulation of online marketing.  ...  A personal shopper is a job where people help the others in shopping by advising customers (CTIReviews, 2016) .  ... 
doi:10.18510/hssr.2019.7430 fatcat:2wcjauqkpbg6tjmgtoxf5ik6ca

A SHOPPERS TALE: THE DIGITAL MARKETING INFLUENCE ON THE BEHAVIOR OF ONLINE SHOPPING USERS, A PHENOMENOLOGY

Louisse M. Garzo Elmerson L. Baranao MAEd, Lord Vaunne Drey C. Teruel Fsheimer L. Edra, Lord Vaunne Drey C. Teruel
2022 Zenodo  
Method: This qualitative paper made use of a phenomenological research design to understand the lived experiences and perceptions of the participants relative to the central question: How do online marketing  ...  products and services providers may consider the identified behaviors of online shoppers through responsive digital marketing strategies crucial in promoting and protecting the best interest of the companies  ...  This research can serve as a way to understand the different behaviors of online shoppers and how it truly affects them.  ... 
doi:10.5281/zenodo.6426890 fatcat:qjznfwougbh3vl2lojlpidb3w4

SHOPPER: A Probabilistic Model of Consumer Choice with Substitutes and Complements [article]

Francisco J. R. Ruiz, Susan Athey, David M. Blei
2019 arXiv   pre-print
We develop SHOPPER, a sequential probabilistic model of shopping data.  ...  We found that SHOPPER provides accurate predictions even under price interventions, and that it helps identify complementary and substitutable pairs of products.  ...  Finally, we also acknowledge the support of NVIDIA Corporation with the donation of a GPU used for this research.  ... 
arXiv:1711.03560v3 fatcat:ob7cs4ro4ze4dnyegy24i2qm7q

Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers

Babu P. George, Gallayanee Yaoyuneyong
2010 Young Consumers  
Design/methodology/approach -The paper employs exploratory analysis utilizing a quantitative approach.  ...  Purpose -The purpose of this paper is to examine certain aspects of the relationship between impulse buying and resulting cognitive dissonance in the context of spring break student shopping.  ...  This could be partly explained by the American ideal of a free boundary-less world.  ... 
doi:10.1108/17473611011093925 fatcat:svf7t3adhzdbhcwh2hb7fehu44

Estimating Firm-Level Demand at a Price Comparison Site: Accounting for Shoppers and the Number of Competitors

Michael R. Baye, John Morgan, Rupert J. Gatti, Paul A. Kattuman
2004 Social Science Research Network  
shoppers obtain price and product information to make online purchases.  ...  Our estimates suggest that about 13% of the consumers at Kelkoo are "shoppers"who purchase from the seller o¤ering the lowest price.  ...  also performed the analysis reported below using all clicks as well as only …rst-clicks data, and the results are qualitatively similar. of sellers for a given product on any given day ranges from 1 to  ... 
doi:10.2139/ssrn.655461 fatcat:saq6mb6lpvf7xphvqhqssaomai

The Self-Confrontation Interview: Towards an Enhanced Understanding of Human Factors in Web-based Interaction for Improved Website Usability

Sun Lim
2002 Journal of Electronic Commerce Research  
This method was utilized in a study on online shopping behavior.  ...  The article concludes with an assessment of the strengths and limitations of the self-confrontation interview method and its efficacy vis a vis other methods of studying web-based interaction.  ...  This study complements earlier research findings by undertaking a qualitative analysis of online shopping behavior using an action psychology framework and a novel research method.  ... 
dblp:journals/jecr/Lim02 fatcat:hcsixuns7be4zp3bdwwiak4pay

"We are a business, not a social service agency." Barriers to widening access for low-income shoppers in alternative food market spaces

Kelly J. Hodgins, Evan D. G. Fraser
2017 Agriculture and Human Values  
The findings indicate that the barriers were symptomatic of structural issues in the Canadian food and social welfare systems.  ...  Although opportunities exist for business operators to widen access for low-income shoppers, these cannot meaningfully ameliorate food-access inequality.  ...  Phase Two: Analysis of Context and Practices Each of the thirteen interviews was transcribed and coded using NVivo qualitative analysis software.  ... 
doi:10.1007/s10460-017-9811-y fatcat:mavdtmng5rhlri5jlqpgum5jci

The virtual shopping basket versus the shopping trolley: An exploratory investigation of consumers' experience

S Van Staden, DJF Maree
2010 Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe  
A number of steps can be identified in the data analysis process; the first being the transcription of each individual interview.  ...  To them, online shopping provided a preferred alternative to the type of shopping that could be regarded as work.  ... 
doi:10.4314/jfecs.v33i1.52873 fatcat:phmc62332ffsxjnutff5qlsddq

The advantages of preference-based segmentation: An investigation of online grocery retailing

Muriel Wilson-Jeanselme, Jonathan Reynolds
2006 Journal of Targeting, Measurement and Analysis for Marketing  
The purpose of this paper is to highlight and demonstrate a preference-based approach to market segmentation, using shoppers' experience of online grocery retail brands in the UK.  ...  The paper calculates consumer utility values for both offline and online shoppers in the UK and develops a preference-based segmentation approach, which is compared with a traditional demographic segmentation  ...  Calibrating the conjoint analysis in this case required undertaking qualitative interviews with shoppers to identify which online store choice attributes were important to them.  ... 
doi:10.1057/palgrave.jt.5740190 fatcat:kn4q3ailefbgjcskjh5hi57ige

Multichannel shopping well-being: a narrative-based examination

Patricia Harris
2017 Qualitative Market Research  
The multichannel shopper has more choice of where, when and how to shop, and could potentially experience greater shopping well-being than the single channel equivalent.  ...  On the other hand, it is possible that multichannel shopping creates levels of complexity for consumers in terms of their channel decision processes and therefore the potential increase in shopping well-being  ...  types of shopping to emerge spontaneously.  ... 
doi:10.1108/qmr-06-2016-0055 fatcat:jzynczokqzhqlis2bxyk5qtype

Exploring Factors Influencing Customers Decision Making towards Online Grocery Retail Services in Kolkata

2020 International journal for research in engineering application & management  
Online grocery retail services are a new trend in Indian urban cities. The two large players namely Grofersand Big Basket attracting customers.  ...  These companies have a huge untapped markets and will easily convert the habits of customers in Urban areas.  ...  Mattila (2013) conducted a study on Online Shopping Adoption Factors and identified six factors affecting the adoption of electronic grocery shopping were examined.  ... 
doi:10.35291/2454-9150.2020.0406 fatcat:ta4kht7q2bgufppop6d7aoxivq

Consumers' Motivations and Daily Deal Promotions

Antonella Ardizzone, Ariela Mortara
2014 The Qualitative Report  
The aim of this paper is to understand the consumers' drivers in online coupon buying.  ...  In the last years daily deal (dd) sites have become a substantial part of e-commerce scenario.  ...  Also the product types do not influence consumers' online shopping behavior.  ... 
doi:10.46743/2160-3715/2014.1030 fatcat:gn64fukgcncfpbgf6og4kigbd4

Short-Term Discounting Frameworks: Insights from Multiple Experiments

H. R. Ganesha, P. S. Aithal, P. Kirubadevi
2020 Zenodo  
in India, we have carried out multiple experiments on multiple short-term discounting frameworks to investigate and recommend brick-and-mortar retailers on ideal (a) frameworks, (b) duration, (c) types  ...  Ever since the online retailing format has emerged in India, consumers now have wider options available for them to buy a product at a discounted price and notably, as online stores in India are following  ...  One of the key recommendations from the researchers was that the retailers and mall developers should understand the greater importance of social influence on online shoppers and cross-shoppers, as compared  ... 
doi:10.5281/zenodo.3762872 fatcat:q2madscae5hwbmoltrl72f23xa

Integrated Discounting Framework for Indian Brick-and-Mortar Retailers

H. R. Ganesha, P. S. Aithal, P. Kirubadevi
2020 Zenodo  
Since the time online retailing format started getting consumer acceptance in India, consumers now have wider options available for them to buy a product at a discounted price and notably, as online stores  ...  This change in consumers' perspective has put the majority of Brick-and-mortar retailers in India into a quandary and they are losing out their market share slowly to online retailers.  ...  Based on a qualitative survey of consumers shopping at the retail store which has undergone multiple discounting experimentations, strongly believe that, before the emergence of online stores, discounts  ... 
doi:10.5281/zenodo.3774699 fatcat:3exmszfo5bc3he2pvyrszqqzxi

Integrated Discounting Framework for Indian Brick-and-Mortar Retailers

H.R. Ganesh, P. S. Aithal, P. Kirubadevi
2020 International journal of management, technology, and social science  
Since the time online retailing format started getting consumer acceptance in India, consumers now have wider options available for them to buy a product at a discounted price and notably, as online stores  ...  This change in consumers' perspective has put the majority of Brick-and-mortar retailers in India into a quandary and they are losing out their market share slowly to online retailers.  ...  DETAILS OF EXPERIMENTS : SRINIVAS PUBLICATION Based on a qualitative survey of consumers shopping at the retail store which has undergone multiple discounting experimentations, strongly believe that,  ... 
doi:10.47992/ijmts.2581.6012.0085 fatcat:qwfdrgfmlrgj7j3zy3gjdodeay
« Previous Showing results 1 — 15 out of 2,063 results