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Identifying Personas in Online Shopping Communities

Yu Xu, Michael J. Lee
2020 Multimodal Technologies and Interaction  
To provide unique, personalized support for each individual user, this study developed personas in online shopping communities based on their motivation for participation, as well as reading and posting  ...  Based on the findings from 20 interviews and focus groups with 24 active online shopping community participants, we developed an online survey on MTurk to investigate the characteristics of the personas  ...  personas in online shopping communities.  ... 
doi:10.3390/mti4020019 fatcat:ect4wkgfsjfp7orhhnbrmgnavq

Adaptive assistants for customized E-shopping

F. Menczer, W.N. Street, A.E. Monge
2002 IEEE Intelligent Systems  
Acknowledgments We are very grateful to Markus Jakobsson for many helpful suggestions and discussions on the privacy aspects of shopping agents.  ...  The privacy agent lets the user take on a shopping persona and hides all identifying user information from the rest of the system.  ...  AOL (America Online) acquired PersonaLogic in 1998, and the technology disappeared.  ... 
doi:10.1109/mis.2002.1134357 fatcat:gr4kj5g5y5fmti2xibpl3dqlhi

Mediating Informal Care Online: Findings from an Extensive Requirements Analysis

Christiane Moser, Alina Krischkowsky, Katja Neureiter, Manfred Tscheligi
2015 Interaction Design and Architecture(s)  
., support exchange practices) in order to identify social roles and understand the inherent expectations towards the execution of support.  ...  We will describe our target group in the form of personas and different social roles, as well as user requirements for establishing a successful peer-to-peer collaboration.  ...  Special thanks go to the end user organizations, which support us in conducting the studies for our research. Interaction Design and Architecture(s) Journal -IxD&A, N. 24, 2015, pp. 33-48  ... 
doaj:1bc8c616e1754859952ee798b5b02715 fatcat:vprmnictlrd3hfvffai6rse22e

Towards an inclusive virtual dressing room for wheelchair-bound customers

Anthony L. Brooks, EvaPetersson Brooks
2014 2014 International Conference on Collaboration Technologies and Systems (CTS)  
This resulted in additional surveys and the evolution of this additional work-in-progress.  ...  Existing online purchasing systems were also considered problematic including a need to improve social networking to enable others Online to view clothes considered for purchase to assist decision making  ...  Additional thanks to collaborative companies in Denmark: Lazy-Lazy; Dressman, Bruuns Galleri, Aarhus and The Health & Rehab Scandinavia -Bella Center Copenhagen, for stand sponsorship used in VDR testing  ... 
doi:10.1109/cts.2014.6867629 dblp:conf/cts/BrooksB14a fatcat:7wcazenhizgbjog4gereom7uka

Creating Effective Personas for Product Design: Insights from a Case Study [chapter]

Frank Y. Guo, Sanjay Shamdasani, Bruce Randall
2011 Lecture Notes in Computer Science  
Personas are a popular tool for product design professionals. However, controversy exists in the product design community in terms of its validity and applicability as a vehicle for client insights.  ...  Based on persona development work we have performed for a financial services company, we propose best practices that could help create more useful personas in support of product design.  ...  Yet when shopping for new-in-season items, where auctions do not provide great deals, the user might assume the Fixed-Price Shopper persona and behave more like a typical online consumer, looking up merchandise  ... 
doi:10.1007/978-3-642-21660-2_5 fatcat:754kbimdznabrgyslq3bow6mgi

Setting the stage for service experience: design strategies for functional services

Ahmad Beltagui, Marina Candi, Johann C.K.H. Riedel
2016 Journal of Service Management  
can involve design for personas, invisibility, and relationship building.  ...  In particular, these strategies can help service managers address the customer-induced variability inherent in services.  ...  Design for Personas A number of different types of customers are identified, whose needs differ.  ... 
doi:10.1108/josm-08-2015-0234 fatcat:xq5sfkwdfbfkfdohw25fkytxb4

Marketing Services in the Field of Photography and Videography Using Information Technology

F B Satia, D A Wahab
2019 IOP Conference Series: Materials Science and Engineering  
It can be concluded that the internet can be very helpful in the promotion of products or services that we have.  ...  The purpose of this study is to find out how the internet can help photography and videography in attracting consumer attention. This research used a descriptive method.  ...  Acknowledgement The authors would like to say a big thank you to Universitas Komputer Indonesia for helping in the process of completing this research.  ... 
doi:10.1088/1757-899x/662/3/032062 fatcat:esuqdcov4zdcde5ztfwmhgaka4

Using customer-focused research and design to build a self-service online store: a case study

Meredith Pond, Michael Ahmadi, William Trefzger, Ileana Quintas, Rich Morey
2013 Comparative Effectiveness Research  
store that integrates access to more than 1300 behavioral health publications previously housed in two separate clearinghouses.  ...  study of how the US Substance Abuse and Mental Health Services Administration used extensive stakeholder research and a customer-centric design to reframe its service model by building a self-service online  ...  An expert in health communications and management information systems, Ms Quintas leads multidisciplinary teams that create customized solutions for a range of clients, with an emphasis on serving federal  ... 
doi:10.2147/cer.s34688 fatcat:fsyasr6p55gs5ebmw667kssbxi

EXPLORING BRAND POSITIONING AND HOTEL PERSONA TROUGH WOM AND CONTENT BY TEXT ANALYSIS

Tri Widarmanti, Gadang Ramantoko
2020 Indonesian Journal of Business and Entrepreneurship  
persona.  ...  Kata kunci: online review, brand positioning, text analytics, customer perceived value, hotel persona  ...  Word of mouth (WOM) communication is a major part of online consumer interaction, especially in an online community environment.  ... 
doi:10.17358/ijbe.6.3.205 fatcat:bhjy3t55bbdeboclh2omq6t46a

IntelliShopper

Filippo Menczer, W. Nick Street, Narayan Vishwakarma, Alvaro E. Monge, Markus Jakobsson
2002 Proceedings of the first international joint conference on Autonomous agents and multiagent systems part 3 - AAMAS '02  
It is a personal assistant in that it observes the users while shopping and learns their preferences with respect to various features that characterize shopping items.  ...  Pseudonymity is achieved through the use of personae; we show that this approach also behooves successful classification.  ...  Therefore in the current prototype each user has a single shopping persona.  ... 
doi:10.1145/545056.545059 dblp:conf/atal/MenczerSVMJ02 fatcat:7kzvo4ozjjc3tgclemezhcwgkm

IntelliShopper

Filippo Menczer, W. Nick Street, Narayan Vishwakarma, Alvaro E. Monge, Markus Jakobsson
2002 Proceedings of the first international joint conference on Autonomous agents and multiagent systems part 3 - AAMAS '02  
It is a personal assistant in that it observes the users while shopping and learns their preferences with respect to various features that characterize shopping items.  ...  Pseudonymity is achieved through the use of personae; we show that this approach also behooves successful classification.  ...  Therefore in the current prototype each user has a single shopping persona.  ... 
doi:10.1145/545058.545059 fatcat:jjdn4nq6c5d7lhpvwrsgynxhzy

Buymylife.com: Cyber-femininities and commercial intimacy in blogshops

Crystal Abidin, Eric C. Thompson
2012 Women's Studies: International Forum  
rests on persona intimacy.  ...  Rather it takes place around the online "micro-celebrity" of blogshop models and senses of homo-social intimacy between the persona of models and their audience of readers-cum-consumers.  ...  intimate, close-knit online community of women.  ... 
doi:10.1016/j.wsif.2012.10.005 fatcat:ocsburnlefdibgxkwmcngvho5i

A STUDY ON IMPACT OF COVID-19 ON DIGITAL MARKETING: PARADIGM SHIFT IN CONSUMER BEHAVIOUR

Dr. D. Mythili
2021 Zenodo  
Also, there is a significant relationship between the online shopping experience during the pandemic and frequency of purchasing through online during the pandemic.  ...  Based on the results it is identified that there is a significant relationship between age and social media networks.  ...  The sample size was 165 respondents who were active in social media and preferably choosing online mode shopping in Coimbatore.  ... 
doi:10.5281/zenodo.5553256 fatcat:huxrcabxgrfkbcyxvtgekg55am

Welcome Back, We've Missed You! Humanized Business Communication in Shop Window Messages during Early 2020-Lockdown

Kurt Feyaerts, Geertrui Heyvaert
2021 Languages  
Much of our data comply with this expectation, thus providing empirical evidence of a subjectified communicative ground, in which both buyer and seller personas figure with augmented prominence as parts  ...  empathetic business personas.  ...  Below it, smaller and thinner comes all practical information about online shopping (shop online 24/7 on cks-fashion.com).  ... 
doi:10.3390/languages6020104 fatcat:ja7roitltrggflc6m53oyms6wi

Talon: An Automated Framework for Cross-Device Tracking Detection [article]

Konstantinos Solomos, Panagiotis Ilia, Sotiris Ioannidis, Nicolas Kourtellis
2019 arXiv   pre-print
Although digital advertising fuels much of today's free Web, it typically does so at the cost of online users' privacy, due to the continuous tracking and leakage of users' personal data.  ...  , and deliver (re)targeted ads in the most appropriate screen.Unfortunately, this practice leads to greater privacy concerns for the end-user.  ...  We use the methodology for persona creation as described in § 4.1, and focus on active ad-campaigns, resulting to two personas in the interest of "Online Shopping-Accessories", and "Online Shopping-Health  ... 
arXiv:1812.11393v5 fatcat:3hwxegsu3rds7pf2qmt7ib43we
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