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2021 Dergi Karadeniz  
While traditional marketing poses a challenge for small and medium businesses (SMEs) around the world due to its cost, digital marketing provides many platforms for small and medium businesses to raise  ...  It has been determined that there is a positive significant relationship between the usage of digital marketing tools and their effects on sales, and there is no significant change in the annual turnover  ...  With the research findings, it was stated that online marketing is not used by half of the small and medium-sized accommodation enterprises participating in the research.  ... 
doi:10.17498/kdeniz.944276 fatcat:bnoh7xrnjjbsjf74xzxsk5duya

Reshaping traditional marketing mix to include social media participation

Eleonora Pantano, Constantinos-Vasilios Priporas, Giuseppe Migliano
2019 European Business Review  
Similarly, the small firms tend to provide more personalized customer care, while the large ones are more oriented to more impersonal mass communications strategies.  ...  Hence, the main difference is related to the way of participating: small enterprises prefer commenting, while large enterprises prefer promoting online content.  ... 
doi:10.1108/ebr-08-2017-0152 fatcat:jtdeu5pserd75k76f5uinhcaty

Comparison of the use of social media in marketing by big and small enterprises in Poland

Katarzyna Samek
2018 Informatyka Ekonomiczna  
The Internet has proven to be an effective tool for improving market position and at the same time has become an indispensable tool for communicating with customers.  ...  The rapid and continuous development of new technologies at the turn of the 20th and 21st century and the ever-growing importance of the Internet allow companies to change the rules of competition in many  ...  Social media used for online marketing by big and small enterprises -results of empirical research The comparison of the use of social media in online marketing by big and small enterprises in Poland is  ... 
doi:10.15611/ie.2018.2.05 fatcat:bw6zsojisvdvpbaeqztby523z4

Gamification and service marketing

Roger Conaway, Mario Garay
2014 SpringerPlus  
Our paper addresses the development of the gamification concept with business applications. We report on our survey of customers and managers seeking to participate in gamification on their websites.  ...  We examined both customer and manager perspectives and compare survey results in terms of service marketing and characteristics of consumers who engage with gamification platforms.  ...  MC originated the idea, wrote the service business section and modified conclusions. Both authors read and approved the final manuscript.  ... 
doi:10.1186/2193-1801-3-653 pmid:25392812 pmcid:PMC4227984 fatcat:jnbnzmgonnf6bo5m76hzde6tee

Platform Competition: A Research Framework and Synthesis of Game-Theoretic Studies

Angel Salazar
2015 Social Science Research Network  
, value creation mechanisms, and strategic games.  ...  The proposed research framework addresses theoretical as well as practical managerial concerns found in industry platforms, namely: structural conditions, strategic orientation, platform design elements  ...  setting up a dedicated sales teams to sell and deploy M2M and IoT services to small and medium enterprises (SMEs).  ... 
doi:10.2139/ssrn.2565337 fatcat:33qe24d3nfejjchrrywzxufv3q

Framework Conditions for Forming Collaborative Networks on Smart Service Platforms [chapter]

Volker Stich, Michael Kurz, Felix Optehostert
2015 IFIP Advances in Information and Communication Technology  
A group of service enterprises address these demands by using the platform as a collaborative network and form a short-term virtual enterprise. They jointly develop a customer-specific service.  ...  This paper identifies and analyses the platform's framework conditions which are required to address this issue and allow the enterprises to form a short-term virtual enterprise.  ...  Now small to medium sized businesses have the chance to participate in building value creating networks.  ... 
doi:10.1007/978-3-319-24141-8_17 fatcat:cn567vbo6fg6bbhnbpw4d5t62i

Factors Strengthening the Competitive Position of SME Sector Enterprises. An Example for Poland

Marcin Piatkowski
2012 Procedia - Social and Behavioral Sciences  
impact on the competitiveness of micro, small and medium enterprises, as well as on their development.  ...  conducted by means of a questionnaire with participation (supported by pollers) on a random sample of 520 micro, small and medium enterprises. 460 entities were selected from this group, which answered  ...  The conducted research with regard to creating competitive advantage and its role in the development of enterprises will play an increasingly important role in obtaining business objectives of enterprises  ... 
doi:10.1016/j.sbspro.2012.09.1001 fatcat:xx7ltjo4freo7agca6cuttiu5q

Government regulation and enterprise decision in China remanufacturing industry: evidence from evolutionary game theory

Xihui Chen, Jian Cao, Sanjay Kumar
2020 Energy Ecology and Environment  
In this paper, the evolutionary game model was established in order to analyze the optimal strategies for both the government and the enterprises.  ...  So, the problem that how to push forward the development of remanufacturing via the regulations of government has become the focus to the scholars and practitioners of enterprises.  ...  Acknowledgements This research was financially supported by the National Natural Science Foundation of China (71874159, 71371169), the National Social Science Foundation of China (18BGL184), and the Zhejiang  ... 
doi:10.1007/s40974-020-00198-8 pmid:33163616 pmcid:PMC7603642 fatcat:wsapw7es2fefzmvty45ojqhsnu


Magdalena Hofman-Kohlmeyer Hofman-Kohlmeyer
2018 CBU International Conference Proceedings  
as well as proximity), game-product congruity, customer engagement in a game, persuasive knowledge, and strategy of product or brand integration with the game.  ...  There is also research that explores how these determinants influence product placement effectiveness in a game environment.CONCLUSION: Despite the progress made, there are still important limitations  ...  Players can interact with the product in the medium of the computer game.  ... 
doi:10.12955/cbup.v6.1153 fatcat:uwok6de3inalfexs5bfrjfub74


Éva Görgényi Hegyes, Balázs Máté, Seyyed Amir Vafaei, Mária Fekete Farkas
2017 Apstract: Applied Studies in Agribusiness and Commerce  
in gastronomy industry's and customers' point of view.  ...  and also the customers or other partners.  ...  Technical gastronomy is a line between the small-scale operation and mass manufacture.  ... 
doi:10.19041/apstract/2017/3-4/14 fatcat:x4s6afyhwba2znxuerad56euti

ISO 9001:2000 Initiatives [chapter]

2001 Manufacturing Handbook of Best Practices  
Given such challenges, how can a small or medium-sized company differentiate itself from its competitors? More and more the answer is value-added customer service.  ...  To compete, an agile enterprise must create an environment where both customers and partners can participate in the innovation process, and where new products can be delivered dynamically as the customer  ...  In some ways it is good, old-fashioned service, but in other ways it is very modern. This level of customer enrichment can only be achieved through the use of knowledge-based systems.  ... 
doi:10.1201/9781420025507-10 fatcat:h5abxgzutbfcfk22ha2pesodsu

E-Loyalty Building in Competitive E-Service Market of SNS: Resources, Habit, Satisfaction and Switching Costs [chapter]

Yong Liu, Shengli Deng, Feng Hu
2014 IFIP Advances in Information and Communication Technology  
The results show that habit and the interaction effect of satisfaction and switching cost are the key determinants of SNS loyalty.  ...  in which several major service providers coexist to compete for customers.  ...  This research is partly supported by Wuhan University Academic Development Plan for Scholars after 1970s for the project Research on Internet User Behavior and the National Funds of Social Science (No.  ... 
doi:10.1007/978-3-662-45526-5_8 fatcat:phbywtxzmzd6hpbgzvh7tfro5i

Mongolian Tax Policy for Development SMEs

Enkhtuya Dandar, Battuvshin Gurbazar
2018 European Journal of Marketing and Economics  
for small and medium enterprises (SMEs).  ...  A strategic development of small and medium enterprises (SMEs) by providing an intensive support is becoming a main priority of the world's economy.  ...  Enterprises" in 2008 and Small and Medium Enterprise Development Fund" in 2009.  ... 
doi:10.26417/ejme.v1i1.p40-46 fatcat:iy7kvddxfzhgbnlghxuqy3qybe


Günther Johann
2014 European journal of contemporary economics and management  
Facebook and Google are offering free games. These are again linked to the social functions of the provider. There is hardly a game without Facebook or Twitter connections.  ...  Match results are published automatically in the social networks.  ...  The sale itself is, especially in the capital goods domain, now merely a small part of a long-term customer relation.  ... 
doi:10.19044/elp.v1no2a9 fatcat:bdehwnlr6vesxhhothmlrujdqe


2009 2009 6th International Conference on Service Systems and Service Management  
Enablers of Environmental Governance Capabilities in Small and Medium-Sized Enterprises in Supply ChainGuojun Ji - -98 Capacity Manipulation and Menus of Two Part Tariff Contract in Supply ChainGuojun  ...  Effects Product Cost and Quality -A Case Study of the Ford Motor Company Simon Wu, H.M.  ...  complex network of mass customization in the machine manufacturing: Forecasting the quantities needed of the key components Xi Zhang,Xiaoj ing Zheng - ------------------------------------------------  ... 
doi:10.1109/icsssm.2009.5174843 fatcat:hydiarlbqjbcjmwajpk5dftqua
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