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How Search Engine Advertising Affects Sales over Time: An Empirical Investigation [article]

Yanwu Yang, Kang Zhao, Daniel Zeng, Bernard Jim Jansen
2020 arXiv   pre-print
As the first empirical investigation of the dynamic advertisement-sales relationship in SEA, this study builds an advertising response model within a time-varying coefficient (TVC) modeling framework,  ...  It is also unclear whether and how such effects change over time in highly dynamic SEA campaigns.  ...  Thus, we investigate the dynamic influence of each factor on sales over time.  ... 
arXiv:2008.06809v1 fatcat:5drlbghebnbzhfovzqhaqarbve

Search Engine Advertising Adoption and Utilization: An Empirical Investigation of Inflectional Factors

Hamed Jafarzadeh, Aybüke Aurum, John D'Ambra, Babak Abedin, Behrang Assemi
2015 Journal of Organizational Computing and Electronic Commerce  
Search Engine Advertising (SEA) is at the same time a prominent source of revenue for search engine companies, and also a new solution for businesses to promote their visibility on the Web.  ...  Furthermore, the research has discovered six additional factors that have an indirect influence: (i) trust in search engines, (ii) perceived risk of SEA, (iii) ability to manage keywords and bids, (iv)  ...  Qualitative studies are now needed to further investigate the ways in which businesses can enhance such abilities and also to identify how search engine providers could assist advertisers in this regard  ... 
doi:10.1080/10919392.2015.1087704 fatcat:zlx3re7onfcnjdmkuthjsgsgue

Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation

Animesh Animesh, Vandana Ramachandran, Siva Viswanathan
2007 Social Science Research Network  
This is projected to more than double over the next  ...  and Google integrate the benefits of online search with advertising, and have emerged as the dominant revenue model for online search engines. Interestingly, Yahoo!  ...  This paper has greatly benefited from comments from anonymous reviewers at ICIS 2006, CIST 2006, and participants at the Workshop on Sponsored Search Auctions, Vancouver, CA.  ... 
doi:10.2139/ssrn.851286 fatcat:mfxv43ukyngezbv5ei2qwgg6tu

Entropy and stability in time use - An empirical investigation based on the German Time Use Survey

Rainer Hufnagel
2008 Electronic International Journal of Time Use Reserach  
Diversity and stability thus defined prove to have an empirical relationship, at least for the investigated data.  ...  , and for the search of new empirical-based hypotheses about individual time use behaviour in the household context .  ...  For us in New Zealand, we have the benefit of an ongoing travel survey 1 , which will soon be supplemented by a new time use survey 2 .  ... 
doi:10.13085/eijtur.5.1.26-42 fatcat:yqqvfxa67jc3fauxxolvdmrryi

Research Note—Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation

Animesh Animesh, Vandana Ramachandran, Siva Viswanathan
2010 Information systems research  
This paper has greatly benefited from suggestions offered by workshop participants at New York University, ICIS 2006, CIST 2006, NET Institute Conference 2006, and ACM Sponsored Search Auctions 2005.  ...  search engine users.  ...  Our study contributes to this growing body of work by investigating outcomes in online sponsored search advertising markets.  ... 
doi:10.1287/isre.1080.0222 fatcat:urmrcv6wmje5pktptuwer32keq

Do Internet Shopping Aids Make a Difference? An Empirical Investigation

Leo R. Vijayasarathy, Joseph M. Jones
2001 Electronic Markets  
., price) from multiple vendors of a specific product, online shopping aids can increase the number of alternatives considered, while reducing search time and costs.  ...  In this paper, we report the results of an experiment intended to examine online shopping perceptions between two Internet shopping groups: one that used an online shopping aid and another that did not  ...  Over the past few years, some Internet shoppers have used search engines to aid their search.  ... 
doi:10.1080/10196780122441 fatcat:ankfockwjvckhnuq6gllfhahgi

Consumer Responses to Colors of E-Commerce Websites: an Empirical Investigation [chapter]

Jean-Eric Pelet, Panagiota Papadopoulou
2010 E-commerce  
Since, these elements cannot be controlled in a distance study carried out over Internet, a www.intechopen.com Consumer Responses to Colors of E-Commerce Websites: An Empirical Investigation 123 controlled  ...  Empirical Investigation http://www.w3.org/ www.intechopen.comConsumer Responses to Colors of E-Commerce Websites: An Empirical Investigation www.intechopen.comE-Commerce Asking a participant  ...  /consumer-responses-to-colors-of-e-commercewebsites-an-empirical-investigation © 2010 The Author(s).  ... 
doi:10.5772/8897 fatcat:e67x56ajmnap7phdz3fmdoutry

Barriers to internal benchmarking initiatives: an empirical investigation

Paulo Amaral, Rui Sousa
2009 Benchmarking : An International Journal  
This competition was to include all areas / functions of the business by having manufacturing, engineering, design, sales & marketing, admin, etc. all competing for improvements and measured by the same  ...  Over time, these expectations may change, leading to undesirable situations.  ...  This resulted in loss of time and message was affected. A1b I5-Q1 Education and cultural level Not everybody "spoke the same language" in the BEST team.  ... 
doi:10.1108/14635770910972441 fatcat:acha7g6jjrc7bjppfgkp3hlvm4

An Empirical Investigation of Third-Party Seller Rating Systems in E-Commerce: The Case of buySAFE

Eric K. Clemons
2007 Journal of Management Information Systems  
An Empirical Investigation of Third-Party Seller Rating Systems in E-Commerce: The Case of buySAFE ERIC K. CLEMONS Eric K.  ...  search engines.  ... 
doi:10.2753/mis0742-1222240203 fatcat:jim6ooeh3vgthllgpz6jqoztia

Supply-side hurdles in internet B2C e-commerce: an empirical investigation

M.T. Cheung, Ziqi Liao
2003 IEEE transactions on engineering management  
These results add to the inductive basis for future research into a general demand-supply theory of Internet B2C e-commerce and offer an empirically-grounded position against which the effects of later  ...  Useful information also follows for engineer-managers seeking to compare marginal improvements in supply-side problems, particularly in the form of estimated substitution ratios.  ...  Of particular interest to the present investigation is the extent to which perceptions of empathy and tangibility affect individual intentions to e-shop over the Internet.  ... 
doi:10.1109/tem.2003.819649 fatcat:seaggosinneblnetf43xoso7tq

Do Asset Fire Sales Exist? An Empirical Investigation of Commercial Aircraft Transactions

Todd C. Pulvino
1998 Journal of Finance  
Further evidence that capital constraints affect liquidation prices is provided by airlines' asset acquisition activity.  ...  Furthermore, for an airline executing a f leet liquidation over time, serial correlation in error terms is likely.  ...  Table I I Table entries indicate entries the total numbers of purchases and sales of used narrow-body aircraft over the 1978-1991 time period.  ... 
doi:10.1111/0022-1082.00040 fatcat:2rgqwf7dyvclvdao36elz4jcca

An empirical investigation of antecedents of B2B Websites' effectiveness

Goutam Chakraborty, Vishal Lala, David Warren
2002 Journal of Interactive Marketing  
a D a v i d W a r r e n f A B S T R A C T The purpose of this study was to identify the factors that influence customers' perceptions of the effectiveness of business-to-business Websites and to test empirically  ...  Long waiting time for a Website to download has been shown to negatively affect evaluations of the Website (Dellaert & Kahn, 1999; Weinberg, 2000) .  ...  Consumers feel a growing lack of control over how their personal information is used by companies and find it unacceptable for marketers to sell information about them.  ... 
doi:10.1002/dir.10044 fatcat:yvni4ymdx5bj3ctd5zvs3asqhm

Global Sourcing of Services and Market Performance: An Empirical Investigation

Masaaki Kotabe, Janet Y. Murray, Rajshekhar G. Javalgi
1998 Journal of International Marketing  
Global Sourcing of Services and Market Performance: An Empirical Investigation ABSTRACT Masaaki Kotabe, Janet Y. Murray, and Rajshekhar G.  ...  Empirical examination of systematic trends in diffusion rates requires yearly sales data on various products introduced in the EU over time (in this case, years representing the first and second half of  ... 
doi:10.1177/1069031x9800600406 fatcat:trxw7bgwvrcwfezm2np37n7itu

Price Dispersion and Differentiation in Online Travel: An Empirical Investigation

Eric K. Clemons, Il-Horn Hann, Lorin M. Hitt
2002 Management science  
In addition, OTAs return tickets that are strictly inferior to the ticket offered by another OTA for the same request between 2.2% and 28% of the time.  ...  differentiation-different OTAs specialize by systematically offering different trade-offs between ticket price and ticket quality (minimizing the number of connections, matching requested departure and return time  ...  engine.  ... 
doi:10.1287/mnsc.48.4.534 fatcat:vjjon7xpefdilgllpu3gaxl5xm

Price Dispersion and Differentiation in Online Travel: An Empirical Investigation

Eric K. Clemons, Il-Horn Hann, Lorin M. Hitt
2002 Management science  
In addition, OTAs return tickets that are strictly inferior to the ticket offered by another OTA for the same request between 2.2% and 28% of the time.  ...  In addition, OTAs return tickets that are strictly inferior to the ticket offered by another OTA for the same request between 2.2% and 28% of the time.  ...  engine.  ... 
doi:10.1287/mnsc.48.4.543.203 fatcat:z4dkc5yo5fejxk5mak4nqdorjm
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