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Here, there, and everywhere

Randall A. Lewis, Justin M. Rao, David H. Reiley
2011 Proceedings of the 20th international conference on World wide web - WWW '11  
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry.  ...  In such cases, the "match" is fundamentally different from the exposed group, and we show how and why observational methods lead to a massive overestimate of adfx in such circumstances.  ...  This endogenous exposure can lead to overestimates of the effects of advertising.  ... 
doi:10.1145/1963405.1963431 dblp:conf/www/LewisRR11 fatcat:gyasxdrgwjhflfwcij4g72jhqy

Algorithmic futures: The life and death of Google Flu Trends

Vincent Duclos
2019 Medicine Anthropology Theory  
GFT mined massive amounts of data about online search behavior to extract patterns and anticipate the future of viral activity. But it did a poor job, and Google shut the system down in 2015.  ...  These systems integrate crowdsourced data and digital traces, collecting information from a variety of online sources, and they promise to change the way governments, institutions, and individuals understand  ...  This correlation can be traced back to the design of GFT in 2008.  ... 
doi:10.17157/mat.6.3.660 fatcat:ybdqvmemqrdvrjpm2b2do7tsh4

Add More Ads? Experimentally Measuring Incremental Purchases Due to Increased Frequency of Online Display Advertising

Garrett A. Johnson, Randall Aaron Lewis, David H. Reiley
2013 Social Science Research Network  
Research partnered with a nationwide retailer to study the effectiveness of display advertising on online and in-store sales for more than three million shared customers.  ...  Doubling the average number of impressions per person, from 17 to 34 in a two-week period, nearly doubled the treatment effect.  ...  Reiley, "Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising," in "Proceedings of the 20th international conference on World wide web" ACM 2011  ... 
doi:10.2139/ssrn.2268215 fatcat:5hmer6q62jb7dehxu52f23sunm

Targeting in advertising markets: implications for offline versus online media

Dirk Bergemann, Alessandro Bonatti
2011 The Rand Journal of Economics  
An increase in targeting leads to an increase in the total number of consumer-product matches, and hence in the social value of advertising.  ...  As consumers' relative exposure to online media increases, the revenues of offline media decrease, even though the price of advertising might increase.  ...  In terms of revenues, we can infer from ( 7) and (8) that an increase in γ leads to an increase in the size of markets a > 0 and to a decrease in the size of market 0.  ... 
doi:10.1111/j.1756-2171.2011.00143.x fatcat:kdzqsk3wfbdjffylutrz2clieq

Impulse buying: a meta-analytic review

Gopalkrishnan R. Iyer, Markus Blut, Sarah Hong Xiao, Dhruv Grewal
2019 Journal of the Academy of Marketing Science  
By establishing these pathways and processes, this study helps clarify factors contributing to impulse buying and the role of factors in resisting such impulses.  ...  The meta-analysis reported in this article integrates findings from 231 samples and more than 75,000 consumers to extend understanding of the relationship between impulse buying and its determinants, associated  ...  Only the indirect effect of hedonic motives is insignificant, leading to a low ratio of indirect effects to total effects (8%).  ... 
doi:10.1007/s11747-019-00670-w fatcat:jtaotzf5ybenbizdttjp75pa24

Children, adolescents, and the media

Victor C Strasburger
2004 Current Problems in Pediatric and Adolescent Health Care  
Not only are there web sites devoted exclusively to drinking and smoking, but young people also frequently see ads for cigarettes and alcohol on the Web and can even order beer and alcohol online. 324  ...  here is that new research is beginning to question whether frequent consumption of soft drinks might lead to an increased risk of osteoporosis in teenage girls 255 and obesity in both children and teens  ... 
doi:10.1016/j.cppeds.2003.08.001 pmid:15014399 fatcat:tfnjd4xa75asjpjiozb5hyjkue

Does visual communication get through to its audiences

Tore Kristensen, Gorm Gabrielsen
2013 2013 IEEE Tsinghua International Design Management Symposium  
Acknowledgements: The authors wish to express their gratitude for the financial support received from the Spanish Government (ECO 2011/23027), the research group "Generés" (Government of Aragón) and the  ...  Acknowledgements: The authors wish to thank participants in the 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Edinburgh (UK), and the Vth Workshop on Cultural Economics  ...  You can take a taxi from everywhere in Valencia, from the city centre to the Faculty it may cost you around 10 euros.  ... 
doi:10.1109/tidms.2013.6981257 fatcat:gvtlla3dbvdj3oargnpi7x2d6e

Economics of Free Under Perpetual Licensing: Implications for the Software Industry

Marius F. Niculescu, D. J. Wu
2014 Information systems research  
We find that stronger WOM effects or more periods lead to an expansion of the seeding optimality region in parallel with a decrease in the seeding ratio.  ...  We also demonstrate the robustness of our findings with respect to various parameterizations of cross-module synergies, strength of WOM effects, and number of periods.  ...  Acknowledgments The authors thank the senior editor, associate editor, and the three anonymous reviewers for their constructive feedback on the manuscript.  ... 
doi:10.1287/isre.2013.0508 fatcat:hixqx7d3wfgr3pkg5we3dhfja4

Transmission creep

Jane B. Singer
2016 Journalism Studies  
This article adds to the call for a more richly theorized concept of relationship effects suitable to an immersive, iterative, and interconnected environment of news producers and products.  ...  The nature of digital media challenges the explanatory power of effects theories that rest on a transmission model of communication.  ...  In other words, the social nature of the online world seemed to have an ameliorating effect on behavior predicted by the theory.  ... 
doi:10.1080/1461670x.2016.1186498 fatcat:vw6mersgerei5dhjqd5di46bxm

Does food marketing need to make us fat? A review and solutions

Pierre Chandon, Brian Wansink
2012 Nutrition reviews  
It then describes the effects of newer and less conspicuous marketing actions, focusing on 3) packaging (including the effects of package design and package-based claims) and 4) the eating environment  ...  Food marketing is often singled out as the leading cause of the obesity epidemic.  ...  Acknowledgment The authors thank the editor and the reviewers for their help in the review process, as well as  ... 
doi:10.1111/j.1753-4887.2012.00518.x pmid:23035805 pmcid:PMC3495296 fatcat:sbcymbmqqjex7k347lf5ep64ue

How Algorithms Discriminate Based on Data they Lack: Challenges, Solutions, and Policy Implications

Williams, Brooks, Shmargad
2018 Journal of Information Policy  
The example of gender identity suggests the complexity of why attributes and behaviors may be correlated.  ...  , and one's unwillingness to wear a medical monitor leads to insurance penalties for assumed risky behavior?"  ... 
doi:10.5325/jinfopoli.8.2018.0078 fatcat:yqbhraqlg5bi7e4e63y4t6le54

Crowdsourcing New Product Ideas Under Consumer Learning

Yan Huang, Param Vir Singh, Kannan Srinivasan
2014 Management science  
Increasing the total number of ideas to respond to and improving the response speed will lead to more idea contributions.  ...  However, failure to distinguish between high and low potential ideas and between high and low ability idea generators lead to the overall potential of the ideas generated to drop significantly.  ...  We briefly explain the model hierarchy here and for complete details of the estimation procedure please see the online Appendix 1.  ... 
doi:10.1287/mnsc.2013.1879 fatcat:hzawwxxbovg2xfz3wbmnuj2dw4

Learning Internet-of-Things Security "Hands-On"

Constantinos Kolias, Angelos Stavrou, Jeffrey Voas, Irena Bojanova, Richard Kuhn
2016 IEEE Security and Privacy  
The fast productization of IoT technologies is leaving users vulnerable to security and privacy risks.  ...  What can you glean from using inexpensive, off-the-shelf parts to create Internet of Things (IoT) use cases? As it turns out, a lot.  ...  Disclaimer Certain products are identified in this document to describe the work conducted, but identification doesn't imply that the National Institute of Standards and Technology recommends or endorses  ... 
doi:10.1109/msp.2016.4 fatcat:wppiq3itgneczbjganoqmyu564

Understanding and managing international growth of new products

Stefan Stremersch, Gerard J. Tellis
2004 International Journal of Research in Marketing  
The results show that the pattern of growth differs substantially across European countries. These differences are explained mostly by economic wealth and not by culture.  ...  The study addresses the implications of these results for: (a) the choice of a waterfall versus sprinkler strategy for the introduction of a new product; (b) the global versus local marketing of a new  ...  Acknowledgements The authors are indebted for support of these projects to the China -Europe International Business School, the Center for Asia and the Emerging Economies of the Tuck School, and the Faculty  ... 
doi:10.1016/j.ijresmar.2004.07.001 fatcat:bhly4i2tovdtplrviekyrvhfra

Thinking Outside the Black-Box: The Case for "Algorithmic Sovereignty" in Social Media

Urbano Reviglio, Claudio Agosti
2020 Social Media + Society  
The third section empirically analyzes users' expectations and behaviors regarding such data-driven personalization to frame a conceptualization of users' agency.  ...  The second section sheds light on increasing concerns regarding algorithms' ability to overtly persuade—and covertly manipulate—users for the sake of engagement, introducing the emergence of the exclusive  ...  Online behavior seems to enable much more fluid expression of first-order preferences. In this way, personalization algorithms can shrink the individual "aspirational self."  ... 
doi:10.1177/2056305120915613 fatcat:5hgrxn7kn5dcrevqlniildbk4q
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