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From Mobile Service Quality Evaluation to E-Word-Of-Mouth: What Makes the Users of Mobile Banking Applications Speak About the Bank?

Amira Trabelsi Zoghlami, Karim Ben Yahia, Sarra Berraies
2018 International Journal of E-Services and Mobile Applications  
Thepurposeofthepresentarticleistoexploretheelectronicword-of-mouth(e-WOM)determinants inamobilebankingcontextsuchase-servicequality,e-satisfaction,e-trustande-loyalty.Italso examines the moderating role  ...  played by brand reputation in the relation between e-loyalty and e-WOM.Asurveywasconductedwith256usersofmobilebankapplications.Thefindingsillustrate thepositiveeffectofe-servicequalitycomponentssuchasinformationquality  ...  "Add to Cart" button on the product's webpage: Management, Engineering,  ... 
doi:10.4018/ijesma.2018040103 fatcat:4t6gx724mfbwhlvctfuiywl3pi


Dr. P S Aithal, Prof. Amith Menezes
2019 Zenodo  
I would also like to acknowledge our thanks to our parents for their valuable support and encouragement during the period of our study.  ...  Acknowledgement We would like to express our gratitude towards our guide Mrs.Shifana Begum, Assistant Professor, Dept. of CSE, Srinivas School of Engineering, Mukka for her support, guidance and encouragement  ...  That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth.  ... 
doi:10.5281/zenodo.3250779 fatcat:rgrz3gtqhnfolkur7bsi7xyzue

Analyses of Factors Influencing Travel Consumers' Satisfaction and Loyalty as Revealed by Online Communication Platform: A Case Study of TripAdvisor

Nawal Zaki, Nermeen Abuzied
2017 International Journal of Heritage, Tourism and Hospitality  
This study extends the body of knowledge on the influence of perceived quality service (PQS) and perceived price (P) on post-purchase perceptions, satisfaction, intention behavior and loyalty of travel  ...  The widespread public use of TripAdvisor has effectively positioned itself as a new breed of moderate Travel Agencies and hotels by launching its Instant Booking service recently.  ...  With the development of the technologies, e-word-of-mouth behaviour has acquired a leading role in consumer behaviour.  ... 
doi:10.21608/ijhth.2017.30235 fatcat:mbr6454bebh35ppsmwkrjo2zxy

#Corporate tweets

Susanne Wallner
2017 unpublished
The findings of the study show that SMEs concentrate on engaging their followers while large corporations aim to strengthen their brand and sell their products.  ...  To depict the communication strategies of both company types a content analysis of the Tweets of 50 US-based companies (25 SMEs & 25 large enterprises) from different industries was conducted in October  ...  This not only increases brand loyalty but might also prompt them to talk about their experiences with peers, ultimately spreading the word about a brand and increasing its popularity ((e)word of mouth)  ... 
doi:10.25365/thesis.49210 fatcat:7vn4brjh65gfdomfzpafiixxhe

The contribution of E- Marketing to the Branding of Nonprofit Organizations (NPOs): The Case of Greek Museums

Ζωή–Χάρις Ν. Μπελενιώτη
Despite the pivotal role that Nonprofit Organizations (NPOs), such as museums, play in the economy and tourism, still very little is known about museum branding.  ...  First, to explore the impact of social media on the Customer Based Brand Equity (CBBE) in Museums.  ...  Acknowledgments The Contribution of E-marketing to the Branding of Nonprofit Organizations (NPOs): The case of Greek Museums Zoi (Zoe)-Charis Belenioti The Contribution of E-marketing to the Branding of  ... 
doi:10.26262/ fatcat:b4nizo5i5zgv5cei2tatu5zuhm

Exploring regional small business engagement with Facebook technology

Tracey Mahony
The research uses mixed methods to collect data from RSB Facebook users and non-users. Qualtrics assisted the administration of a quantitative online survey of RSB in the focal locale.  ...  The motivation for this research was to learn more about technology acceptance for marketing communication in a Regional Small Business (RSB) context.  ...  Interviewee 18The reliance on word-of-mouth and not seeing Facebook as a provider of e-word of mouth was again prevalent in NFBU Interviewee data, for example:'I use advertising in the Yellow Pages and  ... 
doi:10.25903/zsry-nv90 fatcat:irjza2m57vhsfikqagfnqdbohe

in Tourism Hospitality and Leisure Proceedings Book 5 th Interdisciplinary Tourism Research Conference

Metin Kozak, Nazmi Andreas Artal-Tur, Kozak
x feedback from the panel of our reviewers regarding the quality of submissions for presentation at both conferences in terms of their diversity in scope and levels for nurturing the existent body of tourism  ...  We hope that the conference attendants will return to their academic institutions and home countries feeling intellectually enriched and will also continue contributing to this growing field by making  ...  Support is also acknowledged from COST Action IS1104 "The EU in the new economic complex geography: models, tools and policy evaluation".  ... 

Word of mouth communication in destination marketing: a comparative study of the caravan and backpacker markets in Cairns

Alana Harris
This file is part of the following reference: Harris, Alana (2015) Word of mouth communication in destination marketing: a comparative study of the caravan and backpacker markets in Cairns.  ...  e-Word of Mouth With the advent of technology, particularly the internet, a voice can be heard by millions in every corner of the globe. This impact is not lost on practitioners or academics.  ...  Similar examples can be drawn from the research notes whereAside from the general discussion, WOM is also used for obtaining detail to assist in making decisions about what to do and what decisions to  ... 
doi:10.4225/28/5a9e1b7880020 fatcat:4o5p7knrpfel3hq2x6iupffqhu