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Forecasting the nearly unforecastable: why aren't airline bookings adhering to the prediction algorithm?

Saravanan Thirumuruganathan, Soon-gyo Jung, Dianne Ramirez Robillos, Joni Salminen, Bernard J. Jansen
2021 Electronic Commerce Research  
AbstractUsing 27 million flight bookings for 2 years from a major international airline company, we built a Next Likely Destination model to ascertain customers' next flight booking.  ...  Research results indicate that algorithmic approaches in competitive industries must account for shifting customer preferences, changes to the travel environment, and confounding business effects rather  ...  Acknowledgements We thank the international airline company for its collaboration in this research.  ... 
doi:10.1007/s10660-021-09457-0 fatcat:5zin2rli5nfnnoetq4fwjg3klq