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Focused matrix factorization for audience selection in display advertising

B. Kanagal, A. Ahmed, S. Pandey, V. Josifovski, L. Garcia-Pueyo, J. Yuan
2013 2013 IEEE 29th International Conference on Data Engineering (ICDE)  
Audience selection is a key problem in display advertising systems in which we need to select a list of users who are interested (i.e., most likely to buy) in an advertising campaign.  ...  To resolve these issues, we propose a novel focused matrix factorization model (FMF) which learns users' preferences towards the specific campaign products, while also exploiting the information about  ...  In this paper we showed how matrix factorization can be used for audience selection in display advertising.  ... 
doi:10.1109/icde.2013.6544841 dblp:conf/icde/KanagalAPJPY13 fatcat:r6ark62myffr5jpfboswzoddrq

User Clustering Algorithms in Online Advertising

2019 International journal of recent technology and engineering  
The Digital Advertising has emerged as one of the main source of revenue for major part of Internet economy.  ...  To generate more income through advertisement the ad-publishers and the ad-networks need to be watchful about users interest when targeting them for their brand or product pro- motion through these channels  ...  An appropriate weight matrix for an ad campaign neglects the trivial features and discovers the similar audience which gives return on-investment for ad expenditure amount.  ... 
doi:10.35940/ijrte.b1006.0782s419 fatcat:cxc2gim545gqzcajajdw3afscm

Application of TOPSIS for Solving Optimal Brand Communication Effect on the Portal

Yueh-Hua Lee, Feng-Yi Wu, Chung-Chu Chuang
2013 International Journal of Web Portals  
Based on the cognitive psychology of selective attention and priming effect, and visual display effect, this research aims to explore how banner advertisements in the portal sites affect brand communication  ...  The prime age group selection considers the brand communication effect simultaneously from involvement, advertising attitude, purchase intention and attractiveness of advertisement content.  ...  Therefore, dynamic banners can attract the selective visual attention of the audience more effectively in a self-paced, audience media setting.  ... 
doi:10.4018/ijwp.2013070103 fatcat:vjiln26mkbd53jdsib2cb6y4au

Digital Marketing in Strategic Management in the Field of the Tourism

Larysa Fedoryshyna, Oleksandr Halachenko, Alona Ohiienko, Andrii Blyznyuk, Rafaela Znachek, Natalia Tsurkan
2021 Journal of Information Technology Management  
The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment.  ...  The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article.  ...  The KPI system displays such goals (although it does not necessarily contain them in their original form).  ... 
doi:10.22059/jitm.2021.80735 doaj:2068d867763b4d4ca4e149a4755336cb fatcat:rypppxr4pzfjpkmlno4wy4zxha

Improving the Classification of Digital Marketing Tools for the Industrial Goods Promotion in the Globalization Context

Anna Rosokhata, Olena Rybina, Anna Derykolenko, Viktoriia Makerska
2020 Research in World Economy  
In today's environment, the use of digital marketing tools is of great importance for domestic manufacturers, as it allows them to promote their products to the world markets quickly, with a relatively  ...  small cost, to provide target audience influence, to form and enhance their own image, as well as the image of their products, etc.  ...  According to Ruban V.V. (2017) Internet marketing includes such elements of the system as: display advertising; contextual advertising; search engine marketing in general and SEO in particular; promotion  ... 
doi:10.5430/rwe.v11n4p42 fatcat:izodhee3mfehpbfdualwfphouq

Segmentation and communication in digital marketing

М. Oklander, T. Oklander
2017 Marketing and Management of Innovations  
Platforms for advertising exposure have changed. The value of online communities that purposefully exchange information concerning purchases is increasing.  ...  It is investigated factors of cultural order and segments of online communities that are formed by means of cultural factors.  ...  There have been already developed techniques that allow affecting the audience even in the off-line environment, such as applications in phones, sms/mms, advertising displays in the streets.  ... 
doi:10.21272/mmi.2017.3-07 fatcat:duboxtf5ibdufd5w2fczxdblju

Intent-Based User Segmentation with Query Enhancement

Wei Xiong, Michael Recce, Brook Wu
2013 International Journal of Information Retrieval Research  
Similarly, in display advertising, the web site usually charges the advertiser for every impression of its ads and the selection of advertisements to show on a given page during a specific time frame can  ...  Since different advertisers are interested in different groups of audiences, it is critical for publishers to understand their audiences and show that their audiences have value for the advertisers.  ... 
doi:10.4018/ijirr.2013100101 fatcat:2sh4kotdsrh33k4etfu2o3xuoq

Customer's Attitude Towards Mobile Advertising in Bangladesh

Sheikh Majedul Huq
2015 International Journal of Business and Economics Research  
The factor analysis of the study also divided the predictors into six different factors those can be used for the further study.  ...  The main objective of the study is to examine the customer's attitude towards mobile advertising in Bangladesh.  ...  As per the given table all variables can be categorized into six factors. Table 8 , Varimax rotation was keep fit for the rotated component matrix.  ... 
doi:10.11648/j.ijber.20150406.13 fatcat:5iphxvti3fgpzcffjloovtq3pq

Visual Targeted Advertisement System Based on User Profiling and Content Consumption for Mobile Broadcasting Television

Silvia Uribe, Federico Álvarez, José Manuel Menéndez, Guillermo Cisneros
2010 Journal on spesial topics in mobile networks and applications  
UMTS connection) visual targeted advertising can be performed in a simple way: by off-line storing the advertisement for selectively replacing the normal broadcasted advertisement.  ...  In this article we present a novel intelligent content personalisation system for targeted advertising over mobile broadcasting networks and terminals, based on user profiling and clustering, as a new  ...  , which focuses on the content itself, based on factors such as user preferences.  ... 
doi:10.1007/s11036-010-0258-2 fatcat:juv3ln73qre2bebc7klstycxhy

Strategic brand positioning analysis through comparison of cognitive and conative perceptions

Parikshat S. Manhas, University of Jammu, Jammu,Tawi, India
2010 Cuadernos de difusión  
The marketers, in order to strategically place their brands in today's competitive market, need to identify the attributes on which they need to focus and those of paramount importance for the consumers  ...  Cognition will be identified by trailing a factor analytic adaptation of importance performance analysis.  ...  This survey was restricted to SEC A, B and C in urban India only to focusing on the prime target audience for most consumers' branded products.  ... 
doi:10.46631/jefas.2010.v15n29.02 fatcat:xfwqnjl6jvcsrjhbutgbsubqwi

Analysis on the Influencing Factors of Acceptance Willingness of Advertisement in WeChat Moments based on Theory of Planned Behavior

Yidi Tang
2021 BCP Business & Management  
Based on the theoretical framework of planned behavior and questionnaire survey, this paper explores the influencing factors of acceptance willingness of advertisement in the information flow of WeChat  ...  In the era of the Internet, advertisements in WeChat moments hold been pouring in and favored by businesses. But as the number of advertisements in WeChat moments increases, the quality is uneven.  ...  The acceptance willingness of the audience of advertisements in WeChat moments is affected by a variety of factors.  ... 
doi:10.54691/bcpbm.v13i.58 fatcat:cfw3jxo6zjaqfkxgnjpcfc4gfi

User Response Prediction in Online Advertising [article]

Zhabiz Gharibshah, Xingquan Zhu
2021 arXiv   pre-print
What are the parties involved in the online digital advertising eco-systems? What type of data are available for user response prediction?  ...  In this survey, we provide a comprehensive review of user response prediction in online advertising and related recommender applications.  ...  They present an online collaborative filtering method following pairwise ranking approach for matrix factorization (Stream Ranking Matrix Factorization), and propose a pairwise learning to optimize an  ... 
arXiv:2101.02342v2 fatcat:clgefamcd5fmbeg5ephizy3zqu

Targeting of Online Advertising Using Logistic Regression

Erik Šoltés, Janka Táborecká-Petrovičová, Romana Šipoldová
2020 E & M Ekonomie a Management  
The impact of particular factors is quantified via odds ratios that are used for the identification of areas of interests typical for women, men and for considered age categories.  ...  Prediction quality of models is assessed by the set of classification measures arising from confusion matrix that is generally acceptable in machine learning.  ...  Acknowledgement: This paper was elaborated with the support of project VEGA 1/0488/20 Market, marketing, legislative and ethical aspects of biometric technologies utilisation in commercial sector and project  ... 
doi:10.15240/tul/001/2020-4-013 fatcat:ic25obxpzbb7jgufctbfonnj7u

Mixing English in Persian Print Advertising Discourse

Zohreh Gooniband Shooshtari, Monireh Allahbakhsh
2013 International Journal of Society, Culture and Language  
Overall, in spite of the public's generally low proficiency in English, it is predicted that English mixing will continue to thrive in magazine advertising discourse in Iran.  ...  However, using English in Persian magazine advertisements is culturally and linguistically constrained.  ...  This technique is repeated in the advertisement displayed in Figure A .5. Figure A .5 is an advertisement for ceramic dishes.  ... 
doaj:96dd86e807f94754b174c7c41b766266 fatcat:nidpt3mzlfdfhohsfqt5ixdlf4

Quality Increase of Viral Video Management on the Basis of Synergetic Approach

Roman Rashydovich Tolstyakov, Natalya Vasilyevna Zlobina
2015 Indian Journal of Science and Technology  
The correct selection of the audience gave an impulse for the virus propagation.  ...  A trend in the number of viewings was monitored for a month. The students of TSTU, subscribed to the respective groups in VK and Facebook, have been selected as the target audience.  ... 
doi:10.17485/ijst/2015/v8is(10)/84873 fatcat:dhon6k3ynfhrnns6k2svkwcwgq
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