Filters








33,837 Hits in 4.9 sec

Factors influencing pro-social consumer behavior through non-profit organizations

Daniel Edgardo Cano Murillo, Juyoung Kang, Sora Yoon
2016 Internet Research  
Therefore, the obstructive factors influencing the effectiveness of the training should be modified, to improve the service ability of non-profit organizations.  ...  After the research and analysis on a non-profit organization, the writer has found the training in the non-profit organization insufficient in training needs, forms, instructors, contents, evaluations  ...  At present, the main problems in China's voluntary incentives include individual social responsibility, compassion and other behavioral incentives, constraints of non-profit organizations, limited training  ... 
doi:10.1108/intr-10-2014-0253 fatcat:mjmtb4sq2zg7jotottd5hyabnq

Environmental Corporate Social Responsibility (ECSR) As a Predictor of Consumer's Green Behavior

Siti Munerah, Seethaletchumy Thambiah, Saravanan Muthaiyah
2018 International Journal of Business and Management  
Based on norm activation model (NAM), personal norm acts as the mediator between activators of NAM and pro-social behavior.  ...  The purpose of this paper is to explore the influence of environmental corporate social responsibility (ECSR) on consumer’s green behavior.  ...  This type of initiative can be seen through generous financial contribution to non-profit organizations (NGOs) that promotes environmental preservation activities.  ... 
doi:10.5539/ijbm.v13n11p241 fatcat:nqret434rjfobbd7bejuy5sg6y

Non Profit Entities and Multi-Stakeholder Relations: Some Highlights on Accountability Management from the Italian "Pro-Loco" Organizations1

Daniela Preite, Fabio De Matteis
2014 Procedia Economics and Finance  
In the present work, considering that Pro-Loco organizations operate in a highly changeable environment, the context is analyzed, through a multi-stakeholder analysis, starting from an internal investigation  ...  Therefore, it is important to analyze the environment in which the Pro-Loco operate in order to implement an accounting information system which manages to meet the tourist and social informational needs  ...  Consequently, Pro-Loco organizations, can be considered "non-profits" entities.  ... 
doi:10.1016/s2212-5671(14)00474-2 fatcat:v5qbp2wdkzauvjvwc2pi3fyp3q

Using descriptive norm appeals effectively to promote green behavior

Leila Elgaaied-Gambier, Elisa Monnot, Fanny Reniou
2018 Journal of Business Research  
The presence of a typical-consumer testimonial, however, influences behavioral intention directly, and the profile of this non-famous endorser influences ad credibility and intention through identification  ...  The findings show that triggering a positive descriptive norm results in the adoption of pro-environmental behavior, even when this norm does not reflect the behavior of the majority, provided that consumers  ...  Some studies do examine the influence of endorsement credibility on green products usage (Lin & Chang, 2012) or on intention to buy products made by a non-profit organization (Aaker, Vohs, & Mogilner  ... 
doi:10.1016/j.jbusres.2017.09.032 fatcat:fdfvvnwu2vflnlfm4t43kj6qxy

Embedding a Social Cause in News Features

Hyo Jung Kim, Hyun Jee Oh, Esther Thorson
2012 Nonprofit and Voluntary Sector Quarterly  
That is, the nonprofit and commercial company were located in the same city as the respondents or non-localized.  ...  Embedding a social cause in news features: The effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage.  ...  [Insert Figure 1 here] Post Hoc Analyses Post hoc analyses were conducted to assess how social marketing messages in news features influenced consumer perceptions of the profit and nonprofit organizations  ... 
doi:10.1177/0899764012464908 fatcat:dxcceh72nbckfey45ylg6mh7kq

Volunteering Attitude, Mental Well-Being, and Loyalty for the Non-Profit Religious Organization of Volunteer Tourism

Heesup Han, Antonio Ariza-Montes, Pilar Tirado-Valencia, Soyeun Lee
2020 Sustainability  
The present research aimed to explore volunteer travelers' loyalty formation for the non-profit religious organization of volunteer tourism by considering the gender influence.  ...  As very little is known about volunteer tourists' behaviors, the current study satisfactorily provides an apparent comprehension regarding how their loyalty for the non-profit religious organization is  ...  Performance of the non-profit religious organization contains a positive influence on loyalty for the non-profit religious organization.  ... 
doi:10.3390/su12114618 fatcat:3nebbg2n4jhbxck5liuphkax2a

The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain

Insook Ahn, Soo Hyun Kim, Munyoung Kim
2020 Sustainability  
We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior.  ...  However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior.  ...  Therefore, when marketers, policy-makers, and non-profit organizations develop communication strategies to promote eco-friendly apparel products purchase, they should accordingly address the consumers'  ... 
doi:10.3390/su12176797 fatcat:wabr5jwvwzahvmwomhxse3pkbm

MARKETING COMMUNICATION IN ONLINE SOCIAL PROGRAMS: OHANIAN MODEL OF SOURCE CREDIBILITY

Serban Corina
2010 Annals of the University of Oradea: Economic Science  
The goal is to highlight the important theories and social models intrinsic to the online non-profit organizations' communication.  ...  Non-profit organizations active in online communication are based on the quality of their provided information.  ...  Non-profit organizations (NGOs) have understood the advantages of the Internet and have adapted their programs to follow specific online communication.  ... 
doaj:1585693be2d741488520f618dd30fa91 fatcat:kibshcvnsbgbba4lzgmbdl67vu

The Perspectives to Understand Social Marketing as an Approach in Influencing Consumer Behavior for Good

Iin Mayasari
2012 Gadjah Mada International Journal of Business  
The perspective is considered as an alternative way to comprehend consumer behavior change for good as a multi-factor driven action.  ...  This study is a conceptual paper and highlights perspectives to understand social marketing as an approach to bring about voluntary and socially desirable consumer behavior.  ...  NGO has a formal organization structure, non-profit entity, and has the resources and capability to manage. The role is to manage programs in the pursuit of public good.  ... 
doi:10.22146/gamaijb.5442 fatcat:uytnck234vbozldhidhzjkx5ue

Consumers' Attitudes Towards Cause-Related Marketing

Dubravka Sinčić Ćorić, Marija Dropuljić
2015 Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi: Ştiinţe Economice  
The paper presents the development of 5-point Likert scale for measuring attitudes towards cause-related marketing, as well as its application on a sample of Croatian consumers.  ...  Corporate socially responsible behavior and supporting non-profit goals positively influence consumers' perceptions of a company. 0.74 13.  ...  Corporate socially responsible behavior and supporting non-profit goals positively influence consumers' intention to buy the products of that company. 0.56 23.  ... 
doi:10.1515/aicue-2015-0023 fatcat:gkp6xqlvdvdj5nazksmoeyhmqe

Integrated Model for Understanding and Enhancing Green Purchase Behavioral Intention: Directions for Future Research

Velnampy T., Achchuthan Sivapalan
2016 Journal of Sociological Research  
Altogether, seven antecedents as environmental attitude, environmental concern, perceived consumer effectiveness, health consciousness, social influence, media influence and perceived government initiatives  ...  Further, this model can be applied in globalized level among consumers to predict the purchase intention and behavior towards green products. </p><p> </p>  ...  In addition, mass media and social networks also influence the consumer behavior.  ... 
doi:10.5296/jsr.v7i1.9541 fatcat:rtmvzawg6rffbdef3k4xwpffsa

Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective

Supran Kumar Sharma, Shravani Sharma
2013 Romanian Economic Journal  
With the help of binary logistic regression model present attempt examines the impact of business organization's Corporate Social Responsibility (CSR) practices on buying behavior of the consumers.  ...  The results have implications for marketing practitioners and strategic management professionals who would like to use their organisation's CSR practices as a tool to positively influence consumer behavior  ...  Brown and Dacin (1997) suggested that CSR associations influence buying behavior through their influence on overall company evaluations.  ... 
doaj:6dab8fd04ed84813a4d5299228efb635 fatcat:enoebft5cbaxjmvyodjnopj5u4

Pathways to Civic Engagement with Big Social Issues: An Integrated Approach

Dionysis Skarmeas, Constantinos N. Leonidou, Charalampos Saridakis, Giuseppe Musarra
2019 Journal of Business Ethics  
Enhanced understanding of civic engagement and its components can help public policy makers and managers in for-profit and non-profit organizations evaluate people's attitudes and behavior toward social  ...  Purchases concern consumers' support of socially responsible organizations.  ...  Appendix 2 Constructs, scales, and items Construct, Scale, and Source Items Social value orientation Source: Murphy et al. (2011) In this task, imagine that you have been randomly paired with another  ... 
doi:10.1007/s10551-019-04276-8 fatcat:yu3qvljr3rhtvlucgxuj6kkqvi

Antecedents of Consumers' Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory

Suk Min Pang, Booi Chen Tan, Teck Chai Lau
2021 Sustainability  
This paper aims to determine the factors that influence the purchase intention of organic food in Malaysia by applying the theory of planned behavior and the protection motivation theory.  ...  For instance, adopt the pro-environmental behaviors such as purchase of organic food to minimize the harmful human-caused impacts to the environment.  ...  TPB is useful for empirical studies to discover factors underlying pro-environmental behaviors [13] and the extended theory also received wide support in recent literature.  ... 
doi:10.3390/su13095218 fatcat:iou6o367cjfzxfvc6hy2fibfya

Stakeholders' Engagement in Promoting Sustainable Development: Businesses and Urban Forest Carbon

Neelam C. Poudyal, Jacek P. Siry, J. M. Bowker
2011 Business Strategy and the Environment  
Companies and organizations currently participating in the Chicago Climate Exchange (CCX) were surveyed regarding their perception of consumers' concerns with climate change, attitudes toward government  ...  regulations, factors important to their emission management decisions, and their interest in buying and paying premiums for carbon credits sourced from urban forestry.  ...  This suggests stronger support by non-profit organizations for green projects.  ... 
doi:10.1002/bse.724 fatcat:3o5ku7qcozc5vb265lhgzebqci
« Previous Showing results 1 — 15 out of 33,837 results