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Online platform typologies [chapter]

2019 An Introduction to Online Platforms and Their Role in the Digital Transformation  
ACKNOWLEDGEMENTS Main competitors MercadoLibre Marketplace competes with a few marketplace platform operators, such as Amazon and Rakuten (mainly in Brazil and Mexico), and to a lesser extent eBay and  ...  This business-to-businessto-consumer platform provides an entertaining shopping experience, which is a departure from the traditional product-centric approach of other e-commerce sites.  ...  Conclusion Amazon has become an e-commerce giant.  ... 
doi:10.1787/620d0ca9-en fatcat:fbpe4qkkpzfkjgdh4atrn2bzmq

The International Journal of Business and Management Research "IJBMR" 2018 Issue

Ijbmr.Org
2018 Zenodo  
A refereed journal published by the International Journal of Business and Management Research 2018 Issue The International Journal of Business and Management Research (IJBMR) is published annually on December  ...  Considering the investigation and relevant literatures being substantial impact of e-commerce on the performance of the organization is expected.  ...  There are various studies which have been conducted which investigated the factors influencing the entrepreneurial intention.  ... 
doi:10.5281/zenodo.5525666 fatcat:clfw4srlyjcc3dmlprq3bqndgm

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman (+6 others)
2020 International Journal of Information Management  
A B S T R A C T The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business.  ...  Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales.  ...  on consumers' purchase intentions.  ... 
doi:10.1016/j.ijinfomgt.2020.102168 fatcat:6gfli73nlnbvrlqqmcwdqbb3qa

Actual issues of modern development of socio-economic systems in terms of the COVID-19 pandemic [article]

Balanska Olena, Bavyko Oleksandr, Bezpartochna Olesia, Bezpartochnyi Maksym, Bogma Olena, Bogush Larysa, Bražulienė Rasa, Britchenko Igor, Burinskiene Aurelija, Čižiūnienė Kristina, Deineko Liudmyla, Dokashenko Galyna (+55 others)
2021 Zenodo  
The pandemic caused by this virus, led not only to significant human losses worldwide, but also imposed significant restrictions on the socio-cultural life of the population and radically changed the trends  ...  necessary to developing modern strategies and forecasts to ensure the effective functioning of economic entities through innovation, digitalization, marketing and use of competitive advantages in the consumer  ...  (i.e. the investment in e-commerce is one-off or multiple (continuous)).  ... 
doi:10.5281/zenodo.5979587 fatcat:dqgjst27fvdf5cqs4txpw562zu

Actual issues of modern development of socio-economic systems in terms of the COVID-19 pandemic [article]

Balanska Olena, Bavyko Oleksandr, Bezpartochna Olesia, Bezpartochnyi Maksym, Bogma Olena, Bogush Larysa, Bražulienė Rasa, Britchenko Igor, Burinskiene Aurelija, Čižiūnienė Kristina, Deineko Liudmyla, Dokashenko Galyna (+55 others)
2021 Zenodo  
The pandemic caused by this virus, led not only to significant human losses worldwide, but also imposed significant restrictions on the socio-cultural life of the population and radically changed the trends  ...  necessary to developing modern strategies and forecasts to ensure the effective functioning of economic entities through innovation, digitalization, marketing and use of competitive advantages in the consumer  ...  (i.e. the investment in e-commerce is one-off or multiple (continuous)).  ... 
doi:10.5281/zenodo.5842277 fatcat:xlni3xqmmvem7dabojl3vlj4yy

Actual issues of modern development of socio-economic systems in terms of the COVID-19 pandemic [article]

Balanska Olena, Bavyko Oleksandr, Bezpartochna Olesia, Bezpartochnyi Maksym, Bogma Olena, Bogush Larysa, Bražulienė Rasa, Britchenko Igor, Burinskiene Aurelija, Čižiūnienė Kristina, Deineko Liudmyla, Dokashenko Galyna (+55 others)
2021 Zenodo  
The pandemic caused by this virus, led not only to significant human losses worldwide, but also imposed significant restrictions on the socio-cultural life of the population and radically changed the trends  ...  necessary to developing modern strategies and forecasts to ensure the effective functioning of economic entities through innovation, digitalization, marketing and use of competitive advantages in the consumer  ...  (i.e. the investment in e-commerce is one-off or multiple (continuous)).  ... 
doi:10.5281/zenodo.5834822 fatcat:x4gmssgkgvholpdfplbcod4aaa

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Fangfang Li, Jorma Larimo, Leonidas C. Leonidou
2020 Journal of the Academy of Marketing Science  
Finally, we suggest fruitful directions for future research based on input received from scholars specializing in the field.  ...  Next, we propose a taxonomy that classifies SMMSs into four types according to their strategic maturity level: social commerce strategy, social content strategy, social monitoring strategy, and social  ...  Social commerce strategy • Social media as selling, promotion, and advertising platform has a positive impact on customer purchase intentions and financial performance. ► Use social media carefully and  ... 
doi:10.1007/s11747-020-00733-3 fatcat:omy4dddjcng2jlvpuqj6lrsd5y

Retailer Brand Image Building: Evidence from Two European Retailers

Boryana V. Dimitrova, Bert Rosenbloom
2014 Journal of Euromarketing  
This study presents a typology of four different branding categories based on the firm's international marketing capabilities and the globality of the industry: local brander, multidomestic brander, export  ...  A brand's COO may be one factor that influences the effects of the brand on consumers.  ...  Alongside e-commerce, consumers can now choose from drive-in facilities and mobile applications to shop in Carrefour stores.  ... 
doi:10.9768/0023.01-2.124 fatcat:xbpnllirgjaq7mz3lpxpsmcmqa

The direct and indirect impact of country personality on behavioral intentions for traveling: the full mediation effect of the affective country image

Burcio Carlos, Rui Da Silva, Fátima Salgueiro
2014 International Journal of Business & Economic Development  
The purpose of the current research is to investigate the direct and indirect influence of country personality dimensions on consumer behavioral intentions to visit a specific country, considering affective  ...  Assiduousness and agreeableness show a positive significant influence on affective country image, whereas snobbism shows a significant negative influence.  ...  Thus we purpose to investigate the perceived country personality of a specific country as a whole and to empirically examine its direct and indirect influence on behavioral intentions.  ... 
doaj:d50d8961d8144775a375cd3c67d4cdb2 fatcat:azahgc7whnecxbpgewqlt62u54

Leveraging intersections in management theory and practice (Extended Abstracts)

MARTA UGOLINI
2021 Sinergie Italian Journal of Management  
explorative study on the Role of Competence Centers in Italy BEATRICE IETTO, CHIARA ANCILLAI, ANDREA SABATINI, GIAN LUCA GREGORI, ELIAS CARAYANNIS " Hackathon-platform as enablers of a sustainable approach  ...  BARBARA AQUILANI, CORRADO GATTI, IRENE FULCO " Forming an Ecosystem through an Incumbent's Strategic Transformation VALENTINA GARBIN, ALBERTO NUCCIARELLI, ERICA SANTINI " Ethnic diversity, recombinant  ...  LEE M.C. (2009), "Factors influencing the adoption of internet banking: an integration of TAM and TPB with perceived risk and perceived benefit", Electronic Commerce Research and Applications, vol. 8,  ... 
doi:10.7433/srecp.ea.2021.01 fatcat:l2upsdqpqvc3zgahty45hquici

FACTORS AFFECTING CUSTOMER SATISFACTION IN SRILANKAN AIRLINES.pdf

Buddhika Gonagala
2020 Figshare  
the research paper discusses about the factors affecting the customer satisfaction in aviation industry.  ...  As noted in the introduction of this investigation, e-ticketing services typically developed in an ad hoc manner within the organization (Curbera, et al., 2002) .  ...  Also, he defined it as an objective and physical factor controlled by a company, which could influence consumers and employees.  ... 
doi:10.6084/m9.figshare.12044775.v1 fatcat:4eg4wopfdzgdbhmnk7qxzhklv4

Table of Contents [chapter]

2019 Land Grabbing and Home Country Development  
For details go to http://creativecommons.org/licenses/by-nc-nd/4.0/ To create an adaptation, translation, or derivative of the original work and for commercial use, further permission is required and can  ...  , not state-centric.  ...  It is, in practice, purchasing food production facilities.  ... 
doi:10.14361/9783839442678-toc fatcat:s6whf4j4pbhstaysp3j2ng7h3m

The Sharing Economy in Europe [article]

Andrzej Klimczuk
2022 Zenodo  
It also looks at the place of the sharing economy among various policies and how the contexts of public policies, legislation, digital platforms, and other infrastructure interrelate with the development  ...  an 'as-needed' basis.  ...  Cary Yungmee Hendrickson for the insightful comments and generous feedback on prior drafts of this chapter.  ... 
doi:10.5281/zenodo.5905748 fatcat:rk5iix2effhu3nn6hokitppine

International Journal of Business and Management Research "IJBMR" 2019 Issue. 2

Ijbmr.Org
2019 Zenodo  
A refereed journal published by the International Journal of Business and Management Research 2019 The International Journal of Business and Management Research (IJBMR) is published annually on December  ...  Consumers are affected by trust when it comes to usage influence and intentions. Trust also has a big impact on consumers mind whether to use or not to use a certain e-wallet application.  ...  Perceived usefulness represented the greatest influence on individuals in respect of their intention to engage with such an app offered on a mobile device.  ... 
doi:10.5281/zenodo.5525604 fatcat:4vdaephe6za25l3wvckelpkgqi

Restarting tourism, travel and hospitality [article]

Evangelos Christou, Anestis Fotiadis
2022 Zenodo  
For that consumers' attitudes and collectivist values are highly influenced. Because consumers' purchasing intention was not limited only to purchasing and satisfying their current wants and needs.  ...  Therefore, consumers have changed their purchasing intention and buying behavior in the market.  ...  on-site research, to investigate their status today, and to identify whether or not they were likely to emerge.  ... 
doi:10.5281/zenodo.6428311 fatcat:wny52lqewngcdichzwonk3dmd4
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