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Measuring the appeal of mobility-augmented reality games, based on the innovative models of interaction: a case study

Kai-Shuan Shen
2019 SN Applied Sciences  
During the second stage the strongest two original evaluation items of Pokémon GO are determined as "social interaction" and "scenario interaction" based on the statistical analysis of Quantification Theory  ...  A preference-based study was believed to disclose the motivated reasons for the appeal of mobility-augmented reality games.  ...  The reasons that gamers preferred Pokémon GO, is based on the following four appeal factors of interaction, including "face-to-face interaction (social)", "social-media interaction (shared)", "virtual  ... 
doi:10.1007/s42452-019-1763-y fatcat:4dadeidjkrfzhkzdlcyg62qroq

Statistical Research of Investment Appeal of Russian Regions [chapter]

Burtseva Tatiana Alexsandrovna
2018 Statistics - Growing Data Sets and Growing Demand for Statistics  
The results of the study: (1) the method of the dynamic standard for creation of statistical model of region investment appeal is offered; (2) the normative model of region investment appeal to measure  ...  In this chapter, the methodological results directed on realization statistical research of investment appeal of Russian regions are offered.  ...  For the statistical research of investment appeal of Russian regions is proposed to use an integrated statistical indicator, which is based on measures that assess the "state of capacity development in  ... 
doi:10.5772/intechopen.75465 fatcat:66sfrzuryvbg3jfv7cy4kups5e

Tax Compliance and Information Provision A Field Experiment with Small Firms

Philipp Doerrenberg, Jan Schmitz
2015 Social Science Research Network  
of moral appeals on compliance (e.g., Blumenthal et al. 2001; Torgler 2004) .  ...  In the following, we present results based on the following difference-in-differences (DiD) regression model: φ igt = α + β · T reat g + η t + δ 1 (1[g = 2] · 1[t = 2013]) + δ 2 (1[g = 3] · 1[t = 2013]  ... 
doi:10.2139/ssrn.2608118 fatcat:mparitn2cvgunfrz2glkx6k6zq

Improving the Motivation and Retention of Online Students Through the Use of ARCS-Based E-Mails

Jason Bond Huett, Kevin E. Kalinowski, Leslie Moller, Kimberly Cleaves Huett
2008 American Journal of Distance Education  
Data from the Course Interest Survey, based on Keller's ARCS model, were gathered and analyzed for two online groups (one treatment and one control) and compared with a face-to-face class for differences  ...  Based on the analysis, this article argues that simple, cost-effective, and easy-to-design mass e-mail messages show potential for addressing some of the motivational needs and retention concerns of online  ...  She found statistically significant differences between the groups regarding motivation, academic performance, and self-directed learning and concluded that strategies based on Keller's ARCS model were  ... 
doi:10.1080/08923640802224451 fatcat:7rcavjacovdnfhsvfemsf2x5va

Learning-Based Perceptual Image Quality Improvement for Video Conferencing

Zicheng Liu, Cha Zhang, Zhengyou Zhang
2007 Multimedia and Expo, 2007 IEEE International Conference on  
The basic idea is to learn the color statistics from a training set of images which look visually appealing, and adjust the color of an input image so that its color statistics matches those in the training  ...  In this paper, we propose a learning-based technique to improve the perceptual image quality during video conferencing.  ...  Instead, the images on the right are much more appealing to most users.  ... 
doi:10.1109/icme.2007.4284830 dblp:conf/icmcs/LiuZZ07 fatcat:63yltoz7irc5vnxva7ob22h744

Portrayals of men and women in Drum magazine (South Africa) advertisements

Mlenga Jere
2014 Acta Commercii  
appeal but not on gender equity.  ...  Partial least squares analysis was used toassess the relationships between the variables.Main findings: The findings show that gender has a statistically significant effect on profiles(roles) and sexual  ...  Finally, for sexual appeal, only one indicator was statistically significant (p < 0.05).  ... 
doi:10.4102/ac.v14i1.231 fatcat:5k35d4hdyvdj5h5q6u5bsybz64

A content analysis of the newspaper advertisements westernization in China

Dongjin Li, Shenghui An, Hua Yang
2007 Frontiers of Business Research in China  
As one of the most influential scholars in the field, Muller (1987), based on her study on the difference of advertising appeals between Japan-American advertisements, asserted that there is only a difference  ...  So the choice of using Western models or celebrities in advertisements should be made based on the analyses of the characteristics of products, target customers, employed models or celebrities, etc.  ... 
doi:10.1007/s11782-007-0032-x fatcat:unuj2znmr5dq3pbl7f5vw5saxi

Towards aesthetics

Congcong Li, Alexander C. Loui, Tsuhan Chen
2010 Proceedings of the international conference on Multimedia - MM '10  
and the specific features related to faces; 2) Based on the aesthetic measurement, we propose a cropping-based photo editing algorithm, which differs from prior works by eliminating unimportant faces  ...  The proposed system focuses on photos with faces, which constitute an important part of consumer photo albums.  ...  Based on the extracted features, we use the sparsity-embedded linear regression model to map a feature vector onto an aesthetic score.  ... 
doi:10.1145/1873951.1874089 dblp:conf/mm/LiLC10 fatcat:xvqlw23ymjeczko7jidcsvd5hy

The Kullback-Leibler Kernel as a Framework for Discriminant and Localized Representations for Visual Recognition [chapter]

Nuno Vasconcelos, Purdy Ho, Pedro Moreno
2004 Lecture Notes in Computer Science  
We derive a taxonomy of kernels based on the combination of the KL-kernel with various probabilistic representation previously proposed in the recognition literature.  ...  Such representations lead to complex classification problems due to the need to 1) restrict image resolution and 2) model complex manifolds due to variations in pose, lighting, and other imaging variables  ...  On the other hand, generative models have various properties of great appeal for the implementation of recognition systems.  ... 
doi:10.1007/978-3-540-24672-5_34 fatcat:dri5lqats5fpro7nszczzwcamy

Automatic Generation of Subject-Based Image Transitions [chapter]

Edoardo Ardizzone, Roberto Gallea, Marco La Cascia, Marco Morana
2011 Lecture Notes in Computer Science  
This is done by using a novel Active Shape Model and time-series Image Registration. The final result is an aesthetically appealing slideshow which emphasizes the subject.  ...  Counter to standard cross-fading, the idea is to operate the image transitions keeping the subject focused in the intermediate frames by automatically identifying him/her and preserving face and facial  ...  Active Shape Model (ASM) [8] extends Active Contour Model [9] using a flexible statistical model to find feature points position consistently with the training set.  ... 
doi:10.1007/978-3-642-24085-0_25 fatcat:uma3momdmffxdgjqyw7mscv5ta

Validation Is Necessary but Insufficient

R. Scott Braithwaite, Mark S. Roberts
2015 Medical decision making  
Few model users would base decisions regarding models on whether the validation procedure used was based on Bayesian evidence synthesis (2), Pareto Frontiers (3), minimizing a least difference parameter  ...  It certainly would be appealing, but you would likely base your decision regarding whether to choose the financial advisor on whether her predictions were sufficiently more accurate than yours (or her  ... 
doi:10.1177/0272989x15598742 pmid:26229083 pmcid:PMC5675566 fatcat:3onzvgzmyzfffchtsrpirazmxu

Increasing Quality of the Interframe and also extract Histogram using Super-Imposing

Ms K Lavanya, Prof J.R Balakrishnan
2014 IOSR Journal of Computer Engineering  
Learning-based color tone mapping method to conduct global color transfer by turning the color statistic of the face region according to a per-trained set.  ...  temporal quality consistency and based on result extract histogram.  ...  A learning-based color tone mapping method to conduct global color transfer by turning the color statistic of the face region according to a pertained set.  ... 
doi:10.9790/0661-1618130133 fatcat:phkaq7hrvbhbbpmrfzcqpjvgau

Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing

Cheong Kim, Hyeon Gyu Jeon, Kun Chang Lee
2020 Sustainability  
Both emotional and rational appeals had significant influences on the value–satisfaction–trust–WOM context.  ...  as well as hidden heterogeneity of consumers in the appeal–value–trust–satisfaction–WOM framework.  ...  Note that the statistical results of reliability and validity for two experiment-based constructs, emotional appeal and rational appeal, showed all 1.000 because there was only one item with one stimulus  ... 
doi:10.3390/su12125189 fatcat:ljuw2rq3knc67cuv7xuwtivqdi

Effects of Appeal Type and Audience Gender on Perceptions of the Pope's Credibility

Jae-woong Yoo, Wan Soo Lee, Yun-Kyoung Cho
2020 International Journal of Humanities and Social Science  
The results showed no statistically significant differences between rational and emotional appeals in terms of effects on the Pope's credibility by message type, although female respondents were found  ...  This study used an online experimental survey to examine the effects of appeal type (rational vs. emotional) and audience gender (male vs. female) on perceptions of credibility in messages by Pope Francis  ...  Rational and emotional appeals for the experimental stimuli were based on previous studies on message effects (e.g.,Claeys & Cauberghe, 2014; Moon & Rhee, 2012) .  ... 
doi:10.30845/ijhss.v10n9p14 fatcat:sm6533ejkngf7mu7qsmykdlqd4

Effects of Appeal Type and Audience Gender on Perceptions of the Pope's Credibility

Jae-Woong Yoo, Wan Soo Lee, Yun-Kyoung Cho
2020 International Journal of Humanities and Social Science  
The results showed no statistically significant differences between rational and emotional appeals in terms of effects on the Pope's credibility by message type, although female respondents were found  ...  This study used an online experimental survey to examine the effects of appeal type (rational vs. emotional) and audience gender (male vs. female) on perceptions of credibility in messages by Pope Francis  ...  Rational and emotional appeals for the experimental stimuli were based on previous studies on message effects (e.g.,Claeys & Cauberghe, 2014; Moon & Rhee, 2012) .  ... 
doi:10.30845/ijhss.v10n8p2 fatcat:n7zsvdbnanflrp4fjgnxo54x44
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