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Page 414 of The Journal of the Operational Research Society Vol. 60, Issue 3 [page]

2009 The Journal of the Operational Research Society  
No advertiser bid in every time period. The highest number of bids by any single advertiser was 1247. At the opposite extreme, three advertisers bid only once.  ...  With the exception of seven participants who submitted only a few bids, individual advertisers varied their bids with the average of the variances for the individual advertisers being 0.23.  ... 

Simulation-based analysis of keyword auctions

Yevgeniy Vorobeychik
2009 ACM SIGecom Exchanges  
The first effort presents analysis of the dynamic bidding strategies, while the second effort is performed in a static context, but involves a close analysis of several classes of Bayesian bidding strategies  ...  The reality of keyword auctions, of course, is somewhere between these two extremes, and our hope is that in studying the extremes carefully, we shed considerable light on the real problem and, perhaps  ...  An important shortcoming of greedy bidding strategies is the unrealistic assumption that all advertisers observe the bids previously submitted by their competitors.  ... 
doi:10.1145/1598780.1598787 fatcat:tplzmipddbbglphfd66eogpvgq

Page 356 of Management Review Vol. 29, Issue 10 [page]

1940 Management Review  
Advertising may also be done by posting in public places or inserting in newspaper advertisements notice of the government’s intention to receive bids.  ...  All normal purchases of the War Department, Navy Department, and Treasury Procurement Office will be made after advertising for bids.  ... 

Adaptive Modeling for Real Time Analytics: The Case of "Big Data" in Mobile Advertising

Donald Kridel, Daniel Dolk, David Castillo
2015 2015 48th Hawaii International Conference on System Sciences  
Performance thresholds are roughly l00ms for DSPs to decide whether and how much to bidfor a potential client to receive a particular advertisement via their mobile dwice.  ...  Mobile marketing campaigns qre now largely deployed through the intermediaries of demand side platforms (DSPI) who provide a petformanceintensive real-time bidding (RTB) versian of predictive analytics  ...  Conclusions We've presented an exemplar of an extreme big data application for demand-side platform (DSP) processing in a real-time auction bidding scenario for mobile display advertising. The .  ... 
doi:10.1109/hicss.2015.111 dblp:conf/hicss/KridelDC15 fatcat:x2agceajmff4bl4ohoqtlz7fqi

Engineer's estimate reliability and statistical characteristics of bids

Fariborz M. Tehrani, Amir H. Alavi
2016 Cogent Engineering  
Moreover, the applicability of extreme values theory is assessed for available data.  ...  The results indicate that the performance of engineer's estimate is best evaluated based on trimmed average of bids, excluding discordant bids.  ...  Acknowledgments Raw data have been extracted from public Bid Summary Results provided by the Office of Contract Awards and Services in California Department of Transportation.  ... 
doi:10.1080/23311916.2015.1133259 fatcat:4zhspcogeneuriabgz2jzxe2nm

Web advertising: Sexual content on eBay

Michael Giebelhausen, Thomas P. Novak
2012 Journal of Business Research  
rating, the inclusion of an explicitly sexual illustration in shopping aggregator gallery listings dramatically increases auction traffic but in most cases reduces the dollar amount of the winning auction bid  ...  The more up-market women's product, the Martha Stewart-style poncho jacket, had its winning bid price reduced by a massive 41% when advertised with the sexy picture.  ...  Most commonly, this shock advertising consists of mildly explicit sexual material (see Reichert, 2002) .  ... 
doi:10.1016/j.jbusres.2011.01.004 fatcat:cnrc66fyvzburfldayryjt7fc4

An Expected Win Rate-based Real Time Bidding Strategy for Branding Campaign by the Model-free Reinforcement Learning Model

Wen-Yueh Shih, Yi-Shu Lu, Hsiao-Ping Tsai, Jiun-Long Huang
2020 IEEE Access  
number of incoming bid requests in the near future, EWR may determine extremely low expected win rates (i.e., extremely low bid prices) when the predicted number of incoming bid requests is huge, thereby  ...  The advertiser submitting the highest bid price wins the bid request.  ... 
doi:10.1109/access.2020.3016824 fatcat:pe2nv4jfindbzge7d4tbbonheq

Modeling the value of information granularity in targeted advertising

Swati Rallapalli, Qiang Ma, Han Hee Song, Mario Baldi, S. Muthukrishnan, Lili Qiu
2014 Performance Evaluation Review  
Ad-networks and other data collectors, such as, Cellular Service Providers (CSPs), hold a treasure trove of user information that is extremely valuable to advertisers.  ...  To make advertising campaigns more effective, advertisers look to target more relevant users.  ...  Valuation is the amount advertisers consider an ad is worth and, consequently, it determines their bids. Bid is the maximum amount an advertiser is willing to pay to display an ad.  ... 
doi:10.1145/2627534.2627547 fatcat:qgo4ri63kbefdijb63djwmqqte

Incorporating Hidden Costs of Annoying Ads in Display Auctions [article]

Valeria Stourm, Eric Bax
2017 arXiv   pre-print
Incorporating a charge for ad impact can increase expected advertiser profits if enough advertisers compete.  ...  The findings suggest that the mechanism can benefit the marketplace for ad slots that consistently attract many advertisers.  ...  In the extreme case when v i and z i are directly proportional, PSP harms advertisers.  ... 
arXiv:1411.0710v2 fatcat:6ua3jzgc25gy3olx4oxrsod33u

Page 25 of Chemical Engineering Vol. 36, Issue 1 [page]

1929 Chemical Engineering  
Between these two extremes there are thousands ot different specific results that technical advertising has accomplished and can accomplish.  ...  On the one hand it was found that advet1 And, at the other extreme, many advertisers used technical or business paper advertising to influence prospective buyers in their attitude toward a company. institutional  ... 

Online Ad Auctions

Hal R Varian
2009 The American Economic Review  
Advertisers enter ad text, keywords and bids into the system.  ...  In this case, the advertiser pays the search engine an amount determined by the bids of the other competing advertisers.  ...  The challenge is to determine how many clicks it would receive in some With respect to step (1), it might seem that cutting bids in half is somewhat extreme.  ... 
doi:10.1257/aer.99.2.430 fatcat:zepd5fhe2jahjothvaqxfv45w4

Reserve price optimization with header bidding and Ad Exchange

Reza Refaei Afshar, Yingqian Zhang, Murat Firat, Uzay Kaymak, Ali Izzet Metin, Gonenc Secil Tarakcioglu, Cosku Bas
2020 2020 IEEE International Conference on Systems, Man, and Cybernetics (SMC)  
The extremely high turnover of online advertising makes it one of the most important sources of income for many online ad publishers.  ...  Advertising through world wide web is mainly performed by Real Time Bidding in which the advertisers and the publishers participate to online auctions for trading the ad slots.  ...  Triodor Software Istanbul, Turkey Abstract-The extremely high turnover of online advertising makes it one of the most important sources of income for many online ad publishers.  ... 
doi:10.1109/smc42975.2020.9283479 fatcat:dmbe3chkcjf3fn7qpmk7p4etpu

Born to trade: A genetically evolved keyword bidder for sponsored search

Michael Munsey, Jonathan Veilleux, Sindhura Bikkani, Ankur Teredesai, Martine De Cock
2010 IEEE Congress on Evolutionary Computation  
They bid for advertising slots that will be displayed on the search results page when a user submits a query containing the keywords that the advertiser selected.  ...  Deciding how much to bid is a real challenge: if the bid is too low with respect to the bids of other advertisers, the ad might not get displayed in a favorable position; a bid that is too high on the  ...  Extremely high bids can also be detrimental because the delay between bid submission and reports on the results of the bid can cause the advertiser agent to not reduce the bid as quickly as it should,  ... 
doi:10.1109/cec.2010.5585963 dblp:conf/cec/MunseyVBTC10 fatcat:ym3xhwk2l5c77o4ppwas7yuzka

The Design of Advertising Exchanges

R. Preston McAfee
2011 Review of Industrial Organization  
Internet advertising exchanges possess three characteristics-fast delivery, low values, and automated systems-that influence market design.  ...  Rather than bid a fixed level, an advertiser might randomize the bid submitted.  ...  Savvy bidders adjust their bids in response. In the advertising setting, however, a second form of winner's curse may arise even when advertisers' bids reflect value.  ... 
doi:10.1007/s11151-011-9300-1 fatcat:6nql5trioreb5gtpiwt23orssy

MCMF: Multi-Constraints With Merging Features Bid Optimization in Online Display Advertising [article]

Xiao Wang, Shaoguo Liu, Yidong Jia, Yuxin Fu, Yufang Yu, Liang Wang, Bo Zheng
2022 arXiv   pre-print
In the Real-Time Bidding (RTB), advertisers are increasingly relying on bid optimization to gain more conversions (i.e trade or arrival).  ...  Our technique performs the best in the open dataset and provides stable budget management even in extreme sparsity.  ...  Our advertising includes more than 7K goods, 22K advertisers, and 4M bids with daily ten billion requests.  ... 
arXiv:2206.12147v2 fatcat:x4xatmqqxrb7xla5ti3gkqmidy
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