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The SoLoMo customer journey: a review and research agenda

Stavros Papakonstantinidis
2017 Innovative Marketing  
On the one hand, there is a vast range of studies in the literature to explore the impact of social media and mobile devices on marketing and consumer behavior.  ...  It also proposes a research agenda to explore the future of online consumer behavior in the digital multi-touchpoint market landscape.  ...  Much of teenagers' (aged 13-17) access is facilitated through mobile devices (smartphones, tablets), with Facebook (71%) being the most popular social media platform among them.  ... 
doi:10.21511/im.13(4).2017.05 fatcat:5gufw3yarzgffbxedtwjnhw6em

An O2O Commerce Service Framework and its Effectiveness Analysis with Application to Proximity Commerce

Tse-Ming Tsai, Wen-Nan Wang, Yu-Tin Lin, Seng-Cho Choub
2015 Procedia Manufacturing  
With the exponential growth of smart handheld devices and social communities, mobile commerce, social commerce and proximity commerce are also created in the last decades.  ...  In this case, some offline digital signageis formed to attract nearby users to interact and make some online transaction with their mobile device, and then guiding them to finish the act of consumption  ...  When consumers are interested in some product advertisement, they can use their mobile devices to scan the product QR Code. Customers could add the discount to their favorites or make the purchase.  ... 
doi:10.1016/j.promfg.2015.07.668 fatcat:pzescsfidjf4zmsh4sl6krn4xq

Technology Acceptance Theory and Its Modeling of Advertising: Traditional Advertising or Mobile Advertising

Ramachandran Ponnan, Azween Abdullah
2017 British Journal of Applied Science and Technology  
This work was carried out in collaboration between both authors. Author RP designed the study, performed the statistical analysis, wrote the protocol and wrote the first draft of the manuscript.  ...  INTRODUCTION The trend in media advertising is consumers are increasingly accessing media products through mobile devices.  ...  "Technology is in everyone's pocket", said [4] . Knowledge of enhanced mobile technology adds value to consumers' surfing experience.  ... 
doi:10.9734/bjast/2017/32898 fatcat:blfuv6msnbcm3gur6kg27kt5hu

Analyzing the longitudinal impact of proximity, location, and personality on smartphone usage

Lei Meng, Shu Liu, Aaron Striegel
2014 Computational Social Networks  
Over the past few years, mobile devices, particularly smartphones have seen dramatic increases in data consumption.  ...  Results and Discussion: We show that friendship proximity (i.e., SMS contacts and Facebook friendship) has a significant impact on traffic consumption and personality tends to impact application preference  ...  This work was supported in part by the National Science Foundation through grant IIS-0968529 and Google. Received: 1 July 2014 Accepted: 10 September 2014  ... 
doi:10.1186/s40649-014-0006-z fatcat:eb7pivpi6fahdexltz3wvnyzoq

Facebook's mobile career

Gerard Goggin
2014 New Media & Society  
This paper seeks to explore and understand Facebook as the important force in mobile media and communication it now is.  ...  The paper discusses the beginnings of mobile Facebook, and the early adoption of mobile Facebook associated with the rise of smartphones.  ...  Funding The research reported in this article was funded by the Australian Research Council, through the aforementioned Discovery project grant.  ... 
doi:10.1177/1461444814543996 fatcat:i2sng5r7yzahxm4nmo4q6wescu

Maintaining the Instant Connection—Social Media Practices of Smartphone Users [chapter]

Sanna Malinen, Jarno Ojala
2012 From Research to Practice in the Design of Cooperative Systems: Results and Open Challenges  
In the last few years, using social media via mobile phone applications has become increasingly common. However, there are only few studies exploring people's mobile application usage behavior.  ...  The context of their mobile SNS use cases was studied through diaries kept by 15 of the participants.  ...  how often they used social media through a PC and a mobile device.  ... 
doi:10.1007/978-1-4471-4093-1_14 dblp:conf/coop/MalinenO12 fatcat:jlfuqakwbvg7he2cod3bsezhyu

Using NFriendConnector to Extend Facebook to the Real World

Felix Köbler, suparna Biswas Goswami, Helmut Krcmar, J. M. Leimeister, Philip Koene
2011 Social Science Research Network  
This study presents a novel approach towards establishing online social connections using Facebook and NFC-enabled mobile phones.  ...  Accordingly there is a need to provide users with means of accessing and establishing online connections in social networking platforms such as Facebook as and when they interact with other people in their  ...  This round-about way of accessing certain Facebook functions through a J2ME midlet is due to poor support for mobile devices currently provided by Facebook APIs.  ... 
doi:10.2139/ssrn.1953394 fatcat:32ejyehj7ral5beokdhv7xecqi

Second screen comes to the silver screen: A technology feasibility study regarding mobile technologies in the cinema

Stuart Cunningham, Jonathan Weinel
2015 2015 Internet Technologies and Applications (ITA)  
In this paper we present findings of a study that explored the feasibility of using second screen technology in a cinema environment.  ...  The act of 'second screening' involves the use of an additional media screen such as provided by a mobile phone or tablet, to consume content alongside a primary screen such as a TV.  ...  People are increasingly exercising greater choice over how and where they consume content through mobile devices.  ... 
doi:10.1109/itecha.2015.7317400 fatcat:thwjwhrvlzhsvdh736n2iletvm

Consumer Legal Protections Against the Layers of Big Data

Andrew W. Bagley, Justin S Brown
2014 Social Science Research Network  
Many individuals now access the Internet exclusively through mobile devices 6 rather than traditional computers, and online experiences commonly occur outside of a web browser, through dedicated portals  ...  INTRODUCTION Today, consumers interact with the Internet through an increasing number of devices that range in size, power, and capabilities.  ... 
doi:10.2139/ssrn.2418805 fatcat:hdnnkcpyrfaanaoqs5pdcbfooy

Energy stealing - an exploration into unperceived activities on mobile systems

Chi-Hsuan Lin, Yu-Ming Chang, Pi-Cheng Hsiu, Yuan-Hao Chang
2015 2015 IEEE/ACM International Symposium on Low Power Electronics and Design (ISLPED)  
In this paper, we conduct the first exploration of unperceived activities in mobile systems.  ...  Understanding the implications in smartphone usage and the power breakdown among hardware components has led to various energy-efficient designs for mobile systems.  ...  To preserve the applications' semantics, mobile devices, while staying in the standby mode, remain connected to the Internet through their Wi-Fi or 3G network interfaces.  ... 
doi:10.1109/islped.2015.7273524 dblp:conf/islped/LinCHC15 fatcat:meff3gppzba3pcvmbaohvzm6w4

Profiling Energy Efficiency and Data Communications for Mobile Internet of Things

Peramanathan Sathyamoorthy, Edith C.-H. Ngai, Xiping Hu, Victor C. M. Leung
2017 Wireless Communications and Mobile Computing  
This paper proposes a novel power management solution for resource-constrained devices in the context of Internet of Things (IoT).  ...  We design a cloud orchestration architecture as an epic predictor of behaviours of smart devices by extracting their application characteristics and resource utilization.  ...  We have conducted experiments using real resource utilization traces collected by four mobile users in a threemonth period.  ... 
doi:10.1155/2017/6562915 fatcat:vdhyj62vufb3dayrdmmx4gsoiu

Energy Efficiency of Web Browsers in the Android Ecosystem [article]

Nélson Gonçalves and Rui Rua and Jácome Cunha and Rui Pereira and João Saraiva
2022 arXiv   pre-print
Furthermore, we conclude that some browsers are energy efficient in several user actions, but energy greedy in other ones, allowing us to conclude that no browser is universally more efficient for all  ...  This paper presents an empirical study regarding the energy consumption of the most used web browsers on the Android ecosystem.  ...  ACKNOWLEDGMENT This work is financed by National Funds through the Portuguese funding agency, FCT -Fundac ¸ão para a Ciência e a Tecnologia with references UIDB/50021/2020 and UIDB/50014/2020, and a PhD  ... 
arXiv:2205.11399v1 fatcat:n4c4zi5gvnhx3fa7c7vrk3si3m

The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption

Sylvia Chan-Olmsted, Ronen Shay
2014 Palabra Clave  
In adopting the qualitative research method of semi-structured self-completion diaries, this study explores how young adult consumers utilize tablets to consume media content traditionally available through  ...  of use, and fun, how a tablet substitutes and/or complements traditional media usage, and the adoption factors that are important for users to adopt the tablet platform for mobile media consumption.  ...  The Emerging Mobile Media Market: Exploring the Potential of Tablets...  ... 
doi:10.5294/pacla.2014.17.4.10 fatcat:djfuylcbwnbhzaiyretmgswc74

What Advertisers Need to Know about the iYGeneration: An Australian Perspective

Edwina Luck, Shane Mathews
2010 Journal of Promotion Management  
Our findings show that in order for marketing communication professionals to effectively communicate with this market, it is crucial to know exactly how the iYGeneration use media, which media they use  ...  networks in their lives.  ...  Communication theory suggests that individual consumers develop behaviours and consumptionrelated attitudes through learning experiences (Martin and Bush 2000) .  ... 
doi:10.1080/10496490903574559 fatcat:vmcq35k3engrfpnuxe2pc7b66u

An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device

Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang
2014 2014 47th Hawaii International Conference on System Sciences  
from a mobile device.  ...  In this study, we use exploratory factor analysis and find the motivation to disseminate word-ofmouth by mobile devices are divided to five dimensions: personal, social, consumption-based, perceptual and  ...  Moreover, SNS vendors release Location Based Services for mobile devices-"Check-in". This research used Facebook "Check-in" data to examine the motivation behind sWOM via mobile devices.  ... 
doi:10.1109/hicss.2014.135 dblp:conf/hicss/LuarnCY14 fatcat:nf2wdi3yi5dm5fg4xsg3sil5zi
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