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Bid landscape forecasting in online ad exchange marketplace

Ying Cui, Ruofei Zhang, Wei Li, Jianchang Mao
2011 Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining - KDD '11  
Display advertising has been a significant source of revenue for publishers and ad networks in online advertising ecosystem.  ...  One important business model in online display advertising is Ad Exchange marketplace, also called nonguaranteed delivery (NGD), in which advertisers buy targeted page views and audiences on a spot market  ...  The advantage of our method is that it allows greater flexibility for advertisers in the design and implementation of their display advertising campaigns.  ... 
doi:10.1145/2020408.2020454 dblp:conf/kdd/CuiZLM11 fatcat:bhcc72ignvgifkcwnhwcsahwoa

Effect of neighborhood stigma on economic transactions

Max Besbris, Jacob William Faber, Peter Rich, Patrick Sharkey
2015 Proceedings of the National Academy of Sciences of the United States of America  
To evaluate the neighborhood stigma hypothesis, this study adopts an audit design in a locally organized, online classified market, using advertisements for used iPhones and randomly manipulating the neighborhood  ...  To evaluate the neighborhood stigma hypothesis, this study adopts an audit design in a locally organized, online classified market, using advertisements for used iPhones and randomly manipulating the stated  ...  We thank Jeremy Yang for his research assistance. J.W.F. and P.S. received support from William T. Grant Foundation Grant 182875.  ... 
doi:10.1073/pnas.1414139112 pmid:25848041 pmcid:PMC4413302 fatcat:wygmdve3pvhj7b42ckpz7zqrii

Dynamic ad layout revenue optimization for display advertising

Haibin Cheng, Eren Manavoglu, Ying Cui, Ruofei Zhang, Jianchang Mao
2012 Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy - ADKDD '12  
A dynamic ad layout revenue optimization framework is developed for display advertising, in terms of both guaranteed and non-guaranteed advertising.  ...  Traditionally, the design and layout of ad spaces on a web page are predetermined and fixed for the publisher.  ...  and discussion.  ... 
doi:10.1145/2351356.2351365 fatcat:bep42ps2dvgc3mwc4usybzssse

Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft's Bing Search Engine

Thore Graepel, Joaquin Quiñonero Candela, Thomas Borchert, Ralf Herbrich
2010 International Conference on Machine Learning  
We describe a new Bayesian click-through rate (CTR) prediction algorithm used for Sponsored Search in 0LFURVRIW ¶V %LQJ search engine.  ...  Finally, we show experimental results from the production system and compare to a calibrated Naïve Bayes algorithm.  ...  In this mechanism it is necessary for the search engine to estimate the click-through rate (CTR) of available ads for a given search query to determine the best allocation of display space and appropriate  ... 
dblp:conf/icml/GraepelCBH10 fatcat:2palkniwg5c6na62ozpltj3rym

Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising

Vern L. Glaser, Peer C. Fiss, Mark Thomas Kennedy
2016 Organization science (Providence, R.I.)  
To develop a theory that explains how organizations make initially imperfect analogies "work," we use a case study of online advertising exchanges, a market-inspired model for buying and selling online  ...  ways to match the analogy and position themselves for advantage in the new space being created.  ...  Studies (EGOS) Colloquium and the Organizations and Strategy Workshop at the University of Southern California for their comments on the ideas expressed here.  ... 
doi:10.1287/orsc.2016.1069 fatcat:qrzvzfvkhnfabklnzvpov67rcy

Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment

Thomas Blake, Chris Nosko, Steven Tadelis
2015 Econometrica  
We discuss substitution to other channels and implications for advertising decisions in large firms. ⇤ eBay Research Labs.  ...  Internet advertising has been the fastest growing advertising channel in recent years with paid advertisements on search platforms (e.g., Google and Bing) comprising the bulk of this revenue.  ...  As we have shown, once this is done correctly, estimates of ROI shrink dramatically, and for our case become very negative. 29 The experimental design that we use exploits the ability of an advertiser  ... 
doi:10.3982/ecta12423 fatcat:f6vjw5sozvaanmxev7m5whw564

Inefficiencies in Digital Advertising Markets [article]

Brett R Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth C Wilbur
2020 arXiv   pre-print
These topics are not unique to digital advertising, but each manifests in new ways in markets for digital ads.  ...  We identify relevant findings in the academic literature, recent developments in practice, and promising topics for future research.  ...  Acknowledgements: We are grateful for many helpful suggestions from the special issue editors, John Deighton, Carl Mela and Chris Moorman, and four anonymous reviewers.  ... 
arXiv:1912.09012v2 fatcat:6v6wgtcudvcldgnm2s44bmp3ju

Practical Lessons from Predicting New User Demographics for Ad Targeting

Musen Wen, Zhen Xia, Deepak Kumar Vasthimal
2019 ACM Conference on Recommender Systems  
For each online campaign, advertisers generally want to specify a certain group of audience that they want to target at.  ...  Programmatic ad buying, the use of technology to automate and optimize the ad buying process in real-time, has been emerging to be the major form of online advertising.  ...  Programmatic ad buying, advertisement platforms offers advertisers an automatic way to buy for video, display and native advertisements across all devices.  ... 
dblp:conf/recsys/WenXV19 fatcat:jwftvw5vi5c25gxj4iotwk5q4u

The impact of online platform transparency of information on consumers' choices

GIUSEPPE A. VELTRI, FRANCISCO LUPIÁÑEZ-VILLANUEVA, FRANS FOLKVORD, ALEXANDRA THEBEN, GEORGE GASKELL
2020 Behavioural Public Policy  
The objective of the experiments was to test whether increased transparency in the presentation of online search information, details of contractual entities and the implications for consumer protection  ...  The current study investigates how enhanced information transparency in online platforms might affect consumers' trust in online activities and choice behaviour.  ...  Supplementary material To view supplementary material for this article, please visit https://doi.org/10.1017/bpp. 2020.11.  ... 
doi:10.1017/bpp.2020.11 fatcat:c3w7olwt4ncxbed34dmov7dmci

Page 2681 of Psychological Abstracts Vol. 93, Issue 7 [page]

2006 Psychological Abstracts  
Participants were asked to perform mullti- attribute decision making in a display environment with or without banners of advertisement flashing occasionally in the peripheral region of the display.  ...  CONSUMER PSYCHOLOGY (I am here), achieving distinction through the marketplace (I am me), dem- onstrating competence and control (I am in control), and being perceived as an equal in the marketplace (I  ... 

Understanding persuasive attributes of sports betting advertisements: A conjoint analysis of selected elements

Nerilee Hing, Peter Vitartas, Matthew Lamont
2017 Journal of Behavioral Addictions  
Methods: A novel approach utilizing an experimental design incorporating conjoint analysis examined the effects of: three message formats (commentary, onscreen display, and studio crossover); four appeals  ...  and aims: Despite recent growth in sports betting advertising, minimal research has examined the influence of different advertising message attributes on betting attitudes and behaviors.  ...  As a result, an experimental design utilizing conjoint analysis examined the persuasive effect of different message attributes in sports betting advertisements specifically developed for the study.  ... 
doi:10.1556/2006.6.2017.062 pmid:29025268 pmcid:PMC6034954 fatcat:jkv4jfziz5ealojdsz4hmcowzm

Understanding platform business models: A mixed methods study of marketplaces

Karl Täuscher, Sven M. Laudien
2018 European Management Journal  
marketplaces and platforms in general.  ...  While countless firms claim to offer the next 'Airbnb for X' or 'Uber for Y', we lack knowledge about the defining business model characteristics of these marketplaces.  ...  Marketplaces in the areas of education, design services and home services have the highest share of review systems.  ... 
doi:10.1016/j.emj.2017.06.005 fatcat:izg6wftqp5h4pfaekxp43v5tsi

Pricing guidance in ad sale negotiations

Adam Isaac Juda, S. Muthukrishnan, Ashish Rastogi
2009 Proceedings of the Third International Workshop on Data Mining and Audience Intelligence for Advertising - ADKDD '09  
We consider negotiations between publishers and advertisers in a marketplace for ads.  ...  Motivated by Google's online PrintAds system which is such a marketplace, we focus on the role of the market runner in improving market efficiency.  ...  THE ONLINE PRINTADS SYSTEM Google's PrintAds [1] is an online marketplace for publishers in print media such as newspaper and magazine publishers, and their advertisers.  ... 
doi:10.1145/1592748.1592757 dblp:conf/kdd/JudaMR09 fatcat:dsznhobnajerxlvkm7t3ig7pr4

Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis

Chunhua Wu
2015 Marketing science (Providence, R.I.)  
Advertising networks have recently played an increasingly important role in the online advertising market.  ...  In this paper, we quantify the value and investigate the determinants of a successful advertiser-publisher match, using data from Taobao's advertising network.  ...  Introduction Advertising networks, which provide marketplaces for advertisers and publishers, 1 are changing the game in online advertising.  ... 
doi:10.1287/mksc.2015.0944 fatcat:cqgsnz4webfytafrzpooffaj3e

The persistence of pay inequality: The gender pay gap in an anonymous online labor market

Leib Litman, Jonathan Robinson, Zohn Rosen, Cheskie Rosenzweig, Joshua Waxman, Lisa M. Bates, Luís A. Nunes Amaral
2020 PLoS ONE  
pay for men and women.  ...  Potential strategies for reducing the pay gap on online labor markets are also discussed.  ...  Gender pay gap in an online marketplace Task length was defined as the advertised estimated duration of a HIT.  ... 
doi:10.1371/journal.pone.0229383 pmid:32084233 fatcat:25l6yivjh5fodenocbzcns7hfy
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