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The Evolution of Business Models and Marketing Strategies in the Music Industry

Valerie L. Vaccaro, Deborah Y. Cohn
2004 JMM - The International Journal on Media Management  
This article provides a strategic analysis using a services marketing framework of 3 business models in the music industry: the traditional music industry; renegade peer-to-peer music file trading; and  ...  Key recommendations are made on how new, legitimate services can succeed using convergent marketing strategies.  ...  Promotion Increase usage of convergent promotional strategies utilizing the Internet and traditional media, depending on target market preferences. Use CRM, permission marketing, and viral marketing.  ... 
doi:10.1080/14241277.2004.9669381 fatcat:3xlpk3hhsrc23aro3w6bmp4khq

The Evolution of Business Models and Marketing Strategies in the Music Industry

Valerie L. Vaccaro, Deborah Y. Cohn
2004 JMM - The International Journal on Media Management  
This article provides a strategic analysis using a services marketing framework of 3 business models in the music industry: the traditional music industry; renegade peer-to-peer music file trading; and  ...  Key recommendations are made on how new, legitimate services can succeed using convergent marketing strategies.  ...  Promotion Increase usage of convergent promotional strategies utilizing the Internet and traditional media, depending on target market preferences. Use CRM, permission marketing, and viral marketing.  ... 
doi:10.1207/s14241250ijmm0601&2_7 fatcat:eyskq3wijzeaplwg4vefmb6vsi

THE EVOLUTION OF EDUCATIONAL MARKETING

Natalia Manea, Mihaela PURCARU
2017 Annals of Spiru Haret University Economic Series  
The association of the term 'educational' to the term 'marketing' generates a specialized domain, by applying methods, politics and marketing strategies in the area of education.  ...  result from the provision of these services.  ...  Educational marketing -conceptual determinations In Romania, in 1976, M. C. Demetrescu's article called "Social Marketing for Education" appeared in Magazine of Pedagogy.  ... 
doi:10.26458/1744 fatcat:rs7gbh65f5atzoa3hmigysylka

THE ROLE OF DIFFERENTIATION STRATEGY IN LOCAL TELECOMMUNICATION ENTRY AND MARKET EVOLUTION: 1999?2002

SHANE GREENSTEIN, MICHAEL MAZZEO
2006 Journal of Industrial Economics  
We examine the role of differentiation strategies with regards to entry behavior and the evolution of the telecommunications market.  ...  Our study is distinctly different from prior literature, which has used models of interaction among homogenous firms to analyze local telecommunication competition.  ...  This implies the following inequalities in market m: 0 * ) 2 ( > + − − = m m m m Z X ε θ γ β π . 0 * ) 3 ( < + − − = m m m m Z X ε θ γ β π .  ... 
doi:10.1111/j.1467-6451.2006.00291.x fatcat:jdoy6ekwqvadtlbcvkilmj2nmq

Evolution of the Brazilian Publishing Market

Gerson Ramos
2013 Publishing research quarterly  
to plant its flags there.  ...  The Brazilian economy grows day by day, but when and how the country will reach its potential as a reader market, is still is a challenge for companies established in the country and for those which wish  ...  , from Latin America to Europe. • Kobo, a Canadian company in the digital book market, hires a professional from Gato Sabiudo to become its Country Manager and starts its strategy to enter the Brazilian  ... 
doi:10.1007/s12109-013-9311-x fatcat:tdwc2pt56jfs7mutwfeft7f5n4

The evolution of direct, data and digital marketing

Richard Webber
2013 Journal of Direct Data and Digital Marketing Practice  
Apologies are due to practitioners in business-to-business marketing for the fact that this paper restricts itself to business-to-consumer marketing -the evolution of that side of the industry can only  ...  The intention of this paper, which has benefi tted from inputs from the members of the Journal ' s Editorial Board, is to provide a summary overview of the evolution of DM since its inception so that the  ...  (F) of repeat purchase and the Monetary value (M) of orders using a form of optimization often referred to as RFM analysis.  ... 
doi:10.1057/dddmp.2013.20 fatcat:qjxbfjfiwjg43fkman5xdnjdji

A Perspective on the Evolution of Marketing Management

Frederick E. Webster
2005 Journal of Public Policy & Marketing JPPM  
Marketing strategy came to rely increasingly on statistical analysis of market research data. Market segmentation strategy was entirely consistent with the philosophy of customer orientation.  ...  Fundamentally new paradigms of marketing management are being offered that shift the core focus of the field from firms to customers, from products to services and benefits, from transactions to relationships  ... 
doi:10.1509/jppm.24.1.121.63888 fatcat:gmd5pcyf5fhdfm6mhauxi2f4fq

A Conceptual Research Framework for Analyzing the Evolution of Electronic Markets

Arno Scharl, Roman Brandtweiner
1998 Electronic Markets  
AesTiucT Main goal of the research framework presented in this paper is to support future business decisions on electronic markets.  ...  Accordingly, designers of WMIS have to address the needs of the newly empowered customers in order to exploit the potential of on-line trading of information, services, and physical goods.  ...  implementing marketing strategies for WMIS was a direct result from the insight that abstract marketing instruments cannot generally be applied to different sectors and industries without taking into  ... 
doi:10.1080/10196789800000026 fatcat:jdmmikh2izc2pbd77ff67334ke

Decision Process Evolution in Customer Channel Choice

Sara Valentini, Elisa Montaguti, Scott A Neslin
2011 Journal of Marketing  
The authors document the existence and nature of this phenomenon by analyzing the evolution of a customer's channel choice decision process from a trial stage to a posttrial stage.  ...  a decision process in which they are highly responsive to marketing to one in which they are less responsive.  ...  •The predominant pattern of evolution is from a more marketing-responsive to a less marketing-responsive decision process.  ... 
doi:10.1509/jmkg.75.6.72 fatcat:iufhagyln5cu7bf6mdenyn44ku

Choice of Transaction Channels: The Effects of Product Characteristics on Market Evolution

SULIN BA, JAN STALLAERT, ANDREW B. WHINSTON, HAN ZHANG
2005 Journal of Management Information Systems  
For "look and feel" products, the market evolution depends on the initial distribution of the transaction strategies in the population.  ...  We further study how the traders' adaptive behavior may influence the outcome of the market evolution.  ...  Again,Figure 3only displays the evolution of buyer strategies, but the evolution of seller strategies looks similar.  ... 
doi:10.1080/07421222.2005.11045822 fatcat:pi4yd3fmrvhr7cqzb7tasizfbm

Choice of Transaction Channels: The Effects of Product Characteristics on Market Evolution

Sulin Ba, Jan Stallaert, Han Zhang
2005 Social Science Research Network  
For "look and feel" products, the market evolution depends on the initial distribution of the transaction strategies in the population.  ...  We further study how the traders' adaptive behavior may influence the outcome of the market evolution.  ...  Again,Figure 3only displays the evolution of buyer strategies, but the evolution of seller strategies looks similar.  ... 
doi:10.2139/ssrn.2853902 fatcat:wu3pcvtwe5bcrof6c2ddcwd3bi

Decision Process Evolution in Customer Channel Choice

Sara Valentini, Elisa Montaguti, Scott A Neslin
2011 Journal of Marketing  
The authors document the existence and nature of this phenomenon by analyzing the evolution of a customer's channel choice decision process from a trial stage to a posttrial stage.  ...  a decision process in which they are highly responsive to marketing to one in which they are less responsive.  ...  •The predominant pattern of evolution is from a more marketing-responsive to a less marketing-responsive decision process.  ... 
doi:10.1509/jm.09.0362 fatcat:6ug6xdyhija3zi5hfdzxjkz34e

EVOLUTION OF MARKETING METHODS TOWARDS THE OMNI CHANNEL MARKETING -UNDERSTANDING THE JOURNEY THROUGH A LITERATURE REVIEW

Liyanage N,N, Medis A.P, Karunarathne W.V.A.D.
2021 International Journal of Research In Commerce and Management Studies  
CONCLUSION The purpose of this literature review is to understand the evolution, theories used in different eras and milestones of marketing from early days to date to understand the nature of marketing  ...  In this paper, the literature related to the evolution of the marketing communications used by the practitioners from early dates to today will be analyzed and discussed to identify the attributes, features  ... 
doi:10.38193/ijrcms.2021.3512 fatcat:hbxaqzx435fxjak7iemh25mugu

EVOLUTION OF THE ADVERTISING MARKET IN THE REPUBLIC OF MOLDOVA

Maria GRIGORAS
2018 Economica  
However, there are some legislative impediments that delay the development of long-term strategies for this sector.  ...  The domestic advertising market is fairly fragmented, but with a rapid growth potential. That is why it drew the attention of the operators in this branch.  ...  In order to determine the evolution of the advertising market and to highlight the new development trends, we used the SWOT analysis.  ... 
doaj:17a5129b047a4e3aac67081fe758474f fatcat:qaj4ccfrz5hwbfzcp5nrmskmkm

Evolution of Prices in Electronic Markets Under Diffusion of Price-Comparison Shopping

2002 Journal of Management Information Systems  
EVOLUTION OF PRICES IN ELECTRONIC MARKETS __ 105 It is straightforward to observe that in this static pricing game, there is no pure strategy Nash equilibrium.  ...  Note that our data set spans from July 1999 to January 2001, the first 19 months in Figure 2, whereas the EVOLUTION OF PRICES IN ELECTRONIC MARKETS _ 109 a ee ee 7. ca.  ... 
doi:10.1080/07421222.2002.11045740 fatcat:kasmrbjm6fconnx5jmt5ksfmwq
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