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Big Data y televisión. Una reflexión crítica sobre el auge del Big Data como nuevo paradigma tecno-económico, y su impacto en el concepto de target de audiencia

Paul Clemens MURSCHETZ, Daniela SCHLÜTZ
2018 Fonseca: Journal of Communication  
The paper explores how big data creates challenges and opportunities to enhance value relationships between TV broadcasters, audiences and advertisers in digital television broadcasting.  ...  It finds that research into big data requires much closer attention to critical issues in the social and cultural sciences -with a focus on media and communication studies and its subfield media management  ...  Social media enhancements are the best drivers of opportunity to complement paid and owned media revenue models.  ... 
doi:10.14201/fjc2018172338 fatcat:cmqarzebkvdvxozgyz3behx5cq

Mobile TV

Shani Orgad
2009 Convergence. The International Journal of Research into New Media Technologies  
These examples of the discussion on mobile TV show how, in parallel to ongoing emphasis on individual-based and privatised use, 'TV in your pocket' is also constructed as a social tool that will enhance  ...  The emphasis on the social dimension of mobile TV frames the new medium as an enhancement of, rather than a break from, one of the key functions of media and communications technologies, that of creating  ... 
doi:10.1177/1354856508101583 fatcat:lko6ax6wcfbfxfnwyxkiesgt5q

Educational Programs on Children Television: A Content Analysis

Huma Khan, Sajjad Ahmad Paracha
2019 Global Regional Review  
The researcher has adopted a content analysis method to analyze the number of educational TV programs broadcasted, their themes and genres.  ...  This research study is about childrens educational TV programs broadcasted by Top 10 International children entertainment TV channels.  ...  The role of TV can be enhanced, how the planners are serious and resolute to use television.TV can improve social life, quality of education and reduces dependency on formal teaching (Naveed, 2020).  ... 
doi:10.31703/grr.2019(iv-iv).42 fatcat:vlgxmlnscrcevmq3khuz2izxz4

Multi-Platform Television and Business Models: A Babylonian Clutter of Definitions and Concepts

Sabine Baumann, Tim Christopher Hasenpusch
2016 Westminster Papers in Communication and Culture  
Finally, the framework is used within a case study of the ProSiebenSat.1 Media Group -Germany's second largest and most innovative private TV broadcaster -to describe and analyse the actions of ProSiebenSat  ...  To enhance the research field of multi-platform TV the article disentangles the clutter of concepts by defining and aggregating the terms into two groups: Hybrid TV and multi-screening.  ...  Opportunities for an enhanced consumer experience derive from social media integration, interactive storytelling, 3D games, integration of user-generated content into the TV experience (Sasso and Absalom  ... 
doi:10.16997/wpcc.219 fatcat:y2syijfszfdizao3vc43ejiq5i

Innovation and Entrepreneurship of Broadcast and TV Director Major from Self Media Platform

2021 International Journal of Multimedia Computing  
With the continuous development of social economy, China's education industry is also developing. At the end of the 20th century, the emerging major, broadcast and TV director, also developed.  ...  Under the background of the popularization of quality education and the deepening of education reform, the new education model advocates students to master the methods and strategies of learning in the  ...  However, in the face of the rapid development of China's media, broadcast and TV director major has revealed some weak links under fierce competition.  ... 
doi:10.38007/ijmc.2021.020201 fatcat:n43jaxs7hze4jfjj47cptzbek4

Scenarios of Use for Sociable Mobile TV [chapter]

Konstantinos Chorianopoulos
2009 Human-Computer Interaction Series  
Finally, we provide particular directions to be considered in further research in social and mobile TV.  ...  In this article, we propose three concepts that drive the main paths for research and practice in mobile and social TV: 1) Mobile TV as a content format, 2) Mobile TV as user behavior and 3) Mobile TV  ...  the social uses of TV.  ... 
doi:10.1007/978-1-84882-701-1_18 dblp:series/hci/Chorianopoulos10 fatcat:mhl7flwnn5dxfp756osf63fi2u

The revival of live TV: liveness in a multiplatform context

Inge Ejbye Sørensen
2015 Media Culture and Society  
In his comparison of three social media measurements of social TV in the US Philip Napoli demonstrates that measuring methods and their results diverge, and that it is difficult to ascertain what precise  ...  While noting these limitations in terms of precise measurement, a high volume of traffic on social media platforms clearly occurs around live TV broadcasts.  ... 
doi:10.1177/0163443715608260 fatcat:on5hzrpiqzc2lnida64vzgmpwq

The future for social participation in TV [chapter]

2016 Television and the Second Screen  
However, audiences and producers are also embracing social media sites and mobile platforms to enhance TV viewing itself.  ...  In researching this work, James Blake has interviewed more than 25 people in the TV industry -across the major UK broadcasters -including commissioning editors, digital directors, producers and advertising  ...  social media platforms.  ... 
doi:10.4324/9781315690902-16 fatcat:irtb3kwomjcjtbnthre2zw7jmy

Developing Business Strategy for Local Television Network Into The Digital Broadcasting Competition in Indonesia: A JPM Case Study

Riska Dwi Firmiyanti, Arif Satria, Imam Teguh Saptono
2019 Indonesian Journal of Business and Entrepreneurship  
The partnerships will also give impacts on growing number of channels with OTT and social media. Customer segments are expanded through Internet users and TV stations.  ...  The objective of this research is to identify the current Jawa Pos Multimedia (JPM) business model and to generate a design for its development to enhance competitiveness under a digital broadcast race  ...  Another strategy would also be mandatory that is to managing social media strategy in order to enhance market penetration.  ... 
doi:10.17358/ijbe.5.2.168 fatcat:zwrzmuu4xjd57gr43yvw6fktqm

Geospatial data and artificial intelligence technologies as innovative communication tools for quality education and lifelong learning

Chidinma Henrietta Onwubere
2020 EJOTMAS Ekpoma Journal of Theatre and Media Arts  
Application of GDAITs in educational sector, through broadcast digitization, publishing technologies will record greater achievements in the standard of learning and the literacy of populations.  ...  Media houses should continue to establish platforms to check fake news emanating from social media.  ...  based on the experiences from the use of the social media.  ... 
doi:10.4314/ejotmas.v7i1-2.4 fatcat:fmkbamt5lzgbviumnpgrjxpbra

Challenges, Opportunities and Innovations Faced by the Broadcasting and Hosting Industry in the Era of Convergence Media

Xueyan Zhang
2021 Advances in Journalism and Communication  
Finally, the future development prospect of broadcasting and hosting industry in the era of fusion media is prospected.  ...  Analyzes the challenges and opportunities facing the broadcasting and hosting industry in the era of fusion media from the perspective of audience, host personality and media discourse power.  ...  The sense of crisis in the broadcasting and hosting industry in traditional media is constantly enhanced.  ... 
doi:10.4236/ajc.2021.93008 fatcat:gncjhuuxivae3bacwyr4w3l6eu

ABC TV and multiplatform innovation in the era of high speed broadband

Arul Baskaran, Sally O'Donoghue, Michael Brealey
2013 Telecommunications Journal of Australia  
'ABC TV and multiplatform innovation in the era of high speed broadband'. Telecommunications Journal of Australia 63 (3): 38.1-38.7.  ...  The television broadcasting industry in Australia (and around the world) is going through a period of rapid and fundamental change.  ...  With more than 450 presences across a wide range of social media platforms, and 75 YouTube channels, the Corporation is a leader in social media ABC TV and multiplatform innovation in the era of high speed  ... 
doi:10.7790/tja.v63i3.425 fatcat:o56milaut5b5toqoupsflgz4xy

Moroccan TV Broadcasters and Viewership Changes in the Digital Age: An Exploratory Study

A. Dadouh, A. Aomari
2021 European Journal of Business Management and Research  
While studying the possible impacts of the efforts made by broadcasters, we complete our analysis by addressing also the factors that guide consumer choices through media use models, which focus on the  ...  Through interviews with Moroccan broadcasters, this paper aims to identify which behavioral aspects and innovation levers broadcasters should take into account to build audience loyalty in the era of digital  ...  In support of this, they points to previous studies showing that consumers are using email, social media and the Internet as forms of second screen activity.  ... 
doi:10.24018/ejbmr.2021.6.1.744 fatcat:7qs64lazkrhwnofggl4kbgldve

Media Branding and Brand Management: Promotion Strategies of Ukrainian National TV Channels during COVID-19 Pandemic

Tetiana Shalman, Vitalii Kornieiev, Nadiia Bilan, Tetiana Glushkova, Alla Bashuk, Margaryta Netreba
2022 Academic Journal of Interdisciplinary Studies  
The research reveals similarities in the channels' promotion activities and practices of branding, common to TV industry in general.  ...  To achieve this, the authors employ a systematic analysis to a sample of the leading Ukrainian channels' broadcasting as well as to examine, in particular, their branded programs and their extensions on  ...  By broadcasting their content on the social media, TV channels maximize their reach to all possible audiences.  ... 
doi:10.36941/ajis-2022-0031 fatcat:blv2b2whjbaldmzjysntyyxnsi

In the Living Room

Sherryl Wilson
2015 Television & New Media  
However, few claimed to use programme-related social media while a programme is being broadcast.  ...  The experience of watching reality TV/talent shows can also be enhanced by using apps.  ...  is broadcast.  ... 
doi:10.1177/1527476415593348 fatcat:2hpcfcrxvzgcxaz4fipmftbpd4
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