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Empirically Investigating Extraneous Influences on the "APCO" Model—Childhood Brand Nostalgia and the Positivity Bias
2020
Future Internet
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Specific empirical tests on such biases are rare in the literature which is why we propose and empirically analyze the extraneous influence of a positivity bias. ...
We follow this line of work by empirically testing one exemplary extraneous factor within the "enhanced APCO model" (antecedents–privacy concerns–outcome). ...
Based on this construct, this research develops an enhanced APCO model [2] to address the following research question: What influence has a positivity bias induced by childhood brand nostalgia for Pokémon ...
doi:10.3390/fi12120220
fatcat:4ffg4yc3kzavba3kttaaupdvze