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Twitter data analysis as contribution to strategic foresight-The case of the EU Research Project "Foresight and Modelling for European Health Policy and Regulations" (FRESHER)

André Uhl, Nina Kolleck, Edgar Schiebel
2016 European Journal of Futures Research  
In this article the value of Twitter data analysis for a strategic foresight exercise is discussed.  ...  of weblinks to get insights into the content spread via Twitter, a social network analysis to define central actors in a Twitter debate, and a hashtag-analysis to find out which topics are discussed a  ...  The research project "Foresight and Modelling for European Health Policy and RegulationsB(FRESHER) is part of the EU research and innovation program Horizon 2020.  ... 
doi:10.1007/s40309-016-0102-4 fatcat:kvlrm3yidjc73nrfgeg6sijmfy

Return on Investment in Social Media--Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations

Fabian Kaske, Maurice Kugler, Stefan Smolnik
2012 2012 45th Hawaii International Conference on System Sciences  
Our paper addresses this gap by establishing a framework for assessing the profitability of customer-centered social media initiatives in organizations.  ...  Given the uncertain payoffs and constraints on human resources, however, there is as yet no decision tool to help decide on social media implementation.  ...  The twelve empirical examples presented will serve as proof that profitability is achievable with the appropriate use of social media tools.  ... 
doi:10.1109/hicss.2012.504 dblp:conf/hicss/KaskeKS12 fatcat:w6ceogdqnrferoqrzgipnemx5u

Introduction: Your Roadmap to Digital Integration [chapter]

2014 Digital Marketing  
It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.  ...  Pinterest, and Google Plus). • Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (eX) to the value of integrating internal  ...  ACKNOWLEDGEMENTS The goal of this book is to prepare readers for the challenges and opportunities of marketing in the digital age.  ... 
doi:10.4324/9781315879451-11 fatcat:ejzgp4cetng7xemvyipgype5bq

Impact of Social Media on Power Relations of Korean Health Activism

KyuJin Shim
2014 Media and Communication  
This study's findings indicate that the communication strategy of the local health Non-Governmental Organization (NGO) is changing in response to the increased effectiveness and impact of social media.  ...  Limitations and suggestions for future research are included.  ...  Acknowledgements The author would like to thank the anonymous reviewers for their helpful and constructive comments that greatly contributed to improving the final version of this paper.  ... 
doi:10.17645/mac.v2i2.7 fatcat:euj3auo7vvhgnoyntv45tvpzoe

Twitter as an engagement tool: How Public Benefit Organizations are building relationships with their audience

Marian Olinski, Piotr Szamrowski
2020 JEEMS. Journal of East European Management Studies  
Furthermore, the size of the organization does not affect the frequency of the published content on Twitter.  ...  The current study applies content analysis to scrutinize the relationship between Twitter messaging tactics employed by 186 Public Benefit Organizations (PBO) and public reactions in the form of liking  ...  In both cases, the research subjects were American non-profit organizations.  ... 
doi:10.5771/0949-6181-2020-2-216 fatcat:rydlxv2wdrdmxove7sr4hggsme

Doing well by doing good? Normative tensions underlying Twitter's corporate social responsibility ethos

Thorsten Busch, Tamara Shepherd
2014 Convergence. The International Journal of Research into New Media Technologies  
Partly thanks to its CSR strategy, Twitter has acquired the critical mass of users necessary to successfully establish a robust and financially viable social network.  ...  From a business ethics perspective, we analyze Twitter's ethos in relation to debates around democratic communication and Corporate Social Responsibility (CSR).  ...  The authors would like to thank the anonymous reviewers and [several colleagues whose names should be added later on] for their valuable feedback which has greatly improved the overall quality of the paper  ... 
doi:10.1177/1354856514531533 fatcat:he5hwaf4nzbhnetax7e6phz25e

Introduction: How Far Can We Take Strategic Communication? The Sky Is the Limit [chapter]

Teresa Ruão, Sara Balonas, María-Victoria Carrillo
2021 Strategic Communication in Context: Theoretical Debates and Applied Research  
Acknowledgements This work is supported by national funds through FCT -Fundação para a Ciência e a Tecnologia, I.P., under the project UIDB/00736/2020.  ...  As pointed by Holtzhausen (2008) , a communication entity encompasses different types of economic and social contexts, from "trade and industry, politics, non-profit and government agencies, activist  ...  Their research drew on the fact that Twitter has become a powerful tool for political communication with a significant role in elections, especially in countries like Spain, where digital media has considerable  ... 
doi:10.21814/uminho.ed.46.1 fatcat:x57kypnoc5hnhgz3lj4ha6e7gy

Technology, Value Co-Creation and Innovation in Service Ecosystems: Toward Sustainable Co-Innovation

Sergio Barile, Mara Grimaldi, Francesca Loia, Carlo Alessandro Sirianni
2020 Sustainability  
Based on a re-elaboration of literature, the study introduces a framework that describes the main drivers for managing the emergence of value co-creation and innovation (co-design, co-development, co-delivery  ...  The findings permit conceptualization of the key strategic levers for the management of co-creation and to increase managers' and scholars' understanding of (1) the enablers of value co-creation and innovation  ...  Conflicts of Interest: The authors declare no conflict of interest.  ... 
doi:10.3390/su12072759 doaj:6d4f6297cc3a4c89a6c10e14319d8ce9 fatcat:o6f2s3mu6zdtvga6pf25h6uu7u

Measuring Health Information Dissemination and Identifying Target Interest Communities on Twitter: Methods Development and Case Study of the @SafetyMD Network

Venk Kandadai, Haodong Yang, Ling Jiang, Christopher C Yang, Linda Fleisher, Flaura Koplin Winston
2016 JMIR Research Protocols  
This project provided a rigorous evaluation of strategic use of a Twitter chat regarding teen driving.  ...  Twitter can be an important tool in a health communication tool chest, but evaluation needs to catch up with the technology to determine its effectiveness for health promotion.  ...  This protocol sets forth a framework for a formative evaluation to pretest content and prototype of a web-based intervention aimed at improving teen driving.  ... 
doi:10.2196/resprot.4203 pmid:27151100 pmcid:PMC4873622 fatcat:uabqcnrqz5h7bht2sc6hf54njy

First impressions stick: Market entry strategies and category priming in the digital domain

Paolo Aversa, Annelore Huyghe, Giulia Bonadio
2021 Journal of Management Studies  
Particularly, it is not clear what the opportunities and implications are for digital new entrants as they position their disruptive business offerings in the category system, in particular vis-à-vis non-market  ...  The rise of the 'digital age' presents unique challenges for firms entering new markets and deciding 'where' to compete -a pivotal topic in corporate strategy.  ...  The authors thank Bilgehan Uzunca for his friendly review of an earlier version of this paper. The authors are indebted to Diane-Laure Arjaliès, Charles Baden- NOTES  ... 
doi:10.1111/joms.12712 fatcat:f7ii7vpdcvchda347t2swenjhy

Role of Digital Innovation in Creating Competitive Edge for an Organization

F. AlI, M. Shahid, F.Zafar
2013 Zenodo  
We analyze it through case studies of market leaders who have gained competitive edge by being digital and providing their customers what they need. SWOT analysis was done to study them  ...  Knowledge is considered as a strategic tool which contributes towards gaining the competitive edge. Digital markets play a vital role for this attribute of strategy.  ...  [6] Digital technologies as a tool for creative idea generation These are the creative ideas which are the key to growth of the organizations well as the innovation.  ... 
doi:10.5281/zenodo.3445756 fatcat:inlqwzzxpfbvjeabydrq73bdfy

Digital Technologies, Peacebuilding and Civil Society: Addressing Digital Conflict Drivers and Moving the Digital Peacebuilding Agenda Forward

Julia-Silvana Hofstetter, DuEPublico: Duisburg-Essen Publications Online, University Of Duisburg-Essen
2021 INEF-Report  
the rising threat of digital conflict drivers, too.  ...  Many of the innovative uses of peace technologies – for conflict prevention, transformation and reconciliation – have been driven by civil society organizations, who are at the forefront of addressing  ...  their tools, as well as training on how to use them, to non-profit organizations for free. 27 There is also an increasing amount of free resources and self-learning courses available online that provide  ... 
doi:10.17185/duepublico/74328 fatcat:ftocbgk2onh5touddgswjtmwvq

Brand Equity and Customer Satisfaction as the Mediation of Advertisement influence and the Service Quality to Loyalty the Passengers of International Flight at Garuda Indonesia Airlines

Anindhyta Budiarti Anindhyta Budiarti
2013 IOSR Journal of Business and Management  
The Loyality of the international passenger of Garuda Indonesia Airline will remain high if supported by strong brand equity and high consumer satisfaction, as a result from service quality granted and  ...  The Design of non probability sample selection is accidental sampling with the criteria : those who fly international route at least twice a year, Indonesian citizen (not foreigner), and they may also  ...  This uniqueness of Twitter makes it as apowerful social media for a organization, company, or a virtual community.  ... 
doi:10.9790/487x-0920115 fatcat:gv66bflm4battdzixu23v6tp6a

Sustainability performance and social media: an explorative analysis

Sarah Russo, Federico Schimperna, Rosa Lombardi, Pasquale Ruggiero
2021 Meditari Accountancy Research  
Findings show that ESG-oriented companies use their Twitter profile more as a tool for achieving a higher level of legitimation rather than for managing their sustainability strategy and related performance  ...  Particularly, this paper assumes the existence of a causal relationship between organisations' sustainability performance and the use of their social media profile (i.e. Twitter).  ...  mainly as a tool for reaching a higher level of legitimisation, and sustainability performance is a complex and composite result deriving from the effects exercised by some drivers, one among which is  ... 
doi:10.1108/medar-03-2021-1227 fatcat:577hdzugifehrcwgpjaxtuhfhy

Exploring types, drivers and outcomes of social e-HRM

Mattia Martini, Dario Cavenago, Elisabetta Marafioti
2020 Employee Relations  
, drivers and outcomes of SM use in HRM.  ...  The three configurations lead to similar outcomes for organizations, even if SM users, in general, enjoy greater success than non-users.  ...  The use of SNSs as an effective tool for recruitment is widely recognized (e.g. Zide et al., 2014) .  ... 
doi:10.1108/er-10-2019-0404 fatcat:klewcaikb5dmrh33mjqnaad6ma
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