Filters








262 Hits in 2.2 sec

Doubleclick Ad Exchange Auction [article]

Yishay Mansour, S. Muthukrishnan, Noam Nisan
2012 arXiv   pre-print
We describe the challenges of designing a suitable auction, and present a simple auction called the Optional Second Price (OSP) auction that is currently used in Doubleclick Ad Exchange.  ...  Display advertisements on the web are sold via ad exchanges that use real time auction.  ...  Use of the OSP Auction Google's DoubleClick Ad Exchange uses our OSP auction [7] . It has been operational worldwide since Sept 2009.  ... 
arXiv:1204.0535v1 fatcat:3wvbkt2gnnf2pexjkmdnef2zpq

Tracing Information Flows Between Ad Exchanges Using Retargeted Ads [article]

Muhammad Ahmad Bashir, Sajjad Arshad, William Robertson, Christo Wilson
2020 arXiv   pre-print
In reality, the modern ad ecosystem is fueled by a flow of user data between trackers and ad exchanges.  ...  Although recent work has shown that ad exchanges routinely perform cookie matching with other exchanges, these studies are based on brittle heuristics that cannot detect all forms of information sharing  ...  Ad Exchanges and Auctions. Over time, ad networks are being supplanted by ad exchanges that rely on an auction-based model.  ... 
arXiv:1811.00920v2 fatcat:vxphbqdyujcwjfmgld3pg22bwm

Ad Exchanges: Research Issues [chapter]

S. Muthukrishnan
2009 Lecture Notes in Computer Science  
An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets.  ...  We describe an abstraction of ad exchanges. Based on that abstraction, we present several research directions and discuss some insights.  ...  Recently, DoubleClick announced their new ad exchange. It seems ad exchanges are likely to become a major platform for trading ads. We abstract a model for ad exchanges.  ... 
doi:10.1007/978-3-642-10841-9_1 fatcat:mjvejjhggzd6llfm5repxbodum

Diffusion of User Tracking Data in the Online Advertising Ecosystem

Muhammad Ahmad Bashir, Christo Wilson
2018 Proceedings on Privacy Enhancing Technologies  
We find that 52 A&A companies observe at least 91% of an average user's browsing history under reasonable assumptions about information sharing within RTB auctions.  ...  Although this is the correct behavior for ad exchanges like Rubicon and DoubleClick, it is not correct for every A&A domain.  ...  The process of filling an impression may continue even after an RTB auction is won, because the winner may be yet another ad exchange or ad network.  ... 
doi:10.1515/popets-2018-0033 dblp:journals/popets/BashirW18 fatcat:rrk37npbjrdjvblgwa2r2sc6ni

Header Bidding as Smart Service for Selling Ads in the Digital Era

Claudia Loebbecke, Stefan Cremer, Maximilian Richter
2020 Journal of Information Systems Engineering & Management  
It facilitates concurrent, automatic real-time bidding for ad spaces on online publishers' websites and thereby supports online publishers' in their efforts to tackle Google's dominance in the online advertising  ...  We further suggest that publishers must monitor rising header bidding substitutes, such as Google's exchange bidding, to secure sustainable value creation from header bidding as technology-based service  ...  A large proportion of waterfall auctions take place on a central exchange platform like Google's DoubleClick for Publishers, which prefers bids from its own ad exchange (Choi, 2018; Zawadzinski, 2018)  ... 
doi:10.29333/jisem/8483 fatcat:chbbjcg45jf5fpgqkesut7vsyu

Multichannel Auction Strategies in Online Advertising with a Profit Model

Jianxia Liu, Gang Ma, Yangyang Jiao
2020 IEEE Access  
INDEX TERMS Online advertising, multichannel auction, strategy analysis, expect profit.  ...  We develop an analytical model for studying the SSP's channel decisions and expected profit that will be generated in the context of such multichannel auctions.  ...  Most SSPs tend to use an Ad Exchange to obtain access to more DSPs. Last, the cooperative relationship between SSPs and Ad Exchanges can attract more DSPs to enter an auction.  ... 
doi:10.1109/access.2020.2991989 fatcat:364yzmktfzfbxa347on4hfhs4q

Are You Ready to Lock?

Serge Egelman, Sakshi Jain, Rebecca S. Portnoff, Kerwell Liao, Sunny Consolvo, David Wagner
2014 Proceedings of the 2014 ACM SIGSAC Conference on Computer and Communications Security - CCS '14  
We present a new ad fraud mechanism that enables publishers to increase their ad revenue by deceiving the ad exchange and advertisers to target higher paying ads at users visiting the publisher's site.  ...  We validate the attack for one of the largest ad exchanges and empirically measure the monetary gains of the publisher by emulating the attack using web traces of 619 real users.  ...  The ad exchange runs an online auction based on the bid values received from all the competing advertisers, and delivers the winning ad to the user visiting the publisher page.  ... 
doi:10.1145/2660267.2660273 dblp:conf/ccs/EgelmanJPLCW14 fatcat:g5whqpdpejfspgvc545bgktgz4

3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech [chapter]

Andrew McStay, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann
2017 Commercial Communication in the Digital Age  
An ad exchange is similar to a stock exchange in that they auction impressions (the unit for serving an ad once) to the highest bidder.  ...  The role of the ad exchange is to host the auction and establish the right user for a specific ad, on a given medium, at a price the advertiser is willing to pay.  ... 
doi:10.1515/9783110416794-009 fatcat:wwt3xqhwmzcrvn3xky6vi6cg2m

Your Online Interests

Wei Meng, Xinyu Xing, Anmol Sheth, Udi Weinsberg, Wenke Lee
2014 Proceedings of the 2014 ACM SIGSAC Conference on Computer and Communications Security - CCS '14  
We present a new ad fraud mechanism that enables publishers to increase their ad revenue by deceiving the ad exchange and advertisers to target higher paying ads at users visiting the publisher's site.  ...  We validate the attack for one of the largest ad exchanges and empirically measure the monetary gains of the publisher by emulating the attack using web traces of 619 real users.  ...  The ad exchange runs an online auction based on the bid values received from all the competing advertisers, and delivers the winning ad to the user visiting the publisher page.  ... 
doi:10.1145/2660267.2687258 dblp:conf/ccs/MengXSWL14 fatcat:36ruvs6tszcwhdlxlwgfd6ewky

Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users [article]

Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan, Jun Wang
2012 arXiv   pre-print
We then introduce four major participants, namely advertisers, online publishers, ad exchanges and web users; and through analysing and discussing the major research problems and existing solutions from  ...  AOL Advertise.com CPCV Behave Media Bidvertiser DoubleClick RightMedia Microsoft Ad Exchange BannerConnect adBrite AdMarketplace AdMeld Clickbooth Mob Clix Nexage Turn 1st price auction  ...  In ad exchanges, the interactions between advertisers and the ad exchange are to bid keywords for ads (e.g. using Google AdWords) to be listed in a search result page or publisher's website at the auctioned  ... 
arXiv:1206.1754v2 fatcat:bq2rq2qgnbetxmf5qx5iiezila

Testing Incentive Compatibility in Display Ad Auctions

Sébastien Lahaie, Andrés Munoz Medina, Balasubramanian Sivan, Sergei Vassilvitskii
2018 Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18  
Consider a buyer participating in a repeated auction, such as those prevalent in display advertising. How would she test whether the auction is incentive compatible?  ...  To bid effectively, she is interested in whether the auction is single-shot incentive compatible-a pure second-price auction, with fixed reserve price-and also dynamically incentive compatible-her bids  ...  PRELIMINARIES Consider a buyer participating in a repeated auction with a single seller (such as an ad exchange). A query is an opportunity for the seller to show an ad to a user visiting a webpage.  ... 
doi:10.1145/3178876.3186047 dblp:conf/www/LahaieMSV18 fatcat:rxae5aepw5fn3cxjkjfscvze2e

An Efficient, Privacy-Preserving, and Verifiable Online Auction Mechanism for Ad Exchanges

Minping Zhou, Chaoyue Niu, Zhenzhe Zheng, Fan Wu, Guihai Chen
2015 2015 IEEE Global Communications Conference (GLOBECOM)  
Ad exchanges run auctions to sell the ad spaces on publishers' web-pages to advertisers, who want to display ads on the ad spaces.  ...  ad exchanges.  ...  A number of ad exchanges have emerged on the Internet, such as DoubleClick [1] , Right-Media [2] and OpenX [3] .  ... 
doi:10.1109/glocom.2015.7417743 fatcat:yrjvzppj6bdnvaajkzwconvpoq

If you are not paying for it, you are the product

Panagiotis Papadopoulos, Pablo Rodriguez Rodriguez, Nicolas Kourtellis, Nikolaos Laoutaris
2017 Proceedings of the 2017 Internet Measurement Conference on - IMC '17  
We achieve this by training a model using as ground truth prices obtained by running our own "probe" ad-campaigns.  ...  Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web.  ...  ; Costas Iordanou, for his help with the Google AdWords collection, Rafa Gross-Brown from the DTL team on the design of ads, and Xiaoyuan Yang and Martin Levi Gonzalez from the Awazza/Niji team for providing  ... 
doi:10.1145/3131365.3131397 dblp:conf/imc/PapadopoulosRKL17 fatcat:3lxpmdl3vnac5mr57fkhay3iqq

A General Framework for Evaluating Callout Mechanisms in Repeated Auctions [article]

Hossein Azari, William D. Heavlin, Hoda Heidari, Max Lin, Sonia Todorova
2017 arXiv   pre-print
in ad-slot-specific auctions.  ...  Motivated by online display ad exchanges, we study a setting in which an exchange repeatedly interacts with bidders who have quota, making decisions about which subsets of bidders are called to participate  ...  In particular, online display ad space is usually bought and sold through high-volume auction-based exchanges, of which AppNexus, Google's DoubleClick, and Microsoft Ad Exchange are examples.  ... 
arXiv:1702.01803v1 fatcat:wchbi7c4kzeenmevzwzk7jn43u

On the regulation of personal data distribution in online advertising platforms

José Estrada-Jiménez, Javier Parra-Arnau, Ana Rodríguez-Hoyos, Jordi Forné
2019 Engineering applications of artificial intelligence  
It is implemented by a management entity called ad exchange.  ...  In the recently established model of real-time bidding (RTB), the web pages tracked by ad platforms are shared with advertising agencies (also called DSPs), which, in an auction-based system, may bid for  ...  As expected, in the iPinYou data set, user tracking is concentrated in Google's DoubleClick ad exchange.  ... 
doi:10.1016/j.engappai.2019.03.013 fatcat:tqzawnlwyzg53edjet74bmw3r4
« Previous Showing results 1 — 15 out of 262 results