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Don't Miss the Potential Customers! Retrieving Similar Ads to Improve User Targeting

Yi Feng, Ting Wang, Chuanyi Li, Vincent Ng, Jidong Ge, Bin Luo, Yucheng Hu, Xiaopeng Zhang
2021 Findings of the Association for Computational Linguistics: EMNLP 2021   unpublished
User targeting is an essential task in the modern advertising industry: given a package of ads for a particular category of products (e.g., green tea), identify the online users to whom the ad package  ...  instances correspond to users who have not clicked on any ads in the package that were displayed to them.  ...  Any opinions, findings, conclusions or recommendations expressed in this paper are those of the authors and do not necessarily reflect the views or official policies, either expressed or implied, of the  ... 
doi:10.18653/v1/2021.findings-emnlp.129 fatcat:q4kcnlu22vc6vldi2dcunu622a

How companies engage customers around accessibility on social media

Erin Brady, Jeffrey P. Bigham
2014 Proceedings of the 16th international ACM SIGACCESS conference on Computers & accessibility - ASSETS '14  
Social media offers a targeted way for mainstream technology com panies to communicate with people with disabilities about the ac cessibility problems that they face.  ...  Our analysis demonstrates that users want to use social media to become part of the process of im proving accessibility of mainstream technology, and suggests the extent to which a company is able to leverage  ...  In the years before the Target litigation, there was little improve ment in the accessibility of corporate websites [11] .  ... 
doi:10.1145/2661334.2661355 dblp:conf/assets/BradyB14 fatcat:ringmldzefdifgxj3cqhozgffm

Suggestion Mining from Customer Reviews

Amar Viswanathan, Prasanna Venkatesh, Bintu G. Vasudevan, Rajesh Balakrishnan, Lokendra Shastri
2011 Americas Conference on Information Systems  
The increasing online content has influenced users' buying behavior.  ...  While Sentiment Analysis looks at extraction of consumer sentiment, our focus is on extracting actionable feedback present in the text for use by different stakeholders like business analysts and the customer  ...  They are added to the repository based on an exhaustive analysis of large quantities of customer review data to identify the common expressions of customer feedback.  ... 
dblp:conf/amcis/ViswanathanVVBS11 fatcat:i2mexzzg6jge7jnauyonewn6dq

Ubiquitous client side customization of Web applications

Raul Montes Troncoso, Jaime Navon Cohen
2011 2011 13th IEEE International Symposium on Web Systems Evolution (WSE)  
A potentially large base of already developed userscripts could be available for users if existing Web applications adopt this or a similar form of the developed prototype.  ...  Many attempts have been made in order to improve the relatively poor user experience of Web applications.  ... 
doi:10.1109/wse.2011.6081824 dblp:conf/wse/TroncosoC11 fatcat:n52ucbq7t5cqxl44clguky5lou

An evaluation of Customer Experience Management applied to the custom software industry: improving the customer journey in large-scale custom-made software projects

Miguel Angel Ortiz
2019 Figshare  
Evaluation about the concept of customer experience management applied to the custom software industry from the Agile software process perspective, as a new viewpoint to explore the phenomenon of IS/IT  ...  For marketers, there are also new opportunities to implement strategies to target specific profiles which represent the highest potential in terms of obtaining new businesses.Once in the "proposal solicitation  ...  what the client was expecting Client involvement and end users feedback In the beginning no, then it was added Noise was generated Weak expectation management Key factors to achieve success Expectation  ... 
doi:10.6084/m9.figshare.8006351 fatcat:gxrdhmtrjjgwxhgaqd3jmr5vbm

ArrayInitiative - a tool that simplifies creating custom Affymetrix CDFs

Christopher C Overall, D Andrew Carr, Ehsan S Tabari, Kevin J Thompson, Jennifer W Weller
2011 BMC Bioinformatics  
There are several bioinformatics approaches to improve probe assignments, but without inhouse programming expertise, standardizing these custom array specifications as a usable file (e.g. as Affymetrix  ...  Users can import default array specifications, import probe sequences for a default array specification, design and import a custom array specification, export any array specification to multiple output  ...  Acknowledgements We would like to thank David Figueroa and Deepthi Chaturvedi for testing ArrayInitiative. Both CO and ET received support from the Department of Bioinformatics and Genomics at UNCC.  ... 
doi:10.1186/1471-2105-12-136 pmid:21548938 pmcid:PMC3113937 fatcat:6q627sn3izgtldfkueauqux66m

Improving customer service: issues in customer contact management

Sarah Spencer‐Matthews, Meredith Lawley
2006 European Journal of Marketing  
Firstly, information and feedback from the marketing database and customer service interactions can be used to improve customer service.  ...  At the core of customised customer contact service is information that may be collected, maintained and retrieved through a marketing database.  ...  The final reason for not focusing solely on high value customers was the organisation being afraid of potential missed opportunity if lower value segment/s were ignored.  ... 
doi:10.1108/03090560610637392 fatcat:e6xdqbfb3zdrvgcmbmthqakity

Classifying web search queries to identify high revenue generating customers

Adan Ortiz-Cordova, Bernard J. Jansen
2012 Journal of the American Society for Information Science and Technology  
keywords with similar characteristics of onsite customer behavior, including attributes such as clickthrough rate and revenue.  ...  Clusters range from a large number of users who are low impact to a small number of high impact users.  ...  Acknowledgments We would like to give thanks to for providing the dataset used in this project.  ... 
doi:10.1002/asi.22640 fatcat:nqb6ec6wurgm5c3ef4mqirzxee

Don't Reinvent the Wheel: Towards Automatic Replacement of Custom Implementations with APIs [article]

Rosalia Tufano, Emad Aghajani, Gabriele Bavota
2022 arXiv   pre-print
In this work, we present the mining strategy we tailored to automatically and reliably extract replacements of custom implementations with APIs from open source projects.  ...  RETIWA relies on a "knowledge base" consisting of real examples of custom implementation-to-API replacements.  ...  In particular, a clone detector can be used to identify, either in a git repository or directly in the IDE, a component p being similar to one of the clusters of custom implementations (C).  ... 
arXiv:2208.07624v1 fatcat:eipn6ofmonfh5lun2cb5kz5lfq

Customer Relationship Management [chapter]

2000 Marketing for the Nonmarketing Executive  
The difficult part, which we are still working on, is getting the users to actually use it.  ...  Why customers are loyal to competitors K: The salespeople are supposed to write this into the CRM system every time we win an offer or lose one.  ...  Acknowledgements Writing this thesis has been both difficult and fun to do, it has also been a very interesting experience, especially the parts concerning the understanding of how real world business  ... 
doi:10.1201/9781420025644.ch6 fatcat:sklobhkjbfhyrmxu5hjpttmstu

Conceptual Development of Custom, Domain-Specific Mashup Platforms

Stefano Soi, Florian Daniel, Fabio Casati
2014 ACM Transactions on the Web  
Despite the common claim by mashup platforms that they enable end-users to develop their own software, in practice end-users still don't develop their own mashups, as the highly technical or inexistent  ...  In addition, domain-specific mashup platforms by their very nature target only a small user basis, that is, the experts of the target domain, which makes their development not sustainable if it is not  ...  End-users not only do not know about technicalities, they also don't want to know.  ... 
doi:10.1145/2628439 fatcat:fjeemhkqbvguzcuyaldjt6kshe

Custom Execution Environments with Containers in Pegasus-enabled Scientific Workflows [article]

Karan Vahi, Mats Rynge, George Papadimitriou, Duncan A. Brown, Rajiv Mayani, Rafael Ferreira da Silva, Ewa Deelman, Anirban Mandal, Eric Lyons, Michael Zink
2019 arXiv   pre-print
A natural solution to this problem is containers, as they are well defined, have a lifetime independent of the underlying system, and can be user-controlled so that they can provide custom environments  ...  In most cases, this has been implemented as a way to exactly reproduce the computational steps taken to reach the final results.  ...  DAB was supported in part by NSF contract #1748958 to the Kavli Institute for Theoretical Physics.  ... 
arXiv:1905.08204v1 fatcat:wz377xxoifbl5b5on3xsgu3uya

Using Online Customer Reviews to Classify, Predict, and Learn about Domestic Robot Failures [article]

Shanee Honig, Alon Bartal, Yisrael Parmet, Tal Oron-Gilad
2022 arXiv   pre-print
We analyzed their frequencies and relations to customer star ratings.  ...  Usability and interaction design were less detrimental to customer experience, indicating that customers may be more forgiving of failures that impact these aspects for the robots and practical uses examined  ...  Acknowledgments The first author is supported by The Helmsley Charitable Trust through the Agricultural, Biological, Cognitive Robotics Initiative and the Marcus Endowment Fund, and by Ben-Gurion University  ... 
arXiv:2201.03287v1 fatcat:cir2plamnvemhn6n7e2kzysubm

Selectively Acquiring Customer Information: A New Data Acquisition Problem and an Active Learning-Based Solution

Zhiqiang Zheng, Balaji Padmanabhan
2006 Management science  
There is a specific modeling objective, and the target variable (e.g.  ...  "purchase prediction", "customer default") related to this is also part of the readily available data -online firms observe which customers purchased and credit card companies observe which of their customers  ...  model is improved by adding this point.  ... 
doi:10.1287/mnsc.1050.0488 fatcat:scnzdfmrvjdgxmzag5l2ves4du

Customer Relationship Management (CRM) in financial services

Joe Peppard
2000 European Management Journal  
Today, many financial services organisations are rushing to become more customer focused. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) software.  ...  While second generation CRM has emerged to embrace the total organisation (hence Enterprise CRM), success in general has still not been widespread.  ...  There is a need to understand the value that present customers -potential long-term value -and potential customers can bring to a financial institution.  ... 
doi:10.1016/s0263-2373(00)00013-x fatcat:5byrucyie5bpnjn64kcyq7b6du
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