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Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry

Ram Bala, Pradeep Bhardwaj
2010 Management science  
Texas at Dallas, and University of California, San Diego, whose comments helped to improve this paper substantially.  ...  Acknowledgments The authors thank Wilfred Amaldoss, Yuxin Chen, Ramrao Desiraju, Chuan He, William Perreault, Ashutosh Prasad, and seminar participants at University of British Columbia, University of  ...  to a major shift in this direct-to-consumer advertising (DTCA) of prescription drugs.  ... 
doi:10.1287/mnsc.1090.1074 fatcat:oznddsd7v5h4rkqo6uzr3xhz2q

Direct-to-Consumer Advertising of Pharmaceuticals

Ziad F. Gellad, Kenneth W. Lyles
2007 American Journal of Medicine  
Since the US Food and Drug Administration (FDA) released new guidelines on broadcast direct-toconsumer advertising in 1997, the prevalence of direct-to-consumer advertising of prescription drugs has increased  ...  It will summarize the evidence concerning the impact of direct-to-consumer advertising on the public. providers. and the health care system, and conclude with observations regarding the future of direct-to-consumer  ...  I I The pharmaceutical industry introduced its own set of guiding principles in November 2005 that encouraged its member companies to submit all new direct-to-consumer advertising to the FDA before release  ... 
doi:10.1016/j.amjmed.2006.09.030 pmid:17524744 pmcid:PMC3967783 fatcat:52fhmxkb7bbzvpncegnmgnpxom

Comparative study of impact of marketing strategies of pharmaceutical houses on prescription practices of doctors rural vs urban

Shallini Gupta, Kanika Khajuria, Vijay Khajuria, Niraj Kumar
2018 International Journal of Basic & Clinical Pharmacology  
The pharmaceutical houses adopt different strategies to influence the physician to promote their products.  ...  Aim of the study was to compare the impact of marketing strategies of pharmaceutical houses on prescription practices of rural and urban doctors.Methods: The current crossover study was conducted among  ...  ACKNOWLEDGEMENTS Authors would like to thank Dr. Naveen, for his support during study.  ... 
doi:10.18203/2319-2003.ijbcp20181653 fatcat:zkhyssbyefdvxf4lkyuzs2lsnu

It's Time to Shine the Light on Direct-to-Consumer Advertising

T. K. Mackey, B. A. Liang
2015 Annals of Family Medicine  
Collectively, these trends could lead to fundamental shifts in physician-directed and direct-to-consumer advertising (DTCA) that have yet to be adequately identified or explored.  ...  to search for medical/health information. 1 With consumers increasingly using information technology to deal with health issues, and with pharmaceutical manufacturers using directto-consumer advertising  ...  Specifically, the regulations only cover certain forms of promotion directed to licensed physicians and teaching hospitals, not promotion directed to the consumer.  ... 
doi:10.1370/afm.1711 pmid:25583897 pmcid:PMC4291270 fatcat:3ujfqa4sxrbkfiumc4326idadq

Direct-To-Physician Advertising and Antibiotic Utilization in Upper Respiratory Tract Infection: A Critical Analysis

Ahmed A Almeman
2013 Pharmaceutica Analytica Acta  
The graph demonstrates the trends in expenditures for promotions trends in resource allocation to SG&A, R&D and cogs in the pharmaceutical industry: 1975-2007 (Word of Direct to Consumer Marketing, 2010  ...  The increasing prominence of direct-to-consumer advertising by pharmacological companies has implications that encourage the presenting of cost analyses in direct-to -physician, as well.  ... 
doi:10.4172/2153-2435.1000259 fatcat:nt3pyfvrvzf3zg3zjrx2qj7cbi

The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications

Tim K. Mackey, Raphael E. Cuomo, Bryan A. Liang
2015 BMC Health Services Research  
Acknowledgments RC is a recipient of support from the UCSD Library Open Access Fund Pilot program and acknowledges this support. Authors also wish to thank Rachel Kornfield  ...  The emergence of direct-to-consumer advertising ("DTCA") in the late 1990s -a form of pharmaceutical marketing that directly advertises prescription drugs and targets the consumer/patientrepresented a  ...  Report "Direct-to-Consumer Advertising: Review and Outlook 2011" Includes network, cable, syndicated, and spot TV ads.  ... 
doi:10.1186/s12913-015-0885-1 pmid:26084705 pmcid:PMC4472256 fatcat:n2rymwn4knhixgvlcdy7krdmyy

Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs

John E. Calfee
2002 Journal of Public Policy & Marketing JPPM  
Harvard School of Public Health (with industry funding), should be forthcoming soon.  ...  In the early 1980s, a few pharmaceutical manufacturers experimented with prescription drug ads directed at consumers. 1 In September 1982, having previously announced that direct-to-consumer (DTC) advertising  ...  Congress should consider returning responsibility for prescription drug advertising (at least when directed to consumers) to the FTC, which had jurisdiction before the 1962 amendments to the Food, Drug  ... 
doi:10.1509/jppm.21.2.174.17580 fatcat:zupzfcawwrhjrog4q5fwcj6fvi

Page 39 of International Pharmaceutical Abstracts Vol. 15, Issue 1 [page]

1978 International Pharmaceutical Abstracts  
Results showed that the presence of fair balance (inclusion of a brief summary in the advertisement) was significantly related to believability, whereas symbolic impact (U.S. journals vs.  ...  (FDA Consumer, HFI-20 FDA, 5600 Fishers Ln., Rockville, Maryland 20857) FDA Consum. 11:10-15 (Apr) 1977 English This article details the FDA's efforts at insuring the potency and purity of insulin.  ... 

Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand

Dhaval Dave, Henry Saffer
2012 Southern Economic Journal  
Coinciding with this growth in prescription drug expenditures has been a rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification and  ...  Influence of patients' requests for direct-to-consumer advertised antidepressants: a randomized controlled trial.  ...  Promotion of prescription drugs is generally limited to drugs under patent protection, and includes direct-to-consumer advertising (DTCA) on broadcast media and in print media as well as direct-to-physician  ... 
doi:10.4284/0038-4038-79.1.97 fatcat:ovqkqzoykrfdxpk2ghvfmpiqsy

Effects of Pharmaceutical Promotion on Adherence to the Treatment Guidelines for Depression

Julie M. Donohue, Ernst R. Berndt, Meredith Rosenthal, Arnold M. Epstein, Richard G. Frank
2004 Medical Care  
Objectives: We sought to examine the impact of direct-to-consumer advertising (DTCA) and pharmaceutical promotion to physicians on the likelihood that (1) an individual diagnosed with depression received  ...  The main explanatory variables were spending on DTCA, detailing to physicians, and free samples for 6 antidepressant medications.  ...  FIGURE 1 . 1 Direct-to-consumer advertising spending for antidepressants, 1997-2000. (Sertaline and citalopram had zero spending on direct-to-consumer advertising during this period.)  ... 
doi:10.1097/00005650-200412000-00004 pmid:15550797 fatcat:42vxrda4czbz7bb4acozw3s77y

Page 1986 of International Pharmaceutical Abstracts Vol. 24, Issue 10 [page]

1987 International Pharmaceutical Abstracts  
PuBLic HEALTH Rep. 101:82-89 (Jan-Feb) 1986 English Attitudes about prescription drug advertising directed to consumers were assessed in 1,509 persons who had viewed prototypical advertisements for fictitious  ...  BRIGITTE DOUILLET 2406214 ATTITUDES OF CONSUMERS TOWARD DIRECT ADVERTISING OF PRESCRIPTION DRUGS Morris, L. A.  ... 

Direct-to-Consumer Pharmaceutical Advertising

Andrew R. Robinson, Kirsten B. Hohmann, Julie I. Rifkin, Daniel Topp, Christine M. Gilroy, Jeffrey A. Pickard, Robert J. Anderson
2004 Archives of Internal Medicine  
Previous studies have shown that directto-consumer (DTC) pharmaceutical advertising can influence consumer behavior and that many physicians have negative views of these advertisements.  ...  Physician and public opinions about these advertisements and how they may affect the physician-patient relationship are not well established.  ...  way." 1 As national spending on prescription drugs has more than tripled in the past 10 years, a notable change has been observed in the marketing strategies of the pharmaceutical industry, with an increased  ... 
doi:10.1001/archinte.164.4.427 pmid:14980994 fatcat:kukcxpcdszgfxhbxfrcd73zncm

Rx for Brand Consistency

Kim Saxton
2011 Journal of Advertising Research  
Through- out the 1980s and early 1990s, both pharmaceutical companies and the FDA explored what role direct- to-consumer (DTC) advertising should have in the industry.  ...  The pharmaceutical industry started communi- cating to both doctors and consumers in the early 1980s (FDA, 2003).  ... 
doi:10.2501/jar-51-2-380-393 fatcat:qbs3lqwxyrgkzjtnztqf4ehoty

The Drug Facts Box: Improving the communication of prescription drug information

L. M. Schwartz, S. Woloshin
2013 Proceedings of the National Academy of Sciences of the United States of America  
Opinions expressed by the authors of this manuscript are their own, and they should not be interpreted as official positions of the Department of Veterans Affairs.  ...  This work was done with support from the Robert Wood Johnson Foundation.  ...  for a vast amount of drug information-most obviously in the form of direct-to-consumer (DTC) drug advertising.  ... 
doi:10.1073/pnas.1214646110 pmid:23942130 pmcid:PMC3752172 fatcat:wgkqm6wtxrcm3aark7khvkwyza

Regulating advertisements: the case of smoking cessation products

Rosemary Avery, Donald Kenkel, Dean Lillard, Alan Mathios
2007 Journal of Regulatory Economics  
In this paper we investigate how direct-to-consumer (DTC) advertising of pharmaceutical products is affected by regulations of the Food and Drug Administration (FDA) and by market conditions.  ...  OTC status eases the disclosure requirements imposed on advertisements of prescription pharmaceuticals, substantially reducing the costs of a print advertisement.  ...  This research was supported by Award # R01 CA094020-01 from the National Cancer Institute, and an unrestricted educational grant from The Merck Company Foundation, the philanthropic arm of Merck & Co.  ... 
doi:10.1007/s11149-006-9021-9 fatcat:xvzozp7v5be57hspbkrbqnejim
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