Filters








64,290 Hits in 6.0 sec

A Review on Persuasive Technology (PT) Strategy in Awareness Study

Mohamad Lutfi Bin Dolhalit, Sobihatun Nur Binti Abdul Salam, Ariffin Bin Abdul Mutalib
2016 Indian Journal of Science and Technology  
Most of the studies show that the computer role as a media and social actor gives more impact to increase awareness compared to the computer role as a tool.  ...  Methods/Statistical analysis: This study employs two activities which are literature review and systematic review. Accordingly, 25 related models were compared and systematically analyzed.  ...  The authors are momentously obliged to UUM, UTeM, and Malaysian Ministry of Education (MOE) for providing financial assistance through FRGS grant for the research reported in this paper and providing support  ... 
doi:10.17485/ijst/2016/v9i34/100826 fatcat:2wmvuysynjazlpfpyykj7gvxyq

Information Technology Enabled Persuasion: An Experimental Investigation of the Role of Communication Channel, Strategy and Affect

Haiqing Li, Samir Chatterjee, Ozgur Turetken,
2017 AIS Transactions on Human-Computer Interaction  
Our findings contribute to the body of CMC and persuasive system knowledge and have practical implications for online advertising, health promotion, and persuasive technology design.  ...  Traditional computer-mediated communication (CMC) theories mainly focus on the effectiveness of media in the synchronous/asynchronous spectrum for effectively matching medium with communication task.  ...  Rotation method: Varimax with Kaiser normalization.  ... 
doi:10.17705/1thci.00099 fatcat:4ir6e32znfewfmlkru23tivvx4

Designing for human–food interaction: An introduction to the special issue on 'food and interaction design'

Rob Comber, Jaz Hee-jeong Choi, Jettie Hoonhout, Kenton O'Hara
2014 International Journal of Human-Computer Studies  
2014) Designing for human-food interaction : an introduction to the special issue on 'food and interaction design'.  ...  We would further like to whole-heartedly thank our reviewers for their insightful on the papers: Dzmitry  ...  The authors call for more culturally appropriate, and evidence based models of persuasion and public health in the design of persuasive technology.  ... 
doi:10.1016/j.ijhcs.2013.09.001 fatcat:h4s2nvaukrgaxlbwntdhrvhjku

Reviewing the Landscape of Research on Influencer-generated Content

Xiaoyu Chen, Y.K. Alton Chua
2020 2020 6th International Conference on Information Management (ICIM)  
Current research foci include three clusters-identifying social media influencers, investigating influencers' motivations for creating content and assessing the social and economic impacts of influencer-generated  ...  Specifically, it attempts to identify: (1) theoretical foundations that have been used, (2) research methods that have been employed, and (3) research foci and future directions.  ...  For example, primary research data come from surveys, interviews, experiments, and quasi-experiments.  ... 
doi:10.1109/icim49319.2020.244706 fatcat:avuub7r5urfezibxlzru6cgvom

Social Media in Advertising Campaigns

Hilde A.M. Voorveld, Guda van Noort
2014 Journal of creative communications  
Moreover, the persuasive intent of SNS campaigns is less recognized than for TV campaigns.  ...  In sum, the paper provides empirical evidence for the value of integrating social media with traditional media in advertising campaigns.  ...  Method In total 94 respondents (M age = 31.21, SD = 12.13) participated in this experiment. A single factor design was adopted to test our hypotheses.  ... 
doi:10.1177/0973258614545155 fatcat:xni2robslrcjdmntt5zgjeyfhi

Virtual rhetoric. A theoretical approach

Petra Aczél
2016 Res Rhetorica  
The complementary perspectives of virtual as rhetorical and rhetoric as virtual are investigated in order to set a frame for (re)conceptualizing virtual and rhetorical.  ...  (Palmer 1995, 290) Persuasive technologies can be designed to be infl uential.  ...  Design can be persuasive intentionally, that is when the designer applies rhetorical principles to the interface to capture and move user audiences.  ... 
doi:10.17380/rr.2016.4.1 doaj:4f3fdbcce79046249306c0d3aee167e4 fatcat:25z4lc4sjrh3hg4opfjkkr5zpi

INTERACTIVE PERSUASIVE LEARNING ELEMENTS AMONG ELDERLY: A MEASUREMENT MODEL

A.N. Zulkifli, M. Ahmad, J.A. Abu Bakar, R.C. Mat, N. M. Noor
2015 Jurnal Teknologi  
This paper is part of our study that evaluates a measurement model of interactive elements of persuasive learning among elderly. This study used empirical study as a method for data collection.  ...  Therefore, the model is suitable for interactive media among elderly.  ...  We would also like to thank the Universiti Utara Malaysia for the support and facilities provided in order to complete this research.  ... 
doi:10.11113/jt.v77.6055 fatcat:7j2oewj5znehfp4rkxiq2rgwwe

How Does Social Media Influence People to Get Vaccinated? The Elaboration Likelihood Model of a Person's Attitude and Intention to Get COVID-19 Vaccines

Ammar Redza Ahmad Rizal, Shahrina Md Nordin, Wan Fatimah Wan Ahmad, Muhammad Jazlan Ahmad Khiri, Siti Haslina Hussin
2022 International Journal of Environmental Research and Public Health  
We use a factorial design to create eight different scenarios in the form of Twitter posts to test the interaction and emulate the situation on social media.  ...  engagement related to COVID-19 vaccines on social media, such as Twitter.  ...  The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript; or in the decision to publish the results.  ... 
doi:10.3390/ijerph19042378 pmid:35206563 pmcid:PMC8872449 fatcat:7tgkps2yzfalfhmealxx34x3ge

Persuasive computers

BJ Fogg
1998 Proceedings of the SIGCHI conference on Human factors in computing systems - CHI '98  
Perspective 3 presents a 'levels of analysis" approach for captology, which include varying levels from individual to societal-Perspective 4 suggests a simple method for exploring the design space for  ...  Perspective 5 highlights some ethical issues inherent in persuasive computing. The paper concludes by proposing seven directions for further research and design.  ...  ) experience more compelling.  ... 
doi:10.1145/274644.274677 dblp:conf/chi/Fogg98 fatcat:7leygfll6vcuvjbk4d4io3pdx4

Quick question or intensive inquiry: The role of message elaboration in the effectiveness of self-persuasive anti-alcohol posters

Jeroen G. B. Loman, Sarah A. de Vries, Niels Kukken, Rick B. van Baaren, Moniek Buijzen, Barbara C. N. Müller, Adrian Meule
2019 PLoS ONE  
Self-persuasion (i.e., generating your own arguments) is often more persuasive than direct persuasion (i.e., being provided with arguments), even when the technique is applied in media messages by framing  ...  In the current experiment, this is addressed by examining whether anti-alcohol posters framed as a statement (direct persuasion) or an open-ended question (self-persuasion) are more effective to reduce  ...  Similarly, experiments on self-persuasion in media messages specifically [17] and media effects research for alcohol in general [15] yielded little or no support for effectiveness of direct persuasion  ... 
doi:10.1371/journal.pone.0211030 pmid:30677084 pmcid:PMC6345482 fatcat:gnmy34mm2zha7afpo2q5qg43s4

The psychology of the 3D experience

Sophie H. Janicke, Andrew Ellis, Andrew J. Woods, Nicolas S. Holliman, Gregg E. Favalora
2013 Stereoscopic Displays and Applications XXIV  
Recognizing this need for new research, we conducted a series of studies measuring and comparing many of the variables and processes underlying both 2D and 3D media experiences.  ...  However, we found no difference in persuasive power between 2D and 3D content. We contend this lack of effect was the result of poor conversion quality and the unique demands of 3D production.  ...  Method of study 2 Our second study also explored 3D's influence on content enjoyment, but this time our design featured content shot in 3D, but intended for playback in both 2D and 3D environments.  ... 
doi:10.1117/12.2006922 fatcat:mf5zxzupvvewhiawhh3mf4rnqy

Designing verbal messages and visual media for the tourism destination of Curug Putri [chapter]

S. Nurbani, J. Haiba, Y.A. Barlian, A.R. Ramadhan
2021 Dynamics of Industrial Revolution 4.0: Digital Technology Transformation and Cultural Evolution  
The purpose of this research is to design a main message and visual media to promote Curug Putri Campground. The research method used is qualitative.  ...  The main verbal message is designed through the analysis of creative strategies of word meaning and visual media strategies using creative strategy theory and visual media.  ...  Design results Attention Ambient media is able to give a deep massage to the target audience by providing a direct experience so that the target audience can immediately feel the truth.  ... 
doi:10.1201/9781003193241-7 fatcat:2547es7labe3hnfxzpx23q6g2y

Page 336 of Communication Abstracts Vol. 30, Issue 3 [page]

2007 Communication Abstracts  
The study design replicated the Kopfman et al. experiment while also correcting for two method- ological artifacts (order effects and analysis procedure) that may have accounted, in part, for the reported  ...  Given this evolution and the potential of mass media to reach an increasing  ... 

Page 747 of Communication Abstracts Vol. 13, Issue 6 [page]

1990 Communication Abstracts  
The authors reasoned that if the construct system essentially generates message content, then providing children with an alternative method for generating the relevant message contents should reduce or  ...  In other words, the experiment reported here was designed to discover whether the primary role of the construct sys- tem in message production involved the generation of message content.  ... 

Media as a Vaccine against Critical Thinking

Lejla Panjeta
2012 Epiphany  
It makes media a tool for persuasive communication thus producing the effects of what a vaccine injection might do to a human body.  ...  Media being the vaccine makes it a powerful tool in the persuasive strategy for shape shifting the reality based on framed and reframed facts and opinions of the majority in democratized media.  ...  Clearly the most efficient propaganda method is through combined audio-visual media. There are also many classifications for methods and means for persuasiveness.  ... 
doi:10.21533/epiphany.v4i1.29 fatcat:wy7odwg4dbe3to3tpm2kfqduoi
« Previous Showing results 1 — 15 out of 64,290 results