The SmartH2O platform adopts a gamification paradigm to motivate users to change their water use behaviour and different incentives (virtual, physical, and social) are used to stimulate the competition  ...  SmartH2O is a software platform that creates a virtuous feedback cycle between water users and the utilities, providing users information on their consumption in quasi real time, and thus enabling water  ...  Acknowledgements This work is partially supported by the SmartH2O project funded by the EU FP7 Programme, Grant Agreement No. 619172.  ...