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Abstracts

2000 Interactive Marketing  
Abstracts Each abstracted article is awarded 05 stars for each of four qualities: (1) depth of research (2) value in practice (3) originality of thinking (4) readability for non-specialists.  ...  No abstract is included for any article awarded less than seven stars overall.  ...  Journal of Database Marketing (UK), Vol. 7, No. 4, p. 321 (10pp) Notes that the principal opportunities and constraints for database marketing (DBM) are technology and the dominant business culture;  ... 
doi:10.1057/palgrave.im.4340086 fatcat:hwaqmnjj2rhqhf5by6ewnyacfy

Abstracts [chapter]

Ingrid Lemberg, Bernhard Schröder, Angelika Storrer
2001 Chancen und Perspektiven computergestützter Lexikographie  
The data can be managed with the help of database management systems. For this purpose the text objects and relations have to be mapped onto the expressive means of the database type chosen.  ...  It depends strongly on the way the documents are structured and on the way the data will be used, which kind of database modelling is most adequate for retrieval and maintenance purposes.  ...  Internet availability also means that lexicography has a totally new production technology at its disposal: making lexicographic databases available on the Internet makes it possible to create homogenous  ... 
doi:10.1515/9783110915006-015 fatcat:ec5xzwtznndkrgdiub7doaz67a

Abstracts

1999 Interactive Marketing  
Articles and papers are selected by the editors for abstraction based on their value in furthering practitioners knowledge of new and emerging practices and in promulgating direct marketing efficacy.  ...  Retrieval Service Interactive Marketing abstract policy By reproducing abstracts we do not seek to replace source publications.  ...  Abstracts Each abstracted article is awarded 0-5 stars for each of four qualities: (1) depth of research (2) value in practice (3) originality in thinking (4) readability for non-specialists.  ... 
doi:10.1057/palgrave.im.4340010 fatcat:hbtvdykm7vga3nmlqcw7qudd7e

Abstracts

Ch. Elsner, D. Häckl, H. van der Slikke, V. Della Mea, T.N. Arvanitis, H. Wiesmeth
2007 Technology and Health Care  
GoPubMed is able to retrieve PubMed abstracts for your search query.  ...  The internet is used as a tool for communication between individuals.  ...  For this reason Remote-Data-Entry (RDE) via the Internet on a centralized Database is used and is seen as the most promising future technology.  ... 
doi:10.3233/thc-2007-15503 fatcat:bjb5zxdzwncrdkdufkdzathke4

Abstracts

2002 Interactive Marketing  
FREE credits for IDM members IDM members may order up to 12 articles free of charge each year.  ...  Non-members, or members' orders for more than 12 articles in a year, will be charged £3.50 þ VAT (£4.11) per article. (N.B.  ...  The final reference number under each abstract is also used for this purpose (see reprint service on p. 186) Abstracts Each abstracted article is awarded 0-5 stars for each of four qualities: (1) depth  ... 
doi:10.1057/palgrave.im.4340177 fatcat:kxhfs767xjcjtm6otf2mc7srz4

Abstracts

2011 Journal of Direct Data and Digital Marketing Practice  
Each abstracted arti cle is awarded 0 -5 stars for each of the four qualiti es: (1) depth of research (2) value in practice (3) originality of thinking (4) readability for non-specialists No abstract is  ...  greater ethics and more transparency in brands, spurred by the internet.  ...  Notes the requirement for heavy Accent, gender, Mexico Accent, gender, Mexico Analyti cs, databases, data warehouses, data marts, new memory technology Analyti cs, databases, data warehouses, data marts  ... 
doi:10.1057/dddmp.2011.30 fatcat:2rfahtg7nrhkjaxtygojuyhghq

Abstracts

2000 Interactive Marketing  
(1) depth of research (2) value in practice (3) originality of thinking (4) readability for non-specialists. No abstract is included for any article awarded less than seven stars overall.  ...  APRIL/ JUNE 2 0 0 0 Abstracts Each abstracted article is awarded 05 stars for each of four qualities: Research: ✽✽ Practice: ✽✽✽ Originality: ✽ Readability: ✽✽ Ref: 1402 The utility of the relationship  ...  Looks at the unexpected failure of US giants (especially AOL) to dominate European Internet service provision.  ... 
doi:10.1057/palgrave.im.4340057 fatcat:d7vn2j5szndjfh7mho4bba23g4

Abstracts

2006 Journal of Direct Data and Digital Marketing Practice  
The final reference number under each abstract is also used for this purpose (see reprint service on p 270) Abstracts Each abstracted article is awarded 0-5 stars for each of four qualities: (1) depth  ...  No abstract is included for any article awarded less than seven stars overall. Managing customer profitability using portfolio matrices L.  ...  The final reference number under each abstract is also used for this purpose (see reprint service on p 270) Abstracts Each abstracted article is awarded 0-5 stars for each of four qualities: (1) depth  ... 
doi:10.1057/palgrave.dddmp.4340533 fatcat:n6g2csiarfbkzltbu27xpqjeh4

Abstracts of MEDNET2004

Johannes W. van der Slikke, Theodoros N. Arvanitis, Vincenzo Della Mea
2004 Technology and Health Care  
The Internet has been suggested as a tool for monitoring and self-management of asthma.  ...  This abstract book of MEDNET 2004 includes topics like: access to health information, evidence based information, impact of the Internet on the care and follow up of patients, quality of the medical content  ...  database.  ... 
doi:10.3233/thc-2004-12501 fatcat:nufl4vvcdzbc7hdcuoocmkj2zq

Abstracts

2002 Interactive Marketing  
This is no substitute for reading the original article, where it is relevant to your concerns. Therefore, To obtain the full text of any articles abstracted on the following pages:  ...  Our abstracting service is intended to provide the ¯avour of the best and most relevant articles we have found in contemporary publications.  ...  Abstracts Each abstracted article is awarded 0±5 stars for each of four qualities: (1) depth of research (2) value in practice (3) originality of thinking (4) readability for non-specialists.  ... 
doi:10.1057/palgrave.im.4340152 fatcat:z726gc3zijggpg27rlhcabpsqq

Abstracts

2000 Interactive Marketing  
Asserts technology is being exploited at customer expense. Suggests human contact may be necessary even when selling over the Internet hence phone me button on some websites.  ...  Each abstracted article is awarded 05 stars for each of four qualities: (1) depth of research (2) value in practice (3) originality of thinking (4) readability for non-specialists.  ...  Explains that data for OLAP processing are held in a cube; gives Database marketing, lifetime value Database marketing, retailing, pricing, segmentation OLAP, database marketing an example of a six-dimensional  ... 
doi:10.1057/palgrave.im.4340041 fatcat:blobdbvavngvzg4d4t43oflmhy

Abstracts

1999 Interactive Marketing  
Gamble (For an abstract of Part 1, see Interactive Marketing, Vol. 1, No. 1.) THEORETICAL.  ...  Worth a read for newcomers to database marketing who can stay awake while reading it.  ...  Lists 12 reasons given for this growth, including rise in database marketing, emergence of a variety of compensation methods, and fragmentation of media markets.  ... 
doi:10.1057/palgrave.im.4340025 fatcat:5gqnvdnvfrcqnli3ufautxwbci

Abstracts

2011 Journal of Direct Data and Digital Marketing Practice  
Each abstracted article is awarded 0 -5 stars for each of four qualities: (1) depth of research (2) value in practice (3) originality of thinking (4) readability for non-specialists No abstract is included  ...  The bold items in the margin describe the subject matter and are keywords for text retrieval. The fi nal reference number under each abstract is also used for this purpose.  ...  Touches on technology for studying brain patterns as a fi eld for research into consumer motivations towards brand identity.  ... 
doi:10.1057/dddmp.2010.42 fatcat:cbt7zc76q5fghlxo672h443h2q

Abstracts

2002 Interactive Marketing  
FREE credits for IDM members IDM members may order up to 12 articles free of charge each year.  ...  Non-members, or members' orders for more than 12 articles in a year, will be charged £3.50 þ VAT (£4.11) per article. (N.B.  ...  The final reference number under each abstract is also used for this purpose (see reprint service on p. 84) Abstracts Each abstracted article is awarded 0-5 stars for each of four qualities: (1) depth  ... 
doi:10.1057/palgrave.im.4340165 fatcat:yc7kpifbyfdm3ax2ydtazflh6q

Abstracts

2001 Interactive Marketing  
Articles and papers are selected by the editors for abstraction based on their value in furthering practitioners' knowledge of new and emerging practices and in promulgating direct marketing ef®cacy.  ...  Interactive Marketing abstract policy By reproducing abstracts we do not seek to replace source publications.  ...  No abstract is included for any paper awarded less than seven stars overall. Succeeding with brands on the Internet L. de Chernatony THEORETICAL.  ... 
doi:10.1057/palgrave.im.4340126 fatcat:ljif73rtsvgg3ojvzvawe3xvyu
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