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Economists (and Economics) in Tech Companies

Susan Athey, Michael Luca
<span title="">2019</span> <i title="American Economic Association"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/tltqwvnxhrfzvfzwxt5bljomcq" style="color: black;">Journal of Economic Perspectives</a> </i> &nbsp;
■ We thank Duncan Gilchrist and Guido Imbens for valuable feedback. Stephanie Chan and Byron Perpetua provided excellent research assistance.  ...  to change its reserve price policies for all of its search advertising-and making the company millions of dollars in additional revenue.  ...  The auction used by Google, Microsoft, and Yahoo! is a generalized second-price auction, where each advertiser pays the price bid by the next lowest bidder.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1257/jep.33.1.209">doi:10.1257/jep.33.1.209</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/4yctxtpoc5ez5pleomnej3s5am">fatcat:4yctxtpoc5ez5pleomnej3s5am</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20190608070204/https://pubs.aeaweb.org/doi/pdfplus/10.1257/jep.33.1.209" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/f8/97/f897e76d14191f4918b73bd2917841ec5a5d9784.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1257/jep.33.1.209"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Business Models On Social Media

Dr. Rasananda Panda, Dr. Bijal Mehta, Ms. Anushree Karani
<span title="2017-04-06">2017</span> <i title="Zenodo"> Zenodo </i> &nbsp;
Themes that emerge from the literature and the study can work as guidelines on how some of the traditional business models can be employed for doing business on social media with some new additions considering  ...  Internet and Social Media have made a significant impact on all spheres including individual, corporate and businesses.  ...  Theme 5-The most dominant social media business models and its future Advertising will dominate for the foreseeable future but evolve to more results-driven formats, in response to growing pressures to  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5281/zenodo.495250">doi:10.5281/zenodo.495250</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/zoadxu6awfh2jearoiggvljj24">fatcat:zoadxu6awfh2jearoiggvljj24</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20201224224436/https://zenodo.org/record/495250/files/p6i2v5ijmfm%2034-%20Bijal%20Mehta%20%20Feb-2017.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/7a/65/7a65704c464fb1995d13199badf005f16887cd10.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5281/zenodo.495250"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> zenodo.org </button> </a>

Targeted advertising, platform competition, and privacy

Henk Kox, Bas Straathof, Gijsbert Zwart
<span title="2017-03-07">2017</span> <i title="Wiley"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/cvcd5gcyjnc3ffgmgxeqboz4xm" style="color: black;">Journal of Economics and Management Strategy</a> </i> &nbsp;
Targeted advertising can benefit consumers through lower prices for access to websites. Yet, if consumers dislike that websites collect their personal information, their welfare may go down.  ...  We study competition for consumers between websites that can show targeted advertisements.  ...  the available advertisement space to the matching advertiser at y = x, at price ν, the advertiser's willingness to pay for an exact match.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1111/jems.12200">doi:10.1111/jems.12200</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/flavb2eeuzgtrix46u52l6362a">fatcat:flavb2eeuzgtrix46u52l6362a</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20170706115710/https://works.bepress.com/henk_kox/65/download/" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/f4/0c/f40cff331991e66f9d1792bfe9f65836f7171956.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1111/jems.12200"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Learning in repeated auctions [article]

Thomas Nedelec, Clément Calauzènes, Noureddine El Karoui, Vianney Perchet
<span title="2021-09-22">2021</span> <i > arXiv </i> &nbsp; <span class="release-stage" >pre-print</span>
We will also investigate online variants where gathering data has a cost to be accounted for, either by seller or buyers ("earning while learning").  ...  This assumption is no longer satisfied in new markets such as online advertising: similar items are sold repeatedly, and agents are unaware of each other or might try to manipulate each-other.  ...  Many further difficulties arise when the seller tries to learn good reserve prices for first price auctions from data and does not have access to the bidders' value distributions.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/2011.09365v2">arXiv:2011.09365v2</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/ijoyj3ourjdenp45boiywbg2vm">fatcat:ijoyj3ourjdenp45boiywbg2vm</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20210924221858/https://arxiv.org/pdf/2011.09365v2.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/48/26/4826969d1ac2ed8c25fa9d92bacfe7bbac4a166e.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/2011.09365v2" title="arxiv.org access"> <button class="ui compact blue labeled icon button serp-button"> <i class="file alternate outline icon"></i> arxiv.org </button> </a>

There and Back Again: A Vindication of the Listener's Interests in Regulating Targeted Advertising in the Internet Information Economy

Caitlin Jokubaitis
<span title="">2018</span> <i title="Elsevier BV"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/tol7woxlqjeg5bmzadeg6qrg3e" style="color: black;">Social Science Research Network</a> </i> &nbsp;
For more on targeted advertising based on price discrimination, see Exec. ). 167. Id. (emphasis added). 168. Brief for Appellant at 32, hiQ Labs, Inc. v.  ...  METHODS OF DATA TRANSMISSION Broadly speaking, advertisements reach consumers via an intermediary auction platform. 114 Data is sold to advertisers and ad-networks through an auction either by contracting  ...  Rather, a user can select either to receive non-targeted advertisements or to assent to being tracked for future targeted advertisements.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2139/ssrn.3167287">doi:10.2139/ssrn.3167287</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/caqc5vumtjd55jxyozxczhwzzq">fatcat:caqc5vumtjd55jxyozxczhwzzq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20181220232354/https://journals.cdrs.columbia.edu/wp-content/uploads/sites/14/2018/12/03.-Jokubaitis_Final-UPDATED-12.4.2018-1.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/16/51/16519835abdf72d2a1092cd54ba28ce35a1d0583.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2139/ssrn.3167287"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> ssrn.com </button> </a>

Structural Workshop Paper—Data Selection and Procurement

Carl F. Mela
<span title="">2011</span> <i title="Institute for Operations Research and the Management Sciences (INFORMS)"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/3m35i4il6fg6ldbdzunk3e2tue" style="color: black;">Marketing science (Providence, R.I.)</a> </i> &nbsp;
I then detail a process for obtaining proprietary data and the potential pitfalls inherent in the process.  ...  Data selection for structural models presents unique challenges because data and structure often substitute and because it is imperative to consider what information identifies causal effects of interest  ...  The author also thanks the conference organizers, Brett Gordon, Wes Hartmann, Rick Staelin, and Raphael Thomadsen, for their feedback, and the attendees of the 2010 Structural Modeling Workshop at Duke  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1287/mksc.1110.0650">doi:10.1287/mksc.1110.0650</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/paeqtlnsrvgpvisl5vsybneqpq">fatcat:paeqtlnsrvgpvisl5vsybneqpq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20150915044956/https://faculty.fuqua.duke.edu/~mela/bio/papers/Mela_2011.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/2d/19/2d19229782013f209fb3ad1a7f86fa261c37e6b1.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1287/mksc.1110.0650"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Platforms as service ecosystems: Lessons from social media

Cristina Alaimo, Jannis Kallinikos, Erika Valderrama
<span title="2019-10-21">2019</span> <i title="SAGE Publications"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/3tfh4iiserbcpn5x4vsasly3yy" style="color: black;">Journal of Information Technology</a> </i> &nbsp;
The growing business expansion of social media platforms is changing their identity and transforming the practices of networking, data and content sharing with which social media have been commonly associated  ...  We point out the importance of services that develop as commercially viable and constantly updatable data bundles out of diverse and dynamic data types.  ...  The thematic analysis highlights that users receive or are able to visualize prices and options of reservations while business owners can now actively participate to these services through two price schemes  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/0268396219881462">doi:10.1177/0268396219881462</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/ujbcewfg65grzoxcyd4yxz6usm">fatcat:ujbcewfg65grzoxcyd4yxz6usm</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20200305152632/http://eprints.lse.ac.uk/101474/1/Platforms_as_service_ecosystems.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/7b/fe/7bfe3d0d3e5e501afc076a84bd6d94d382e49a38.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1177/0268396219881462"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> sagepub.com </button> </a>

Understanding the paradigm shift to computational social science in the presence of big data

Ray M. Chang, Robert J. Kauffman, YoungOk Kwon
<span title="">2014</span> <i title="Elsevier BV"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/md2ierut4nak5ociupgnvel2oa" style="color: black;">Decision Support Systems</a> </i> &nbsp;
, social advertising, and social commerce.  ...  The era of big data has created new opportunities for researchers to achieve high relevance and impact amid changes and transformations in how we study social science phenomena.  ...  Acknowledgments The ideas in this article were presented as they were developed at: the 2011 Workshop on E-Business in Shanghai  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1016/j.dss.2013.08.008">doi:10.1016/j.dss.2013.08.008</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/4kvj4vezzjdr3e5xscdahwtq7a">fatcat:4kvj4vezzjdr3e5xscdahwtq7a</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20151211030258/http://research.smu.edu.sg:80/sites/default/files/research_smu_edu_sg/pdf/chang_kauffman_kwon_dss2014_published_version.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/3b/bc/3bbce925255b17b7b974676b448834ff75975d13.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1016/j.dss.2013.08.008"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> elsevier.com </button> </a>

Multiplicative Pacing Equilibria in Auction Markets [article]

Vincent Conitzer, Christian Kroer, Eric Sodomka, Nicolas E. Stier-Moses
<span title="2021-05-09">2021</span> <i > arXiv </i> &nbsp; <span class="release-stage" >pre-print</span>
To maximize the value provided to auction participants, spending is smoothed across auctions so budgets are used for the best opportunities.  ...  market, and (3) for the instances we study, buyers do not have an incentive to misreport bids or budgets provided there are enough participants in the auction.  ...  Theory and Data Science workshop at EC, the Barbados AGT workshop, the International Conference on Game Theory, and the Schloss Dagstuhl seminar on Traffic Models.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/1706.07151v5">arXiv:1706.07151v5</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/6dmbjbbe6rdlfferyapg475ze4">fatcat:6dmbjbbe6rdlfferyapg475ze4</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20210512104043/https://arxiv.org/pdf/1706.07151v5.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/72/19/7219525c11f711c8fb37d56aee0d57caf3a69278.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/1706.07151v5" title="arxiv.org access"> <button class="ui compact blue labeled icon button serp-button"> <i class="file alternate outline icon"></i> arxiv.org </button> </a>

Initial Coin Offerings: Financing Growth with Cryptocurrency Token Sales

Sabrina Howell, Marina Niessner, David Yermack
<span title="">2018</span> <i title="Elsevier BV"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/tol7woxlqjeg5bmzadeg6qrg3e" style="color: black;">Social Science Research Network</a> </i> &nbsp;
Initial coin offerings (ICOs) have emerged as a new mechanism for entrepreneurial finance, with parallels to initial public offerings, venture capital, and pre-sale crowdfunding.  ...  An instrumental variables analysis finds that ICO token exchange listing causes higher future employment, indicating that access to token liquidity has important real consequences for the enterprise.  ...  Data on social media (Telegram, Twitter) were gathered for a subset of 450 ICOs that listed on an exchange and traded for at least 90 days as of April 2018.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2139/ssrn.3201259">doi:10.2139/ssrn.3201259</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/3uayklxbqjbaxkrrwajirz2zuy">fatcat:3uayklxbqjbaxkrrwajirz2zuy</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20191206074345/https://www.nber.org/papers/w24774.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/9f/2d/9f2d2f329e0a063893c69e52cfb33af2558fdace.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2139/ssrn.3201259"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> ssrn.com </button> </a>

How Has Electronic Travel Distribution Been Transformed? A Test of the Theory of Newly Vulnerable Markets

Nelson F. Granados, Robert J. Kauffman, Bradley King
<span title="">2008</span> <i title="Informa UK Limited"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/54mp5eekpzbfrgawwofa3str7a" style="color: black;">Journal of Management Information Systems</a> </i> &nbsp;
In the travel industry, electronic distribution has existed for decades via the global distribution systems (GDSs), reservation systems that were introduced in the early 1980s on mainframe platforms.  ...  The GDS market became newly easy to enter due to a decrease in barriers to entry caused by the Internet and other technologies, attractive to attack due to their out-of-date and inefficient pricing mechanisms  ...  LinkedIn is a professional social network that added professional job listings to its capabilities in 2005, while Monster.com is a job listing service that added social networking [38] .  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2753/mis0742-1222250204">doi:10.2753/mis0742-1222250204</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/tawskyjuebczbhslxu4stwwuai">fatcat:tawskyjuebczbhslxu4stwwuai</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20100615131342/http://graziadio.pepperdine.edu/faculty/ngranados/granadospaper4.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/21/e4/21e424d3e03ad5a9c9376718280975840241243e.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2753/mis0742-1222250204"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Platform power in the video advertising ecosystem

Sally Broughton Micova, Sabine Jacques
<span title="">2020</span> <i title="Internet Policy Review, Alexander von Humboldt Institute for Internet and Society"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/5jevjlbpv5e6rhiqkedmkudjri" style="color: black;">Internet Policy Review</a> </i> &nbsp;
The evidence we present points to an inherent bias in the opacity of trading and to systemic advantage in relationship building, as well as potential power imbalances at 'nodes' where data is used for  ...  Applying it, instead of defining a market, we use a specific, novel theory of harm to define the audiovisual advertising ecosystem.  ...  ACKNOWLEDGEMENTS This article is based on empirical work conducted for The Playing field for audiovisual advertising: What does it look like and who is playing, a study written for the Centre on Regulation  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.14763/2020.4.1506">doi:10.14763/2020.4.1506</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/ogt2y3s2zzafhooxtwwqoe74gy">fatcat:ogt2y3s2zzafhooxtwwqoe74gy</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20201124032853/https://policyreview.info/pdf/policyreview-2020-4-1506.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/b3/d9/b3d94b9a7df3ae190e095f19f4055289ec82e18f.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.14763/2020.4.1506"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> Publisher / doi.org </button> </a>

Internet Marketing Essentials [article]

Draper Larson
<span title="2015-01-28">2015</span> <i title="Zenodo"> Zenodo </i> &nbsp;
This framework for evaluating websites is a useful tool for determining actions that will be most beneficial for the success of a website.  ...  This auction model Google uses is called a second-price auction. In a second-price auction, the winner does not pay what he bid but instead pays a penny more than the bid of the next-highest bidder.  ...  Using historical data, Google looks at what other advertisers are paying per click to advertise on that keyword.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5281/zenodo.5913331">doi:10.5281/zenodo.5913331</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/kghf2ejbrnajnfzmps6u3ok2cu">fatcat:kghf2ejbrnajnfzmps6u3ok2cu</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220201061735/https://zenodo.org/record/5913331/files/Internet%20Marketing%20Essentials%20A%20Comprehensive%20Digital%20Marketing%20Textbook%20by%20Jeff%20Larson%2C%20Stuart%20Draper%20%28z-lib.org%29.epub.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/e9/10/e910aead013cb0b35012bcddaa496b9d5a5955be.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5281/zenodo.5913331"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> zenodo.org </button> </a>

The Functions of Data in the Competition between Audiovisual Media and Video Sharing Platforms for Advertising

Sally Broughton Micova, Sabine Jacques
<span title="2020-05-01">2020</span> <i title="The Pennsylvania State University Press"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/oglouy36anc2ng7h7y6kfncaoe" style="color: black;">Journal of Information Policy</a> </i> &nbsp;
We consider the policy implications, arguing for more equitable access to insight from aggregate, anonymized data and financial data.  ...  The European Union's (EU) 2018 Audiovisual Media Services Directive attempted to level the playing field upon which video sharing platforms and audiovisual media services compete by evening out advertising  ...  For example, Newman; Kathuria, "Greed for Data and Exclusionary Conduct in Data-Driven Markets"; Couldry and Turow; Bourreau, De Streel, and Graef. of advertising inventory.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5325/jinfopoli.10.1.0514">doi:10.5325/jinfopoli.10.1.0514</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/fugq74f2orhk3og24suwe4zt2e">fatcat:fugq74f2orhk3og24suwe4zt2e</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220207212711/https://watermark.silverchair.com/jinfopoli_10_1_514.pdf?token=AQECAHi208BE49Ooan9kkhW_Ercy7Dm3ZL_9Cf3qfKAc485ysgAAAwswggMHBgkqhkiG9w0BBwagggL4MIIC9AIBADCCAu0GCSqGSIb3DQEHATAeBglghkgBZQMEAS4wEQQM5hvd1P7muO65b5-BAgEQgIICvvs1DyLzC1dSvGA58-6fMl4ot1bY4oBXeaPCWImkTRBRFuSWgx38uUJ2YopxY0Naj48wvLODtoWiDq_InOZOj5mFf86v7o2fmu39BCidzEUHyYA8Efou3Unfp-0DJXDPSejN55GMQ2IOjrlhPbO1KR1UN5O21YxVjDwDnjFChCJ4idG7UQYrAJCVOGV-gGOG3XKB2qSbTtrc3JoY1H7X-g9iBImcAd0VbKvowskfR8iKWQ09Zwg1Qfh2Osvc5SwQwUwUO-_DVGYUYr4V3pm0tiTB1HfH9aph7S6V8OxqucKBQBqFxhdi3vd4sldabwR1152ZWdBi0KrklkbUTQY5fxmj7Eh1ehrMmuIctIaywUQIJeH6RsE499vTCiYV2J7ZvAyRbPGREJtw54zz3iVhGLH4DBXnu7E5rxCgxiApTC_yj5AfFkVz0H0kl8zg_UdFZefLUypdPK45XVboc-IBUX5xrH7Cso36oEKieemfYRKB_kkjDxhKDeH5_VUWOHuN1_jc94m1RJtZUqopQ0Y4UhZD9m5LKcxSkLrpgeX-dMdMBDxab0Mwz_3STu-Un5igh0DLwXUeEYuA5TFeLBWY5pi5aPjl8penQbMNGHtJtxFM6xSzQCWadbMVLAhtPBXg9S5kWS7_VnPrTyrOUxhcWEdSMWBvpdTk6xyvuNZXogGeZj9ETqZJXw7CIsi5EbZOaB_y-0hknnUIgSG-SqMo2cuIYQ-iJEO7leO4_Mo_H5ileMAHlpzORhTZrVuTVm9hjCjB5Ae0n6hcpg_2FMCa4jGkgfIHONKrupx3pL3e9zrg0ELiIg4oM_wNetddyrDWS-ztR8Nltji_JNzbNsdZ7T-rwZdn11KaLCcwiuWGn1qaOlmiWZt2mk-SZPEkgQpYXLgeLftJdSedPK-2otiX3u-ZVWKeJXZd98VZZe_u6A" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/8a/f1/8af159adba70b42bc1164d5f1f0645f1edd784a1.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.5325/jinfopoli.10.1.0514"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="unlock alternate icon" style="background-color: #fb971f;"></i> Publisher / doi.org </button> </a>

Digital platform-based ecosystems: The evolution of collaboration and competition between incumbent producers and entrant platforms

Alessio Cozzolino, Leonardo Corbo, Paolo Aversa
<span title="">2021</span> <i title="Elsevier BV"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/rbgmzw5mondb7pax4c57ou7cwu" style="color: black;">Journal of Business Research</a> </i> &nbsp;
Through a qualitative longitudinal (2005-2019) study of the global digital advertising ecosystem, we examine how incumbent producers pivot between competitive and cooperative strategies in response to  ...  Those phases show how switching between different multi-level strategies spanning market segments, products, and technological components represents a viable solution for incumbent producers adapting in  ...  We thank Bilal Mustafa for his precious support in the data collection and the development of the initial research idea.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1016/j.jbusres.2020.12.058">doi:10.1016/j.jbusres.2020.12.058</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/nfmslrhzg5dizkm77d2ma4q62m">fatcat:nfmslrhzg5dizkm77d2ma4q62m</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20210715170506/https://repositorio.ucp.pt/bitstream/10400.14/32780/1/1_s2.0_S0148296320308894_main.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/c8/b8/c8b82d037ca16496a1a4c8ef6238c06558279722.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1016/j.jbusres.2020.12.058"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> elsevier.com </button> </a>
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