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Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics

Bernard J. Jansen, Joni O. Salminen, Soon-Gyo Jung
2020 Data and Information Management  
With this research, we conceptually investigate how data-driven personas can be leveraged as analytics tools for understanding users.  ...  However, with the increasing popularity of digital user data and data science algorithms, there are new opportunities to progressively shift personas from general representations of user segments to precise  ...  tools, along with providing enhancements to the user of analytics.  ... 
doi:10.2478/dim-2020-0005 fatcat:akzpgrn7aberhij6ts6nkyqjsi

Getting under the(ir) skin: Applying personas and scenarios with body-environment research for improved understanding of users' perspective in architectural design

Tenna Doktor Olsen Tvedebrink, Andrea Jelić
2018 Persona Studies  
due to poor understanding of the users, indicates existing discrepancies in the current approaches to translating research information in user-centred design.  ...  To address these issues, we discuss the experiences from a new masters' course in 'Architecture, Health, and Well-being' and propose that user-centred methods like 'personas' and 'scenarios' used in IT  ...  We also wish to thank the editor and two anonymous reviewers for their helpful feedback and suggestions. WORKS CITED  ... 
doi:10.21153/psj2018vol4no2art746 fatcat:vlyk6hx5orbcpghukhn4n2agha

Beyond Social Media Analytics: Understanding Human Behaviour and Deep Emotion using Self Structuring Incremental Machine Learning [article]

Tharindu Bandaragoda
2020 arXiv   pre-print
Based on this framework two platforms were built to capture insights from fast-paced and slow-paced social data.  ...  Secondly for the slow-paced social data, a suite of new machine learning and natural language processing techniques were developed to automatically capture self-disclosed information of the individuals  ...  with social theories to transform social data into insights representative of underlying social behaviours, c. using insights representative of underlying social behaviours to better understand human social  ... 
arXiv:2009.09078v1 fatcat:izo3eyjc4vdo3jnttt7omvsv5q

Embracing systematic futures thinking at the intersection of Strategic Planning, Foresight and Design

Joern Henning Buehring, Jeanne Liedtka
2018 Journal of Innovation Management  
and alignment of diverse stakeholders, and provide for ongoing learning through prototyping and experimentation by using design tools and approaches to achieve deeper insight and alignment around current  ...  In this conceptual paper, we review the literature spanning the Strategic Planning, Foresight and Design disciplines with the emphasis placed on how innovation stakeholders may engage with the future in  ...  by the development of empathy for those to be served that firsthand ethnographic data collection encourages.  ... 
doi:10.24840/2183-0606_006.003_0006 fatcat:isfxyqxeejcvnpjc27lh4ypbuy

EUREKATAX: A Taxonomy for the Representation and Analysis of Qualitative Usability Test Data

Panagiotis Germanakos, Ludwig Fichte
2020 Multimodal Technologies and Interaction  
Usability tests serve as an insightful source of feedback for product teams that want to deliver user-centered solutions and enhance the User Experience (UX) of their products and services.  ...  However, in many cases, formative usability tests in particular may generate a large volume of qualitative and unstructured data that need to be analyzed for decision making and further actions.  ...  Furthermore, our special thanks goes to our managers Matthias Berger and Thomas Uhl for their encouragement and support and to our colleagues UX Researchers Alexandra Matz and Lwam Leber for their insights  ... 
doi:10.3390/mti4020022 fatcat:lduuckybznaolk2ijvuqwuvkee

A strategic framework for artificial intelligence in marketing

Ming-Hui Huang, Roland T. Rust
2020 Journal of the Academy of Marketing Science  
At the marketing research stage, mechanical AI can be used for data collection, thinking AI for market analysis, and feeling AI for customer understanding.  ...  activities, thinking AI for processing data to arrive at decisions, and feeling AI for analyzing interactions and human emotions.  ...  to obtain data-driven insights.  ... 
doi:10.1007/s11747-020-00749-9 fatcat:bdvrqbyfv5bjpazr6e72e3bivi

A Strategic Marketing Intelligence Platform

Mark Poema Lida
2020 International journal of research and analytical reviews  
At the marketing research stage, mechanical AI can be used for data collection, thinking AI for market analysis, and feeling AI for customer understanding.  ...  activities, thinking AI for processing data to arrive at decisions, and feeling AI for analyzing interactions and human emotions.  ...  Feeling analytics can identify customer insights with scale and cost-efficiently.  ... 
doi:10.51697/omr.12.4.1 fatcat:bx45qwmrencspoe6yssb3txtn4

Towards an understanding of the vision-mission statements of higher education institutions in Zimbabwe and the extent they foster a technological society for sustainable development [article]

Vincent Alec Mnkandla, Smile Dube, Isaiah M. Sibanda, Mabhena Mpofu, Patrick Ngulube, Lawton Hikwa, Similo S. Tizora, Stanley Mpofu, Samson Mtisi, Elizabeth Kabasa, Unity Chipunza, Gloria Kadyamatimba (+3 others)
2017 Zenodo  
In driving the mandates, the brands seek to promote the constituency servicing, governance, quality assurance, comportment, and evaluation footprints in line with opportunities for continuous improvement  ...  The visions of excellence, technoprenuership, premier, world class seek to stimulate the market model to foster the technological society objective for sustainable development.  ...  and empathy for others."  ... 
doi:10.5281/zenodo.2554073 fatcat:57e3ydatcrgu7bvl6tnjvmd364

Deliverable 5.6: inDICEs model for digital community participation

Olivier Schulbaum, Nadia Nadesan
2021 Zenodo  
The inDICEs Open Observatory aims to be a digital space for innovation with diverse participation across Europe.  ...  This deliverable captures the work that has been done thus far to create ethical pillars for the platform and the progress to establish how those ethical pillars might also work in tandem with governance  ...  Persona Personas are means to better understand users and are created to understand behavior especially as it pertains to a user's emotional fluctuations when using a product.  ... 
doi:10.5281/zenodo.5142037 fatcat:6wr4a4zq5bgn5l4a2365omexlu

Value Cards: An Educational Toolkit for Teaching Social Impacts of Machine Learning through Deliberation [article]

Hong Shen, Hanwen Wesley Deng, Aditi Chattopadhyay, Zhiwei Steven Wu, Xu Wang, Haiyi Zhu
2020 arXiv   pre-print
Recently, there have been increasing calls for computer science curricula to complement existing technical training with topics related to Fairness, Accountability, Transparency, and Ethics.  ...  Through an in-class activity, we report empirical data for the initial effectiveness of our approach.  ...  For example, Prospector [34] helped data scientists better visualize and understand how a given feature influences algorithmic prediction.  ... 
arXiv:2010.11411v2 fatcat:e2toluh6ivaojarxbt4344ubaq

Designing for Improvement in Professional Development for Community College Developmental Mathematics Faculty

Ann R. Edwards, Carlos Sandoval, Haley McNamara
2015 Journal of Teacher Education  
Test Use prototypes with users to better understand their Think-aloud testing, an interview in which a user is tasked with needs and iterate on the design of a prototype as more is learned about the user  ...  to their growth, and enhance their effectiveness with students.  ... 
doi:10.1177/0022487115602313 fatcat:ix6xs2twffcahovikfralhlo7q

Review and insight on the behavioral aspects of cybersecurity

Rachid Ait Maalem Lahcen, Bruce Caulkins, Ram Mohapatra, Manish Kumar
2020 Cybersecurity  
This paper is an effort to provide a review of relevant theories and principles, and gives insights including an interdisciplinary framework that combines behavioral cybersecurity, human factors, and modeling  ...  A serious situation that needs to improve for networks' defenders. Therefore, a paradigm shift is essential to the effectiveness of current techniques and practices.  ...  Acknowledgements The authors would like to thank the journal for the opportunity to publish an open access paper, and many thanks to the outstanding reviewers for their hard work and feedback.  ... 
doi:10.1186/s42400-020-00050-w fatcat:cbwcvlgzffblthck7nnwcl4nqi

Rebuilding Trust: Queer in AI Approach to Artificial Intelligence Risk Management [article]

Ashwin, William Agnew, Umut Pajaro, Hetvi Jethwani, Arjun Subramonian
2022 arXiv   pre-print
We additionally discuss how to regulate AI with this queer epistemology in vision, proposing frameworks for making policies related to AI & gender diversity and privacy & queer data protection.  ...  as core values to any trustworthy AI system.  ...  In the case of queer, gender-diverse, trans concerns around privacy with AIs, this would consist of (for example) opposing the enhancement of data profiles through analytics by feeding masses of artificial  ... 
arXiv:2110.09271v2 fatcat:65zb45rtuvee7iru45jweq5js4

The state of affairs: critical performativity and the online dating industry

Philip Roscoe, Shiona Chillas
2013 Organization  
We make use of the performativity thesis to elaborate on the construction of a market and the generation of calculative and rational economic agency in a specific empirical setting: the markets for relationships  ...  We argue that a performativity analysis must begin with a critical politics: what kind of world would we like to see performed?  ...  The particular insight of these scientists was to treat combinations of traits across partners as constitutive of successful relationships.  ... 
doi:10.1177/1350508413485497 fatcat:moysws57hfamhltw3vddpyjism

Bridging the edtech evidence gap Melanie Rose Nova King Centre for Engineering and Design Education, Loughborough University, Loughborough, UK Steve J. Rothberg School of Mechanical and Manufacturing Engineering, Loughborough University, Loughborough, UK, and Ray J. Dawson Department of Computer Science, Loughborough University, Loughborough, UK Firat Batmaz Department of Computer Science, Loughborough University, Loughborough, UKBridging the edtech evidence gapA realist evaluation framework refined for com ...

2016 Journal of Systems and Information Technology  
It becomes an innovative proposal with the addition of two domain reference models that tailor the approach for edtech.  ...  The purpose of this investigation was to identify new evaluation approaches that will address these and reflect on the evaluation imperative for complex technology initiatives.  ...  Many thanks to Dr Gill Westhorp (Director of Community Matters Pty Ltd and Principal Research Fellow, Charles Darwin University) for advice on the practical application of realist evaluation and for providing  ... 
doi:10.1108/jsit-06-2015-0059 fatcat:6ivl2ddpwfcztmyujwkqme7hje
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