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Viral Marketing

Neha Arora, Ashok Wahi
2014 nternational Journal of Online Marketing  
This manuscript elucidates how organizations can design their viral marketing campaigns targeting different types of customers.  ...  This shows that people pass on business oriented viral messages for their social image and reputation.  ...  Message: The message should be appealing to such an extent that it attracts the recipients to pass it on voluntarily and not being forced to do so; 3.  ... 
doi:10.4018/ijom.2014010105 fatcat:zgcweeutvfdezefhd4hgw3xi2i

A Gateway Design for Message Passing on the SOA Healthcare Platform

Chi-Lu Yang, Yeim-Kuan Chang, Chih-Ping Chu
2008 2008 IEEE International Symposium on Service-Oriented System Engineering  
As the practical results in beta-test, the messages could be passed in a secure and reliable routing.  ...  These customized messages were able to successfully avoid recognition when they were intercepted by the other P2P streaming tools.  ...  Thereafter, we designed a gateway for passing message on the SOA healthcare platform.  ... 
doi:10.1109/sose.2008.23 dblp:conf/sose/YangCC08 fatcat:gjpzgvuv75cfdlnl6v6c627zpm

Page 243 of Management & Marketing Abstracts Vol. 27, Issue 2 [page]

2002 Management & Marketing Abstracts  
Brand messages most likely to be passed on are those which enhance the iden- tity of the passer in appropriate ways.  ...  The use of incentives and offers may also increase the likelihood of messages being passed on. 657 Looks aren’t everything Whiteling I, Mark.  ... 

Hardware implementation of MRF map inference on an FPGA platform

Jungwook Choi, Rob A. Rutenbar
2012 22nd International Conference on Field Programmable Logic and Applications (FPL)  
Real-time BP Conclusion & Future work • Conclusion -The FIRST custom hardware implementation of Sequential tree-reweighted message passing (TRW-S) algorithm is introduced.  ...  • Many apps map to a common MRF framework • Computation is local, well matched for custom HW Local message passing MRF Solve common MRF framework 4/16 Loopy Belief Propagation 5/16 • BP  ... 
doi:10.1109/fpl.2012.6339183 dblp:conf/fpl/ChoiR12 fatcat:p2urfircyvcvthp4vqdqqcvnfi

PASS: Privacy-preserving authentication scheme for smart grid network

T.W. Chim, S.M. Yiu, Lucas C.K. Hui, Victor O.K. Li
2011 2011 IEEE International Conference on Smart Grid Communications (SmartGridComm)  
On the other hand, by analyzing the electricity usage pattern of a customer, the daily habit of the customer, such as when he is away, may be revealed.  ...  Through simulation, we show that with our scheme, the transmission and signature verification delay induced are very small and the message overhead is only 20 bytes per request message.  ...  Security requirements We aim at designing an authentication scheme to validate request messages from smart appliances which are located at customers' homes while at the same time, preserve the customers  ... 
doi:10.1109/smartgridcomm.2011.6102316 dblp:conf/smartgridcomm/ChimYHL11 fatcat:vwa6nxie5fgqrl35brwhnjt2hi

ReactiveMP.jl: A Julia Package for Reactive Message Passing-based Bayesian Inference

2022 JuliaCon Proceedings  
ReactiveMP.jl is a native Julia implementation of reactive message passing-based Bayesian inference in probabilistic graphical models with Factor Graphs.  ...  In addition, ReactiveMP.jl includes a large range of standard probabilistic models and can easily be extended to custom novel nodes and message update rules.  ...  One solution approach concerns message passing-based inference in factor graphs.  ... 
doi:10.21105/jcon.00091 fatcat:32idtmrx3jaf5nljrispsa7inq

Tüketiciler Sosyal Medyadaki Kurumsal Sosyal Sorumluluk Mesajlarını Gerçekten Önemsiyor mu? Türk Telekomünikasyon Şirketleri Üzerine Bir Araştırma

Mustafa Abdül Metin DİNÇER, Emre YILDIRIM, Yusuf ARSLAN
2021 Akademik İncelemeler Dergisi  
The cases were coded into six codes: unsuccessful correct message passing, negative credibility, insincere, sincere, positive credibility and successful correct message passing.  ...  Unsuccessful correct message passing has the highest rank in this category.  ... 
doi:10.17550/akademikincelemeler.840643 fatcat:pgcf53c5wnc6la3iaakpwoogay

A message management system for personal computers

L. d'Arielli
1989 IBM Systems Journal  
At initialization time, at least the MvT, the name of the message skeleton file, and the name of the mes- sage customization file are passed to the MMS by the application.  ...  Once the message has passed the fan-out vector for a destination, it has to pass a specific filter matrix for that destination.  ... 
doi:10.1147/sj.283.0479 fatcat:hkppyjma4ngx3m4xz3tsw7gcrm

Preview: Mastering Web Services Security

Konstantin Beznosov
2005 Zenodo  
for multiple security operations Targeting specific actors Passing security-related client information Authentication Attributes Message integrity and message confidentiality Compliance with XML  ...  SOAP Message with WS-Security <?  ... 
doi:10.5281/zenodo.3264180 fatcat:upt2dyrujre5telm6u57z2ayt4

Addressing Constraint Failures in Agent Interaction Protocol [chapter]

Fadzil Hassan, Dave Robertson, Chris Walton
2009 Lecture Notes in Computer Science  
The working of this module is later illustrated using a scenario involving the ordering and configuration of a computer between the customer and vendor agents.  ...  The sequence of message passing that follows from the protocol expressions is shown in table 1. The dialogue iterates between the customer, b1, and a vendor, s1.  ...  interaction protocol, will be together encoded before being passed to the message passing media to be retrieved by the intended recipient.  ... 
doi:10.1007/978-3-642-03339-1_5 fatcat:moow7lermfhphchkdtkeqwtj2a

Towards Encapsulating Data in Component-Based Software Systems [chapter]

Kung-Kiu Lau, Faris M. Taweel
2006 Lecture Notes in Computer Science  
(i) connection by direct message passing; and (ii) connection by indirect message passing.  ...  Component models that adopt direct message passing schemes as composition operators are EJB, CCM, COM [2] etc. Indirect message passing corresponds to coordination (e.g.  ... 
doi:10.1007/11783565_30 fatcat:7yb7bpi7jneojmm3kmbybwkr34

A factor graph approach to automated design of Bayesian signal processing algorithms

Marco Cox, Thijs van de Laar, Bert de Vries
2019 International Journal of Approximate Reasoning  
To this end, we developed "ForneyLab" ( as a Julia toolbox for message passing-based inference in FFGs.  ...  This paper explores a specific probabilistic programming paradigm, namely message passing in Forney-style factor graphs (FFGs), in the context of automated design of efficient Bayesian signal processing  ...  that do not need to be based on message passing.  ... 
doi:10.1016/j.ijar.2018.11.002 fatcat:pgueswdvcjahbezrppggrjspjm

The Viral Marketing (VM) Role in Directing Customer Purchasing Decisions Regarding Fast Food in Egypt

Mohamed Ghanem
2019 Journal of Association of Arab Universities for Tourism and Hospitality  
VM" is defined as a "recent marketing phenomenon that motivates internet users to pass marketing messages voluntarily to their relatives, colleagues and friends".  ...  Another objective is to identify the contribution of demographic factors to the activation the messages' role in purchasing decisions.  ...  Incentives Related to Passing Viral Marketing Messages Companies have effective strategies to attract customers to use their websites and pass the viral message by offering free and attractive offers  ... 
doi:10.21608/jaauth.2019.56898 fatcat:xbzle7mojjh57kueyjfitcembq

Detection of Byzantine Replication Attack using TTCB

2019 International journal of recent technology and engineering  
TMO uncommon position dispatches a business number to the message and gives that number to server. The server passes on the message all together.  ...  Byzantine replication shows are relied on to keep up flourishing in all executions, paying little regard to when the system passes on messages with discretionary deferral.  ... 
doi:10.35940/ijrte.b1432.0882s819 fatcat:hrfeb6jqpfdm7kkp4skgmr55gi

Retrofitting an acceptance test framework for clarity

R. Mugridge, E. Tempero
2003 Proceedings of the Agile Development Conference, 2003. ADC 2003  
Many acceptance test approaches use arcane formats which do not promote clarity for the customer, due to a conflict of interest between the complexities of automation and the needs of the customer.  ...  An XP customer needs to write and check acceptance tests. However, the format for defining the tests needs to be clear.  ...  The message formats were defined by the project customer; they are encoded in XML.  ... 
doi:10.1109/adc.2003.1231457 dblp:conf/agiledc/MugridgeT03 fatcat:c7vsffb33faodox7lnav24eshu
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