Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online
[article]
Emaad Manzoor, George H. Chen, Dokyun Lee, Michael D. Smith
2020
arXiv
pre-print
We also find that the impact of reputation is moderated by characteristics of the argument content, in a manner consistent with a theoretical model that attributes the persuasive power of reputation to ...
Deliberation among individuals online plays a key role in shaping the opinions that drive votes, purchases, donations and other critical offline behavior. ...
The effects of both reputation and skill increase with the response length. This is expected since, with longer responses, the content explains more of the debate outcome than other factors. ...
arXiv:2006.00707v1
fatcat:ibrftnslh5ckvjpmxhsuoejq3q