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Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium

Bart J. Bronnenberg, Jean-Pierre H. Dube, Matthew Gentzkow, Jesse M. Shapiro
2013 Social Science Research Network  
We conclude that a significant share of the willingness to pay for brands in these categories would disappear in a world where consumers were fully informed. keywords: branding, private label, painkillers  ...  In a case study of headache remedies, we find that college education, working in a healthcare occupation, and other proxies for product knowledge predict more purchases of private labels relative to brands  ...  A literature on blind taste tests finds that consumers cannot distinguish among brands (Husband and Godfrey 1934; Allison and Uhl 1964) or between branded and generic goods (Pronko and Bowles 1949)  ... 
doi:10.2139/ssrn.2460893 fatcat:wvbo4qmptbe2xbpbm6kxfgl67q

The Formation of Consumer Brand Preferences

Bart J. Bronnenberg
2016 Social Science Research Network  
Brands and brand capital have long been theorized to play an important role in the formation of the industrial market structure of consumer goods industries.  ...  We summarize several striking empirical regularities in the concentration, magnitude, and persistence of brand market shares in consumer goods categories.  ...  ACKNOWLEDGMENTS We are grateful to Tülin Erdem, Elisabeth Honka, Carl Mela, Sridhar Moorthy, Robert Sanders, Brad Shapiro, Andrey Simonov, and  ... 
doi:10.2139/ssrn.2841698 fatcat:wekx5jiorza7fiy5vrakdb27yy

The Formation of Consumer Brand Preferences

Bart J. Bronnenberg, Jean-Pierre Dubé
2017 Annual Review of Economics  
Brands and brand capital have long been theorized to play an important role in the formation of the industrial market structure of consumer goods industries.  ...  We summarize several striking empirical regularities in the concentration, magnitude, and persistence of brand market shares in consumer goods categories.  ...  ACKNOWLEDGMENTS We are grateful to Tülin Erdem, Elisabeth Honka, Carl Mela, Sridhar Moorthy, Robert Sanders, Brad Shapiro, Andrey Simonov, and  ... 
doi:10.1146/annurev-economics-110316-020949 fatcat:fau7cbxh5jex3auegw4i552uu4

The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation

Michael W. Allen, Richa Gupta, Arnaud Monnier
2008 Journal of Consumer Research  
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive.  ...  We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact  ...  The pilot study involved two parts. First, we held a blind taste test of four brands of cola: Coke, Pepsi, LA Ice (a midrange brand), and Woolworth Homebrand (a low-cost store brand).  ... 
doi:10.1086/590319 fatcat:g6u7dj5zszcuvheubbvhedf2s4

Wine fraud

2010 International Journal of Wine Research  
well suited to most consumers' tastes, an expensive wine may get a better appreciation from its price alone; in blind tastings, experimental subjects rate the same wine differently when it is presented  ...  at a US tasting demonstrated that only half of the judges were consistent in their judgments when presented with the same wine three times during a blind tasting. 26 If this finding reflects wine judges  ... 
doi:10.2147/ijwr.s14102 fatcat:473izwairfds7icpbyp3ivjq7q

The Cost of Confusion: The Paradox of Trademarked Pharmaceuticals

Hannah Brennan
2015 Social Science Research Network  
New studies suggest that pharmaceutical trademarks are diminishing the ability of physicians and consumers to accurately understand the relationship between generic and brand name medications.  ...  Although myriad factors contribute to high drug spending in the United States, intellectual property law plays a crucial and well-documented role in inhibiting access to cheaper, generic medications.  ...  Such a labeling system would clarify the equivalence of brands and generics while still allowing consumers to identify a drug's source.  ... 
doi:10.2139/ssrn.2690889 fatcat:7xxxws2jazcrzaljxqeldrbl64

Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP

Mark A. Lemley, Mark P. McKenna
2012 Social Science Research Network  
Cola drinkers are notoriously loyal to their brands, notwithstanding the fact that they seem unable to distinguish among different colas in blind taste tests.14 1 And brand loyalty is even stronger (and  ...  Evidence from a Large Sample of Blind Tastings, 3 J.  ...  incentive, but no more. 2 04 Likewise, if trademark law's goal is to enable consumers to rely on trademarks when deciding what goods or services to buy, then we may have to tolerate some brand-based differentiation  ... 
doi:10.2139/ssrn.2038039 fatcat:tentkn25v5dwxazmzbrvr2x5uq

The Efficient Regulation of Consumer Information

Howard Beales, Richard Craswell, Steven C. Salop
1981 The Journal of law & economics  
Blind taste tests do not replicate market shares; in addition, they vary according to whether products are labeled with brand names. See Tucker, The Development of Brand Loyalty, 1 J.  ...  differentiation and reputation premiums, raising prices for some or all functionally equivalent brands.65 Taking a more general equilibrium view, the marketplace responds by channeling competition toward  ... 
doi:10.1086/466997 fatcat:e5zmybabgzbqrgfvrbfj6edcqy

Modelling Possible Impacts of GM Crops on Australian Trade

Susan Anne Stone, Anna Matysek, Andrew Dolling
2003 Social Science Research Network  
Acknowledgments The authors would like to thank Professor Kym Anderson from the Centre for International Economic Studies for helpful comments on a draft of this paper.  ...  George Verikios and Xiao-guang Zhang are gratefully acknowledged for their advice on technical and modelling aspects of the paper.  ...  In such an environment, misinformation can impact significantly on consumer beliefs about food safety and lead consumers to believe that the risks associated with GM foods are greater than those associated  ... 
doi:10.2139/ssrn.401380 fatcat:wkvcoiekonayxivo24i46dqoja

Preferences for Processes: The Process/Product Distinction and the Regulation of Consumer Choice

Douglas A. Kysar
2004 Harvard Law Review  
consumer behavior and often portray citizen preferences as misinformed, capricious, or insincere" (emphasis added)). 6 See Edmund L.  ...  or a noncommercial subject, but instead whether they are accompanied by a trademark, brand, or similar signifier that is indelibly linked to specific commercial products in the mind of the consumer and  ... 
doi:10.2307/4093392 fatcat:ravnq5ktlbhnxprpj3d6cbybh4

Capitalistic Musings

Sam Vaknin
2018 Figshare  
Critical analysis of the foundations and tenets of capitalism and of the dismal science - economics.  ...  The experts acknowledged the risk that branded drugs sold cheaply in a poor country might end up being smuggled into and consumed in a much richer ones.  ...  The brand manager must distinguish consumer customers from business customers and from institutional customers.  ... 
doi:10.6084/m9.figshare.7176533.v1 fatcat:2klo6ivnonfkhkun6cle5yg72e

Patient-generated evidence in Epidermolysis Bullosa (EB): Development of a questionnaire to assess the Quality of Life [chapter]

Laura Benedan, May El Hachem, Carlotta Galeone, Paolo Mariani, Cinzia Pilo, Gianluca Tadini
2021 Proceedings e report  
This tool will be a valid aid for clinicians to understand patients better and identify the areas that need more attention; moreover, it will allow them to follow the patients over time and evaluate the  ...  Starting from this initial set of areas and through the repetition of Delphi (up to three rounds), a gradual refinement of the statements was carried out to define a list of items to be included in an  ...  She is the author and co-author of numerous scientific papers published in national and international journals, and she has been a member of research projects and scientific committees for several national  ... 
doi:10.36253/978-88-5518-461-8.38 fatcat:2yp72egbhrcvxng7avqoskbpse

The Anti-Economy of Fashion: An Openwork Approach to Intellectual Property Protection

Amy L. Landers
2013 Social Science Research Network  
Once a piece leaves a designer's hands, wearers inhabit the work and provide individualized authorial inputs by mixing, contextualizing, and visually modifying the designer's original vision.  ...  This creatively open structure, which is inherent in the medium, warrants a correspondingly less restrictive form of intellectual property protection than that provided by the current copyright and patent  ...  . 50 However, it is impossible to cleanly separate the mass-market from avant garde design on a brand-by-brand basis, or based on the lead time of the production schedule.  ... 
doi:10.2139/ssrn.2296769 fatcat:sgjy2fcn4rervljakxhct3cnjq

The Eight Principles of the Microeconomic and Regulatory Future of Ticket Scalping, Ticket Brokers, and Secondary Ticket Markets

Stephen Happel
2010 Journal of Law and Commerce  
Both practices fill a market need, but both practices also bring the disdain of the consumer, the wrath of primary market competitors, and the microscopic attention of regulators.  ...  "Ticket scalping" is a term akin to "loan sharking."  ...  He acknowledged that dealing with a scalper does tend to leave a bad taste.  ... 
doi:10.5195/jlc.2010.19 fatcat:o3xqdpzpf5ddbg7ah4hnuvcwya

Pharmacogenomics and nutrigenomics: synergies and differences

D Ghosh, M A Skinner, W A Laing
2007 European Journal of Clinical Nutrition  
Even in the UK, poorer families tend to eat less healthily, consuming less fruit and vegetables and wholemeal bread and more white bread and processed meat products.  ...  There has also been a major movement from rural areas into the cities, reducing both time and opportunities for exercise.  ...  a draft of this report.  ... 
doi:10.1038/sj.ejcn.1602590 pmid:17213870 fatcat:xktgj3sn4zae5ehetlo5loskze
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