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User Clustering Algorithms in Online Advertising

2019 International journal of recent technology and engineering  
At the end of the paper, the various methods are compared based on phases, techniques and usages  ...  The audience communicates with the digital world by using search engines, social networking, online market- ing and banking sites and many more.  ...  Direct Interest-Aware Audience Selection Whenever a user searches on the website or search engine a query log file or history is maintained.  ... 
doi:10.35940/ijrte.b1006.0782s419 fatcat:cxc2gim545gqzcajajdw3afscm

Discovering Potential User Browsing Behaviors Using Custom-Built Apriori Algorithm

Sandeep Singh Rawat, Lakshmi Rajamani
2010 International Journal of Computer Science & Information Technology (IJCSIT)  
, health sciences and computer science.  ...  Finally, analyzing web logs for usage and access trends can not only provide important information to web site developers and administrators, but also help in creating adaptive web sites.  ...  The authors would like to thankfully acknowledge the support and cooperation of the teaching and non-teaching staff of Guru Nanak Institute of Technology, Hyderabad, India and College of Engineering, Osmania  ... 
doi:10.5121/ijcsit.2010.2403 fatcat:oztr7x2q7jgp5oekdfca3pdtjq

Inferring and using location metadata to personalize web search

Paul N. Bennett, Filip Radlinski, Ryen W. White, Emine Yilmaz
2011 Proceedings of the 34th international ACM SIGIR conference on Research and development in Information - SIGIR '11  
We compute this information using implicit user behavioral data, characterize the most location-centric pages, and show how location information can be incorporated into Web search ranking.  ...  Our results show that a substantial fraction of Web search queries can be significantly improved by incorporating location-based features.  ...  Even more generally, this geographic distribution can tell us that, for instance, service providers' websites are relevant mostly in the areas which they serve, allowing this service area to be directly  ... 
doi:10.1145/2009916.2009938 dblp:conf/sigir/BennettRWY11 fatcat:56r5vuyamzah5f3saj6qmi3mjy

Internet as freedom – does the internet enhance the freedoms people enjoy?

Yael Valerie Perez, Yahel Ben-David
2012 Information Technology for Development  
Commonly, most of the searches resulted in a visit to websites which are later further categorized.  ...  The data set Web-traffic logs were collected from September 2007 to April 2008 from the whole AirJaldi network, including more than 2100 computers serving an estimated number of 10,000 users in schools  ... 
doi:10.1080/02681102.2011.643203 fatcat:j5ysn64u7fb2dm3xjejtwe3l3q

Recommender Systems in the Real Estate Market—A Survey

Alireza Gharahighehi, Konstantinos Pliakos, Celine Vens
2021 Applied Sciences  
Based on these categorizations, we outlined some possible directions for future research.  ...  These papers have been reviewed and categorized based on their methodological approaches, the main challenges that they addressed, and their evaluation procedures.  ...  In the proposed model, the user selects the geographical area and the criteria weights to obtain recommendations from the website.  ... 
doi:10.3390/app11167502 fatcat:4aaa6zzwpngwbejp7yzdqwt4sa

Health care public reporting utilization – user clusters, web trails, and usage barriers on Germany's public reporting portal

Christoph Pross, Lars-Henrik Averdunk, Josip Stjepanovic, Reinhard Busse, Alexander Geissler
2017 BMC Medical Informatics and Decision Making  
Postal code and ICD search requests facilitate identification of geographical and treatment area usage patterns.  ...  Search engine optimization and hospital quality advocacy can increase website traffic.  ...  Tom Rice, professor at the Department for Health Policy and Management at the University of California, Los Angeles for helpful comments on earlier versions of this article and his support in getting Hospital  ... 
doi:10.1186/s12911-017-0440-6 pmid:28431546 pmcid:PMC5399803 fatcat:osm7na5r5rcs7g46ppl25rt4fm

Analysis of geographic queries in a search engine log

Qingqing Gan, Josh Attenberg, Alexander Markowetz, Torsten Suel
2008 Proceedings of the first international workshop on Location and the web - LOCWEB '08  
First, we identify typical properties of geographic search (geo) queries based on a manual examination of several thousand queries.  ...  Based on these observations, we build a classifier that separates the trace into geo and non-geo queries.  ...  BACKGROUND AND RELATED WORK There is significant literature on search engine logs, including studies of general search logs [30, 11, 29, 4, 25] , and various papers focusing on special types of users  ... 
doi:10.1145/1367798.1367806 dblp:conf/www/GanAMS08 fatcat:fxpgojw6zbfkdj4ovnavfc6sta

Comparing Local e-Government Websites in Canada and the UK [chapter]

Laurence Brooks, Alexander Persaud
2015 Lecture Notes in Computer Science  
The results of the diagnostic evaluation are synthesized for a comparative case analysis between the various local e-Government websites, providing recommendations for areas of improvement in terms of  ...  This paper provides an evaluation of eight local e-Government websites in Canada and the United Kingdom, utilizing web diagnostic tools.  ...  Usage data is included among the variety of web evaluation classes with multiple methods including web log data analysis (in which web log software is installed on the website server to collect usage data  ... 
doi:10.1007/978-3-319-22479-4_22 fatcat:n7xc47eccrhrbpdeqkfrrjcsfa

Source geography estimation for web pages

Davide Bardone, Elias S. G. Carotti, Juan Carlos De Martin
2009 2009 IEEE International Symposium on Signal Processing and Information Technology (ISSPIT)  
Search engines may also be affected by the knowledge of the various kinds of geographic scopes, to better tune their responses to queries, e.g. according to (but not restricted to) the geographic proximity  ...  The problem of inferring geographical information associated to web pages and identifying the geographic scope of their content is gaining increasing attention.  ...  Both [8] and [9] used an ontology to model geographic areas and relationships between locations to compute scopes by means of some measures on the semantic links between the references; moreover [  ... 
doi:10.1109/isspit.2009.5407588 fatcat:degpcn7l4nfx3ecvlkgc6xhdsy

Clickstream data mining and market segmentation

Jay Gandhi
2018 International Journal of Engineering & Computer Science  
Eight online journal databases were used for searching, and finally, 103 articles were selected and categorized into 13 groups based on data mining techniques.  ...  Clickstream data is one of the most important sources of information in websites usage and customers' behavior in Banks e-services.  ...  Acknowledgments The author would like to thank the editor for their valuable time and advice.  IJECS Vol. 1 No. 1, July 2018, pages: 47~52  ... 
doi:10.31295/ecs.v1n1.22 fatcat:uqmlb3gxqrdmpk4yzlpb4a4fpm

Personalized Mobile Web Search Techniques

Disha Gupta, Nekita Chavhan
2014 International Journal of Scientific and Engineering Research  
The recent advancements in the mobile technology have boosted searching and browsing tasks on mobile platforms also.  ...  Volume of information available on web is increasing day by day. People frequently explore web for their various information needs, using web search engines.  ...  [28] contributed to study of efficient query processing, based on query footprint which specified the geographical area of interest of the user.  ... 
doi:10.14299/ijser.2013.11.001 fatcat:yq6kylys3za2jnivnuqxuusqoy

Crowdsourcing, Citizen Science or Volunteered Geographic Information? The Current State of Crowdsourced Geographic Information

Linda See, Peter Mooney, Giles Foody, Lucy Bastin, Alexis Comber, Jacinto Estima, Steffen Fritz, Norman Kerle, Bin Jiang, Mari Laakso, Hai-Ying Liu, Grega Milčinski (+5 others)
2016 ISPRS International Journal of Geo-Information  
In this article, the expressions used to describe citizen sensing of geographic information are reviewed and their use over time explored, prior to categorizing them and highlighting key issues in the  ...  The terms are then categorized according to active and passive contributions and to separate out spatial from non-spatial examples of user-generated content (Section 2.1).  ...  Acknowledgments: The authors would like to acknowledge the support and contribution of COST Action TD1202 "Mapping and Citizen Sensor" ( and partial support from the EU-funded  ... 
doi:10.3390/ijgi5050055 fatcat:yzdfub4wijcbxh34gzveua5dim

Business Intelligence: A Rapidly Growing Option through Web Mining [article]

Priyanka Rahi (Department of Computer Science H.P. University, Shimla, H.P., India)
2012 arXiv   pre-print
, human resources, and fiscal administration.  ...  The World Wide Web is a popular and interactive medium to distribute information in this scenario. The web is huge, diverse, ever changing, widely disseminated global information service center.  ...  ACKNOWLEDGEMENTS My appreciation also goes to my fellow students and friends in the department, for sharing their knowledge and for many constructive discussions and for their friendship and continuous  ... 
arXiv:1208.5875v1 fatcat:6kmjryhdyfg5pinod4nvfgn3cy

Clickstream data mining and market segmentation

Jay Gandhi
2018 International Journal of Engineering & Computer Science  
Eight online journal databases were used for searching, and finally, 103 articles were selected and categorized into 13 groups based on data mining techniques.  ...  Clickstream data is one of the most important sources of information in websites usage and customers' behavior in Banks e-services.  ...  Acknowledgements The author would like to thank the editor for their valuable time and advice.  ... 
doi:10.31295/ijecs.v1n1.22 fatcat:araec4rpprbgdhrin5qf4dfnvi

Real time search on the web: Queries, topics, and economic value

Bernard J. Jansen, Zhe Liu, Courtney Weaver, Gerry Campbell, Matthew Gregg
2011 Information Processing & Management  
Using query log analysis, we investigate searching behavior, categorize search topics, and measure the economic value of this real time search stream.  ...  However, 36% of the queries indicate some geographical affinity, pointing to a location-based aspect to real time search.  ...  We especially thank Reviewer #2 for the many content and editorial recommendations that substantially improved the presentation of this research.  ... 
doi:10.1016/j.ipm.2011.01.007 fatcat:c7r7mznbknbbfhzpexfx2dfby4
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