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Competing for users' attention

Cristian Danescu-Niculescu-Mizil, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang
2010 Proceedings of the 19th international conference on World wide web - WWW '10  
We hope that our findings and further research in this area will allow search engines to tune ad selection for an increased synergy between organic and sponsored results, leading to both higher user satisfaction  ...  Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevant Web pages, and sponsored  ...  We thank Lillian Lee and Alex Niculescu-Mizil for insightful conversations, and the anonymous reviewers for very helpful comments.  ... 
doi:10.1145/1772690.1772721 dblp:conf/www/Danescu-Niculescu-MizilBGJP10 fatcat:pdx2ppcuenfzro2y6anrzpz5ua

On the economics of superabundant information and scarce attention

Andreas Hefti, Steve Heinke
2015 Œconomia  
Sponsored search advertising -the acquisition of specially marked search-engine links in ongoing online auctions -has become "the largest source of revenues for search engines" (Ghose and Yang (2009)  ...  While the duality between rich information and scarce attention is a common theme in the aforementioned articles, several other contributions abstract away from the interplay between information (overload  ... 
doi:10.4000/oeconomia.1104 fatcat:u7lllfh73bbo5drjrjkt4isicm

Attentional Mechanisms for Socially Interactive Robots–A Survey

Joao Filipe Ferreira, Jorge Dias
2014 IEEE Transactions on Autonomous Mental Development  
This review intends to provide an overview of the state of the art in the modelling and implementation of automatic attentional mechanisms for socially interactive robots.  ...  Consequently, we propose to review the influence of these mechanisms in the context of social interaction in cutting-edge research work on joint attention.  ...  • What is the interplay between the automatic mechanisms underlying multiple sensory modalities and actions in the course of joint attention?  ... 
doi:10.1109/tamd.2014.2303072 fatcat:ntbpfwx6r5elvag27vafnlj5xm

Do Organic Results Help or Hurt Sponsored Search Performance?

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith
2015 Information systems research  
We study the impact of changes in the competitors' listings in organic search results on the performance of sponsored search advertisements.  ...  ABSTRACT We study the impact of changes in the competitors' listings in organic search results on the performance of sponsored search advertisements.  ...  This is particularly important in analyzing the interplay between organic and sponsored results because consumers are known to trust organic results more than sponsored search results (Jansen and Resnick  ... 
doi:10.1287/isre.2015.0593 fatcat:yu7hj7xx2ndzvo3vj4kmv4zf4e

Redefining Attention (and Revamping the Legal Profession?) for the Digital Generation

Lauren A. Newell
2015 Social Science Research Network  
Multitasking In part because of the interplay between capacity-limited working memory and attention, one of attention's hallmarks is its limited capacity for information processing. 105 At any given time  ...  the executive attention mechanisms to select between alternatives competing for attention 71 and allocates attention to the effortful mental activities that require it, including the ac- 60 73 The  ... 
doi:10.2139/ssrn.2346496 fatcat:j57asc6p5jeznm7o6bqy2htltq

Effects of the Presence of Organic Listing in Search Advertising

Lizhen Xu, Jianqing Chen, Andrew Whinston
2012 Information systems research  
We consider a game-theoretic model in which two firms bid for sponsored advertising slots provided by a monopolistic search engine and then compete for consumers in price in the product market.  ...  T his paper analyzes how the presence of organic listing as a competing information source affects advertisers' sponsored bidding and the equilibrium outcomes in search advertising.  ...  Acknowledgments The authors thank the senior editor, the associate editor, and two anonymous reviewers for their very helpful comments, which greatly improved this paper.  ... 
doi:10.1287/isre.1120.0425 fatcat:c6x33hcqufacfbqtuhfm65gtqe

Effects of the Presence of Organic Listing in Search Advertising

Lizhen Xu, Jianqing Chen, Andrew B. Whinston
2009 Social Science Research Network  
We consider a game-theoretic model in which two firms bid for sponsored advertising slots provided by a monopolistic search engine and then compete for consumers in price in the product market.  ...  T his paper analyzes how the presence of organic listing as a competing information source affects advertisers' sponsored bidding and the equilibrium outcomes in search advertising.  ...  Acknowledgments The authors thank the senior editor, the associate editor, and two anonymous reviewers for their very helpful comments, which greatly improved this paper.  ... 
doi:10.2139/ssrn.1409450 fatcat:v4667f3omzgqdmyvvmgjurkrwe

When Competition Fails to Optimise Quality: A Look at Search Engines

Maurice E. Stucke, Ariel Ezrachi
2015 Social Science Research Network  
Less attention has been attributed to the dimension of qualitywhether and how a search engine, faced with rivals, could degrade quality on the free side.  ...  We next identify three necessary, but not sufficient, variables for quality degradation to occur in search results.  ...  Alternatively, the platforms may rank the sponsored and organic search results in a way that firms offering competing products to the sponsored links are ranked, from the user's perspective, on the organic  ... 
doi:10.2139/ssrn.2598128 fatcat:27ubauo32vbz3p2vviduapi2qe

Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types

Xiaomeng Du, Meng Su, Xiaoquan (Michael) Zhang, Xiaona Zheng
2017 Information systems research  
These findings shed light on the practice of sponsored search advertising by offering insights into how to manage ad campaigns when advertisers have to bid on multiple keywords.  ...  Our results suggest that it is important to differentiate among the various bidding strategies for various keyword categories and match types.  ...  for a term on the search engine, the advertisers' ads appear as sponsored links next to the organic search results.  ... 
doi:10.1287/isre.2017.0724 fatcat:ecs3m4uxdze6tptoplea5gyes4

Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users [article]

Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan, Jun Wang
2012 arXiv   pre-print
As the web evolves and data collection continues, the design of methods for more targeted, interactive, and friendly advertising may have a major impact on the way our digital economy evolves, and to aid  ...  It is vitally important for both web search engines and online content providers and publishers because web advertising provides them with major sources of revenue.  ...  It was found that by introducing sponsored search results above the organic listing, that the users attention would subsequently be drawn to the sponsored listings.  ... 
arXiv:1206.1754v2 fatcat:bq2rq2qgnbetxmf5qx5iiezila

Online Platforms and the EU Digital Single Market

Ariel Ezrachi, Maurice E. Stucke
2015 Social Science Research Network  
, can develop user profiles to better predict users' tastes and interests, and better target users with more relevant organic and sponsored search results.  ...  A search engine, to incentivise users to click on sponsored advertisements or the results of its affiliated business, can promote, and rank higher, its sponsored results and provide fewer, and rank lower  ... 
doi:10.2139/ssrn.2677267 fatcat:7giju6ry2reerikif5xwb5645y

Vertical Integration and Antitrust in Search Markets

Lesley Chiou
2017 Journal of Law, Economics & Organization  
that in fact, the effects of vertical integration on other firms in the market are ambiguous.  ...  This paper studies how a dominant search engine Google in the upstream market of Internet search enters into different downstream markets.  ...  My study is complementary to concurrent work by Edelman and Lai (2015) , which examines the incorporation of Google Flights and the interesting interplay in consumer search between organic and sponsored  ... 
doi:10.1093/jleo/ewx005 fatcat:pzryccu7qzdsbd4tbfnlkjd6r4

Vertical Integration and Antitrust in Search Markets

Lesley Chiou
2015 Social Science Research Network  
that in fact, the effects of vertical integration on other firms in the market are ambiguous.  ...  This paper studies how a dominant search engine Google in the upstream market of Internet search enters into different downstream markets.  ...  My study is complementary to concurrent work by Edelman and Lai (2015) , which examines the incorporation of Google Flights and the interesting interplay in consumer search between organic and sponsored  ... 
doi:10.2139/ssrn.2663557 fatcat:cjcnf7mcd5eftiqhvevooui2oa

Managing CI Centers: An Agenda for Organizational Scholarship and Cyberinfrastructure Innovation

Nicholas Berente, Jennifer Claggett, James Howison, Cory Knobel, Joe Rubleske
2012 Social Science Research Network  
This attention to the governance of an organization and the infrastructural architecture calls attention to the relationship between platforms and infrastructure.  ...  to account for the nuanced relationships between what are considered core competencies and support services.  ...  His research focuses on the organization of scientific software development. John Leslie King, University of Michigan  ... 
doi:10.2139/ssrn.2128872 fatcat:wb3bemtknreazprqlmj23w2ri4

Market Dominance and Quality of Search Results in the Search Engine Market

Ioannis Lianos, Evgenia Motchenkova
2012 Social Science Research Network  
Our ...ndings show that monopoly platform results in higher prices and under-investment in quality improving innovations by a search engine relative to the social optimum.  ...  In the proposed framework we analyze what issues the search engine market raises for antitrust policy: in particular, monopolization by a single company (such as Google) and exclusionary conduct by the  ...  as well as the decrease of the quality of the search engine (in view of the substitution between organic results and sponsored results), and of lower innovation rates in the industry (see the following  ... 
doi:10.2139/ssrn.2163244 fatcat:ffv3st2hsjbcxgcpa7p3fpfzs4
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