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Lifting Events in RDF from Interactions with Annotated Web Pages [chapter]

Roland Stühmer, Darko Anicic, Sinan Sen, Jun Ma, Kay-Uwe Schmidt, Nenad Stojanovic
2009 Lecture Notes in Computer Science  
Additionally, we present an architecture for detecting and composing events in Web clients.  ...  In this paper we present a method and an implementation for creating and processing semantic events from interaction with Web pages which opens possibilities to build event-driven applications for the  ...  We would like to thank Weiping Qu for his contribution to the RDF schema and to the implementation.  ... 
doi:10.1007/978-3-642-04930-9_56 fatcat:523bqkwf6nhvrbtaveaat47afi

Not All Adware Is Badware: Towards Privacy-Aware Advertising [chapter]

Hamed Haddadi, Saikat Guha, Paul Francis
2009 IFIP Advances in Information and Communication Technology  
This paper presents the framework for such an alternative system, the Private Verifiable Advertising (Privad).  ...  Today there is a constant battle between privacy advocates and advertisers, where advertisers try to push new personalization technologies, and privacy advocates try to stop them.  ...  A similar report is produced by the client for other ad events such as clicks, purchases, and so on.  ... 
doi:10.1007/978-3-642-04280-5_14 fatcat:uqstvvk4irbutgckw455gykyqy

Experience on the development of a ComSoc application for smart phones

Yoonseon Han, Yeongrak Choi, James Hong
2012 IEEE Communications Magazine  
Although the application client could periodically send requests to a web server using Ajax technology, client-side Ajax scripts require web browsers to always keep the access of the web server, and this  ...  More efficient advertising framework: Advertising is an important source of revenue for the provider, and it is an efficient mechanism to promote conferences and other events.  ... 
doi:10.1109/mcom.2012.6178842 fatcat:mvogr7kjh5agjaur3qwtn3btsy

Ad Injection at Scale: Assessing Deceptive Advertisement Modifications

Kurt Thomas, Elie Bursztein, Chris Grier, Grant Ho, Nav Jagpal, Alexandros Kapravelos, Damon Mccoy, Antonio Nappa, Vern Paxson, Paul Pearce, Niels Provos, Moheeb Abu Rajab
2015 2015 IEEE Symposium on Security and Privacy  
Today, web injection manifests in many forms, but fundamentally occurs when malicious and unwanted actors tamper directly with browser sessions for their own profit.  ...  We have contacted the Chrome Web Store and the advertisers targeted by ad injectors to alert each of the deceptive practices involved. IEEE Symposium on Security and Privacy  ...  ACKNOWLEDGEMENTS We thank Petr Marchenko and Aaseesh Marina for insightful feedback and support in developing our ad injection analysis pipeline.  ... 
doi:10.1109/sp.2015.17 dblp:conf/sp/ThomasBGHJKMNPP15 fatcat:lzdaeek6ajekxjuyra3uihl7oy

Predictive client-side profiles for personalized advertising

Mikhail Bilenko, Matthew Richardson
2011 Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining - KDD '11  
This paper describes a practical, learning-driven client-side personalization approach for keyword advertising platforms, an emerging application previously not addressed in literature.  ...  We empirically evaluate client-side keyword profiles for keyword advertising on a large-scale dataset from a major search engine.  ...  Client-side storage of profiles is supported by current web browsers natively via cookies.  ... 
doi:10.1145/2020408.2020475 dblp:conf/kdd/BilenkoR11 fatcat:2u3xh32n35c4pasdyjnteguwsa

Tracking the Client Internet Usage Data for Behavioral Analysis

In this study, Web usage mining for monitoring activity of kids has been addressed. The experiment was conducted on the dataset collected by using the developed software.  ...  The objective of the study is to help the parents to track their child daily activities on computer, for which, there is a need to develop a Monitoring and Tracking System for computer and internet usage  ...  SYSTEM MONITORING The record sets mainly utilized for mining Web usage data, are gathered through the Web Servers, Proxy servers or client side.  ... 
doi:10.35940/ijitee.d1814.039520 fatcat:amcfongh5ve5no45qx6kocivgq

A Study of Digital Marketing and Digital Boom for Creating Brand Awareness: The Importance and Suggestions for Creating a Successful Startup

Dr. Jose Prabhu Joseph John
2020 Figshare  
The fundamental target of computerized showcasing is pulling in clients and enabling them to interface withthe brand through advanced digital media.  ...  Moreover the contrasts between customary advertising and advanced showcasing in this paper areintroduced.  ...  Organizations should make creative client encounters and explicit methodologies for media to distinguish the best way for driving up advanced advertising execution.  ... 
doi:10.6084/m9.figshare.11848875 fatcat:4m47ucqwxbaqtohaav5wzhr6n4

Information Richness in organizational mix mediated communication: Coordination across region

Astri Yogatama, Lisa Ongko Wijaya
2012 2012 IEEE Symposium on Business, Engineering and Industrial Applications  
Excellency of face to face on direct feedback, cues, language, and personal, can be replaced by instant messaging or mix media technology.  ...  Client -Simpati Approval Instant Messaing 4 Conforming advertisement for the event Simpati -Client Advertising schedule - media -item to advertise Instant Messaging, Telephone, Short Text  ...  Message 5 Sending approval of advertisement Client -Simpati Approval Instant Messaging 6 Organizing event Simpati -Client Special offer for decoration, over charge, basic property for  ... 
doi:10.1109/isbeia.2012.6422891 fatcat:siejkldyufbrbc32mymm34xryu

Significance of Social Media in Information System planning: A Survey

Ms. Komal
2019 International Journal of Research in Advent Technology  
In a period where innovation and advancement wins, business visionaries and furthermore advertising specialists see the need to remain mindful of the fast pace of advancement or risk being out of date.  ...  clients settling on item decisions on the web.  ...  In the event that somebody is discussing your image on the web, this application will tell you.  ... 
doi:10.32622/ijrat.752019206 fatcat:3dpeg7hgrfa3nl4smp67pq5pvy

An Interactive-Content Technique Based Approach to Generating Personalized Advertisement for Privacy Protection [chapter]

Wook-Hee Min, Yun-Gyung Cheong
2009 Lecture Notes in Computer Science  
Personalized contents have been getting more attention from industry and academia due to its effective communicative role in product advertisements.  ...  To address this, this paper describes a framework that employs a script-based interactive content technique for privacy protection. We illustrate our approach by a sample scenario.  ...  A Framework for privacy-safe personalized advertisement Our framework consists of a server and a user-device (i.e., client) as in Figure 1 .  ... 
doi:10.1007/978-3-642-02559-4_21 fatcat:fru4vkimwnfw3acou2fjdmoaye

Modeling service representatives in enterprise systems using generic agents

Mehran Najafi, Kamran Sartipi
2011 Service Oriented Computing and Applications  
In addition to providing innovative applications, such a technique allows for more sophisticated features such as maintaining client privacy and separating the functionality of the service and its delegated  ...  As a common practice in business enterprise systems, a service provider delegates a human agent to a client site to serve the client.  ...  Acknowledgements The authors would like to thank COM-PETE group for the use of their Vascular Tracker (VT) materials for our experiments.  ... 
doi:10.1007/s11761-011-0088-5 fatcat:llz3jikbyfbzbasbkrsg6zddqa

Users' View on Context-Sensitive Car Advertisements [chapter]

Florian Alt, Christoph Evers, Albrecht Schmidt
2009 Lecture Notes in Computer Science  
We describe an implementation of the system that includes components for car owners to describe their preferences and for advertisers to contextualize their ad content and distribution mechanism.  ...  We also see an opportunity for advertisements to be placed on non-commercial cars: results of our online survey with 187 drivers show that more than half of them have an interest in displaying advertising  ...  Figure 1 : 1 Architecture of the advertising platform. (1) Client side: context agents gather context data (2) Communication Interface: data exchange between client and server side (3) Server side: front-end  ... 
doi:10.1007/978-3-642-01516-8_2 fatcat:zcsconpjv5hazicqrrm7rknjre

WS4_paper2_Ibrahim_Lohmar_El Essaili_d'Allonnes

M. Ibrahim, T. Lohmar, A. El-Essaili, A. D'Allonnes
2017 Figshare  
The graphics handling is performed at the client side where each client fetches and overlays the auxiliary media to the video.  ...  This paper presents the concepts of overlaying personalized TV1 graphics on the device side, controlled and triggered by Dynamic Adaptive Streaming over HTTP (DASH) in-band events.  ...  Figure 2 : 2 Architecture for client side graphics control Figure 3 : 3 Sequencer GUI Figure 4 4 summarizes the event call flow for the Shaka player.  ... 
doi:10.6084/m9.figshare.5067268.v1 fatcat:7o4btqaeffdj3e527pavsaml5q

Towards a Server-Centric Interaction Architecture for Wireless Applications

Jussi Saarinen
2008 KSII Transactions on Internet and Information Systems  
Moreover, as the web paradigm assumes active clients, further complications are introduced in cases where the server is the active entity, instead of the client.  ...  This paper presents a Server-Centric Interaction Architecture (SCIA) for wireless applications.  ...  In practice, a revised implementation, where Comet [7] is used for implementing push on top of the server architecture, and a system such as Sun Labs Lively Kernel [2] for implementing client-side,  ... 
doi:10.3837/tiis.2008.02.003 fatcat:nrnem7apf5cmdoxfdff4qt4aiu

On the impact of sequence and time in rich media advertising

Benoit Baccot, Omar Choudary, Romulus Grigoras, Vincent Charvillat
2009 Proceedings of the seventeen ACM international conference on Multimedia - MM '09  
We also present how to use our web adaptation system for a classic web marketing multivariable test. The experimental results show the usefulness of optimizing banners' sequences and timing.  ...  The Observer captures user browsing events and is composed of two parts: the event logger (server-side) receives events from the event collector (client side).  ...  The client side component captures Javascript/HTML DOM events: all mouse, key and scroll events. VCR events from embedded multimedia objects (video players, Flash applications) are also collected.  ... 
doi:10.1145/1631272.1631430 dblp:conf/mm/BaccotCGC09 fatcat:s2czg7qpw5ay7anlfbt2d2reda
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