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Capacity constraints and the inevitability of mediators in adword auctions [article]

Sudhir Kumar Singh, Vwani P. Roychowdhury, Himawan Gunadhi, Behnam A. Rezaei
2007 arXiv   pre-print
We study the emergence of diversification in the adword market triggered by such capacity constraints in the sense that new market mechanisms, as well as, new for-profit agents are likely to emerge to  ...  We propose a model where the additional capacity is provided by for-profit agents (or, mediators), who compete for slots in the original auction, draw traffic, and run their own sub-auctions.  ...  Concluding Remarks In the present work, we have studied the emergence of diversification in the adword market triggered by the inherent capacity constraint.  ... 
arXiv:0709.0204v1 fatcat:s7zz7utlxnem5ck3aiq3yswop4

Capacity Constraints and the Inevitability of Mediators in Adword Auctions [chapter]

Sudhir Kumar Singh, Vwani P. Roychowdhury, Himawan Gunadhi, Behnam A. Rezaei
Lecture Notes in Computer Science  
We study the emergence of diversification in the adword market triggered by such capacity constraints in the sense that new market mechanisms, as well as, new for-profit agents are likely to emerge to  ...  We propose a model where the additional capacity is provided by for-profit agents (or, mediators), who compete for slots in the original auction, draw traffic, and run their own sub-auctions.  ...  Concluding Remarks In the present work, we have studied the emergence of diversification in the adword market triggered by the inherent capacity constraint.  ... 
doi:10.1007/978-3-540-77105-0_33 dblp:conf/wine/SinghRGR07 fatcat:7qcyhwnozrg3df574m4mtpk7ny

Leveraging Market Power Through Tying and Bundling: Does Google Behave Anti-Competitively?

Benjamin G. Edelman
2014 Social Science Research Network  
A provider of free online services may have an incentive to extend its dominance in the provision of some services (the tying services) to other services (the tied services) in order to improve its capacity  ...  Moreover, to the extent that an auction sets prices, Google's tactics affect advertisers' feasible strategies both within and outside the auction.  ... 
doi:10.2139/ssrn.2436940 fatcat:hsw7z7kn4jba3dj2ajibke5y24

The Evolution of Knowledge Processing and the Sustainability Conundrum

Stéphane Grumbach, Sander van der Leeuw
2021 Global Sustainability  
Information-processing capacities developed historically in conjunction with the complexity of human societies.  ...  We attempt to better understand that situation by considering the evolution of knowledge processing along human history, in particular the relation between the development of information technologies and  ...  The authors wish to thank Gary Dirks and Pablo Jensen as well as the two anonymous reviewers for their precious comments and fruitful suggestions on an earlier draft of the paper.  ... 
doi:10.1017/sus.2021.29 fatcat:bslybiuegvamziokp2qiskj7za

Some Simple Economics of the Blockchain

Christian Catalini, Joshua S. Gans
2016 Social Science Research Network  
The cost of verification relates to the ability to cheaply verify state, including information about past transactions and their attributes, and current ownership in a native digital asset.  ...  We identify two key costs affected by the technology: the cost of verification and the cost of networking.  ...  Nonetheless, it has found limited applicability in practice. A notable exception is Google's AdWords auction (Edelman, Ostrovsky, and Schwarz 2007) .  ... 
doi:10.2139/ssrn.2874598 fatcat:3ab7mhd5bnfapjbitzqkey6fj4

Online platform typologies [chapter]

2019 An Introduction to Online Platforms and Their Role in the Digital Transformation  
In the classified advertising market MercadoLibre competes with regional players, such as OLX and Vivastreet, and with local players, such as Webmotors and Zap.  ...  , such as PayPal and Google Pay; local online payment services, such as PayU in Argentina, Chile, Colombia, Peru, Brazil and Mexico, Bcash, PagSeguro and MOIP in Brazil, and Conecta in Mexico; and money  ...  offline consumers, and can transcend the constraints of distance by buying from far away sellers.  ... 
doi:10.1787/620d0ca9-en fatcat:fbpe4qkkpzfkjgdh4atrn2bzmq

Beyond Innovation and Competition: The Need for Qualified Transparency in Internet Intermediaries

Frank A. Pasquale
2010 Social Science Research Network  
In the process, they can strip the information of whatever legal, technical, or social constraints applied to it in social network site A....  ...  the capacity for understanding the ranking practices of Google and the traffic management and monitoring done by internet service providers.  ... 
doi:10.2139/ssrn.1686043 fatcat:yh4dvdigcragdazug4x2m4vaty

Experience marketing as a modern promotion strategy for hotels chains
Маркетинг опыта как современная стратегия продвижения гостиничных сетей

Анна Чуракова
2019 Маркетинг и маркетинговые исследования  
We'd particularly like to thank all the practitioners who have shared their experiences on applying digital marketing which feature on www.smartinsights.com and in this edition of Emarketing Excellence  ...  For many, these are uncharted waters, so we need to explore the best approaches and convince others to invest in our exploration.  ...  more in that 140-character constraint).  ... 
doi:10.36627/2074-5095-2019-3-3-186-196 fatcat:35jotkp3zrhmza7e5t4vqgiglq

Foundations of B2B electronic contracting [article]

Angelov, SA (Samuil), Grefen, PWPJ (Paul), Poutré, JA (Han) La
2006
Acknowledgements I would like to thank a number of people who helped me in the last four years during my research work and the writing of this thesis.  ...  This section presents abstracts of a collection of papers that are related to econtracting research 1  ...  The client with a winning bid in the auction pays one cent on top of the second highest bid (i.e., a second-price sealed bid auction is used [64] ).  ... 
doi:10.6100/ir600020 fatcat:fkbddop7zbduzbcilq7qmbzmvq

The Web economy: goods, users, models and policies [article]

Michalis Vafopoulos
2011 arXiv   pre-print
In this direction the concept of Web Goods and a new classification of Web Users are introduced and analyzed This article, is not, by any means, a thorough review of the economic literature related to  ...  Today, its enormous impact, scale and dynamism in time and space make very difficult (and sometimes impossible) to measure and anticipate the effects in human society.  ...  Know-how describes the capacity and skills of participating in the economic activity. Know-who refers to the ability of procuring the knowledge that resides in social networks.  ... 
arXiv:1112.0992v1 fatcat:jrd2rxjlenadxgg5x64ds4dsku

Coordination in Service Value Networks : A Mechanism Design Approach

Benjamin Sebastian Blau
2011
Addressing the challenge of coordinating distributed activities in order to achieve a desired outcome, auctions have proven to perform quite well in situations where intangible and heterogeneous economic  ...  This work would not have been possible without the guidance and support of many people.  ...  This also implies a fluctuating supply as capacity constraints in the form of bandwidth or computing power limit the ability to satisfy peaks in demand.  ... 
doi:10.5445/ksp/1000023975 fatcat:ob5e3ciaxzau7gugjczx2lnlpe

Coordination in Service Value Networks - A Mechanism Design Approach

Benjamin Sebastian Blau
2009
This work provides an auction-based coordination mechanism that enables the allocation and pricing of service compositions in SVNs.  ...  Further extensions of the mechanism are evaluated following analytical and numerical research methods.  ...  This also implies a fluctuating supply as capacity constraints in the form of bandwidth or computing power limit the ability to satisfy peaks in demand.  ... 
doi:10.5445/ir/1000012353 fatcat:temirhssjzhxxnejeucadvbm5q

Surveillance privacy and technology: contemporary Irish perspectives [chapter]

Kenny Doyle
2013 Internet research, theory, and practice: perspectives from Ireland  
The interviews covered the participants knowledge of surveillance, privacy and technology in the three social roles of worker, citizen and consumer.  ...  Contemporary Irish society is mediated by digital technology; the daily life of the typical person creates a mass of data which can offer many telling clues as to the type of life they lead.  ...  Adwords thus runs on a cost per click basis; when a person makes a search they are shown links in the adwords section which are relevant to both the searcher and the search.  ... 
doi:10.14705/rpnet.2013.000091 fatcat:3iv3nxvcqjaotemeq6mtwjuwsa

Access controlled: the shaping of power, rights, and rule in cyberspace

2010 ChoiceReviews  
advertisers through AdWords auctions that determine the value of advertising topics.  ...  Google adjusts the placement of ads in real time according to the current results of an ad auction; content providers watch the profitability of their content in real time and make adjustments to attract  ...  in, [143] [144] ISPs in, 140  ... 
doi:10.5860/choice.48-2125 fatcat:pnspoirndfenlhq3urwsqomh2m

Using of Trademarks in Keyword Advertising in Web Search Engines

Mohammad Bagher Asghariaghamashhadi
2018
Acknowledgement of the function performed by trademarks as advertising tools, provides an additional rationale for their protection; it Boston University Law Review, 2006, p. 547.  ...  The price and ranking paid per click depends on the keyword auction. Yahoo and Google are two market leaders that use similar auction designs.  ...  in L'Oréal, inevitably conferring it with protection.  ... 
doi:10.6092/unibo/amsdottorato/8298 fatcat:hzxnnykwungrlk2bu6elww42km
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