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AbstractThis paper introduces liquid consumer utopias, defined as market-mediated expressions of individuals' desires to re-imagine and re-construct reality, and to re-frame the present. ... Co-existing alongside the solid and collective utopian consumption of interest to prior research, these emergent forms of liquid consumer utopias articulate a re-imagining of the present (rather than the ... Burning Man festival (Kozinets, 2002) or the Mountain Man Rendez-Vous (Belk & Costa, 1998) . ...doi:10.1007/s13162-021-00193-0 fatcat:d2ermiznordnxfa2tw56pwld5y
Through this, the study uncovers various forms of consumer resistance, which can often go unnoticed. ... This article illuminates consumers' views of marketing in light of theories of resistance. ... The literature explores how consumers collectively create alternative spaces and experiences of emancipation away from the power of the market such as the Burning Man Festival (Kozinets, 2002) . ...doi:10.1080/0267257x.2017.1382554 fatcat:gvmrjjrzvzeptpc6tmdjc5bzae
Considering the diversity of approaches characterizing the research area of consumer resistance, this paper meets two goals. ... The analysis highlights several forms of resistance; individual and collective, to marketing practices, as well as the elements that trigger this resistance. ... Kozinets R.V. (2002), Can consumers escape the market? Emancipatory illuminations from Burning Man, Journal of Consumer Research, 29, 1, 20-37. 24. Le Roux. A, Thebault. M, Stenger. ...doi:10.5171/2018.119678 fatcat:exkqfmp5zjah3fxxvdvzsxm6bm
(Northwestern U, Kellogg School of Man- agement, Evanston, IL) Can consumers escape the market? Emanci- patory illuminations from burning man. ... Journal of Consumer Research, 2002(Jun), Vol 29(1), 20-38. —This ethnography explores the emancipatory dynamics of the Burning Man project, a one-week-long antima- rket event. ...
Journal of Advertising Research
“Can Consumers Escape the Market? Emancipatory Illuminations from Burn- ing Man.” Journal of Consumer Research 29, 1 (2002): 20-38. KRISHNAMURTHY, S. ... “Toward an Open-Source Methodology: What Can We Learn from the Blogsphere.” Public Opinion Quarterly 69, 5 (2005): 655-68. DEARSTYNE, B: W. “Blogs: The New Informa- tion Revolution?” ...
"Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man." Journal of Consumer Research 29 (2002): 20–38. Laczniak, Eugene, and Patrick Murphy. ... that people of any age can benefit from getting. ... that people of any age can benefit from getting. ...doi:10.5204/mcj.1117 fatcat:cbbe3isp3jfkjgsmq4jj6peuki
mation of the dominant forces of empire, particularly of the market, from within(2000: 210). ... Nevertheless, Phone Story and Burn the Boards provide a (technological) platform from which histories of otherness can be reclaimed, spaces where their players can become aware of the hegemony of the neoliberal ... Competing Interests The authors have no competing interests to declare. ...doi:10.16995/olh.209 fatcat:7i7xiuinlrc25o42cxst5y5lle
Kozinets, Can Consumers Escape the Market? ... Emancipatory Illuminations from Burning Man, 29 J.CONSUMER RESEARCH 20, 29 (2002); AVATAR (20th Century Fox 2009) (portraying the mining company RDA as a corporate machine that values profit over life ...doi:10.2139/ssrn.2262607 fatcat:jrukwa35pnhuzafsulh4j4hi2e
In these postmodern times, the transgressive dimension has been enthusiastically embraced as an emancipatory practice through which consumers can elude and defy the ideological imperatives, conformist ... Dholakia 1998) ; the stridently antimaterialistic, "no spectators allowed" community that annually congregates at the Burning Man festival (Kozinets 2002) ; Lesbian and Gay Pride parades whose exaggerated ... An action-oriented insight that academics can glean from Schlosser (2002) is the importance and realpolitik value of investigating a defined market system within commercial culture, rather than making ...doi:10.1177/0002716207299303 fatcat:rgktciz4mje3tagib6t7cj75f4
Kitchens of Tomorrow, in other words, sold conservative gender roles disguised as an escape from them. ... In an era of a relatively new, rapidly differentiating market in appliances, this kind of survey assisted in socializing consumers through the shift from a focus on the existence of new appliances in their ...doi:10.1215/02705346-16-2_47-79 fatcat:wrpmwzrxnrclve3nnn4zt34po4
By adapting to the market, consumers confirm the system, but when they resist, they accelerate conflicts in consumer experiences unless resistance is ideologically co-opted by the market. ... Consumption ideology originates from conflicts between consumer desires and the system of consumerism. ... As our analysis shows, the market can profit from consumers' fantasies and desires. ...doi:10.1093/jcr/ucab044 fatcat:lobvvrgr5jbcbndqng6rln3jmq
Enacting the Green Scandinavian Preppy What kind of green consumer is enacted through this marketing work and what sustainability role can this consumer play? ... This is, one can imagine, a seductive version of the green consumer. ... Consumers can read texts presenting the Boomerang effect concept and Culture Unbound, Volume 6, 2014  "philosophy", the Vintage collection, the Boomerang effect collection (products made from the ...doi:10.3384/cu.2000.1525.146907 fatcat:e5zijyajq5he7ffeiwcskaycne
Interactive objects are no exception, but the fetishism they produce can be both sustainable and cognitively productive if these objects have 'inherent criticality'. ... Technologically-mediated interactivity has been lauded by its supporters as a revolutionary mode of engagement with the potential to change everything from activism to physics, painting to farming. ... Debord argued that détournements free consumers from the seductiveness of the spectacle and commodity fetishism. ...doi:10.6084/m9.figshare.12090642.v1 fatcat:5okrvxqjobgspf27jilhb6rkpq
destruction of the exchange system, at an escape from the lure of the commodity form. ... A new economy is necessary, for there is no escape from the symbolic order: there is no outside, only lines of flight, a moment of death, sacrifice, and revolution that can subvert the old economy and ...doi:10.1080/1362517022000047307 fatcat:jidmfufhg5aiffh7xxxoj2lb2q
Politics & Society
We will presently identify two cases of this type: consumer goods markets in which product quality is contested and in which many individual consumers (the short siders) buy from each firm (the long sider ... [A] free market separates economic efficiency from irrelevant characteristics... the purchaser of bread does not know whether it was made by a white man or a Negro, by a Christian or a Jew....A businessman ...doi:10.1177/003232929001800202 fatcat:74hx3i2k3nhivcfhrejmriolzu
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