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CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search [article]

Hao Liu, Qinyu Cao, Xinru Liao, Guang Qiu, Sheng Li, Jiming Chen
2019 arXiv   pre-print
As the largest e-commerce platform, Taobao helps advertisers reach billions of search queries each day via sponsored search, which has also contributed considerable revenue to the platform.  ...  In this way, CIA is capable of fulfilling various e-commerce advertiser demands on different levels, such as Gross Merchandise Volume optimization, style comparison etc.  ...  Conclusion In this paper, we propose a unified advertiser demands optimization framework called CIA in the e-commerce sponsored search.  ... 
arXiv:1806.05799v2 fatcat:wgvddroidnd4tdmxerr7q62ncq

Cross-Border E-Commerce – Myth or Reality. Review of Major Harmonisation Efforts

Bartosz Targański, Anna Mokrysz-Olszyńska
2017 Studia i Materiały Wydziału Zarządzania UW  
The goal of the article is to review selected initiatives on harmonising the legal framework for international e-commerce.  ...  Taking up this issue is justified by the fact that in spite of the dynamic increase in the absolute number of e-commerce transactions, a vast majority of them are domestic transactions within particular  ...  With regard to search engines, the Guidance demands among others the unambiguous separation of results of the so-called natural search from sponsored search hits.  ... 
doi:10.7172/1733-9758.2017.23.3 fatcat:3f2xatperjbgrgw4p5dg6o5nkq

Government Organization/Reorganization: Why Who Does What Matters

David A. Hyman, William Kovacic
2012 Social Science Research Network  
Thus, the Interstate Commerce 54 See Susan E.  ...  framework for handling privacy issues. 21 The Department of Commerce has sought to play a role into the same policy space, triggering a behind-the-scenes contest for regulatory primacy, which Congress  ... 
doi:10.2139/ssrn.2110351 fatcat:qrtclmimlbhsnapxav6vzetere

Preparing for the Apocalypse: a Multi-Prong Proposal to Develop Countermeasures for Biological, Chemical, Radiological, and Nuclear Threats

Constance E. Bagley, Anat Alon-Beck
2018 Social Science Research Network  
To address such threats, this Article proposes the establishment of a nationwide integrated defense of health countermeasures initiative ("DHCI"), is a multi-prong program to create a defensive triad comprising  ...  The false alarm of an Hawaiian nuclear attack in January 2018 is an example of the lack of U.S. preparedness for attacks using nuclear and other weapons of mass destruction.  ...  global economy, such collaborations are necessary and even inevitable. 259 Therefore, international firms should be able to participate (as partners of American firms) unless their involvement would pose a  ... 
doi:10.2139/ssrn.3146442 fatcat:7ssived5sve6jch5ju2udvapki

Moral Science. Protecting Participants in Human Subjects Research

2012 Jahrbuch für Wissenschaft und Ethik  
Towards a framework for community engagement in global health research" Trends in Parasitology, 26, 279-283; Tindana, P.O., et al. (2007).  ...  unified system.  ...  Such provisions for compensation shall be required for all studies performed at a NASA Center, uses NASA equipment or facilities, or for which a NASA employee or on-site contractor is the principal investigator  ... 
doi:10.1515/jfwe.2012.17.1.401 fatcat:5zkrpnibrrcahfk43bqobbeu4u

The Effectiveness of Humor in Advertising: A Cross-cultural Study in Germany and Russia

Stefan Muller, Stefab Hoffmann, Uta Schwartz, Katja Gelbrich
2011 Journal of Euromarketing  
Permissions: For further information, please visit ABSTRACT. To date, the effectiveness of humor has not been analyzed appropriately in a crosscultural setting.  ...  Therefore, the paper examines whether the impact of humor type on perceived level of humor, attitude toward the ad, and attitude toward the brand depends on culture.  ...  Trust and satisfaction, two stepping stones for success- ful E-commerce relationships: A longitudi- nal exploration. Information Systems Re- search, 20(2), 237-57.  ... 
doi:10.9768/0020.01-2.007 fatcat:zxwiljegbrevhinmvoh4efxudy

National Communications System [chapter]

Martin H. Weik
2000 Computer Science and Communications Dictionary  
Part of the delay could be attributed to the search for a permanent replacement for Mr.  ...  Since 1963, the NCS had seen its fortunes rise and fall as the White House searched for ways to implement President Kennedy's goal of a unified Governmental communications system.  ...  November FCC issues order establishing the TSP System, providing the regulatory, administrative, and operational framework for authorizing priority treatment for NS/EP telecommunications services, including  ... 
doi:10.1007/1-4020-0613-6_12091 fatcat:tpdvsckukrbplej6y4ko2wnsui

Abstracts of Working Papers in Economics

2002 Abstracts of Working Papers in Economics  
Between the late 1960s and mid-1970s a rise in within-education-group inequality more than accounts for the increase; since then the growth in betwecn-education-group inequality, accounted for a majority  ...  We then calculate a broader measure of lifetime earnings inequality and show that since the late 1960s, lifetime earnings inequality has increased by a third.  ...  We characterize different scenarios in which the optimal ownership structure may change over time due to a trade-off between inducing know-how disclosure and ensuring maximum effort. where within a given  ... 
doi:10.1017/s0951007900005751 fatcat:lpgtya7aavcqhjbswmeak5lg5m

From Hospital Information Systems to Health Information Systems - Problems, Challenges, Perspectives

D.A. Giuse, K.A. Kuhn
2001 IMIA Yearbook of Medical Informatics  
Lenz for fruitful discussions on the integration topic and R. Blaser for his assistance with literature reviews.  ...  Dept. of Commerce; [6] ).  ...  The internet with its promises to support logistics and "e-health" might be a key component towards better availability of information in the care process.  ... 
doi:10.1055/s-0038-1638108 fatcat:ti3vee47uvhubea4lalddhpu7m

Economics of Arbitrability in International IP Contracting

Miquel Dels Sants Mirambell Fargas
2019 Journal of Law and Commerce  
Having regarded the ever‑growing importance of IP rights for companies' productivity and today's primary use of arbitration in cross‑border contracting, the present research aims at pointing that out.  ...  It applies a transaction cost economics approach and takes into account the legal comparative background.  ...  ., optimal) if a point is on the curve BC.  ... 
doi:10.5195/jlc.2019.164 fatcat:w6x26a4wing4zcnlqz6bjgt6lq

Semantically-enhanced advertisement recommender systems in social networks

Ali Pazahr, J. Javier Samper Zapater, Francisco García Sánchez, Carmen Botella, Rafael Martinez
2016 Proceedings of the 18th International Conference on Information Integration and Web-based Applications and Services - iiWAS '16  
I wish all the best for these dear people. This Thesis is included in the Spanish MINECO project ''Radio Access Technologies for Heterogeneous Wireless Networks'' (RACHEL TEC2013-47141-C4-4-R).  ...  Why do individuals trust that personalization and suggestions are a vital piece of e-commerce?  ...  They propose to use the linked users across social networking sites and e-commerce websites (users who have social networking accounts and have made purchases on e-commerce websites) as a bridge to map  ... 
doi:10.1145/3011141.3011489 dblp:conf/iiwas/PazahrZSBM16 fatcat:oi4kf355ovhkvl3wckpzfjajsu

Abstracts of Working Papers in Economics

1987 Abstracts of Working Papers in Economics  
A new model is developed for estimating the equilibrium expected abnormal stock price response to such an event.  ...  A recently expounded hypothesis claims to explain the observed convertible call behaviour by suggesting that call announcement (postponement) is a credible signal for low (high) future earnings of the  ...  unified research programme.  ... 
doi:10.1017/s0951007900000413 fatcat:7cjd3vk5ujb7pil6tik3k5vt7u

Universal Access to e‐mail: Feasibility and Societal Implications

Robert H Anderson, Tora K Bikson, Sally Ann Law, Bridger M Mitchell
1997 Educational Media International  
be reviewed, and a consistent framework should be developed that spans all the industries in the unified communications/messaging industry.  ...  be reviewed, and a consistent framework should be developed that spans all the industries in the unified communications/messaging industry.  ...  key participants at five civic network sites, followed by notes integrated for each site from the resulting interviews.  ... 
doi:10.1080/0952398970340208 fatcat:govb6khtmzey7f3ojznadg5qy4

Universal access to e-mail: feasibility and societal implications

1996 ChoiceReviews  
be reviewed, and a consistent framework should be developed that spans all the industries in the unified communications/messaging industry.  ...  be reviewed, and a consistent framework should be developed that spans all the industries in the unified communications/messaging industry.  ...  key participants at five civic network sites, followed by notes integrated for each site from the resulting interviews.  ... 
doi:10.5860/choice.33-5151 fatcat:2exkjneldrcmdasvfx3vxgavr4

Catalyzing Privacy Law

Anupam Chander, Margot E. Kaminski, William McGeveran
2019 Social Science Research Network  
Mactaggart befriended Mary Stone Ross, who had worked for the CIA and the House Intelligence Committee.  ...  See also Margot E. Kaminski, The Right to Explanation, Explained, 34 BERK. TECH. L. J. 189, 201 (2019). 98 General Data Protection Regulation 2016/679, Id. art. 6(1)(a). 99 Margot E.  ...  APPENDIX: STATE DATA PRIVACY BILLS [Note to editors: this is the framework of the appendix, which will be filled in with fully completed information at the end of the last legislative sessions, around  ... 
doi:10.2139/ssrn.3433922 fatcat:ss3e3dwi2bfq3pfojoobytlaeu
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