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Business Process Mining from E-Commerce Web Logs [chapter]

Nicolas Poggi, Vinod Muthusamy, David Carrera, Rania Khalaf
2013 Lecture Notes in Computer Science  
We evaluate traditional and custom process mining algorithms to extract business models from real-life Web data.  ...  We propose applying Business Process Management (BPM) methodologies to e-commerce Website logs, and present the challenges, results and potential benefits of such an approach.  ...  Process mining automates the discovery of process models from event logs, and we propose treating e-commerce web interactions as business processes.  ... 
doi:10.1007/978-3-642-40176-3_7 fatcat:rwdgqm6ejfehnbcqcv5v5uxayi

A Study of Customer Behaviour Through Web Mining

Gan Teck Wei, Shirly Kho, Wahidah Husain, Zurinahni Zainol
2015 Zenodo  
This paper aims to study the classification of web mining to extract customer behavior in E-commerce, investigate customer behavior through the techniques and processes of the web data mining used, explore  ...  Web mining is the extraction of interesting and potentially useful patterns and hidden information from web documents and web activities by applying data mining technology.  ...  Application of Web Mining in E-Commerce In the E-commerce market, any mined information of customer behavior is valuable to businesses.  ... 
doi:10.5281/zenodo.3969233 fatcat:4gfhvw5kxzgllpzqi4r77l2iw4

The application of web usage mining in E-commerce security

Reyhaneh Tamimi, Mohammad Ebrahim Mohammadpourzarandi
2013 7th International Conference on e-Commerce in Developing Countries:with focus on e-Security  
Various organizations and companies are also employing the web in order to introduce their products or services around the world. Therefore E-commerce or electronic commerce is formed.  ...  This information overhead leads to difficulty in finding relevant and useful knowledge, therefore web mining is used as a tool to discover and extract the knowledge from the web.  ...  Web usage mining is useful in many areas such as: e-Learning, e-Business, e-Commerce, e-CRM, e-Education, e-Services and so on (Fu.& shin ,2007) The structure of Log Files As we described in previous  ... 
doi:10.1109/ecdc.2013.6556719 fatcat:c5tqamvelbadjpnlagd5oqmnay

Role of Web Mining in E-Commerce
IJARCCE - Computer and Communication Engineering

Ar ti, Sunita Choudhary, G.N Purohit
2015 IJARCCE  
E-commerce is all about carrying out business on the Web.  ...  Web mining is the application of data mining techniques to discover and extract useful and interesting information from the Web.  ...  ISSUES OF WEB MINING IN E-COMMERCE There are some issues that need to be discussed in order to apply the web mining in e-commerce.  Certain important implementation parameters in retail e-commerce sites  ... 
doi:10.17148/ijarcce.2015.4155 fatcat:ngl4nfognjbztk4ao7sbxhby4u

WEB MINING IN E-COMMERCE

Istrate Mihai
2009 Annals of the University of Oradea: Economic Science  
Recently, the web is becoming an important part of people's life. The web is a very good place to run successful businesses.  ...  Selling products or services online plays an important role in the success of businesses that have a physical presence, like a re  ...  Web Usage Mining Web usage mining or web log mining is the process of applying data mining techniques to web log data in order to extract useful information from user access patterns.  ... 
doaj:dad7b6c2134b48a58ec96150c3e09e33 fatcat:tmxuarsajnbhzkta6baohf32xq

Research on Web Data Mining and Its Application in Electronic Commerce

Guangcan Yu, Chuanlong Xia, Xingyue Guo
2009 2009 International Conference on Computational Intelligence and Software Engineering  
We first introduce the concept, method and process of web data mining, and then some issues about data mining in e-commerce will be discussed.  ...  We will take a look at the applications of web data mining in e-commerce later.  ...  Process of web data mining in e-commerce Process of web data mining in e-commerce often builds up with following phase: data preparation, mining operations, result expression and result interpretation.  ... 
doi:10.1109/cise.2009.5363366 fatcat:ble4ftgg45givadb4fvztzxwbi

A Web Data Mining Framework for E-Commerce Recommender Systems

Jinhua Sun, Yanqi Xie
2009 2009 International Conference on Computational Intelligence and Software Engineering  
In this paper, we introduce a web data mining solution to e-commerce to discover hidden patterns and business strategies from their customer and web data, propose a new framework based on data mining technology  ...  for building a Web-page recommender system, and demonstrate how data mining technology can be effectively applied in an ecommerce environment.  ...  A multi-layer Web data mining Framework for e-commerce recommender system is proposed, and how to enhance e-commerce through web data mining is discussed. II.  ... 
doi:10.1109/cise.2009.5363548 fatcat:cqjuwrjesrgwfh2mkrefexrob4

A Study of Web Mining Application on E-Commerce using Google Analytics Tool

Y. Thushara, V. Ramesh
2016 International Journal of Computer Applications  
Web mining is the application of data mining techniques to ascertain knowledge from WWW. Web mining is applied in E-Commerce to know the browsing behavior of customers.  ...  This approach will guide E-Commerce business into a profitable point in economy.  ...  Hence, determine the relationship between Web data mining and E-Commerce and also to apply Web mining technology in E-Commerce.  ... 
doi:10.5120/ijca2016911610 fatcat:23uvot5libgajplefuxdnpyaue

Mining e-commerce data

Ron Kohavi
2001 Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining - KDD '01  
Organizations conducting Electronic Commerce (e-commerce) can greatly benefit from the insight that data mining of transactional and clickstream data provides.  ...  Web server logs, which are commonly used as the source of data for mining e-commerce data, were designed to debug web servers, and the data they provide is insufficient, requiring the use of heuristics  ...  While technically e-commerce is a great domain for data mining, and, conversely, data mining is extremely important for ecommerce sites, business processes and social issues are still developing.  ... 
doi:10.1145/502512.502518 fatcat:h2cskyfc4vdxpg2f7i3vkn32ti

Mining E-Commerce Data: The Good, the Bad, and the Ugly [chapter]

Ronny Kohavi
2001 Lecture Notes in Computer Science  
Organizations conducting Electronic Commerce (e-commerce) can greatly benefit from the insight that data mining of transactional and clickstream data provides.  ...  Web server logs, which are commonly used as the source of data for mining e-commerce data, were designed to debug web servers, and the data they provide is insufficient, requiring the use of heuristics  ...  While technically e-commerce is a great domain for data mining, and, conversely, data mining is extremely important for ecommerce sites, business processes and social issues are still developing.  ... 
doi:10.1007/3-540-45357-1_2 fatcat:2ryvaagw3zf2bmyz7t4dwsymiq

Mining web content usage patterns of electronic commerce transactions for enhanced customer services

Sylvanus A. Ehikioya, Jinbo Zeng
2021 Engineering Reports  
A successful business intelligence solution can help organizations improve the quality and speed of their decision-making processes by analyzing the consolidated information collected from their websites  ...  mining in e-commerce and business intelligence.  ...  The traditional Web data mining approaches include two domain dependent phases; the raw Web access log pre-processing phase, and the offline business data integration phase.  ... 
doi:10.1002/eng2.12411 fatcat:yp57yt6jkvgv7h6oz6vvzxk4fm

Analysis of Users Behaviour in Structured E-Commerce Websites using Web Usage Mining Techniques

Nikhat Fatima
2019 International Journal for Research in Applied Science and Engineering Technology  
The web data mining techniques are very much useful for find outing patterns in log files.  ...  better retain of customers for e-commerce business.  ...  RELATED WORK The related work to techniques employed to analyse e-commerce web logs is reviewed. In paper [10] have done work on improvement of E-commerce website by employing web usage mining.  ... 
doi:10.22214/ijraset.2019.8036 fatcat:ppam2sgmhvcxdldkve4ulyixf4

Heuristics Miner for E-Commerce Visitor Access Pattern Representation

Kartina Diah Kesuma Wardhani, Wawan Yunanto
2017 Communications in Science and Technology  
Click stream data from an e-commerce website can form a certain pattern that describes visitor behavior.  ...  On the other hand, Genetic Mining is a method that tolerates incomplete data or data with noise, so it can generate a more detailed e-commerce visitor access pattern.  ...  As Senkul and Salin note [7] , Web Usage Mining is used to provide the recommended pages for e-commerce website visitors based on profiles obtained from log data.  ... 
doi:10.21924/cst.2.1.2017.21 fatcat:5l2ue6wfq5akhjolnrjt5h5mji

Web Mining Techniques in E-Commerce Applications

Ahmad TasnimSiddiqui, Sultan Aljahdali
2013 International Journal of Computer Applications  
For this purpose data mining sometimes called as knowledge discovery is used. Web mining is data mining technique that is applied to the WWW.  ...  Big companies around the world are realizing that e-commerce is not just buying and selling over Internet, rather it improves the efficiency to compete with other giants in the market.  ...  E-commerce sites are important sales channels. E-commerce has changed the face of most business functions in competitive enterprises.  ... 
doi:10.5120/11864-7648 fatcat:wcckgktahjcztidftktrek2sa4

Integrating E-Commerce and Data Mining: Architecture and Challenges [article]

Suhail Ansari, Ron Kohavi, Llew Mason, Zijian Zheng
2000 arXiv   pre-print
We show that the e-commerce domain can provide all the right ingredients for successful data mining and claim that it is a killer domain for data mining.  ...  We emphasize the need for data collection at the application server layer (not the web server) in order to support logging of data and metadata that is essential to the discovery process.  ...  Acknowledgments We would like to thank other members of the data mining and visualization teams at Blue Martini Software and our documentation writer, Cindy Hall.  ... 
arXiv:cs/0007026v1 fatcat:zy77uebllnf5rirkspfhlknf54
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