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Does visual communication get through to its audiences

Tore Kristensen, Gorm Gabrielsen
2013 2013 IEEE Tsinghua International Design Management Symposium  
Acknowledgements: The authors wish to thank participants in the 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Edinburgh (UK), and the Vth Workshop on Cultural Economics  ...  We thank Tom Becker, Shirli Kopelman and Deborah Small for their helpful comments and suggestions on earlier versions of the paper.  ...  predict their participation in the online community (community engagement and community identification), while their participation in the on line community, and in particular community identification,  ... 
doi:10.1109/tidms.2013.6981257 fatcat:gvtlla3dbvdj3oargnpi7x2d6e

PANACEA Research | D8.3 Communication and Dissemination: strategy and achievements, intermediate version

Stephanie Parker
2021 Zenodo  
D8.3 is the intermediate version of the PANACEA Research Communication and Dissemination Plan.  ...  It explains how PANACEA is adapting its strategy for communication, dissemination of results and stakeholder engagement during the COVID-19 pandemic.  ...  The target can be considered reached with focus on engagement through synergies (e.g. and engagement of the most relevant stakeholders in future webinars and workshops (virtual/face-toface  ... 
doi:10.5281/zenodo.5518997 fatcat:kjt5ox5ztnbz3m7jtshx7i2k6y

Journal of Applied Communications vol. 96(3) Full Issue

Ricky Telg
2012 Journal of Applied Communications  
About the Authors Katie Amaral holds a Master of Science degree in Agricultural and Extension Education with an emphasis in Agricultural Communications from the University of Arkansas.  ...  Don Johnson is a professor of Agricultural Education, Communication and Technology at the University of Arkansas.  ...  Email list subscriptions 8 4 Other 9 13 Blogs 10 9 YouTube 11 10 Research Conclusions The media plays a dominant role in society, saturating institutions and individuals (Berger, 2003; McCullagh,  ... 
doi:10.4148/1051-0834.1159 fatcat:g77vt5ttbvenfpl67ovqq2hdbq

Relationship Between Millennials and Brand Loyalty: Mediating Brand Loyalty Factors

Dhameeth, S. Gehan, Ochi, Yamamoto
2017 Journal of Business Theory and Practice  
This study limited itself to surveying millennials, brand loyalty, and the seven mediating factors we identified and hypothesized to play a role in mediating between them.  ...  <p>The purpose of this study is to identify factors (brand elements) that mediate between Millennials and brand loyalty, and to test a theoretical model that includes these mediating factors in describing  ...  As such, age plays a vital role in determining the degree of the service quality.  ... 
doi:10.22158/jbtp.v5n3p223 fatcat:u6ljwv3jtbhn3g7xrq3xjmhg2e

Split-Second Recognition: What Makes Outdoor Advertising Work?

Lex van Meurs, Mandy Aristoff
2009 Journal of Advertising Research  
We expect, therefore, that the number of brand-identification objects and the size of the various brand-identification objects will have a positive effect on the speed of product/brand recognition: the  ...  Gutman reported that placing information in the top of the poster stim- ulated brand identification.  ... 
doi:10.2501/s0021849909090011 fatcat:3awzjeelxndjtedyalw5edwtbe

Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy

Khim-Yong Goh, Jerry Ping
2014 Journal of the AIS  
We also validate the positive effect of attitude toward brand on consumers' purchase intention in the advergame context.  ...  Finally, our study is one of the first to demonstrate that the positive attitude toward advergames can be transported to the brand advertised in the advergame.  ...  We also thank Winne Soh and Kester Poh of Dream Axis Private Limited for assistance with the set-up and collection of the research data set.  ... 
doi:10.17705/1jais.00366 fatcat:h6wju7a4nrhy5ckyphyyd35dr4

Market Analysis for Mobile Virtual Network Operators (MVNOs): The Case of Turkey

Hande Kimiloglu, Meltem Ozturan, Birgul Kutlu
2011 International Journal of Business and Management  
In this respect, this study aims to portray the state of MVNOs in the global market and analyze the potential of the Turkish market.  ...  As for Turkey, this market carries a high potential because of its active mobile communications industry providing a rich base of potential customers and an extensive variety of brands, companies, or institutions  ...  ., an Ericsson Company, Istanbul for sponsoring this study in the context of the research project (# 3090174) supported by The Scientific and Technological Research Council of Turkey (TUBITAK).  ... 
doi:10.5539/ijbm.v6n6p39 fatcat:xdgqsqbk3ngh3bte3jw5wfnr3u

A global brand management roadmap

Aysegül Özsomer, Rajeev Batra, Amitava Chattopadhyay, Frenkel ter Hofstede
2012 International Journal of Research in Marketing  
Acknowledgment The authors gratefully acknowledge the financial support of the University of Connecticut Center for International Business and Education Research.  ...  Acknowledgments The authors thank Oliver Hinz, Martin Natter, Jochen Reiner and Thomas Otter as well as seminar participants at the University of New South Wales and London Business School for their valuable  ...  results Rival models and moderation of brand origin Because the simultaneous inclusion of all direct effects in the model shown in Fig. 1 would violate statistical model identification rules (Hess  ... 
doi:10.1016/j.ijresmar.2012.01.001 fatcat:eygpyqk43bfmdailzp5i723t7u

Experience marketing as a modern promotion strategy for hotels chains
Маркетинг опыта как современная стратегия продвижения гостиничных сетей

Анна Чуракова
2019 Маркетинг и маркетинговые исследования  
We'd particularly like to thank all the practitioners who have shared their experiences on applying digital marketing which feature on and in this edition of Emarketing Excellence  ...  For many, these are uncharted waters, so we need to explore the best approaches and convince others to invest in our exploration.  ...  Analysing naturally occurring online categories of conversation to better understand why people do what they do, the role of brands in their lives and the product, branding and communications implications  ... 
doi:10.36627/2074-5095-2019-3-3-186-196 fatcat:35jotkp3zrhmza7e5t4vqgiglq

Neurotalk: improving the communication of neuroscience research

Judy Illes, Mary Anne Moser, Jennifer B. McCormick, Eric Racine, Sandra Blakeslee, Arthur Caplan, Erika Check Hayden, Jay Ingram, Tiffany Lohwater, Peter McKnight, Christie Nicholson, Anthony Phillips (+3 others)
2009 Nature Reviews Neuroscience  
public outreach, the identification and development of neuroscience communication experts, and ongoing empirical research on public communication of neuroscience.  ...  Engage in the development, implementation, and testing of new initiatives on public neuroscience literacy.  ...  Participate in ongoing research, including the identification of needs, priorities, and qualities of good neuroscience communicators.  ... 
doi:10.1038/nrn2773 pmid:19953102 pmcid:PMC2818800 fatcat:xoqo4mq47rd7jfrgpns5okx6fe

Broadcasters' Leadership Traits and Audiences' Loyalty With the Moderating Role of Self-Construal: An Exploratory Study

Yidan Huang, Yi Hsuan Lee, Gin Chang, Jun Ma, Guanyin Wang
2021 Frontiers in Psychology  
Although considerable attention has been paid to the application of leadership in virtual communities, the field of live streaming has not been involved.  ...  These conclusions extend the understanding of broadcasters' traits and audiences' psychology concerning the booming phenomenon of live streaming and can help platform managers motivate audiences' loyalty  ...  In the process of interaction, the role played by the leading party will influence the needs and satisfaction of the following party, loyalty, emotion, and the cohesion and formation of virtual community  ... 
doi:10.3389/fpsyg.2021.605784 pmid:33967884 pmcid:PMC8100459 fatcat:tigf56ymtvc67ifao6vplzijre

A Digital Game Maturity Model (DGMM)

Saiqa Aleem, Luiz Fernando Capretz, Faheem Ahmed
2016 Entertainment Computing  
The increased popularity of digital games, the challenges faced by game development organizations in developing quality games, and high competition in the digital game industry demand a game development  ...  Two case studies were conducted and their assessment results reported. These demonstrate the level of maturity of current development practices in two organizations.  ...  The survey respondents worked in various capacities from game development to middle and senior management and played a role in either policy-making or implementation of organizational strategies.  ... 
doi:10.1016/j.entcom.2016.08.004 fatcat:ljyyqutrlrh6zc52gobmhypboa

Empirical investigation of key business factors for digital game performance

Saiqa Aleem, Luiz Fernando Capretz, Faheem Ahmed
2016 Entertainment Computing  
Furthermore, the results of the study support the theoretical assertion that key business factors play an important role in game business performance.  ...  The main objective of this research is to investigate empirically the effect of business factors on the performance of digital games in the market and to answer the research questions asked in this study  ...  The survey respondents worked in various capacities from game development to middle and senior management and played a role in either policy-making or implementation of organizational strategies.  ... 
doi:10.1016/j.entcom.2015.09.001 fatcat:sehm34tqgrfxjkx3zu65oybah4

Mimetic Production in YouTube Toy Unboxing Videos

Benjamin Nicoll, Bjorn Nansen
2018 Social Media + Society  
The toy unboxing videos are coded across five key categories-genre, product, narration, production, and branding-to analyze variations of expertise, professionalism, and promotion across the genre.  ...  That is, while well-known "professional" channels such as EvanTube often seek to produce a semblance of playful amateur authenticity, the ostensibly "amateur" child unboxers mimic the production and branding  ...  As a result, children are playing an active role in both the consumption and production of online video content.  ... 
doi:10.1177/2056305118790761 fatcat:rttrhjzkczgafdzowkhlv7cjpy

Digital Communications: Status and Potential Applications for CCUS Public Outreach

Sarah Wade, Martha Cather, Lydia Cumming, Dan Daly, Gary Garrett, Sallie Greenberg, Rich Myhre, Marian Stone, Lindsey Tollefson
2014 Energy Procedia  
The use of digital communications has created a fundamental shift in how information is distributed and consumed.  ...  Digital communications hold possibilities for cost-effectively engaging larger numbers of stakeholders while promoting better public understanding of science.  ...  The Authors give a special thanks to the non-RCSP members who responded to the questionnaire and shared their insights for the development of this paper.  ... 
doi:10.1016/j.egypro.2014.11.742 fatcat:eskldih6ovbnncf657un5ficc4
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