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The Quality of Brand Products: Expected Attributes vs. Perceived Reality

Pavol Durana, Jana Kliestikova, Maria Kovacova
2019 Economics and Culture  
The extraction method of factor analysis was principal component analysis, the rotation method was Varimax with Kaiser normalization.  ...  Brand is one of possible ways to differentiate products from one to another and at the same time it is one of possible ways to simplify consumer choices of choosing the best product.  ...  APVV-15-0505 Integrated model of management support for building and managing the brand value in the specific conditions of the Slovak Republic, which authors gratefully acknowledge.  ... 
doi:10.2478/jec-2019-0011 fatcat:hbazpia3nndyjack3g7irswg2m

TESTING CASC SCALE FOR MEASURING EMOTIONAL AND RATIONAL ADVERTISING AND MEDIA EFFECTS

Andrej Kovačič, Nevenka Podgornik
2013 Innovative Issues and Approaches in Social Sciences  
The findings confirm that CASC scale is able to detect differences between different motives and is thus an effective tool for measuring advertising effects.  ...  In an extended research presented in this paper and based on 988 respondents evaluating 15 different ads we provided evidence that verify this scale on four different groups of ad motives.  ...  Sampling, dependent and independent variables and the method of analysis The sample for each of the evaluated ads was between 50 and 75 evaluations on the CASC scale.  ... 
doi:10.12959/issn.1855-0541.iiass-2013-no2-art06 fatcat:cgksifwxpre27crdagacqdr4l4

Analysis of the Factors Affecting Brand Value of Iranian Futsal Premier League Clubs

Amirmasoud Mohamadi Shamsabadi, Nima Majedi, Zahra Nobakht Ramezani, Department of Physical Education and Sport Science, Qazvin Branch, Islamic Azad University, Qazvin, Iran, Department of Physical Education and Sport Science, Qazvin Branch, Islamic Azad University, Qazvin, Iran, Department of Physical Education and Sport Science, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2020 Annals of Applied Sport Science  
If we measure brand value accurately and properly, it can become a good measure for evaluating the long-term effects of marketing. Objectives.  ...  and protection, leadership and market and brand value.  ...  Therefore, the brand can be used both as a tool to maintain current customers and as an offensive tool to attract new customers.  ... 
doi:10.29252/aassjournal.807 fatcat:h6ort2ka5zbb3lmrq4pl7gbkv4

THE MARKETING MIX OPTIMIZATION

SABOU FELICIA
2014 Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie  
the specific marketing tools and the relationship of interdependence of all the methods and tools used to optimize the marketing mix.  ...  Choosing the right marketing mix is possible only by reporting information to some clear benchmarks, these criteria a related to the objective of the company at the time of analyze.  ...  Choosing the right marketing mix is possible only by reporting information to some clear benchmarks, these criteria a related to the objective of the company at the time of analysis.  ... 
doaj:9baf7e0b1d4e4d99831396fd665f2871 fatcat:mrdcejw4dverxbyzoeyikb37py

Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process

Camelia Mihart
2012 International Journal of Marketing Studies  
evaluating the product category and the different brands in this category, but is still undecided about which set of brands will best serve him.  ...  Integrated marketing communication (IMC) is one of the most controversial areas of research, the concept marking a constant progress from the simple coordinating of promotional tools to a complex strategic  ...  At this level, the consumer has no established criteria for evaluating a product category or specific brands and needs a great amount of information to establish a set of criteria on which to judge specific  ... 
doi:10.5539/ijms.v4n2p121 fatcat:mydzniapkjhtjm3jtbwf775smy

METHODOLOGICAL APPROACH TO EVALUATION OF COMPONENT INTELLECTUAL POTENTIAL IN BUSINESS PROCESSES OF INTEGRATED STRUCTURES

Оlena Nifatova, Pavlo Dudko
2021 Management  
The methods used: method of analysis of hierarchies – to establish the importance (priority) of the selected components of the potential of intellectual synergy; expert evaluation method – to assess the  ...  of intensity has subconstituent "loyal employees" to part "structural capital" – "business model" for component "brand capital" – "trademarks/ brands".  ...  After the hierarchical structuring of the problem, the priorities of the criteria are set and each of the alternatives is evaluated according to the criteria.  ... 
doi:10.30857/2415-3206.2020.2.4 fatcat:j4szh7g3crefripejhn64ajlwq

IMPROVEMENT OF MARKETING ACTIVITIES IN SMALL ENTREPRENEURSHIP IN THE CONDITIONS OF DEVELOPMENT OF COMPETITIVE MARKETS

Fatima Tulkunovna Kasimova
2019 Theoretical & Applied Science  
With this in mind, according to the author, in market conditions, a brand is considered as one of the assets of the organization, and branding is an effective tool for realizing the competitive advantages  ...  Source: author`s development The use of Mavis Global LLC an effective brand strategy has given it certain competitive advantages: The company's brand forces competitors to invest capital in market research  ... 
doi:10.15863/tas.2019.03.71.58 fatcat:soq6oupugjdbrmm56cizzjjj3u

Developing Marketing Model Canvas as an Assessment Tool for Marketing Curriculum

Kamran Ahmed Siddiqui
2021 Universal Journal of Educational Research  
Cite This Paper in the following Citation Styles (a): [1] Kamran Ahmed Siddiqui , "Developing Marketing Model Canvas as an Assessment Abstract This paper aims to share the experiences of designing a new  ...  all-inclusive assessment tool for marketing curriculum.  ...  Business School faculty was always in search of an assessment tool to evaluate the students' work.  ... 
doi:10.13189/ujer.2021.090623 fatcat:uw7bve5ohvabtbo2aiux3e6vom

Creating a successful name (based on psycholinguistic experiments)

Khurshida Zakirova, Mariya Zakharova-Sarovskaya, Alexandra Zakharova, S. Cindori, O. Larouk, E.Yu. Malushko, L.N. Rebrina, N.L. Shamne
2019 SHS Web of Conferences  
, and the criteria for evaluating a successful name were proposed.  ...  analysis results, they contain semantic zones corresponding to the profile of the company activity and do not reveal sharply negative assessments and reactions associated with incomprehensibility.  ...  An analysis of the perception of names according to the data of an association experiment led to the conclusion that composites are successful ergonyms, the AA of which, according to the association analysis  ... 
doi:10.1051/shsconf/20196900137 fatcat:iyss5jpsi5ewhlgbl22iqjsabi

Empirical Evaluation of a Model That Measures the Brand Loyalty for Fast Moving Consumer Goods

Ahmed I Moolla, Christo A. Bisschoff
2012 Journal of Social Sciences  
The objective of this paper is to evaluate the model to measure brand loyalty.  ...  This is achieved by using the model to measure three fast moving consumer goods (toothpaste, bread and coffee) and apply the model to measure the brand loyalty influences and their measuring criteria.  ...  Miller and Marks (1996: 123) state that involvement is an unobservable state of motivation, arousal or interest toward a product.  ... 
doi:10.1080/09718923.2012.11893078 fatcat:ubqymbvuvfc7ne2c4a64nubwba

Financial management of the enterprise economic potential

I Yaremko, Lviv Politechnic National University, I Kantsir, M Plekan, Lviv Polytechnic National University, Lviv Polytechnic National University
2019 Economics Entrepreneurship Management  
The analysis of principles and tools in the systems of financial management of the intangible potential (intangible assets, brand, customer equity, inner generated goodwill) is carried out and possibilities  ...  is presented, algorithms to measure the intangible constituent of the enterprise value for administrative purposes have been formulated.  ...  It is worthwhile to note the model BV&A -brand valuation & analysis.  ... 
doi:10.23939/eem2019.02.012 fatcat:lepvgpc7gbbrlk2cs6dbomo22m

Page 85 of Management & Marketing Abstracts Vol. 23, Issue 1 [page]

1998 Management & Marketing Abstracts  
Today vol. 25, no. 3, Aug. 1997, pp 180-190 Drawing on the literature, the utilisation of pan-European marketing approaches is discussed in relation to brands and products, and to distribution and communications  ...  This tool allows the identification of subjective values related to a particular item.  ... 

Metal-backed versus all-polyethylene tibial components in primary total knee arthroplasty

Tao Cheng, Guoyou Zhang, Xianlong Zhang
2011 Acta Orthopaedica  
We therefore performed a meta-analysis and systematic review of randomized controlled trials that have evaluated MB and AP tibial components in primary TKA.  ...  A meta-analysis and systematic review of randomized or quasi-randomized trials that compared the performance of tibial components in primary TKA was performed using a fixed or random effects model.  ...  We therefore performed a meta-analysis and systematic review of randomized controlled trials that have evaluated MB and AP tibial components in primary TKA.  ... 
doi:10.3109/17453674.2011.618913 pmid:21895503 pmcid:PMC3242956 fatcat:3u7nrgogo5a3nm237hamscfxcq

Retail Brand Building Through Promotional Communication: A Study That Focuses on Category Killers Promotional Flyers

2011 Chinese Business Review  
The aim of this investigation work is to focus on analysing the utility of a promotional tool, such as a flyer, to fulfil a strategic objective, like creating a retail brand image, within a modern dynamic  ...  On the one hand, a survey conducted on those responsible for the definition and execution of the promotional plan, and on the other hand, the accumulation and analysis of all the flyers issued into the  ...  Gijsbrechts (2003) focuses on the analysis of flyers with regards to the size and value of the promotions, the categories included, and the criteria of the brand presence.  ... 
doi:10.17265/1537-1506/2011.03.006 fatcat:fst4m6eg6rek5p466quthtz7rq

BioExcel-2 Deliverable D5.1 - Branding and Quality Mark Design Inception Report

Rossen Apostolov, Steve Robertshaw
2020 Zenodo  
It is thus important to establish a set of evaluation criteria, a quality mark (QM), to monitor the outcomes and steer organization's activities.  ...  This document describes how BioExcel CoE plans to create meaningful QMs that offer a positive contribution to the overall branding exercise and underpin the existing visual brand with deeper meaning.  ...  It is thus important to establish a set of evaluation criteria, a quality mark (QM), to monitor the outcomes and steer organization's activities.  ... 
doi:10.5281/zenodo.5236159 fatcat:tibfnpiadjhshc6sfsvnvh3vpi
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