Filters








112 Hits in 3.4 sec

Better Effectiveness Metrics for SERPs, Cards, and Rankings

Paul Thomas, Alistair Moffat, Peter Bailey, Falk Scholer, Nick Craswell
2018 Proceedings of the 23rd Australasian Document Computing Symposium on ZZZ - ADCS '18  
In combination, these three mechanisms transform a wide range of common metrics into "card-aware" variants which allow for the gain from cards (or snippets), varying probabilities of clickthrough, and  ...  Offline metrics for IR evaluation are often derived from a user model that seeks to capture the interaction between the user and the ranking, conflating the interaction with a ranking of documents with  ...  We thank Bodo von Billerbeck and Alex Moore for their help wrangling data. This work was partially supported by the Australian Research Council (Project DP180102687).  ... 
doi:10.1145/3291992.3292002 dblp:conf/adcs/ThomasMBSC18 fatcat:4tn2eu7qevdztdfhcxvcb3vdxa

User behavior modeling for Web search evaluation

Fan Zhang, Yiqun Liu, Jiaxin Mao, Min Zhang, Shaoping Ma
2020 AI Open  
In this survey, we comprehensively review the development of user behavior modeling for Web search evaluation and related works of different model-based evaluation metrics.  ...  Recently, substantial studies have focused on proposing effective evaluation metrics that model user behavior to bring human factors in the loop of Web search evaluation.  ...  To handle the cards and better evaluate the effectiveness of SERPs, Thomas et al. (2018) developed "card-aware" variants of existing metrics.  ... 
doi:10.1016/j.aiopen.2021.02.003 fatcat:ir4hopyfy5asdoeddc3y64vk3a

Measuring the Utility of Search Engine Result Pages

Leif Azzopardi, Paul Thomas, Nick Craswell
2018 The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval - SIGIR '18  
This poses numerous challenges when trying to measure the quality of a SERP because standard measures were designed for homogeneous ranked lists.  ...  In this paper, we aim to measure the utility and cost of SERPs.  ...  We also thank the SIGIR reviewers and committee for their effort and for their useful comments and feedback.  ... 
doi:10.1145/3209978.3210027 dblp:conf/sigir/AzzopardiTC18 fatcat:d5p34iat6rawfc4ynnmedvffxa

Studying trailfinding algorithms for enhanced web search

Adish Singla, Ryen White, Jeff Huang
2010 Proceeding of the 33rd international ACM SIGIR conference on Research and development in information retrieval - SIGIR '10  
In this paper, we quantify the benefit that users currently obtain from trailfollowing and compare different methods for finding the best trail for a given query and each top-ranked result.  ...  Search engines return ranked lists of Web pages in response to queries. These pages are starting points for post-query navigation, but may be insufficient for search tasks involving multiple steps.  ...  These and the findings for other metrics show that there are often better criteria than just length. Diversity: These findings are somewhat similar to the coverage metric.  ... 
doi:10.1145/1835449.1835524 dblp:conf/sigir/SinglaWH10 fatcat:rsqbefd2sbh4hjuy4raeeot244

Leaving so soon?

Abdigani Diriye, Ryen White, Georg Buscher, Susan Dumais
2012 Proceedings of the 21st ACM international conference on Information and knowledge management - CIKM '12  
Despite the high frequency of Web search abandonment and its importance to Web search engines, little is known about why searchers abandon beyond that it can be for good or bad reasons.  ...  We used features of the query and the results, interaction with the result page (e.g., cursor movements, scrolling, clicks), and the full search session.  ...  50 USD gift card.  ... 
doi:10.1145/2396761.2398399 dblp:conf/cikm/DiriyeWBD12 fatcat:4s55o7pvkvcv5idbu6mpeb2zi4

Health Card Retrieval for Consumer Health Search

Jimmy, Guido Zuccon, Bevan Koopman, Gianluca Demartini
2019 Proceedings of the 28th ACM International Conference on Information and Knowledge Management - CIKM '19  
In particular, little evidence exists to determine the effectiveness of retrieval and ranking methods for health cards in CHS.  ...  methods adapted to health cards retrieval, including features specific to health cards for learning to rank.  ...  Acknowledgments: Jimmy is sponsored by the Indonesia Endowment Fund for Education (Lembaga Pengelola Dana Pendidikan / LPDP) (20151022014644).  ... 
doi:10.1145/3357384.3358128 dblp:conf/cikm/JimmyZKD19 fatcat:nqquq72u2zfo5bci3ksdnphfhm

On composition of a federated web search result page

Ashok Kumar Ponnuswami, Kumaresh Pattabiraman, Qiang Wu, Ran Gilad-Bachrach, Tapas Kanungo
2011 Proceedings of the fourth ACM international conference on Web search and data mining - WSDM '11  
We use correlation of clicks as our offline metric and show that click-preference target has a better correlation than human judgments based models.  ...  these engines are then aggregated and composed into a search result page (SERP) and presented to the user.  ...  So any improvement in ranking should result in improvement of this metric for both ToP and MoP).  ... 
doi:10.1145/1935826.1935922 dblp:conf/wsdm/PonnuswamiPWGK11 fatcat:bfyp4vic2zf5pka7f35o3stgte

Beyond Query-Oriented Highlighting: Investigating the Effect of Snippet Text Highlighting in Search User Behavior

Hui Zhang
2018 Computational Intelligence and Neuroscience  
The highlighting of query terms in search snippets has been regarded as a matter of course and whether there exists a better way in snippet text highlighting remains uninvestigated.  ...  Although there exist many efforts in improving snippet generation algorithms and incorporating more powerful interaction functions into snippets, little attention is paid to the effect of text highlighting  ...  Acknowledgments is work was supported by Natural Science Foundation (61472206 and 61073071) of China.  ... 
doi:10.1155/2018/7836969 fatcat:sftfcfmmurh5fdoctpi7itpa3i

Learning Efficient Representations of Mouse Movements to Predict User Attention

Ioannis Arapakis, Luis A. Leiva
2020 Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval  
We conclude that neural network models should be adopted for downstream tasks involving mouse cursor movements, since they can provide an invaluable implicit feedback signal for re-ranking and evaluation  ...  that can predict user attention to direct displays, such as SERP advertisements.  ...  Arapakis acknowledges the support of NVIDIA Coorporation with the donation of a Titan Xp GPU used for this research.  ... 
doi:10.1145/3397271.3401031 dblp:conf/sigir/ArapakisL20 fatcat:3jbs3i2pfng27lkl6w3rrdwwrq

Learning Efficient Representations of Mouse Movements to Predict User Attention

Ioannis Arapakis, Luis A. Leiva
2020 arXiv   pre-print
We conclude that neural network models should be adopted for downstream tasks involving mouse cursor movements, since they can provide an invaluable implicit feedback signal for re-ranking and evaluation  ...  that can predict user attention to direct displays, such as SERP advertisements.  ...  Arapakis acknowledges the support of NVIDIA Coorporation with the donation of a Titan Xp GPU used for this research.  ... 
arXiv:2006.01644v1 fatcat:5qqjysljwbfcbcqao3oh3yavb4

Predicting User Satisfaction with Intelligent Assistants

Julia Kiseleva, Kyle Williams, Ahmed Hassan Awadallah, Aidan C. Crook, Imed Zitouni, Tasos Anastasakos
2016 Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval - SIGIR '16  
Predicting success and failure of such search dialogues is a new problem, and an important one for evaluating and further improving intelligent assistants.  ...  voice answers, and touch gestures.  ...  Acknowledgments We thank the help from Sarvesh Nagpal and Toby Walker for the help in collecting the internal API data for the user study.  ... 
doi:10.1145/2911451.2911521 dblp:conf/sigir/KiselevaWACZA16 fatcat:u2isb2lmizejrnyvy5hspztoai

A Price-per-attention Auction Scheme Using Mouse Cursor Information

Ioannis Arapakis, Antonio Penta, Hideo Joho, Luis A. Leiva
2020 ACM Transactions on Information Systems (TOIS; Formerly: ACM Transactions on Office Information Systems)  
That is, for example, if they aim to raise brand awareness or visibility.  ...  There is thus an opportunity to devise a more effective ad pricing paradigm, in which ads are paid only if they are actually noticed.  ...  ACKNOWLEDGMENTS We thank the anonymous reviewers for their constructive and valuable feedback. We also thank Malachy Gavan for valuable research assistance work. L. A.  ... 
doi:10.1145/3374210 fatcat:cuhozu3irja2ze3nwsienzqmme

From Skimming to Reading

Yiqun Liu, Chao Wang, Ke Zhou, Jianyun Nie, Min Zhang, Shaoping Ma
2014 Proceedings of the 23rd ACM International Conference on Conference on Information and Knowledge Management - CIKM '14  
However, most studies assumed that eye fixation means examination and no further study has been carried out to better understand user's examination behavior.  ...  In this study, we design an experimental search engine to collect both the user's feedback on their examinations and the eye-tracking/click-through data.  ...  We can see that results at different ranking positions are all affected by the attractiveness bias, but for top-ranked results the effect is not significant.  ... 
doi:10.1145/2661829.2661907 dblp:conf/cikm/LiuWZNZM14 fatcat:cm3elpopnbasxdi4k24dbzgw3u

The effectiveness of Web search engines for retrieving relevant ecommerce links

Bernard J. Jansen, Paulo R. Molina
2006 Information Processing & Management  
We discuss the implications for Web system design and ecommerce marketing campaigns.  ...  This is critical for the continued success of online commerce. The purpose of this research is to evaluate the effectiveness of search engines in the retrieval of relevant ecommerce links.  ...  Acknowledgements We thank the four evaluators (Philip DePaola, James Trainor, Samantha Guss, and David Montanez) for their time, effort, and interest in this research.  ... 
doi:10.1016/j.ipm.2005.09.003 fatcat:65wtvcdbufbldfzjmy76tyf5qy

DEVELOPMENT OF INTERNET ADVERTISING

Branislav R. Tanasic
2017 Journal of Electronic Research and Application  
Integrated strategy for on-line performance is a combination of the use of social networking, Google services and tools Newsletter.  ...  Internet marketing or online marketing is a set of promotional and marketing techniques that use Web and Email Internet users, allowing direct sales.  ...  So you can use Google Adwards to achieve better Google SERP position.  ... 
doi:10.26689/jera.v1i2.52 fatcat:6zibr4kg7fdebp6xxtkasfzpti
« Previous Showing results 1 — 15 out of 112 results