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THE EFFECTS OF SOCIAL MEDIA ADVERTISING AMONG ECO-TOURISTS IN MALAYSIA: AN EMPIRICAL STUDY ON MALAYSIAN ECOTOURISM
2021
Geo Journal of Tourism and Geosites
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The focus of the study is to achieve the maximum advertising value on ecotourists using social media. ...
The empirical findings denote that social media advertisement in ecotourism has positive effects on "Perceived ease of use" and "Perceived usefulness," in terms of its 'Informativeness' and "Service Functionality ...
Secondly, social networking is an "ever-evolving area," as described in the case of the on-line advertising sector for operations, which is in constant development (Zhang and Mao, 2016) . ...
doi:10.30892/gtg.38402-736
doaj:86b3a0cd4efa4dbeaab998abd4755947
fatcat:t634mqmpu5hypgrbzjujay5qwe
Benefit segmentation: an empirical study for on‐line marketing
2001
Asia Pacific Journal of Marketing and Logistics
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Thus the benefits sought is an effective segmentation variable for the online marketing market. ...
The results showed that the different segments have significant differences in the benefits sought, lifestyles and demographics etc. ...
An empirical study of on-line marketing segmentation using the benefits sought is then provided. ...
doi:10.1108/13555850110764847
fatcat:lbpeeh5plvb77o6qr45ij6xx6m
JavaScript Errors in the Wild: An Empirical Study
2011
2011 IEEE 22nd International Symposium on Software Reliability Engineering
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This paper presents an empirical characterization of the error messages printed by JavaScript as it executes in these popular websites, and attempts to understand their root causes. ...
Finally, we study the correlations among the static and dynamic properties of the application and the frequency of errors exhibited by it in an attempt to understand the root causes of the errors. ...
As a result, there have been few academic papers on JavaScript, and fewer still on empirical studies of the behaviour of JavaScript-based Web 2.0 applications. ...
doi:10.1109/issre.2011.28
dblp:conf/issre/OcarizaPZ11
fatcat:66zumt3ghnfgfas4s32xwjy3qi
The emergence of platform regulation in the UK: an empirical-legal study
2021
Zenodo
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We focus on the 18-month period between September 2018 and February 2020 which saw an upsurge of regulatory activism. ...
In this paper, we empirically map the emergence of the regulatory field of platform regulation in the UK. ...
The report is the result of a formal market study into online platforms and digital advertising. It focused on search advertising, dominated by Google and display advertising, dominated by Facebook. ...
doi:10.5281/zenodo.4884877
fatcat:azsxh35vjvfunnt2gom2nnzvbe
An Empirical Study of Bug Bounty Programs
2020
2020 IEEE 2nd International Workshop on Intelligent Bug Fixing (IBF)
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We report the results of an empirical analysis that was undertaken using the data available from two bug bounty platforms to understand the costs and benefits of bug bounty programs both to participants ...
The task of identifying vulnerabilities is commonly outsourced to hackers participating in bug bounty programs. ...
The research described in this paper was undertaken as part of the "Data and models for secure software engineering" project, which is funded by the UK's National Cyber Security Centre. ...
doi:10.1109/ibf50092.2020.9034828
fatcat:osics6zdrrfihi44tslxcwkbhu
An Empirical Study of Factors Influencing Consumers' Purchasing Behaviours in Shopping Malls
2021
International Journal of Marketing Studies
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The objective of this research paper is to study the factors influencing the consumers’ buying behaviours in the shopping malls. ...
The results congruent with previous studies by Brengman et al. (2012) and Grimmer et al. (2016) that indicated that environmental related factors have positive effects on consumers’ purchase behaviours ...
Finally, the study carried out in this work was able to accomplish the research objectives of studying the important factors on the consumers' purchase behaviours in shopping malls in Malaysia. ...
doi:10.5539/ijms.v13n1p14
fatcat:rlrhgduuinbg3ebhu4sgw5sria
Users' voice and service selection: An empirical study
2014
2014 IEEE 4th International Workshop on Empirical Requirements Engineering (EmpiRE)
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In this paper we present an empirical study that utilizes user feedback analysis for selection of a service among 92 available services with similar functionalities. ...
The aim of this research is to evaluate the impact of feedback provided by the end users of the services, on the decision making process for the service selection. ...
THE EMPIRICAL STUDY We carried out an empirical study to instantiate the execution of our method in practice. ...
doi:10.1109/empire.2014.6890120
dblp:conf/re/BanoZ14
fatcat:jtesttt5rzcsvf6m3c5bvgbsdq
Exploring the role of music on young health and fitness club member loyalty: an empirical study
2007
Young Consumers
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Methodology This study was exploratory in nature and thus employed a qualitative research methodology were 18 in-depth interviews were conducted. ...
Originality This paper takes the mutually exclusive bodies of literature in music and advertising, and customer loyalty and examines them together in a way that seeks to gain insight into loyalty in young ...
Title Exploring the role of music on young health and fitness club member loyalty: an empirical study
Introduction The issue of customer loyalty is often seen as an emotive subject. ...
doi:10.1108/17473610710733802
fatcat:2nf2wyhet5b5rpafdyenbkckei
Is 'Societal Expenditure' an Alternative Route to Business Success? An Empirical Study
2015
Journal of Advanced Management Science
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In line with the developed research query expenditure data on purely business and 'business intention coupled with societal purpose' for last 12 years have been collected. ...
In this backdrop, six firms have been chosen randomly from a list of hundred firms who have spent on CSR. ...
and behaving in an responsible manner towards the society. ...
doi:10.12720/joams.3.1.31-37
fatcat:zi447wx5zne3hbfdojdvum5hx4
Attitudes towards unethical behaviours in organizational settings: an empirical study
2011
ETHICS IN PROGRESS
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Based on previous studies it was hypothesized that both organizational commitment and job satisfaction would be negatively related to the acceptance of such behaviours in organizational settings. ...
This study explores attitudes towards unethical and minor deviant behaviours by examining the degree of acquiescence towards them in a sample of employees. ...
Daniela Carvalho Wilks (Porto, Portugal) Attitudes towards unethical behaviours in organizational settings: an empirical study Abstract. ...
doi:10.14746/eip.2011.2.1
fatcat:emvlhi7mejc67izo7nfjnak7yu
An Empirical Investigation among Iranian Consumers with Variety Consumption Habits in Cosmetic Sector
2013
International Journal of Marketing Studies
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on domestic and foreign cosmetic products in Iran.This exploratory study sought to answer four sections related about understanding the consumer buying behaviour in cosmetic product in Iranian market ...
This paper is the first paper that provides an in-depth discussion on the scientific methodologies that can be used to measure and Key Factors That Influence on Consumer Consumption and Converting them ...
Advertising has to be consistent with, but cannot easily or quickly change, values it is thus senseless for an advertiser to speak of using advertising to change values in any substantive way, advertising ...
doi:10.5539/ijms.v5n3p133
fatcat:7pcvp2aharagzdlts3b4melaca
Ideal Store Locations for Indian Retailers – An Empirical Study
2020
Zenodo
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Brick-and-mortar retailers need to understand the importance of store location in relation to retailer's overall brand image, target consumer group and its implications on the overall store profitability ...
Majority of brick-and-mortar retailers in India assume that; (a) stores in locations where there is higher consumer walk-ins/traffic generate higher revenue and profit, (b) consumers spend is higher in ...
LIMITATIONS OF RESEARCH: The main limitation of this research work is the coverage of various stakeholders viz., locations, consumers and retailers in this empirical study. ...
doi:10.5281/zenodo.3822527
fatcat:lbalpeovpfbivnua2osxjt6awy
Ideal Store Locations for Indian Retailers – An Empirical Study
2020
International journal of management, technology, and social science
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Brick-and-mortar retailers need to understand the importance of store location in relation to retailer's overall brand image, target consumer group and its implications on the overall store profitability ...
Majority of brick-and-mortar retailers in India assume that; (a) stores in locations where there is higher consumer walk-ins/traffic generate higher revenue and profit, (b) consumers spend is higher in ...
LIMITATIONS OF RESEARCH: The main limitation of this research work is the coverage of various stakeholders viz., locations, consumers and retailers in this empirical study. ...
doi:10.47992/ijmts.2581.6012.0090
fatcat:vhjnmex2zfhopfvig5qfcgk26q
Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry
2006
Innovative Marketing
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Promotion In line with the current strategy, support behind the brand doubled since 2000, with approximately £2m spent on advertising and marketing. ...
Moreover, the company's website will be updated to reflect the needs of its new target segments and direct advertising will be used to provide information on these new markets for future development. ...
doaj:de5526e23be94ea2bec0a625a188219e
fatcat:dr5pjajfavbgfofaxgzd2tnjzm
Travel agents as market mavens: An empirical study on travel agencies in Izmir
2017
Turizam
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The conclusion of the study revealed that the front line employees in travel agencies had a tendency to give recommendations and share information as market mavens. ...
The purpose of the study is to examine whether front-line employees working at travel agencies are market mavens or not. ...
Front-line employees working at travel agencies as market mavens play a significant role in supporting marketing communications and providing an advantage for the companies in the market. ...
doi:10.5937/turizam21-16720
fatcat:hmxatmbukjd2bcvq7l4lvpcmzu
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