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A Study into the Use of Artificial Intelligence in E-Commerce Stock Management and Product Suggestion Generation for End Users

Jobin Mathew, Binumon Joseph
2021 Zenodo  
Suggestions for high-quality products for your computer aid in the optimization of the computer's speed and performance.  ...  Abstract— Electronic commerce (E-commerce) has revolutionized the way people shop and interact with online customer service.  ...  Customers want to buy in the virtual marketplace, so ecommerce has expanded considerably [1] .E-commerce is a valuable forum for advertisement and selling goods around the globe.  ... 
doi:10.5281/zenodo.5100976 fatcat:myzapdfai5hill426axciunr4u

Semantic Advertising [article]

Ben Zamanzadeh, Naveen Ashish, Cartic Ramakrishnan, John Zimmerman
2013 arXiv   pre-print
We present the concept of Semantic Advertising which we see as the future of online advertising.  ...  Semantic Advertising is online advertising powered by semantic technology which essentially enables us to represent and reason with concepts and the meaning of things.  ...  Shared Vocabularies and Ontologies Markup and Standards in Semantic E-Commerce We have seen significant success in recent years in the area of Semantic E-Commerce with successful initiatives for data  ... 
arXiv:1309.5018v1 fatcat:ddnvazemvfc2ll2ttveary3gqe

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

Jan Lies
2019 International Journal of Interactive Multimedia and Artificial Intelligence  
via e-mail, WhatsApp, banner advertising on the Web or smart TV advertising along the customer journey.  ...  It refers to automated price optimization in real time, socalled repricing.  ... 
doi:10.9781/ijimai.2019.05.002 fatcat:tv2f2fiygfh75novve4qmn6sr4

Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising

Guda van Noort, Itai Himelboim, Jolie Martin, Tom Collinger
2020 Journal of Advertising  
the three anonymous Journal of Advertising reviewers for their constructive feedback.  ...  Acknowledgments The authors thank the participants of the Thought Leadership Forum (TLF) on Computational Advertising for their stimulating comments, hosted in 2020 by the University of Minnesota Hubbard  ...  Today, delivery channels (owned and paid media) for optimized content are websites (for online behavioral advertising), social media (for social media advertising), e-mail (for email marketing), mobile  ... 
doi:10.1080/00913367.2020.1795954 fatcat:wtah2rsnc5f5lds7rolt7eyciq

Editorial

Dr Prabha Kiran, Dr Kumar Chandar S
2021 Ushus - Journal of Business Management  
AI disrupted the e-commerce industry with smart solutions (Vanneschi et al., 2018; Howard, 2019) .  ...  Industry 5.0 is impacting business sectors by integrating automation, digitalization, modernization and optimization of the cyber-physical-social interface in many forms.  ...  An artificial intelligence system for predicting customer default in e-commerce.  ... 
doi:10.12725/ujbm.55.0 fatcat:iptqza24vvgxxoiocmdltukp7y

Comparison Lift: Bandit-based Experimentation System for Online Advertising

Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan
2021 PROCEEDINGS OF THE THIRTIETH AAAI CONFERENCE ON ARTIFICIAL INTELLIGENCE AND THE TWENTY-EIGHTH INNOVATIVE APPLICATIONS OF ARTIFICIAL INTELLIGENCE CONFERENCE  
Comparison Lift is an experimentation-as-a-service (EaaS) application for testing online advertising audiences and creatives at JD.com.  ...  Both suggest significant value generation and cost savings to advertisers from the product.  ...  Acknowledgments We thank Jack Lin, Paul Yan, Lei Wu and the JD.com engineering, product and sales teams for collaboration and support.  ... 
doi:10.1609/aaai.v35i17.17775 fatcat:4y2dsh7r65dutku5mxabgvxdby

Enabling Hyper-Personalisation: Automated Ad Creative Generation and Ranking for Fashion e-Commerce [article]

Sreekanth Vempati, Korah T Malayil, Sruthi V, Sandeep R
2019 arXiv   pre-print
Homepage is the first touch point in the customer's journey and is one of the prominent channels of revenue for many e-commerce companies.  ...  Following are the main contributions of this paper: 1) We introduce and explain the need for large scale banner generation for e-commerce 2) We present on how we utilize existing deep learning based detectors  ...  INTRODUCTION In the current e-commerce era, content on the homepage plays an important role in a customer's journey for most of the e-commerce companies.  ... 
arXiv:1908.10139v1 fatcat:hfpluwyj4naphonj5gwmma3meq

Management of ICCT underlying Technologies used for Digital Service Innovation

P Shreeramana Aithal, Shubhrajyotsna Aithal
2019 Zenodo  
3 E-Commerce industry IOT for cyber security, IOT based services access for e-commerce, IOT reference architecture for E-commerce, etc.  ...  industry Virtual fitting room augmented reality techniques for e-commerce, Augmented reality E-commerce assistant system, Adoption of Augmented Reality Technology for E-Commerce, etc. 4 Entertainment  ... 
doi:10.5281/zenodo.3591139 fatcat:uomx52wn5zhynavvdp5j6kwb3y

DIGITAL SERVICE INNOVATION USING ICCT UNDERLYING TECHNOLOGIES

P Sreeramana Aithal, Shubhrajyotsna Aithal
2019 Zenodo  
industry Augmented reality effectiveness in advertising, etc. 3 E-Commerce industry Virtual fitting room augmented reality techniques for e- commerce, Augmented reality E-commerce assistant  ...  , 2 Education industry Analytics for education, Learning analytics, Teaching analytics, Predictive analytics, Optimizing quality, etc. 3 E-Commerce industry E-commerce data analytics, market analytics  ... 
doi:10.5281/zenodo.3484689 fatcat:yijeal7djfc2fohjdoabplysta

Global Review of Data-Driven Marketing and Advertising

Samantha Braverman
2015 Journal of Direct Data and Digital Marketing Practice  
The research examines and benchmarks data-driven marketing and advertising priorities and investments across 17 global markets:  ...  This article provides the executive summary and high-level findings from 'The Global Review of Data-Driven Marketing and Advertising', published by GlobalDMA and Winterberry Group in November 2014.  ...  Digital execution, data management, audience analytics, automation technology and creative development all emerged as top priorities for DDMAers. • It is all about customers: A majority of global panelists  ... 
doi:10.1057/dddmp.2015.7 fatcat:e56ktnadszfrfed7hc342m3vf4

Marketing Tools for the Development and Enhance the Efficiency of E-Commerce in the Context of Digitalization

Mariia Dykha, Tetiana Ustik, Olena Krasovska, Dmytro Pilevych, Zorina Shatska, Tetiana Iankovets
2021 Estudios de Economía Aplicada  
the development and efficiency of e-commerce in the context of global digitalization: SMM marketing, SEO, contextual and banner advertisements, communication marketing, video marketing, event marketing  ...  They reflect how the actions that are taken as part of an online promotion help the company move towards achieving its e-commerce business goals.  ...  In ROMI (ROI), all marketing costs are considered as costs, not just advertising channels (for example, creating a website, developing a new creative for display advertising, etc.).  ... 
doi:10.25115/eea.v39i5.5234 fatcat:ez77w5ko35cj3kfezyda5o5s6e

Comparison Lift: Bandit-based Experimentation System for Online Advertising [article]

Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan
2020 arXiv   pre-print
Comparison Lift is an experimentation-as-a-service (EaaS) application for testing online advertising audiences and creatives at JD.com.  ...  Both suggest significant value generation and cost savings to advertisers from the product.  ...  Acknowledgments We thank Jack Lin, Paul Yan, Lei Wu and the JD.com engineering, product and sales teams for collaboration and support.  ... 
arXiv:2009.07899v1 fatcat:t25w7kdodfhnpby3p2norfhkg4

Role of Social Media and E-Commerce for Business Entrepreneurship

Aritra Brahma, Rajasi Dutta
2020 International Journal of Scientific Research in Computer Science Engineering and Information Technology  
Social media and e-commerce play significant role for development of business enterprises and also for its marketing and sustainable growth.  ...  This paper is an attempt to study the role of social media and e-commerce for business entrepreneurship in modern times.  ...  With online marketing, companies of all sizes can access affordable options for marketing and advertising their business, like social media advertising or search engine optimization (SEO).  ... 
doi:10.32628/cseit206559 fatcat:au5lkqmb7vgrjgqetjjhxbgg4y

Management of ICCT underlying Technologies used for Digital Service Innovation

P. S. Aithal, Shubhrajyotsna Aithal
2019 International journal of management, technology, and social science  
computing& storage, Digital marketing, 3D printing, Internet of Things, Online ubiquitous education, Quantum computing, Information storage technology, and Virtual & Augmented Reality are considered for  ...  The applications of ICCT underlying technologies in some of the prominent service industry sectors are identified and the management of ICCT underlying technology usage strategies for digital service innovation  ...  industry Virtual fitting room augmented reality techniques for e-commerce, Augmented reality E-commerce assistant system, Adoption of Augmented Reality Technology for E-Commerce, etc. 4 Entertainment  ... 
doi:10.47992/ijmts.2581.6012.0077 fatcat:r3jbrcijurdljj6shnubdwfm5y

Artificial Intelligence – A Revolutionizing Factor in E-Commerce

Prof. Saravanan K and Pooja Shri K
2020 International journal of modern trends in science and technology  
brands that employed AI for their advancement.  ...  AI is constantly changing and updating the world of e-commerce in terms of its customer service and experience.  ...  MARKETING: Automated e-mails, notifications and display ads play prominent role e-commerce marketing.  ... 
doi:10.46501/ijmtst0609s03 fatcat:wva3ljeisvb6rmdyso3a4d4jky
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