Filters








938 Hits in 5.0 sec

Sponsored Search Auctions with Rich Ads [article]

Ruggiero Cavallo, Prabhakar Krishnamurthy, Maxim Sviridenko, and Christopher A. Wilkens
2017 arXiv   pre-print
In this paper we report on our efforts to redesign a search ad selling system from the ground up in this new context, proposing a mechanism that optimizes an entire slate of ads globally and computes prices  ...  The generalized second price (GSP) auction has served as the core selling mechanism for sponsored search ads for over a decade.  ...  . , (z i [k],x i [k]) with inflection points τ i [0] = 0, τ i [1], . . . , τ i [k] . 2.  ... 
arXiv:1701.05948v1 fatcat:savrugehjrdh3pjqoqqzsy2xpm

Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising

Mihajlo Grbovic, Nemanja Djuric, Vladan Radosavljevic, Fabrizio Silvestri, Ricardo Baeza-Yates, Andrew Feng, Erik Ordentlich, Lee Yang, Gavin Owens
2016 Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval - SIGIR '16  
For this reason search engines often provide a service of advanced matching, which automatically finds additional relevant queries for advertisers to bid on.  ...  Finally, we present an approach for overcoming a cold-start problem associated with new ads and queries. We report results of editorial evaluation and online tests on actual search traffic.  ...  Variant match looks for slight variations of the bid term (e.g., typos, inflections), typically by leveraging Levenshtein distance [24] .  ... 
doi:10.1145/2911451.2911538 dblp:conf/sigir/GrbovicDRSBFOYO16 fatcat:kbbyu2trdfhypjd6qdwatdvece

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani
2016 Marketing science (Providence, R.I.)  
We discuss how an appropriate attribution strategy can help firms to better target customers and lower acquisition costs in the context of paid search advertising.  ...  In this paper, we model the relationship among the advertiser's bidding decision for keywords, the search engine's ranking decision for these keywords, and the consumer's click-through rate and conversion  ...  Since revenue and cost for a given keyword are a function of bid, the argmax for the optimization problem will be the optimal bid level for the next day.  ... 
doi:10.1287/mksc.2016.0987 fatcat:wqhyx637gjeejcaoj5rfdws4om

A Game-Theoretic Approach to Energy Trading in the Smart Grid [article]

Yunpeng Wang, Walid Saad, Zhu Han, H. Vincent Poor, Tamer Başar
2013 arXiv   pre-print
The game is shown to admit at least one Nash equilibrium and a novel proposed algorithm that is guaranteed to reach such an equilibrium point is proposed.  ...  approach.  ...  for this iteration using optimization methods.  ... 
arXiv:1310.1814v1 fatcat:z4j33ghwxjd7rmqrsa72dz7pya

Algorithmic Copywriting: Automated Generation of Health-Related Advertisements to Improve their Performance [article]

Brit Youngmann, Ran Gilad-Bachrach, Danny Karmon, Elad Yom-Tov
2020 arXiv   pre-print
Our results demonstrate the ability to automatically generate useful advertisements for the health domain.  ...  Search advertising, a popular method for online marketing, has been employed to improve health by eliciting positive behavioral change.  ...  These performance measures are reported to the advertiser. The advertiser can optimize their campaign by modifying the ads, bids, or other related campaign parameters.  ... 
arXiv:1910.12274v3 fatcat:nbsb4uxi4jhkljbdyjsovilbjm

Create Multi-Sided Platforms to Balance Demand and Capacity

Cameron Fisher
2019 American Journal of Industrial and Business Management  
Nurturing an asset-light ecosystem enables more direct, efficient and real-time commerce. The following study illustrates a path for growth by an incumbent operator.  ...  out an approach for rallying resources and defining the necessary functionality to keep pace and stay relevant.  ...  Interactive multimedia broadcast system: An interactive multimedia system offers the option for customized content, advertisements and new offers.  ... 
doi:10.4236/ajibm.2019.97105 fatcat:aadzrafoezgzzbgn47whomxwf4

Beyond advertising: New infrastructures for publishing integrated research objects

Elizabeth DuPre, Chris Holdgraf, Agah Karakuzu, Loïc Tetrel, Pierre Bellec, Nikola Stikov, Jean-Baptiste Poline, Feilim Mac Gabhann
2022 PLoS Computational Biology  
As science increasingly depends on digital infrastructure, it is clear that scientific publishing is at an inflection point.  ...  As early as 1995, Donoho and Buckheit paraphrased John Claerbout that "an article about [a] computational result is advertising, not scholarship.  ... 
doi:10.1371/journal.pcbi.1009651 pmid:34990466 pmcid:PMC8735620 fatcat:4cgnnkjx4va7fjr5rwpsmzfmbq

A global brand management roadmap

Aysegül Özsomer, Rajeev Batra, Amitava Chattopadhyay, Frenkel ter Hofstede
2012 International Journal of Research in Marketing  
Acknowledgments Sincere thanks are due to Rick Bagozzi for his insightful advice and support.  ...  The authors would also like to thank the editor, the area editor, and the two anonymous reviewers for their useful comments and suggestions.  ...  The implicit assumption is that firms approach an optimal level of BE with some adjustment costs.  ... 
doi:10.1016/j.ijresmar.2012.01.001 fatcat:eygpyqk43bfmdailzp5i723t7u

Using Curvilinear Spline Regression To Empirically Test Relationships Predicted By Prospect Theory

Zinaida Taran, Stephen C. Betts
2011 Journal of Business & Economics Research  
Specifically it posits that decision makers are risk-seeking for losses (below the reference point) and risk-averse for gains (above the reference point).  ...  <span style="mso-spacerun: yes;">&nbsp; </span>In this paper, after a brief discussion of prospect theory and situations where it is applicable, we present an approach to the empirical testing of prospect  ...  Inflection Point(s) Reference point is the cornerstone of human evaluation of alternatives, according to the prospect theory.  ... 
doi:10.19030/jber.v5i1.2514 fatcat:p2bkgq265vhmjojvdrggybmvc4

Enabling Spectrum Sharing in Secondary Market Auctions

Ian A. Kash, Rohan Murty, David C. Parkes
2014 IEEE Transactions on Mobile Computing  
To enable better use of this spectrum, we propose an auction approach to dynamically allocate the spectrum in a secondary market.  ...  Unlike previous auction approaches, we seek to take advantage of the ability to share spectrum among some bidders while respecting the needs of others for exclusive use.  ...  However, at around a price around 700 (depending on the algorithm), there is an inflection point in the revenue.  ... 
doi:10.1109/tmc.2013.17 fatcat:sjfgsynm6rhfxjtvedxxasnn5i

Dealing with Quality Tradeoffs during Service Selection

Caroline Herssens, Ivan J. Jureta, St Faulkner
2008 2008 International Conference on Autonomic Computing  
Accounting for users' QoS priorities is therefore necessary during service selection.  ...  We outline and test a selection approach that accommodates priorities and that is based on available Multi Criteria Decision Making techniques.  ...  Optional parameters are added when required; l is the preference threshold; m is the strict preference threshold, and σ determines the inflection point of the Gaussian criterion.  ... 
doi:10.1109/icac.2008.8 dblp:conf/icac/HerssensJF08 fatcat:rd3llx7zxrdodcogrr2vc632q4

Comprehensive Review of Deep Reinforcement Learning Methods and Applications in Economics [article]

Amir Mosavi, Pedram Ghamisi, Yaser Faghan, Puhong Duan
2020 arXiv   pre-print
In this work, we first consider a brief review of DL, RL, and deep RL methods in diverse applications in economics providing an in-depth insight into the state of the art.  ...  DRL through a wide range of capabilities from reinforcement learning (RL) and deep learning (DL) for handling sophisticated dynamic business environments offers vast opportunities.  ...  A key task in online advertising is to optimize advertisers gain in the framework of bidding optimization.  ... 
arXiv:2004.01509v1 fatcat:4ggjzkfdi5fe3g7uwb7dwbvtue

Diffusion models of mobile telephony in Greece

Christos Michalakelis, Dimitris Varoutas, Thomas Sphicopoulos
2008 Telecommunications Policy  
a means of providing an insight into the estimation of the diffusion shapes of the forthcoming generations of mobile telephony and telecommunication products and services in Greece and elsewhere. r  ...  diffusion models (such as the Bass model, the Fisher-Pry model, the Gompertz models and some representatives of the logistic variants), it becomes evident that these S-shaped models are suitable enough for  ...  The linear logistic model is graphically depicted by a symmetric S-curve and has an inflection point that occurs when Y(t) ¼ S/2.  ... 
doi:10.1016/j.telpol.2008.01.004 fatcat:zbtkdoaw4bd5fchzps455fgyvu

Diffusive limit approximation of pure-jump optimal stochastic control problems [article]

Marc Abeille, Bruno Bouchard, Lorenzo Croissant
2021 arXiv   pre-print
This provides an alternative efficient method for the numerical approximation of the optimal control of a pure-jump problem in situations with very high intensity of jump.  ...  We illustrate this approach in the context of a display advertising auction problem.  ...  Notice how when the agents stops boycotting there is an inflection point in the downwards trend of the price, schematically represented by the dotted line.  ... 
arXiv:2106.12848v1 fatcat:tb4ioqpnrveyhbxrtxg4j4wwuq

Comprehensive Review of Deep Reinforcement Learning Methods and Applications in Economics

Amir Mosavi, Yaser Faghan, Pedram Ghamisi, Puhong Duan, Sina Faizollahzadeh Ardabili, Ely Salwana, Shahab S. Band
2020 Zenodo  
DRL, through a wide range of capabilities from reinforcement learning (RL) to deep learning (DL), offers vast opportunities for handling sophisticated dynamic economics systems.  ...  In this paper, we initially consider a brief review of DL, RL, and deep RL methods in diverse applications in economics, providing an in-depth insight into the state-of-the-art.  ...  Table 6 . 6 Inflection point prediction for Unemployment around 2007.  ... 
doi:10.5281/zenodo.4039087 fatcat:erkugcu3tzgvdeplgkuuah7ac4
« Previous Showing results 1 — 15 out of 938 results