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Effect of Sensory Marketing on Repurchase Buying Intention on E-Commerce Platforms Through Satisfaction, Trust and Word of Mouth in Vietnam

2022 Journal of Economics and Sustainable Development  
This study was conducted with the goal of exploring and assessing the impact of sensory marketing on young people aged 18 to 25 years old in Hanoi's repeat purchase intention on e-commerce platforms.  ...  The findings suggest that the influence of sensory marketing has a beneficial impact on young people's inclination to buy fashion clothes and goods on e-commerce platforms again.  ...  In this study's path analysis, electronic word of mouth strengthens the impact of electronic trust on consumers' online store repurchase intentions.  ... 
doi:10.7176/jesd/13-7-09 fatcat:vqdpvwffovbdboxl5yuvvjoxvy

Online Consumer Satisfaction During COVID-19: Perspective of a Developing Country

Yonghui Rao, Aysha Saleem, Wizra Saeed, Junaid Ul Haq
2021 Frontiers in Psychology  
A conceptual model based on the antecedents and consequences of online consumer satisfaction has been proposed and empirically proved in this study.  ...  Confirmatory factor analysis was used to observe the validity of the data set. The structural equation modeling technique was used to test the hypotheses.  ...  of an individual and his actual experience) (Ma et al., 2013) ; certainty (analysis of the apparent probability of a specific outcome and its effect on the emotions of the buyer) (Roseman, 1984) , and  ... 
doi:10.3389/fpsyg.2021.751854 pmid:34659069 pmcid:PMC8517174 fatcat:ypylbhahbbbj7hrpgdhj3fpizq

The Role of Dedication-Based and Constraint-Based Mechanisms in Consumers' Sustainable Outcomes in the Coffee Chain Industry

Byoungsoo Kim
2018 Sustainability  
Brand image and perceived switching costs play an important role in enhancing consumers' repurchase and positive WOM intentions compared with customer satisfaction.  ...  To deepen the understanding of sustainable outcomes in this context, this study investigates the role of dedication- and constraint-based mechanisms in forming consumers' repurchase and positive word-of-mouth  ...  A number of studies on hospitality management have examined the effect of service experiences on consumers' decision-making.  ... 
doi:10.3390/su10082636 fatcat:3awfwoaqeffmbisf7so2hdunle

Social Cognition and the effect of Product Quality on Online Repurchase Intention

Szu-Yuan Sun, Li-Shan Chen, Hsuan-Ching Huang
2014 Pacific Asia Conference on Information Systems  
Such asymmetry may impede consumers' ability to effectively assess certain types of products, thus creating challenges for online sellers.  ...  We also discuss which PPRs influence consumer repurchase intentions in electronic markets.  ...  However, surveys of online customers continue to indicate that many consumers remain unsatisfied with their online purchase experiences (Luo, Ba, and Zhang, 2012) .  ... 
dblp:conf/pacis/SunCH14 fatcat:ozckzdyzrrdj7hjjrxi5iigvny

Relationship between service recovery, customer satisfaction and customer loyalty: Empirical evidence from e-retailing

Anh Chi Phan, Ha Thu Nguyen, Thoa Xuan Thi Pham
2021 Uncertain Supply Chain Management  
This paper presents the results of an empirical study on the relationship between service recovery quality, customer satisfaction and loyalty in Vietnam's e-retailing.  ...  The results of statistical analysis indicate that interactive fairness, outcome fairness, procedural fairness significantly impact on customer satisfaction which then increases customer loyalty.  ...  It was found that switching brands, negative worth of mouth normally came from unsatisfied consumers (Miller et al., 2000) .  ... 
doi:10.5267/j.uscm.2020.12.007 fatcat:mgbbx7r2mfa57eyhimb5m3fsme

Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands

Ana Javornik, Andreina Mandelli
2012 Journal of Database Marketing & Customer Strategy Management  
Roberts and Alpert 27 defi ned an engaged customer as a loyal one who also actively recommends the brand to others and initiates an effective word-of-mouth.  ...  The privacy was mentioned as an important issue, but if brands are not invading the personal space in online communities in an aggressive way, then consumers like to see and comment on brands ' images  ... 
doi:10.1057/dbm.2012.29 fatcat:sysv6zfwsnho3or6fvdrzsiumi

Do you respond sincerely? How sellers' responses to online reviews affect customer relationship and repurchase intention

Xiaofei Li, Baolong Ma, Rubing Bai
2020 Frontiers of Business Research in China  
These findings enrich the academic literature on online reviews, and the recommendations stemming from our results should be of interest to any business that relies on their online reputation for survival  ...  The results show that when business replies to online reviews with promotional information, consumers perceive the seller to be self-interested, and both relationship quality and repurchase intention decrease  ...  (2000) study on general brand management indicate that a firm is more likely to improve consumer attitudes after an incident if the firm directly responds to the customer's complaint in a public forum  ... 
doi:10.1186/s11782-020-00086-2 fatcat:wrsvu7q5gje4zdrmyxgsgxg5uu

Evidence of Member Hotel Programs Boosting Loyalty

MiRan Kim, Christine A. Vogt, Bonnie J. Knutson
2016 J of Tourism and Hospitality Management  
A satisfaction-loyalty model was tested using an online survey and the resort's reservation database.  ...  This study extends previous research on tourists' loyalty by measuring the duel dimensions of loyalty toward a destination resort -attitudinal and behavioral.  ...  Oliver (1999) found positive attitudes toward a certain purchase experience changed attitudes toward the product or brand, such as an increased level of positive belief and positive effect, and enhanced  ... 
doi:10.17265/2328-2169/2016.04.001 fatcat:tsevanuib5gbvgauy32ecggcfu

Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features

Takumi Kato
2021 Journal of Marketing Analytics  
Therefore, this study verified the influence of the brand concept on repurchase intention.  ...  If consumers remain loyal to a brand, it is because they understand, sympathize with, and value the brand's concept. However, few studies have focused on brand concept as a factor of loyalty.  ...  An online survey was conducted in Japan from November 5 to 10 2020.  ... 
doi:10.1057/s41270-021-00115-w fatcat:gtf25bvyr5fjxi3m4qxqiy2lsu

Drivers of Brand Switching Behavior in Mobile Telecommunications

Nicholas Grigoriou, Aveek Majumdar, Lars Lie
2018 Athens Journal of Mass Media and Communications  
Drawn from an online self-completion survey of mobile telecommunications users (N = 24,141) across four countries, this study examines previously unexplored antecedent factors determining brand switching  ...  Brand switching refers to migration of users from one brand to another. Switching is associated with negative consequences such as declining market share and poor profitability.  ...  Nguyen Thi Binh, Statistical Consulting and Analysis team of The Nielsen Company, Vietnam.  ... 
doi:10.30958/ajmmc.4.1.1 fatcat:7m4jwzxy5fen5grpqahuq45siu

Search and Compare drives Satisfaction - Virtues of online ticketing for air travelers

2022 International Journal of Customer Relationship Marketing and Management  
An empirical study is used to test the proposed model by applying the structural equation modeling and interaction effects.  ...  This empirical study also establishes that the relationships are moderated due to civil status and ticketing number of platforms used by the customers.  ...  Fifthly, the study has empirically validated the SOR model for online air ticket booking by which it better explain the online ticketing behaviors of consumers.  ... 
doi:10.4018/ijcrmm.290417 fatcat:nvlkjz54tbdoreblsza7q5eody

Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?

G. Tomas M. Hult, Pratyush Nidhi Sharma, Forrest V. Morgeson, Yufei Zhang
2019 Journal of Retailing  
On the other hand, the overall quality of the purchase experience and customer expectations are stronger drivers of customer satisfaction in the offline purchases.  ...  In light of these heavy investments in building cross-channel capabilities by retailers at both ends, there is an exciting, yet untapped, opportunity to understand better how customers' purchasing experiences  ...  We proceeded to conduct multigroup comparisons among the online and offline groups. 11 Our empirical results (shown in Table 2 ) indicate that the positive effect of overall quality on consumer satisfaction  ... 
doi:10.1016/j.jretai.2018.10.003 fatcat:vu5njwh5qbabnmvlcy4u2po76y

Research on personalized product integration improvement based on consumer maturity

Shugang Li, Fang Liu, Yuqi Zhang, Kexin Peng, Zhaoxu Yu
2022 IEEE Access  
Finally, experiment results based on 5,200 users' online reviews validate the effectiveness of the proposed model, indicating that our model can identify the importance of product attributes and consumer  ...  Planned Behavior Model for Consumer Evaluation (PBMCE) is established based on the theory of planned behavior, including the attribute attitude formation phase, the evaluation intention formation phase  ...  Using 5,200 online reviews of smartphone products on Amazon and 39,524 historical reviews published by these reviewers as data sources, we conducted experiments to verify the effectiveness of PBMCE and  ... 
doi:10.1109/access.2022.3166480 fatcat:lqdhg2ti3zd2rkuiufnfzaoswu

Handling Consumer Messages on Social Networking Sites: Customer Service or Privacy Infringement?

Joris Demmers, Willemijn M. van Dolen, Jesse W.J. Weltevreden
2018 International Journal of Electronic Commerce  
As the reallife example of a response by Verizon to a message that an unsatisfied T-Mobile consumer posted on Twitter illustrates, the intervention strategies that firms employ on SNSs to improve customer  ...  Similarly, the valence of customer messages on SNSs is also directly related to the experience with a firm: consumers may post negative messages after unsatisfactory experiences and sometimes post positive  ... 
doi:10.1080/10864415.2018.1396110 fatcat:jnazqa2hmfggdcovx36et7ozxi

The Influence of Beauty Vlog on Perceived Source Credibility and Purchase Intention

Yaumul Rahmi, Laras Sekarasih, Bertina Sjabadhyni
2017 Makara Hubs-Asia  
The results showed that the source of information had no effect on purchasing intention or consumer perception on the credibility and expertise of information sources.  ...  This study examined the influence of beauty vlog on consumers' purchase intention through consumers' perceptions of source credibility and expertise, with consumers' previous experience in using the product  ...  However, despite its popularity, empirical evidence on the influence of vlogs on consumer behavior is still limited.  ... 
doi:10.7454/mssh.v21i1.3496 fatcat:qiloo25m4vae3mociqzchedamq
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