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Advancing data monetization and the creation of data-based business models

Petri Parvinen, Aalto University, Essi Pöyry, Robin Gustafsson, Miikka Laitila, Matti Rossi, University of Helsinki, Aalto University, Futurice, Aalto University
2020 Communications of the Association for Information Systems  
His master thesis was among the first in the world to systematically explore data monetization and data-based business models.  ...  We categorize the relevant business models based on several customer-refinement and scalability dimensions.  ...  Acknowledgements We acknowledge the financial support of KAUTE Foundation.  ... 
doi:10.17705/1cais.04702 fatcat:uvanzdgvzbdjllrdyeebh4vyai

Business Strategies for Data Monetization: Deriving Insights from Practice [chapter]

Julius Baecker, fortiss - Forschungsinstitut des Freistaats Bayern für softwareintensive Systeme und Services, Munich, Germany, Martin Engert, Matthias Pfaff, Helmut Krcmar, Technical University of Munich, Chair for Information Systems, Munich, Germany
2020 WI2020 Zentrale Tracks  
This study supports business practice by aggregating the wide range of established approaches of data monetization from practice for operational purposes.  ...  Based on an analysis of these cases, this paper provides a set of 12 generic strategies for monetizing data, ranging from sole asset sale to strategically opening data and guaranteeing control.  ...  Acknowledgments This research has been supported by the Bavarian Ministry of Economic Affairs, Regional Development and Energy (grant. No.  ... 
doi:10.30844/wi_2020_j3-baecker dblp:conf/wirtschaftsinformatik/BaeckerEPK20 fatcat:fsdh5z6babcfbiquk4edvozhcy

An Adaptable Big Data Value Chain Framework for End-to-End Big Data Monetization

Abou Zakaria Faroukhi, Imane El Alaoui, Youssef Gahi, Aouatif Amine
2020 Big Data and Cognitive Computing  
Next, we expose research carried out on data monetization strategies and business models.  ...  Furthermore, we present both a reduced and full monetization model to support many co-creation contexts along the BDVC.  ...  Conflicts of Interest: The authors declare no conflict of interest.  ... 
doi:10.3390/bdcc4040034 fatcat:l7azema46nh7rfwljtnhrlkj2a

Big data monetization throughout Big Data Value Chain: a comprehensive review

Abou Zakaria Faroukhi, Imane El Alaoui, Youssef Gahi, Aouatif Amine
2020 Journal of Big Data  
In the next Section, we present some of these data monetization strategies and related business models.  ...  In a creation Strategic Business Value context, the authors in [93] have provided a framework for value-based creation on Big Data Analytics.  ...  Authors' contributions AF has conducted a literature review and examined different models related to Big Data Value Chains as well as data monetization.  ... 
doi:10.1186/s40537-019-0281-5 fatcat:mo5sj4lqzzeujmfwuan7usjlsy

Digital for real: A multicase study on the digital transformation of companies in the embedded systems domain

Jan Bosch, Helena H. Olsson
2021 Journal of Software: Evolution and Process  
With digitalization and with technologies such as software, data, and artificial intelligence, companies in the embedded systems domain are experiencing a rapid transformation of their conventional businesses  ...  allow for continuous value creation and delivery to customers.  ...  and the strategies they use to advance their products, their business models, their use of data, and their AI/ML/DL initiatives  ... 
doi:10.1002/smr.2333 fatcat:twsygnbclbgytjjneekpqqca5m

Data-driven Business Model Innovation for 6G

Sriganesh K. Rao
2021 Journal of ICT Standardization  
This gives rise to the importance of data-driven business model innovation to provide actionable insights to the business owners, helping them to develop sustainable business models.  ...  This paper discusses the importance of harnessing "Real-time Data" to create value, the challenges in harnessing value from data especially "dark data," the role of "Data-driven Business Model Innovation  ...  Business Models Inc defines three categories of big data business models based on their value proposition and customers -"Data-as-a-Service Business Model," "Information-as-a-Service Business Model," and  ... 
doi:10.13052/jicts2245-800x.935 fatcat:yedkf6f4lbe6doikz27tifpjoe

A Typology of Freemium Business Models for Mobile Applications

Johannes Deubener, Vivek K. Velamuri, Dirk Schneckenberg
2016 European Conference on Information Systems  
The developed typology contributes to a better understanding of the differentiating criteria of Freemium business models and enables risk-return considerations in the decision-making of app publishers.  ...  Freemium represents an essential business model in the accelerating mobile applications industry.  ...  Data collection The Freemium business model is our main unit of analysis in this study.  ... 
dblp:conf/ecis/DeubenerVS16 fatcat:q45cvxccx5dp7hjwf4txdewgru

Personal Data Spaces: An Intervention in Surveillance Capitalism?

Tuukka Lehtiniemi
2017 Surveillance & Society  
While their goal is to intensify datafication by increasing the quality and specificity of data that businesses can employ, their interventions also change the structure of data flows, allowing users to  ...  PDSs envision their users as data-supplying and benefit-demanding market participants, active subjects in value creation instead of passive objects of data extraction.  ...  Their business models aim at monetizing either the provision of platform technology or data transactions, but not the data itself.  ... 
doi:10.24908/ss.v15i5.6424 fatcat:44gzfbq4xvhqlp4xrmdvv2plm4

Understanding FinTech start-ups – a taxonomy of consumer-oriented service offerings

Henner Gimpel, Daniel Rau, Maximilian Röglinger
2017 Electronic Markets  
Our taxonomy includes 15 dimensions structured along the perspectives interaction, data, and monetization.  ...  We demonstrate the applicability of our taxonomy by classifying the offerings of 227 FinTech start-ups and by identifying archetypes via a cluster analysis.  ...  For example, we assume that business ecosystems and the use of advanced data analytics will be observed more often in the future.  ... 
doi:10.1007/s12525-017-0275-0 fatcat:f6bdkkiabvcipasbfm5q6osfoi

BBVA's Data Monetization Journey

Elena Alfaro, Marco Bressan, Fabien Girardin, Juan Murillo, Ida Someh, Barbara H. Wixom
2019 MIS Quarterly Executive  
., is a researcher, engineer, and cofounder of Near Future Laboratory, a micro-multinational innovation and foresight agency based in California and Europe.  ...  Previously, Fabien was co-CEO at BBVA Data & Analytics. Throughout his career, he has collaborated in teams that bring data science to the leading lights of their domains.  ...  He was charged with promoting the strategic use of data in all areas of BBVA's business, and was responsible for BBVA's global data strategy, data governance model, data democratization efforts, and data  ... 
doi:10.17705/2msqe.00011 fatcat:z3diqdtavffr7dblogax4u4kxu

Integrative Service Innovation: An Industrial Use Case

Martin W. Krueger, Eng K. Chew, Zied M. Ouetani, Ralf Gitzel
2015 2015 IEEE 17th Conference on Business Informatics  
The results confirm the importance of integrative innovation and business model design methods and point to the applicability of the methods like iSIM in industrial settings for PSS.  ...  However, an integrated method for innovation and business model design of a PSS is not well established nor understood.  ...  and business model to meet the target customer's value creation [16] and the firm's value capture [14] requirements.  ... 
doi:10.1109/cbi.2015.31 dblp:conf/wecwis/KruegerCOG15 fatcat:wcdaa2yymngy3kzmw6zytm3xbq

Models of Internationalization: A Business Model Approach to Professional Service Firm Internationalization [chapter]

Deirdre McQuillan, Pamela Sharkey Scott
2015 Advances in Strategic Management  
Understanding the value creation and capture activities defining their business model(s) is critical for firms moving into less familiar markets, and is particularly relevant for service firms where variability  ...  We find that such firms adopted four different business models when internationalizing, and that a single firm may utilise a portfolio of business models.  ...  We would also like to acknowledge funding to support this project from the College of Business, Dublin Institute of Technology. ****** *** Total 144 projects (45 countries in total)  ... 
doi:10.1108/s0742-332220150000033008 fatcat:w33txzpybzacdpijvosu2xydau

A Study on Customer Analytics Initiative (WCAI) and its Impact on the Brand of Wharton Business School

Sachin Kumar, K. Krishna Prasad, P. S. Aithal
2020 Zenodo  
by developing and applying new predictive models to businesses.  ...  The innovative Research Opportunity Platform and the "crowd sourcing" approach to R&D, WCAI helps academic researchers from around the world understand how to effectively monetize consumer data collected  ...  The combination of weather intelligence data from earth networks and their data analytics tools will accelerate the creation and deployment of new forecasting models for a wide variety of business sectors  ... 
doi:10.5281/zenodo.4008850 fatcat:jgdccurlqnfghm6xt3unfzxzgy

A Study on Customer Analytics Initiative (WCAI) and its Impact on the Brand of Wharton Business School

Sachin Kumar, Krishna Prasad K., P. S. Aithal
2020 International journal of case studies in business, IT, and education  
by developing and applying new predictive models to businesses.  ...  The innovative Research Opportunity Platform and the "crowd sourcing" approach to R&D, WCAI helps academic researchers from around the world understand how to effectively monetize consumer data collected  ...  The combination of weather intelligence data from earth networks and their data analytics tools will accelerate the creation and deployment of new forecasting models for a wide variety of business sectors  ... 
doi:10.47992/ijcsbe.2581.6942.0082 fatcat:6dl23spfdvalxblemqlfamcbbi

Developing an Instrument for Business Model Dimensions: Exploring Linkages with Firm Competitiveness

Dinesh Panchal, Bala Krishnamoorthy
2019 International Journal of Global Business and Competitiveness  
The paper aims to develop an instrument to measure the position of a firm on business model dimensions (BMDs).  ...  The BMDs are used to classify the business model of a firm. However, scales to measure firms' position on the selected BMDs were not available in the current literature.  ...  Acknowledgements This paper is part of my Ph.D. research work done at NMIMS-School of Business Management.  ... 
doi:10.1007/s42943-019-00004-1 fatcat:pwm4ze6gtzapppxwwphrx22woe
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