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We deploy our crawler over a variety of websites and profiles and this yields over 175K distinct display ads. ... In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display advertising on the web - i.e., the Adscape. ... Acknowledgements This work was supported in part by NSF grant CNS-0905186, ARL/ARO grant W911NF1110227, the DHS PREDICT Project, and the NSF Grant 1101677: ICES: Auctions and Optimizations in Ad Exchanges ...arXiv:1407.0788v2 fatcat:cavooi7jfrb4pnx3hsaanqwzty
In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display advertising on the web -i.e., the Adscape. ... Our crawling strategy is focused on maximizing the number of unique ads harvested. ... Acknowledgements This work was supported in part by NSF grant CNS-0905186, ARL/ARO grant W911NF1110227 and the DHS PREDICT Project. ...doi:10.1145/2566486.2567992 dblp:conf/www/BarfordCKMM14 fatcat:g62f4i2r7bhr7abm72dqduk2y4
The main focus of this thesis work is on optimization and observation of ad assignments in online ad markets. ... We develop a scalable crawling capability that allows us to harvest a corpus of ads across a large number of websites and user profiles. ... We deploy our crawler over a variety of websites and profiles and harvest ads, which we then analyze. We make and report a number of observations  . ...fatcat:atjkstfzjfds5bd7tx4etyrm4m
and events, complemented with information from the Social Web to guide a novel Web crawler. ... The constantly growing amount of Web content and the success of the Social Web lead to increasing needs for Web archiving. These needs go beyond the pure preservation of Web pages. ... Yannis Stavrakas contributed to Section 2 and Section 5.4. Wim Peters contributed to Section 4 and Section 5. Nikolaos Papailiou and Katerina Doka contributed to Section 4.2. ...doi:10.3390/fi6040688 fatcat:jm7aicz6trfadnamhqnfsltcvy
We observed user profiles to play a greater role in display ads than in video ads. ... In online advertising, advertisers and ad platforms use user profiles as the language to target users, composed of user information from demo-graphics, location, and interests. ... Controlled Webpage Crawling To harvest display ads and study user profile targeting in display ads, we focus on the impact of user interest-based ad personalization or user interest-based Adscape. ...fatcat:pcwyxa73hjbqzmkbzkoxkqpiri
targeted web advertisements and investigate how targeted ads can be detected in real-time. (3) Next, I focus on web tracking and develop a methodology to measure the levels of compliance as defined by ... I examine whether the observed differences are due to personal-data-induced discrimination or A/B Testing, and conclude that it is the latter. (2) The second aspect is related to targeted ads on the Web ... Indeed, different ad delivery channels use a multitude of techniques for delivering display advertisements. ...doi:10.14279/depositonce-8207 fatcat:tooserisovdexhwoxx5nbsic3y