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Xinshu Dong, Minh Tran, Zhenkai Liang, Xuxian Jiang
2011 Proceedings of the 27th Annual Computer Security Applications Conference on - ACSAC '11  
To protect users from these threats, we propose AdSentry, a comprehensive confinement solution for JavaScript-based advertisements.  ...  JavaScript-based advertisements (ads) are often directly embedded in a web publisher's page to display ads relevant to users (e.g., by checking the user's browser environment and page content).  ...  We also thank the anonymous reviewers for their insightful comments that helped improve the presentation of this paper.  ... 
doi:10.1145/2076732.2076774 dblp:conf/acsac/DongTLJ11 fatcat:inc5atwll5b3xnnrv4aznafmhq

Mitigating Divergence of Latent Factors via Dual Ascent for Low Latency Event Prediction Models [article]

Alex Shtoff, Yair Koren
2021 arXiv   pre-print
Finally, we conduct an online experiment which shows a substantial reduction in the number of diverging instances, and a significant improvement to both user experience and revenue.  ...  One example that is common in ad marketplaces is swift ad turnover. New ads are introduced and old ads disappear at high rates every day.  ...  Native ads resemble the surrounding page items, are considered less intrusive to users, and provide a better user experience in general (see Figure 1 ).  ... 
arXiv:2111.07866v1 fatcat:knzsocdlivggzoislvxfdd2fce

Be Daring to Push your Ads Forward: Measuring the (Over)use of Service Workers for Advertising Purposes [article]

George Pantelakis, Panagiotis Papadopoulos, Nicolas Kourtellis, Evangelos P. Markatos
2021 arXiv   pre-print
We Highlight that this is a relatively new way for advertisers to bypass ad-blockers and render ads on the user's displays natively.  ...  This new technology, supported by all major browsers, can significantly improve users' experience by providing the publisher with the technical foundations that would normally require anative application  ...  These results reflect only the authors' view and the Commission is not responsible for any use that may be made of the information it contains.  ... 
arXiv:2110.11241v1 fatcat:slfmvnoq55gq5fo2ncngof2iay

A Price-per-attention Auction Scheme Using Mouse Cursor Information

Ioannis Arapakis, Antonio Penta, Hideo Joho, Luis A. Leiva
2020 ACM Transactions on Information Systems (TOIS; Formerly: ACM Transactions on Office Information Systems)  
Payments in online ad auctions are typically derived from click-through rates, so that advertisers do not pay for ineffective ads. But advertisers often care about more than just clicks.  ...  We use the user attention predictions in numerical simulations to evaluate the PPA auction scheme.  ...  ACKNOWLEDGMENTS We thank the anonymous reviewers for their constructive and valuable feedback. We also thank Malachy Gavan for valuable research assistance work. L. A.  ... 
doi:10.1145/3374210 fatcat:cuhozu3irja2ze3nwsienzqmme

User-Generated Content: An Examination of Users and the Commodification of Instagram Posts

June Macon
2017 Social Science Research Network  
Results showed users recognized the @company_handle as an advertisement more than #ad, #sponsored, and #promoted.  ...  It tests these relationships in an experiment that manipulates hashtags and @name text that accompany an image.  ...  One user even said that "the entire post was a native advertisement for shea butter spa."  ... 
doi:10.2139/ssrn.2944502 fatcat:txhovv4qz5bkvijghuvhfr7q64

Toward Engineering a Secure Android Ecosystem

Meng Xu, Chenxiong Qian, Sangho Lee, Taesoo Kim, Chengyu Song, Yang Ji, Ming-Wei Shih, Kangjie Lu, Cong Zheng, Ruian Duan, Yeongjin Jang, Byoungyoung Lee
2016 ACM Computing Surveys  
Unfortunately, these properties also leave Android vulnerable, attracting attacks for profit or fun. To mitigate these threats, numerous issue-specific solutions have been proposed.  ...  increasing number and complexity of security problems and solutions, we believe this is the right moment to step back and systematically re-evaluate the Android security architecture and security practices in  ...  However, in-app advertisement might impair user experience especially when developers opt for high-commission advertisement libraries, which in turn, usually use more invasive (or even malicious) ways  ... 
doi:10.1145/2963145 fatcat:d5vhxpdywrevvbh4as6vvt576q

Analysis of the FTC's Decision Not to Block Google's Acquisition of AdMob

Randy Stutz, Richard Brunell
2010 Social Science Research Network  
With advancements in mobile advertising, consumers may gain access to more free or low-cost ad-supported content and a richer user experience, while being exposed to more relevant advertisements.  ...  First, the mobile phone is a uniquely personal device, frequently in close proximity to its lone user, which provides better opportunities for more precise targeting and interaction.  ... 
doi:10.2139/ssrn.1736663 fatcat:bww2phy545af3dxjwzzmmnxyii

Crowdsourcing for click fraud detection

Riwa Mouawi, Imad H. Elhajj, Ali Chehab, Ayman Kayssi
2019 EURASIP Journal on Information Security  
users' engagement in each advertising website.  ...  In addition, ad networks are not able to monitor the user's activity for click fraud detection once they are redirected to the advertising site after clicking the ad.  ...  An ad click in this context represents a session in which the user clicked on an inapp ad, viewed the advertiser's website for a certain duration, and closed the ad webview after performing the handshake  ... 
doi:10.1186/s13635-019-0095-1 fatcat:qexcihuszfdvxjjk3rczkkgbby

What Is Known About Native Advertising in Editorial Contexts? A Descriptive Literature Review

Nicoleta-Elena APOSTOL, University of Bucharest, Romania
2020 Journal of Media Research  
This article syntheses the outcomes of native advertising, in particular, pertaining to the custom (or editorial-style) format, which represents the main focus of empirical studies.  ...  Based on the results, which demonstrate the limited recognition of native content as advertising, the reduced effectiveness of the format -alongside the complications for consumers, and the blurring of  ...  Acknowledgements: This paper has benefited from the financial support of the project "Entrepreneurial Education and Professional Counseling for Social and Human Sciences PhD and Postdoctoral Researchers  ... 
doi:10.24193/jmr.37.4 fatcat:2yyz5dnizjfapataxkgxrwg5xi


Ignacio Redondo, Gloria Aznar
2020 Journal of Business Economics and Management  
Our findings suggest the importance of improving attitudes toward online advertising, reducing online privacy concerns, and searching for alternative ways to monetize website visits.  ...  Ad-supported websites face an increasing loss of monetizable ad impressions due to the rapid spread of adblockers, which allow users to get desired website content without unwanted advertising.  ...  Funding This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.  ... 
doi:10.3846/jbem.2020.13698 fatcat:tk6z4dd5szfcxh3vivnvwlqinm

Looking for a Handsome Carpenter! Debiasing GPT-3 Job Advertisements [article]

Conrad Borchers, Dalia Sara Gala, Benjamin Gilburt, Eduard Oravkin, Wilfried Bounsi, Yuki M. Asano, Hannah Rose Kirk
2022 arXiv   pre-print
Conversely, fine-tuning, especially on unbiased real advertisements, can improve realism and reduce bias.  ...  Academic research has identified, quantified and mitigated biases present in language models but is rarely tailored to downstream tasks where wider impact on individuals and society can be felt.  ...  Acknowledgements We thank our anonymous reviewers for their helpful feedback and William Lee for his contributions to the ideation and design of this study.  ... 
arXiv:2205.11374v1 fatcat:paycj4qr5jdctnpm7fpulmq4my

The Attentive Cursor Dataset

Luis A. Leiva, Ioannis Arapakis
2020 Frontiers in Human Neuroscience  
In any case, native bottom-most ads were not shown to the participants.  ...  All queries triggered some form of advertisements on the SERPs, according to three different formats: "native" (organic ads) or "bundled" (direct display ads).  ...  Conflict of Interest: IA was employed by the company Telefonica Research, though no payment or services from the institution has been received or requested for any aspect of the submitted work.  ... 
doi:10.3389/fnhum.2020.565664 pmid:33304250 pmcid:PMC7701271 fatcat:n62ulnw3vbahthzkbpxa2tmg4y

How Social Media Changes Today's Marketing Strategies

Nasr Abdulaziz Murshed
2020 International Journal of Innovative Science and Research Technology  
Businesses can mitigate negative emotions by providing positive information to popular social media users.  ...  The presence of social media is an expectation for brands instead of an exception to the rule.  ...  Revelation of support / sponsorship for native ads Native publicities, also known as sponsored content identify any paid advertising publication that has the same form and distribution of publishing material  ... 
doi:10.38124/ijisrt20sep218 fatcat:ufdudiz6qzffdlgfeufqjpesua

Percival: Making In-Browser Perceptual Ad Blocking Practical With Deep Learning [article]

Zain ul abi Din
2020 arXiv   pre-print
on blocking first-party Facebook ads, which have presented issues for other ad blockers.  ...  In this paper we present Percival, a browser-embedded, lightweight, deep learning-powered ad blocker.  ...  Ad blocking is a software capability for filtering out unwanted advertisements to improve user experience, performance, security, and privacy.  ... 
arXiv:1905.07444v3 fatcat:ci6um4m56jer7fwkau6f7zr5dy

Case Study of a Mobile HTML5 Multiplayer Game Portal

Leonardo V. de Carvalho, Atila Valgueiro Malta Moreira, Icaro V. M. Moreira, Marco Tulio C. F. Albuquerque, Vicente Vieira Filho, Geber Lisboa Ramalho
2014 2014 Brazilian Symposium on Computer Games and Digital Entertainment  
The analysis of these metrics allowed for a better understanding of how players engage with the portal and how to improve it..  ...  In order to conduct the case study, a total of four games with varying genres were developed and integrated with the match-making services, while several metrics regarding user behavior were collected.  ...  Acknowledgements The authors would like to thank our sponsors Big Hut Games, Manifesto Games Studio and Capes, also Professor Silvio Meira, who was responsible for the Software Engineering classes that  ... 
doi:10.1109/sbgames.2014.32 dblp:conf/sbgames/CarvalhoMMAFR14 fatcat:jmn7zip575arneslxeagbw5vpi
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