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Revenue Enhancement in Ad Auctions [chapter]

Michal Feldman, Reshef Meir, Moshe Tennenholtz
2011 Lecture Notes in Computer Science  
We consider the revenue of the Generalized Second Price (GSP) auction, which is one of the most widely used mechanisms for ad auctions.  ...  While the standard model of ad auctions implies that the revenue of GSP in equilibrium is at least as high as the revenue of VCG, the literature suggests that it is not strictly higher due to the selection  ...  It is important to note that convex and even exponential CTRs are common in the real world, as can be seen in Figure 1 . 5 Future research directions include the extension of our analysis to generalizations  ... 
doi:10.1007/978-3-642-25510-6_34 fatcat:vnba5gakjfeshn7f7i5sbueq4a

Internet Ad Auctions: Insights and Directions [chapter]

S. Muthukrishnan
2008 Lecture Notes in Computer Science  
This note will present a small selection of such problems, some insights and open research directions.  ...  There is an industry behind the management of such ads, and they face a number of algorithmic challenges.  ...  Internet ad auctions face algorithmic challenges, and will remain a rich area of research for some time.  ... 
doi:10.1007/978-3-540-70575-8_2 fatcat:vqhlszt5zvbd7fthoxet4f6zpq

Verifiable auctions for online ad exchanges

Sebastian Angel, Michael Walfish
2013 Proceedings of the ACM SIGCOMM 2013 conference on SIGCOMM - SIGCOMM '13  
Ad exchanges run auctions to sell publishers' inventory-space on Web pages-to advertisers who want to display ads in those spaces.  ...  VEX introduces a technique for efficient, privacy-preserving integer comparisons; couples these with careful protocol design; and adds little latency and tolerable overhead.  ...  The research was supported by AFOSR grant FA9550-10-1-0073 and by NSF grants 1055057 and 1040083, a Sloan Fellowship, and an Intel Early Career Faculty Award.  ... 
doi:10.1145/2486001.2486038 dblp:conf/sigcomm/AngelW13 fatcat:yv637re45va3pchwwpys5cczoq

Verifiable auctions for online ad exchanges

Sebastian Angel, Michael Walfish
2013 Computer communication review  
Ad exchanges run auctions to sell publishers' inventory-space on Web pages-to advertisers who want to display ads in those spaces.  ...  VEX introduces a technique for efficient, privacy-preserving integer comparisons; couples these with careful protocol design; and adds little latency and tolerable overhead.  ...  The research was supported by AFOSR grant FA9550-10-1-0073 and by NSF grants 1055057 and 1040083, a Sloan Fellowship, and an Intel Early Career Faculty Award.  ... 
doi:10.1145/2534169.2486038 fatcat:zfxg433myrdrhnhwmgdlvjsqcu

Measurement and analysis of OSN ad auctions

Yabing Liu, Chloe Kliman-Silver, Robert Bell, Balachander Krishnamurthy, Alan Mislove
2014 Proceedings of the second edition of the ACM conference on Online social networks - COSN '14  
result, researchers currently lack the tools to measure and understand these markets.  ...  Advertising is ubiquitous on the Web; numerous ad networks serve billions of ads daily via keyword or search term auctions.  ...  see when creating your ads is based on the bids that are currently winning the ad auction for the users you've chosen to target.  ... 
doi:10.1145/2660460.2660475 dblp:conf/cosn/LiuKBKM14 fatcat:4cm333nlnnckhe5cgic4bacxgy

Multi-sided Platforms: Current State And Future Research

Sergey A. Yablonsky
2020 Russian Management Journal  
The paper systematizes current research with a focus on the platform digital transformation, strategy, business models and architecture and suggests agenda for future research.  ...  This relatively new digital economy research phenomenon requires inclusive understanding. The paper explores and questions platform research in the context of digital MSPs.  ...  the main findings of platform research; finally, we propose an agenda for future research and conclude our findings.  ... 
doi:10.21638/spbu18.2019.407 fatcat:6x3coynfbnd7nhm7rje7tugo2m

Incorporating Hidden Costs of Annoying Ads in Display Auctions [article]

Valeria Stourm, Eric Bax
2017 arXiv   pre-print
We study an online ad auction mechanism that incorporates a charge for ad impact on user experience as a criterion for ad selection and pricing.  ...  Like a Pigovian tax, the charge causes advertisers to internalize the hidden cost of foregone future platform revenue due to ad impact on user experience.  ...  We outline two avenues for future research. The first is to examine the implications of implementing PSP under platform competition.  ... 
arXiv:1411.0710v2 fatcat:6ua3jzgc25gy3olx4oxrsod33u

Testing Incentive Compatibility in Display Ad Auctions

Sébastien Lahaie, Andrés Munoz Medina, Balasubramanian Sivan, Sergei Vassilvitskii
2018 Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18  
are not used to set future reserve prices.  ...  To bid effectively, she is interested in whether the auction is single-shot incentive compatible-a pure second-price auction, with fixed reserve price-and also dynamically incentive compatible-her bids  ...  The buyer's goal is to figure out whether the exchange is running a truthful (i.e., second-price) auction, and furthermore, whether her current bids are being used to influence future reserve prices.  ... 
doi:10.1145/3178876.3186047 dblp:conf/www/LahaieMSV18 fatcat:rxae5aepw5fn3cxjkjfscvze2e

Repeated Budgeted Second Price Ad Auction [chapter]

Asaph Arnon, Yishay Mansour
2011 Lecture Notes in Computer Science  
The main influence of the budget is that once an agent exhausts its budget it does not participate in future auctions. We model this sequential auction as a one-shot budget auction.  ...  In some sense the auction resembles the General Second Price Auction (GSP) where each agent pays the minimum price needed to remain in his current rank.  ... 
doi:10.1007/978-3-642-24829-0_3 fatcat:zo45mr7zyzdcljgoxs4p5v3g54

AHEAD : Ad-Hoc Electronic Auction Design [article]

Joffrey Derchu, Philippe Guillot, Thibaut Mastrolia, Mathieu Rosenbaum
2020 arXiv   pre-print
Furthermore, we are able to assess quantitatively the relevance of ad-hoc auctions and to compare them with periodic auctions and continuous limit order books.  ...  In this mechanism, called ad-hoc electronic auction design (AHEAD), market participants can trade between themselves at a fixed price and trigger an auction when they are no longer satisfied with this  ...  Acknowledgments The authors gratefully acknowledge the financial support of the ERC Grant 679836 Staqamof and the Chaire Analytics and Models for Regulation.  ... 
arXiv:2010.02827v1 fatcat:q4xknw2v4vhmpmo54qyqq7akwa

Repeated Budgeted Second Price Ad Auction

Asaph Arnon, Yishay Mansour
2013 Theory of Computing Systems  
We study a setting where agents bid repeatedly for multiple identical items (such as impressions in an ad auction). The agents are limited by a budget and have a value for each item.  ...  The main influence of the budget is that once an agent exhausts its budget it does not participate in future auctions. We model this sequential auction as a one-shot budget auction.  ...  s Search Marketing and Microsoft's AdCenter), and expended to the display advertisement (such as, Double click Ad Exchange [12] ).  ... 
doi:10.1007/s00224-013-9472-1 fatcat:ssfchokimfc5bpi5ebzenkurbm

Revenue Maximization for Finitely Repeated Ad Auctions

Jiang Rong, Tao Qin, Bo An, Tie-Yan Liu
2017 PROCEEDINGS OF THE THIRTIETH AAAI CONFERENCE ON ARTIFICIAL INTELLIGENCE AND THE TWENTY-EIGHTH INNOVATIVE APPLICATIONS OF ARTIFICIAL INTELLIGENCE CONFERENCE  
We investigate the sample size optimization problem for Generalized Second Price auctions, which is the most widely-used mechanism in ad auctions, and make three main contributions along this line.  ...  Experimental results show that our approach can significantly improve the revenue for the auctioneer in finitely repeated ad auctions.  ...  In ad auctions, revenue maximization is a very important goal of the auctioneer and many research works have been conducted on this topic (Xiao, Yang, and Li 2009; Radovanovic and Heavlin 2012; Caragiannis  ... 
doi:10.1609/aaai.v31i1.10604 fatcat:bjpmx6gygrdfrfmqxb7bef5umy

Ad Exchange: Envy-Free Auctions with Mediators [article]

Oren Ben-Zwi and Monika Henzinger and Veronika Loitzenbauer
2016 arXiv   pre-print
If multiple advertisers in an ad network are interested in the ad slots of the same auction, the ad network might use a "local" auction to resell the obtained ad slots among its advertisers.  ...  We develop a game-theoretic model for the entanglement of the central auction at the ad exchange with the local auctions at the ad networks.  ...  Discussion and Future Directions We proposed a new model for auctions at ad exchanges.  ... 
arXiv:1604.05562v1 fatcat:m33atr65nzgybnnszfiixcqewa

Bidding Strategies with Gender Nondiscrimination: Constraints for Online Ad Auctions [article]

Milad Nasr, Michael Tschantz
2019 arXiv   pre-print
Interactions between bids to show ads online can lead to an advertiser's ad being shown to more men than women even when the advertiser does not target towards men.  ...  We design bidding strategies that advertisers can use to avoid such emergent discrimination without having to modify the auction mechanism.  ...  The opinions in this paper are those of the authors and do not necessarily reflect the opinions of any funding sponsor or the United States Government.  ... 
arXiv:1909.02156v1 fatcat:bf5nt3ygcbazzmeydzafsikzwm

Ad Exchange: Envy-Free Auctions with Mediators [chapter]

Oren Ben-Zwi, Monika Henzinger, Veronika Loitzenbauer
2015 Lecture Notes in Computer Science  
If multiple advertisers in an ad network are interested in the ad slots of the same auction, the ad network might use a "local" auction to resell the obtained ad slots among its advertisers.  ...  We develop a game-theoretic model for the entanglement of the central auction at the ad exchange with the local auctions at the ad networks.  ...  A web page might contain multiple ad slots, which are currently modeled to be sold separately in individual auctions.  ... 
doi:10.1007/978-3-662-48995-6_8 fatcat:jmftej4xrzg63e25ozukt3d3a4
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