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Ad Auction Design and User Experience [chapter]

Zoë Abrams, Michael Schwarz
Lecture Notes in Computer Science  
We describe how to incorporate hidden costs into the GSP auction for internet ads such that it is in an advertiser's self interest to create a user experience that maximizes efficiency.  ...  When users click on poor quality advertisements, there is a hidden cost to the search engine due to the user dissatisfaction (for instance, users are less likely to click on ads in the future).  ...  Our main contribution is the design of a mechanism that encourages advertisers to create an experience for users that maximizes efficiency.  ... 
doi:10.1007/978-3-540-77105-0_56 dblp:conf/wine/AbramsS07 fatcat:gugpyonujrcjbnpti5qrm7m4lq

Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising [article]

Xiangyu Liu, Chuan Yu, Zhilin Zhang, Zhenzhe Zheng, Yu Rong, Hongtao Lv, Da Huo, Yiqing Wang, Dagui Chen, Jian Xu, Fan Wu, Guihai Chen (+1 others)
2021 arXiv   pre-print
., user experience, advertiser utility, and platform revenue.  ...  Traditional auction mechanisms, such as GSP and VCG auctions, can be suboptimal due to their fixed allocation rules to optimize a single performance metric (e.g., revenue or social welfare).  ...  , 62072303, 61902248, and 61972254, and in part by Alibaba Group through Alibaba Innovation Research Program, and in part by Shanghai Science and Technology fund 20PJ1407900.  ... 
arXiv:2106.03593v2 fatcat:7o6z4bq2gbh3fcan2nusgcnmae

Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising [article]

Zhilin Zhang, Xiangyu Liu, Zhenzhe Zheng, Chenrui Zhang, Miao Xu, Junwei Pan, Chuan Yu, Fan Wu, Jian Xu, Kun Gai
2021 arXiv   pre-print
In e-commerce advertising, the ad platform usually relies on auction mechanisms to optimize different performance metrics, such as user experience, advertiser utility, and platform revenue.  ...  In this paper, we propose a new mechanism called Deep GSP auction, which leverages deep learning to design new rank score functions within the celebrated GSP auction framework.  ...  ACKNOWLEDGMENTS This work was supported in part by Science and Technology In-  ... 
arXiv:2012.02930v2 fatcat:s3jng4wt3nf27fpqkhnqemwclm

Collecting Charges for Ad Impact on User Experience for Different Price Types [article]

Eric Bax
2019 arXiv   pre-print
This note describes how to collect charges for ad impact on user experience.  ...  The charge may be per-view, to account for impact on user experience from viewing an ad, or per-click, to account for impact from clicking on the ad.  ...  The paper "Ad Auction Design and User Experience" (Abrams and Schwarz, 2007) explains how to collect per-click charges from CPC advertisers.  ... 
arXiv:1911.12458v1 fatcat:ott2akab6rdbjimff4d3wcwvyq

Online Content Trading: Sharing Mart System and Auction Experiments

Hazer Inaltekin, Necati E. Ozgencil, Hao Xu, Mung Chiang, H. Vincent Poor
2010 2010 IEEE International Conference on Communications Workshops  
After a quick introduction to Sharing Mart, its capabilities as a testbed are illustrated by means of a multiplewinner content auction experiment.  ...  This paper introduces an operational monetary system, the Sharing Mart system, for online content trading, and discusses what it can do with a toy experiment.  ...  National Science Foundation under Grant CNS-09-05086 and in part by the Princeton EDGE Lab.  ... 
doi:10.1109/iccw.2010.5503928 fatcat:x7xlnumtfraibjwn3xamclsg4e

On Designing a Two-stage Auction for Online Advertising [article]

Yiqing Wang, Xiangyu Liu, Zhenzhe Zheng, Zhilin Zhang, Miao Xu, Chuan Yu, Fan Wu
2021 arXiv   pre-print
In this work, we explicitly investigate the relation between the coarse and refined ad quality metrics, and design a two-stage ad auction by taking the decision interaction between the two stages into  ...  Experiment results on both public and industrial dataset demonstrate the significant improvement on social welfare and revenue of the proposed two-stage ad auction, than the intuitive greedy two-stage  ...  We conduct experiments on the subset called Books, which contains 603K user reviews, 367K items and 1600 categories. We regard reviews as user clicks and regard items as ads.  ... 
arXiv:2111.05555v1 fatcat:k65hn3sx5jgqtbqdwnng7j263i

A Game-theoretic Machine Learning Approach for Revenue Maximization in Sponsored Search [article]

Di He, Wei Chen, Liwei Wang, Tie-Yan Liu
2014 arXiv   pre-print
Sponsored search is an important monetization channel for search engines, in which an auction mechanism is used to select the ads shown to users and determine the prices charged from advertisers.  ...  Our experiments indicate that the proposed approach is able to produce a much more effective auction mechanism than several baselines.  ...  Acknowledgments This work is supported by NSFC(61222307, 61075003) and NCET-12-0015, and the work was done when the first author was visiting Microsoft Research Asia.  ... 
arXiv:1406.0728v2 fatcat:lol4vrvptrhftn7f3ck4twhldq

ProportionNet: Balancing Fairness and Revenue for Auction Design with Deep Learning [article]

Kevin Kuo, Anthony Ostuni, Elizabeth Horishny, Michael J. Curry, Samuel Dooley, Ping-yeh Chiang, Tom Goldstein, John P. Dickerson
2020 arXiv   pre-print
In parallel, new research from Ilvento et al. and other groups has developed notions of fairness in the context of auction design.  ...  The design of revenue-maximizing auctions with strong incentive guarantees is a core concern of economic theory.  ...  Furthermore, [3] observe that Facebook's preemptive categorization of ad-user relevancy skews ads toward certain genders and racial groups.  ... 
arXiv:2010.06398v1 fatcat:6btl3437nbaibaclnlotrmsa4e

Practical Constrained Optimization of Auction Mechanisms in E-Commerce Sponsored Search Advertising [article]

Gang Bai, Zhihui Xie, Liang Wang
2018 arXiv   pre-print
a pleasant shopping experience for the users.  ...  We summarized the experiments on real search traffics to analyze the effects of fidelity of auction simulation, the efficacy under various constraint targets and the influence of regularization.  ...  users' satisfactory of the search experience.  ... 
arXiv:1807.11790v1 fatcat:wrtetik3pjduvmkp74t5ixgsp4

Parallel Experimentation in a Competitive Advertising Marketplace [article]

Xiliang Lin and Harikesh S. Nair and Navdeep S. Sahni and Caio Waisman
2019 arXiv   pre-print
Finally, we present results from a parallel experiment involving 16 advertisers and millions of users.  ...  We discuss how the design is engineered within the platform's auction-driven ad-allocation system, which is typical of modern, digital advertising marketplaces.  ...  In an auction for the user, the possible ads are Ad 1, Ad 2 and Ad 3. Figure 5 illustrates which ad would be served to the user in the auction for various possible realizations of D i .  ... 
arXiv:1903.11198v2 fatcat:ukcjyz5h4jes5okncznggjo7jm

An Open Source Advertisement System

Pushkar Umaranikar, Chris Pollett
2016 Zenodo  
We discuss properties of our system and compare it to existing auction systems and systems for selling online advertisements.  ...  The mechanics of creating an advertisement, attaching keywords to it, and adding it to an advertisement inventory are described.  ...  EXPERIMENTS After implementing our advertising system in Yioop, we performed some experiments to check its design and functionality.  ... 
doi:10.5281/zenodo.1339265 fatcat:lislwrtj3bec3ovmowd4tzcn2y

Developing online auction with behavioural and intuitive functions

Dave E. Marcial, Josel Pasilan, Andrew Glovasa, Alfran Keith Consing, Carl Louie Mamhot, Aine Aira Tomada
2012 International Journal of Information Technology, Communications and Convergence  
This paper discusses the techniques and methods in developing a web-based auction site which integrates behavioural targeting into its design.  ...  This paper further presents and explains several theorems in achieving behavioural and intuitive approaches to online auctioning process.  ...  and general web page design.  ... 
doi:10.1504/ijitcc.2012.045806 fatcat:376swx4hvbaoxnyt6bcdhadnhu

Online Auction System

Nikhil Rathi, Prajwal Ghonmode, Piyush Chikte, Vishal Kalambe, Rushikesh Wanve, Shailesh Kurzadkar
2022 International journal of computer science and mobile computing  
Conclusion: In this system using this web- portal registered user can propose or bid for new auctions, purchase and place bid product in order to buy that item.  ...  Auction of any rare products are bid offline, but it's time to push this auction system online so that more buyer's will connect online and more bid options will available for them.  ...  Admin does all the task that enables user experience for bid an item for sale or purchase.  ... 
doi:10.47760/ijcsmc.2022.v11i03.002 fatcat:vtix2vbrvfb3dm6wlwcjdewjyq

Verifiable auctions for online ad exchanges

Sebastian Angel, Michael Walfish
2013 Computer communication review  
We address this question with the design, prototype implementation, and experimental evaluation of VEX.  ...  Ad exchanges run auctions to sell publishers' inventory-space on Web pages-to advertisers who want to display ads in those spaces.  ...  Wong, and the anonymous reviewers; and by conversations with Bobby Bhattacharjee, Amar Goel, Saikat Guha, and Jon Howell; Maxwell Krohn brought ad exchanges to our attention.  ... 
doi:10.1145/2534169.2486038 fatcat:zfxg433myrdrhnhwmgdlvjsqcu

Verifiable auctions for online ad exchanges

Sebastian Angel, Michael Walfish
2013 Proceedings of the ACM SIGCOMM 2013 conference on SIGCOMM - SIGCOMM '13  
We address this question with the design, prototype implementation, and experimental evaluation of VEX.  ...  Ad exchanges run auctions to sell publishers' inventory-space on Web pages-to advertisers who want to display ads in those spaces.  ...  Wong, and the anonymous reviewers; and by conversations with Bobby Bhattacharjee, Amar Goel, Saikat Guha, and Jon Howell; Maxwell Krohn brought ad exchanges to our attention.  ... 
doi:10.1145/2486001.2486038 dblp:conf/sigcomm/AngelW13 fatcat:yv637re45va3pchwwpys5cczoq
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