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End-user programming of ambient narratives for smart retail environments [article]

Doorn, MGLM (Mark) Van, Aarts, EHL (Emile), Vries, AP (Arjen) De
This approach is used for a story-based, interactive system named SingSong.  ...  When they approach the high-end fashion store near the central plaza of the shopping mall, they see moving images of the latest women collection on the shop window.  ...  An ambient narrative engine continuously sequences these fragments based on contextual information, session state and user feedback into a coherent story that is rendered by the devices that surround people  ... 
doi:10.6100/ir640363 fatcat:7bu7jtgwqnaifcke62hpo3gzem