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A Qualitative study on Innovation and Dimensional aspects of Omnichannel Retail Business Model

2022 International Journal of E-Business Research  
The study has used Business Model Canvass (BMC) as a tool for strategic analysis. The study presents findings about business model and strategies in Omnichannel context from Indian retailers.  ...  The study is exploratory and qualitative in nature, based on primary and secondary data sources collected from varied retail sectors such as fashion, furniture, eyecare and electronics .  ...  Similarly, a few respondent retailers in the fashion sector have set up brick and mortar outlets as 'fit studios' not only to ensure physical and online presence, rather implement an integrated marketing  ... 
doi:10.4018/ijebr.294108 fatcat:5ly2rez5ujeivg5egg36hliugu

Hybrid Customer Interaction

Rebecca Nüesch, Rainer Alt, Thomas Puschmann
2015 Business & Information Systems Engineering  
Reflecting these developments, this paper outlines the main aspects of an integrated hybrid customer interaction based on convergence aspects.  ...  In order to implement this hybrid customer interaction strategy, the bank changed its organization and implemented new processes.  ... 
doi:10.1007/s12599-014-0366-9 fatcat:eniaz2wo6ncx3fsuq3p25ruyqa

IT Roadmap to Improve Business Strategy using TOGAF ADM: A Case Study of Government-Owned Electricity Company

S. Thea Nisaa' Andi, N.F. Asti Amalia, Muharman Lubis
2019 Journal of Physics, Conference Series  
Service industry in Indonesua has applied IT to conduct and establish their business process through automation and integration in order to achieve effectiveness and efficiency, especially in the industry  ...  However, there is still no alignment between business strategy and IT assets.  ...  To make the application is useful and can be used properly, implemented of EA is necessary for integrated the IT in order to align with the business of the existing process, Second, the lack of integration  ... 
doi:10.1088/1742-6596/1361/1/012017 fatcat:b4qbx6bzcfgvbnbgqhzssljjoq

E-Tailing: An Analysis of Web Impacts On The Retail Market

Fang Wang, Milena Head, Norm Archer
1970 Journal of business strategies  
The Web can either be used as a marketing tool,which is integrated into traditional business strategies, or can be viewed as anew marketplace, which demands new business design.  ...  Differences betweenthese two views will have strategic and implementation implications for bothtraditional and startup retailers as they adapt to Web marketing.  ...  Thus, the strategy formation and implementation processes are largely trial-and-error based. Feedback from early implementation is needed and used for strategic adjustment.  ... 
doi:10.54155/jbs.19.1.73-93 fatcat:ic6ocdfcrrcxvdtrhut2kzdi6e

An Empirical Based Proposal for Mass Customization Business Model in Footwear Industry [chapter]

Golboo Pourabdollahian, Donatella Corti, Chiara Galbusera, Julio Cesar Kostycz Silva
2013 IFIP Advances in Information and Communication Technology  
The studies on mass customization are actually mostly focused on product development and production system aspects. This study extends the business modeling including also Supply Chain aspects.  ...  This research aims at developing a business model for companies in the footwear industry interested in implementing Mass Customization with the goal of offering to the market products which perfectly match  ...  Based on our analysis company A is the only company using integrated information system to facilitate MC implementation.  ... 
doi:10.1007/978-3-642-40352-1_39 fatcat:ikznyjjv5vesbnxizmhd2ucnju

Challenges, Opportunities, and Lessons Learned: Sustainability in Brazilian Omnichannel Retail

Paulo Renato de Sousa, Marcelo Werneck Barbosa, Leise Kelli de Oliveira, Paulo Tarso Vilela de Resende, Ricardo Ruiz Rodrigues, Myrian Teixeira Moura, Daniel Matoso
2021 Sustainability  
This study aimed at analyzing the process of implementing omnichannel strategies and identifying contributions omnichannel has to sustainability.  ...  Results suggest that the most viable solution, given a company's investment capacity, is implementing an e-commerce platform that results in greater integration, profitability, and sustainability of the  ...  Integration of offline and online businesses proved a cogent strategy for balancing these foundations, and thus the omnichannel is ideal because it reconciles these two aspects.  ... 
doi:10.3390/su13020666 fatcat:7l7kgjndnreqloiwwlksqwwiau

An Overview on Omnichannel Inventory Strategy under Uncertain Demand

Qian Du
2021 American Journal of Industrial and Business Management  
At present, the research on omnichannel inventory strategy is mostly based on a specific omnichannel model inventory strategy research.  ...  caused by the competition and cooperation between channels, and provide a scientific basis for omnichannel inventory management.  ...  At present, many retailers in the industry have implemented omni-Q. Du channel practices, and they are facing many problems in the process of integrating online and offline channels.  ... 
doi:10.4236/ajibm.2021.115033 fatcat:yrbsn5hlk5gntaer2v35umzn5e

Strategic Marketing Management Influence on Making E-Commerce Promotions

Kalogiannidis Stavros, Foteini A. Kagioglou, Olympia Papaevangelou
2022 International Journal of Scientific Research and Management  
For the development of a business not only its product or services matter but also the environment, customer, and technology matter play a crucial role.  ...  In this regard, this paper accumulates the implications of strategic management and marketing approaches on e-commerce promotion from a number of business ventures in general.  ...  EM-2022-2955 chosen business. If implemented accurately, SMM and e-commerce marketing could yield impressive outcomes for business growth and profitability.  ... 
doi:10.18535/ijsrm/v10i1.em11 fatcat:lrufbxjuxrhbjlsdbut3crnjwm

An Exploratory Study of Omni-Channel Retailing Strategies in the Drugstore Industry: The Case of B Company in Taiwan

Wei-Jen Huang
2020 International Journal of Business and Applied Social Science  
and consumers together to connect virtual and physical networks.  ...  The study findings indicated that omni-channel retailing strategies were becoming more popular and the case company will continue to implement this kind of retailing strategy.  ...  "Virtual and physical integration" (also known as O2O: Online to Offline/ Offline to Online) is a business model that combines online and offline.  ... 
doi:10.33642/ijbass.v6n9p1 fatcat:wytq5kzjjzgv3hqel23m2qiaf4

Cross-channel cooperation: on the collaborative integration of online and offline business models of e-entrepreneurs and traditional SMEs

Tobias Kollmann, Matthias Hasel
2008 International Journal of Entrepreneurship and Small Business  
Drawing on market-and resource-based considerations, we examine the rationale behind collaborative cross-channel strategies, propose a classification of cooperation forms and give implications for e-entrepreneurs  ...  Cross-channel cooperation enables firms to integrate online and offline business models without extending themselves beyond their means or competencies.  ...  Thus, "a definition of business in terms of what it is capable of doing may offer a more durable basis for a strategy than a definition based on the needs which the business is to satisfy" (Grant, 1991  ... 
doi:10.1504/ijesb.2008.018629 fatcat:dyxoaohshfh57bebembdeqjyq4

The 4S Web-Marketing Mix model

Efthymios Constantinides
2002 Electronic Commerce Research and Applications  
The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects.  ...  It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments  ...  , limited interaction and no Based on these aspects the following suggestions online transaction possibilities.  ... 
doi:10.1016/s1567-4223(02)00006-6 fatcat:lsaxfd7j7jbvzj2ofszz4ktyyq

Enhancing Online Business Marketing to Expand Market Shares through IT Governance

Sandy Kosasi, Vedyanto Vedyanto, I Dewa Ayu Eka Yuliani
2017 Proceeding of the Electrical Engineering Computer Science and Informatics  
Online business marketing applied to expand market shares is inextricably connected with availability and reliability of IT governance.  ...  In addition, questionnaires with each process divided based upon the levels were in use. These levels were served by using Guttman Scales.  ...  Selection of IT control processes requires capabilities to identify and implement buisness strategies and IT continuously in IT-based businesses [26] .  ... 
doi:10.11591/eecsi.v4.1037 fatcat:ptqfvvf77zgfhhjces4wuu7ob4

Business modelling with UML: the implementation of CRM systems for online retailing

Pauline A Wilcox, Călin Gurău
2003 Journal of Retailing and Consumer Services  
The paper identifies and analyses the main advantages of the Unified Modelling Language for Business Modelling, presenting a general example of Business Modelling for CRM implementation in online retailing  ...  In the highly competitive digital market, the implementation of a Customer Relationship Management (CRM) strategy may represent the difference between success and failure for online retailing firms.  ...  objectives. * Modelling-model before construction. * Implementation-create a system architecture based on experience, implement business processes based on best practices, build the system with components  ... 
doi:10.1016/s0969-6989(03)00004-3 fatcat:sfobq33d5vh35bjkrwn575ic5u

Implementation Path of New Retail of Power Grid Enterprise Based on Customer Perception

Wei TANG, Qing-kun TAN, Peng WU
2020 DEStech Transactions on Social Science Education and Human Science  
This paper can provide reference support for grid enterprises to develop new retail business.  ...  of objectives, business hall re molding, designs the specific implementation path of "new retail" in power grid companies.  ...  knowledge to upgrade and transform the production, circulation and sales process of commodities, reshape the business structure and ecosystem, and deeply integrate online, offline and logistics.  ... 
doi:10.12783/dtssehs/eelss2020/34616 fatcat:jvuaexvgabbl5njranw4x35v5i

Click and Mortar Strategies Viewed from the Web: A Content Analysis of Features Illustrating Integration Between Retailers' Online and Offline Presence

Charles Steinfield, Thomas Adelaar, Fang Liu
2005 Electronic Markets  
Despite case study evidence for the benefit of this approach, an analysis of the websites of nearly 1,000 US-based retailers having both an online and offline presence reveals that a high degree of integration  ...  E-commerce researchers have shown that retailers are increasingly following a click and mortar strategy, whereby online and offline channels are becoming more integrated.  ...  Note that the US Census Bureau potentially underestimates total consumer-oriented e-commerce activity, since the Census does not include online travel, financial services, and ticket agencies in their  ... 
doi:10.1080/10196780500208632 fatcat:cdransg4cna7dajaq2zwoqehny
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